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TikTok For B2B SaaS: 6 Tips To Creating Binge-Worthy Videos

7 Best B2B Marketing TikTok Examples

TikTok For B2B SaaS 6 Tips To Creating Binge-Worthy Videos

In this blog, we will learn a little more about ‘Tik-Tok for B2B SaaS’ and how to create binge-worthy videos that are worth watching on a daily basis.

Tik-Tok is a popular social media site that is also suitable for helping to dominate B2B communications in order to gain your company more exposure. To help you get started, crush your trending content creation and crack the TikTok B2B formula, we have rounded up the top tips to jump right in.

  • In the first part of the blog, we will learn about ‘TikTok – its reach and algorithm’ and 6 tips for creating binge-worthy videos.
  • Additionally, we will discuss about the principles of how to create a TikTok content strategy and share our insights.

It is first important to understand the basics of TikTok before we learn about how to make TikTok binge-worthy videos that are worth watching while marketing a B2B SaaS.

Table of Contents

What TikTok Is and How Does It Work?

As a cultural juggernaut, TikTok has quickly become a household name. In light of the fact that the number of monthly active users is expected to grow to 1.5 billion, it is no wonder that marketing teams are scratching their heads for ideas on how to market.

As a result, the majority of videos tend to be focused on social shorts, social video ads, sound effects, audio snippets, and filters to record videos generally in a vertical video format. The TikTok app also had a predecessor, called Musically, which was created by Chinese entrepreneurs Alex Zhu and Luyu Yang in the year 2014 and was also launched on the App Store.

According to data from Google Play as well as Apple App Store, TikTok had more Android and iOS app installs than Instagram, Snapchat, Facebook, and YouTube during the year 2018. It is estimated that TikTok has over a billion monthly active users around the world, with the majority of those users being young people between the ages of 10 and 29. By creating such a huge audience, it opens up the possibility of marketing to a wider range of people.

In a nutshell, TikTok is a service that allows you to create videos with ease. Depending on the length of the video, it can last anywhere from 15 to 60 seconds. Several clips can also be connected to create a video that lasts 60 seconds.


6 Tips For Creating Binge-Worthy Videos

1. Make viewers think

You don’t need to be an expert to create a 15-60 second video. In spite of that, it is not always easy to come up with a way to make the audience think in a straightforward way.

Creating engaging content, and making your audience think, is what you should strive for when it comes to creating content. If you are offering a B2B SaaS product, it is very important for you to be noticed by your target audience. In order to make your product appealing to the audience, you need to clearly explain how it can help them.

If you come up with an innovative idea for a TikTok video, then you will be able to have a marketing campaign that can reach a huge audience that you can never have anticipated.

TikTok video allows you to do product video marketing through social media ads, social shorts, etc. You can use multiple themes, filters, hashtags, sound effects, etc for reach and social media marketing.


2. Use Vertical Video

There is a primary format of video that is used for TikTok videos in order to make it easier for viewers. Content consumers commonly use TikTok on their Android and IOS smartphones, which are vertically integrated with TikTok’s platform. Therefore, it makes sense to make vertical videos in order to make viewing your content as easy as possible.

I believe that providing ease to your audience is one of the most important parts of your marketing strategy. It increases your viewers’ viewing time and reduces your chances of getting ignored.


3. Feature a Cameo of a familiar face

In order to create engagements, you will need to create some level of familiarity with your audience, and that will help them to remember your product and your brand when they need it.
What is the reason why top brands or manufacturers use celebrities as endorsers for their products or services? Have you ever wondered why?

This is due to the fact that they are famous faces and people are easily able to recognize them, so they tend to view the endorsements.

Moreover, TikTok promotes brands or products that have celebrity endorsements, which is another way to demonstrate the relevance of TikTok to the world as a whole.

4. Enclose Some Precisely Entertaining Video Content Marketing

A good way of providing information is essential, but a way of providing that information that is entertaining is what changes the game. It is proven that entertaining content attracts a higher level of engagement. The most common type of sharing people do is to share what they enjoy, what makes them laugh, or what they think is an innovative invention.

There are a lot of B2B SaaS companies that provide some form of software as a product or service. In order to create a successful product marketing video, it is important for the video to be entertaining, or it should be something that will just excite people. A company like this will be able to increase its sales by a large margin as a result of this.


5. Get Hot Topic Ideas from Social Media Marketing Insights

If you want to create a binge-watch product video marketing strategy, you will need to find overlapping topics that may not even occur to you that would make a good fit for your target audience.

The TikTok videos provide a wide variety of topics and memes for viewers to choose from. While creating a social video ad or social short, you need to research current hot topics based on social media insights when creating a social video ad.

You can use these hot topics in your TikTok videos to increase the size of your audience and attract more engagement.

6. Use Cliffhangers

As far as cliffhangers are concerned, they are timeless. Even in the day and age of TikTok which has binge-worthy content available on demand, writers and producers still add cliffhangers to keep viewers interested in the show and keep them engaged.

There are a lot of B2B SaaS companies that utilize the same strategy to optimize their marketing campaigns for their products.

Principles for Creating TikTok Content Strategy for B2B SaaS

1. Ignore your existing content

You cannot simply upload your existing B2B explainer videos to TikTok like any other social media platform. This will make your content generic and boring. It is time-consuming and hectic to adopt a new kind of content creation, and TikTok will only be able to assist you with this when you keep your videos crisp and crunchy.

The TikTok platform has a lot of content, so you have to compete not only with your product competitors but with other content as well. For example, TikTok is a very popular platform for vertical videos, whereas you may be creating most of your product explainer videos horizontally, as YouTube does. You have to create videos with a new mentality.


2. Time-To-Value (TTV)

In a simple description, TikTok is a platform for the creation of short films. Videos can last anywhere from 15 seconds up to 60 seconds. Moreover, several clips can be connected to form a video that lasts 60 seconds. Therefore, you need to utilize the maximum amount of content regarding your B2B SaaS product within such a short time duration.

As you can see, you have to find something that resonates with viewers, something that remains in their minds for your B2B SaaS product. You have to ask some sort of question which has a central idea at its center. This will make the information stay in their minds longer.

3. Understand Your Audience

It is true that TikTok video has a vast variety of audiences and your product video will be available to them all, however, you need to focus on the audience who you think will be interested in your product and focus your efforts on them.

The key to a successful product sale is to create such videos on TikTok, that explain the product and also what kind of consumer should buy the product. This will help you establish your product platform and establish a good base for sales. However, strategy is also crucial.

4. Comprehend Your Say

I think it’s important, when you’re building your B2B SaaS brand on TikTok through videos, or when you respond to comments, that you have a clear voice. Is your voice sarcastic? Funny? Playfully rude? Ensure that your voice is consistent throughout your videos and comments.

In order to keep your content clear and crisp, you should use your scripting skills to make it easier for viewers to understand your product. Your approach should be simple and straightforward.

B2B SaaS Product Marketing Video Provider: ContentBeta

We are an All-in-one creative team for fast-growing software companies that produces and scales videos and design creatives exclusively for SaaS brands in the B2B space and are trusted by 100+ B2B software companies. With us, you instantly get a team of copywriters, video producers, designers, and a project manager without you having to manage people. As part of this effort, we have also started producing vertical videos and social shorts to make social media easier and more user-friendly.

We’ve got three level subscription model –

  • Level 1 – <3 hours per day / $2,700 per month
  • Level 2 – <6 hours per day / $4,800per month
  • Level 3 – <10 hours per day / $6,000 per month

In the field of expertise, we’re known for the ability to pick up even very nuanced technical products and convert them into videos that look as if they were easy to produce. It is growing among the best agencies around for B2B SaaS Product Marketing Videos.

Industry – SaaS, B2B, Software

Biggest Clients- Xactly, TrueRev, StreamSets, Tango, Spinify, ServiceNow.

Type of Video – Vertical Videos, Product Marketing Videos, Product Demos, Customer Onboarding Videos, Explainer videos, and Customer Testimonial.

Starting Cost – $500/video onwards

Founded in – 2020


Although TikTok is one of the most widely used social media platforms today, most B2B companies are not really into it at the moment. To achieve dominance for any B2B SaaS product now is the time to get started. By starting early, you can benefit from having a larger audience base that will help to improve your sales and marketing efforts.

Frequently Asked Questions (FAQs)

Keeping in mind that Tik-Tok is also suited to helping to dominate B2B communications in order to gain your company wider exposure, Tik-Tok is one of the most popular social media websites that offers a multitude of useful information to a large number of people all over the world.

It is common for TikTok videos to be recorded in vertical video format with sound effects, audio snippets, and filters, and they are generally social shorts, social video ads, and social video ads. Android and IOS smartphones are vertically integrated with TikTok’s platform, so content consumers use TikTok on their smartphones.

During the creation of a TikTok video or social video ad, you need to research current hot topics based on social media insights when you are making a social advertising video. TikTok videos provide a wide range of topics and memes for viewers to choose from which makes TikTok videos engaging.

TikTok videos for B2B SaaS can be boring due to the lack of current topics, but using these social media insights can help create videos with currently trending topics. In order to make these videos much more engaging, these current topics help to add some flavor to them.

Content Beta