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clear Product videos are hard to make in the first place, let alone impressive ones. Out of all these 50+ tools, I will give you a list of the only ones you will ever need.
These are our favorites.
And finally, at the end of this article, I will show you how to use a combination of these to make your own picture-perfect product video.
Zubtitle lets you add only 3 things to your video but they are effective
Top border headlines – Answer wiifm or ‘what’s in it for me’ for your viewer and see your engagement skyrocket
Captions – Why do they even work if there is a voice without an accent? Well, It has been seen that many people like to readjust the subtitles, without ever switching on the sound.
Progress bar – A colored line that goes proportionately from one end to the other depending on the duration of the video. It is a perfect way to give a sense of completion to the viewer and small dopamine hits.
While you can take a demo of the tool, its pricing plans start from $19 per month for 10 video exports.
Synthesia CREATE can lets you make on-screen actor videos without an actual actor, film crew, or studio.
How do they do it?
All through Artificial Intelligence basically. You put in a script, select an actor, select a voice, and BOOM! It outcomes a fairly decent video.
Now I won’t say it’s perfect but when compared to those Fiverr gigs Synthesia can save you a bomb if you are on a shoestring budget.
Also, they are working on some cool features like personalized videos at scale and even an API that has a plethora of applications
Not to mention that with their enterprise plan you can upload custom voiceovers and faces for the AI actor. Do check them out. Pricing starts at $3 per minute of video processed.
Descript’s headline on their website says “Don’t share that. Yet” and there’s a good reason why you shouldn’t do it before running your video through descript.
For starters, Descript transcribes audio into text. You can conveniently select the part that you want to omit or remove and simply hit delete. It will be removed from your video. A word, a phrase, or a whole sentence.
You can omit all those fillers. “Um, uh, er, like, kind of” all gone with a click.
Now here is where things start to get crazy.
With their ‘Overdub’ feature you can turn the text back into audio. Type what you wanted to say, their AI adds it to the mix and does the rest.
They follow a freemium model and paid plans to start at as low as $12 per month
Stock videos, illustrations, and music are difficult to find in the first place. Add on top of it exorbitant prices and ambiguous licensing terms and you are in for a bald scalp from pulling your hair.
Envato element is a one-stop-shop for all the creative assets you might need. Stock videos, music, sound effects, graphics, presentations, templates, WordPress themes and assets, and even fonts can be found here at just $16.50 per month.
Their licensing terms are pretty neat too. Unless you are plainly reselling without adding value, that’s banned. Everything else is probably fair game.
Vimeo is a video streaming service. But no ordinary one. Vimeo allows for a degree of customisation and optimisation that something like a Youtube just can’t.
If you host a video on Vimeo you can brand it, embed it wherever you want and even get detailed analytics on it.
But for video editors, it is a godsend. They can collaborate and get effective feedback from clients and peers seamlessly. Think of Vimeo being Google docs for video.
Vimeo plans have four tiers, going from $7 to $75 per month.
The simplest yet the most visually powerful tool on the list. It’s not every day you make a simple screen recording tool and it goes on to revolutionise how we look at the video.
Here’s what loom does, it records both your screen and webcam. Loom then integrates the two like you are presenting on a video call. Simple but it saves a lot of time.
We often forget how important human faces are. Faces build trust. Faces build interest. Faces lead to engagement.
The free plan of loom might be enough for you but if you want unlimited everything Loom business will cost you just $10 per month.
Iorad is a tutorial builder. Something that can take your product documentation to the stratosphere because it is not a regular tutorial builder. It is THE tutorial builder.
Their value proposition rests on the fact that it is the fastest way to make a tutorial in the world. You click their chrome plugin and start doing the process like you want it to be. Iorad captures all of your mouse hovers and clicks, Puts a nice fluorescent box around the activity area, and even gives captions to the activity taking place all on its own.
The impressive thing is you can host all these interactive tutorials within Iorad. All for free.
But instead, if you choose to export it in a video format or a PDF format you will have to upgrade to their paid plans. These plans are not cheap and start at about $100 per month.
1. Either use a combination of Iorad and Synthesia or if you are not camera shy use Loom. So that means that there are two ways you can record your raw video.
2. Choose one from them and then add some spunk from Envato Elements.
3. Repurpose your content with Descript.
4. Put them through Zubtitle.
5. Finally, host it on Vimeo.
That’s how you make a killer product video.
Or you can check out Content Beta, we do this all for you and much more.
Promoting videos is the key to increasing the reach amongst the target audiences. Most brands use social media pages, websites, and YouTube channels to circulate their videos. B2B companies depend on paid ads to increase discoverability and increase the reach to new users.
Today marketers use a large permutation of tactics to promote, market and therefore grow their SaaS. A lot of SaaS marketing is centered around content marketing, specifically video marketing. Search Engine Optimization, circulating content on social media platforms, and writing blogs that provide information are some popular methods to accelerate SaaS growth.
SaaS growth hacking is all about prioritizing quick, effective, clever solutions to grow the business in an exponential manner instead of trying out slow, time-consuming experimental methods to promote the business.
Most B2B SaaS companies that are doing well have focused on reducing churn and increasing retention of customers. The key to that is producing videos that can help the new users with onboarding more smoothly, thereby improving product adoption. How-to videos, video course academy, customer support, training, and onboarding videos are generally used to increase the retention of customers.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.
