PRODUCT MARKETING

The Complete Guide to Corporate Video Production

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

Guide-to-Corporate-Video-Production

Consumers love watching videos now more than ever, and demand is only increasing. As a result, companies are utilizing corporate videos for a variety of reasons.

According to HubSpot, 87% of B2B companies use video as a marketing tool to communicate about their brand, values, and offerings.

You might be wondering:

  • Why are corporate videos so important?
  • How can I ensure my corporate video aligns with my brand identity?
  • What are the key steps involved in producing a compelling corporate video?

This guide aims to answer these questions and more. Understanding the details of corporate video production can give you a competitive edge.

From planning to shooting and post-production, we’ll walk you through each stage of the process. By the end of this guide on corporate video production for business, you’ll have a clear roadmap to create impactful videos that connect with your target audience and drive results.

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    What is Corporate Video?

    A corporate video is produced for and commissioned by a business, company, corporation, or organization. The primary purpose of corporate video production is to promote the company’s brand, products, services, culture, or other specific messages.

    These videos are often intended for a specific audience rather than the general public. They can be used for a variety of purposes, including:

    • Brand Awareness:¬†Introducing or reinforcing the company‚Äôs brand, mission, and values.
    • Training and Education:¬†To train employees or clients about new processes, tools, company policies, etc.
    • Product or Service Demonstrations:¬†Showcasing the features and benefits of a product or service.
    • Testimonials:¬†Featuring positive experiences of satisfied customers or clients to build trust and credibility.
    • Internal Communications:¬†Communicating company news, updates, or other important information to employees.
    • Company Culture:¬†A glimpse into the company‚Äôs day-to-day operations and work environment. It can help in attracting potential employees or clients.
    • Event Coverage:¬†Documenting company events, seminars, conferences, or trade shows.
    • Investor Relations:¬†Providing updates to shareholders or potential investors about the company‚Äôs financial health, achievements, and future prospects.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Importance Of Corporate Video Production

    Corporate or business video production is an effective tool to communicate, connect, and convince in modern business strategies. Here are some key reasons why corporate video production is important:

    1. Versatility

    Corporate videos serve multiple purposes, from training and onboarding to marketing and brand promotion.

    2. Trust and Credibility

    High-quality corporate videos can improve a company’s professional image, building trust and credibility with customers, clients, and stakeholders.

    3. Higher Conversion Rates

    Videos can lead to higher conversion rates on websites. For example, product demo videos can influence purchasing decisions.

    4. Cost-Effective

    There is an initial investment in corporate video production, but the long-term benefits are notable. These benefits, in terms of engagement, reach, and conversions, can offer a significant ROI.

    5. Showcase Company Culture

    Corporate videos can give viewers a glimpse into a company’s culture, values, and behind-the-scenes operations. It creates a deeper connection with the audience.

    We know how to sell your story using your product UI

    Corporate Video Production Process

    Corporate video production process includes the pre-production or prep work, the production, and the post-production or wrap-up. Whether you do it in-house or hire corporate video production services ‚Äď the process remains the same. Let’s break it down:

    Corporate-Video-Production-Process

    1. Pre-production

    Corporate¬†pre-production¬†is the beginning phase of the entire video production process. It is necessary to organize and set up the shooting process. It includes ‚Äď

    • Planning:¬†Decide on the video‚Äôs topic, main message, purpose, and target audience.
    • Scriptwriting:¬†Create a detailed script. It is a detailed guide of what will be said and shown in the video.
    • Storyboarding:¬†List the sequence of scenes. This helps visualize the video‚Äôs flow.
    • Logistics:¬†Choose filming locations, cast actors or presenters, and set a filming date. Make sure you have all the equipment needed.

    If you hire a corporate video company, a production team will work with you to make the outline of the whole project.

    2. Production

    Production involves everyone who is in the filmmaking process. Your footage is recorded during the production phase, including all of the pre-planned scenes and information. It includes ‚Äď

    • Filming:¬†Record the scenes. Involve the animator in case of animated corporate video content.
    • Directing:¬†The director ensures everything goes smoothly and according to plan.
    • Monitoring:¬†Check the footage as you go, ensuring the quality is up to standard.

    Experienced corporate video production companies will adhere to your budget and schedule while keeping in touch with each area of the production phase (location, set, distribution, etc.).

    3. Post-production

    The post-production phase is crucial to producing a high-caliber video. In this stage, editors organize and tidy up the video, making all the necessary adjustments. It includes ‚Äď

    • Editing:¬†Cut and arrange the footage to match the script and storyboard.
    • Enhancements:¬†Add music, voiceovers, graphics, animations etc to make the video more engaging.
    • Review:¬†Watch the edited video before sharing it. Ensure it aligns with your initial goals.

    Corporate video production services present the finished product to you before preparing it for distribution. This way, any changes you request can be made before publishing it.

    Post-production

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Types of Corporate Video Production

    Companies use types of Corporate Video Production Corporate videos for a variety of purposes, ranging from internal communication to promotional content. Your B2B business objectives and goals will determine the type of video you select.

    Knowing about the various types of corporate videos production will help you choose the right one. We have listed some of the most common types of corporate video productions along with corporate video examples ‚Äď

    1. Testimonial Video

    A testimonial video features satisfied customers or clients sharing their positive experiences with the company’s products or services. They are frequently used to induce positive feelings in your viewers.

    Client testimonial videos are one of the most effective types of corporate video production available. They truly hit the mark in terms of:

    • Appealing to your audience
    • Addressing your message
    • Promoting your company.

    According to SocialMediaToday, 80% of consumers are more likely to buy a product from an online store if it has real customer photos and videos on the website. When people hear from actual users, they’re more likely to trust and choose your brand.

    Check out this remote video testimonial Content Beta created for Galley to promote their business.

    Making a video for B2B & SaaS products needs a different mindset.

    2. Promotional Video

    A promotional video showcases the company’s offerings. It is a visual pitch, aiming to attract potential customers or clients.

    This type of video production for business is known as an investment that’s worth it in the long run. They increase brand awareness, make you stand out above the competition, and improve sales by highlighting the company USP.

    Have a look at one of the most viewed product marketing videos by Content Beta.

    Making a video for B2B & SaaS products needs a different mindset.

    3. Explainer Video

    An explainer video breaks down complex ideas or products into easy-to-understand content. Whether animated, live-action, or¬†SaaS explainer video¬†‚Äď they help viewers understand how a product works or a concept relates to them.

    Explainer videos are great for answering common questions or introducing new concepts. This type of corporate video services is frequently used on ‚Äď

    • Landing page
    • Homepage of your website
    • Prominent product page

    Explainer videos have grown in popularity. According to Yans Media, landing pages with explainer videos convert 86% better.

    Take a look at this explainer video Content Beta made for myCOI

    Making a video for B2B & SaaS products needs a different mindset.

    4. Recruiting Video

    A recruiting video is designed to attract potential employees. It provides a glimpse into the company’s culture, benefits, and opportunities.

    The cool thing about this type of corporate video production is that it doesn’t fit into any specific design. When job seekers see the vibrant life and perks inside a company, they’re more inclined to apply.

    A recruitment video can include anything from animation to employee testimonials to interviews. You’re good to go as long as the video is genuine and well-edited.

    Watch Dropbox’s unique and creative recruiting video

    5. Training Video

    A training video educates employees on specific tasks or skills, new products or procedures, policies and compliance, health and safety, career and skill development, and so on.

    Employee training videos are a visual manual that ensures everyone learns in a consistent and accurate manner. These videos allow employees to revisit instructions whenever they need. It makes training easily scalable and accessible.

    Have a look at this training video Content Beta created for Kissflow

    Making a video for B2B & SaaS products needs a different mindset.

    You can have a look at the¬†case study¬†about ‚Äď ‚ÄúHow Content Beta helped Kissflow launch a $550 course in 8 weeks?‚ÄĚ

    6. Event Video

    An event video captures highlights or moments from company events, like conferences or seminars. It’s a way to share the knowledge from an event with those who couldn’t attend.

    You can live stream an event or host a webcast or record footage for a video. This type of corporate video services can be used in a variety of departments within your company, including marketing and employee training. It can also promote future events.

    Check out this event video of B2B Rocks from 2022

    7. Product Demo Video

    A product demo video is the most effective way to showcase products or services. It is a hands-on showcase, highlighting its features and benefits. This type of business video production is similar to app or software demo videos.

    When customers see a product in action, they can better understand its value and are more likely to make a purchase. According to Dash, 69% of consumers believe product demo videos best assist them when making a purchase.

    Take a look at this product demo video Content Beta created for Spinify.

    Making a video for B2B & SaaS products needs a different mindset.

    8. Onboarding Videos

    Onboarding videos help new hires understand the company culture, values, and protocols. This type of corporate video production makes them feel welcome and prepared.

    Onboarding videos ensure every new employee starts with the same foundational knowledge.

    Watch this onboarding video Content Beta created for Newsela

    Making a video for B2B & SaaS products needs a different mindset.

    9. Product Launch

    A product launch video introduces a new product to the market. This type of video production for business creates excitement by detailing the product’s features and benefits.

    A successful product launch video can generate interest and drive initial sales.

    Check out the product launch video Content Beta made for Xactly

    Making a video for B2B & SaaS products needs a different mindset.

    10. Video Case Study

    A video case study explores a success story. It shows how a client or customer benefited from the company’s product or service.

    A video case study talks about challenges, solutions, and results in detail. These videos prove the company’s effectiveness and can persuade potential clients to come on board.

    Take a look at this video case study by Content Beta for NachoNacho. You can read the full case study here

    Making a video for B2B & SaaS products needs a different mindset.

    Best Practices for Corporate Video Production

    Creating effective corporate videos requires a blend of technical knowledge, creativity, and strategic planning. Here are some best practices for corporate video production ‚Äď

    1. Know your people

    Before you start, know who you’re speaking to. Tailor your content to connect with your target audience’s needs, interests, preferences, and pain points.

    2. Ask yourself: What is the purpose of your video?

    It’s critical to have a distinct understanding of the end result you want. Whether it’s brand awareness, product promotion, or employee training, having a clear goal will guide the production process.

    3. Be as concise and clear as possible

    Videos are best when they are brief. Aim to convey your message as briefly as possible while keeping the content engaging. A brief, high-quality video has a higher chance of grabbing viewers’ attention.

    4. Include Your Brand Voice

    Viewers are unlikely to recall the business that is associated with your content if your company’s identity is not prominent in your video. Ensure your company’s branding is consistent throughout the video, whether it’s through logos, colors, or messaging.

    5. Never forget a Call to Action (CTA)

    If you want viewers to take a specific action after watching, like visiting a website, contacting sales,making a call, or trying a product, make sure to include a clear CTA.

    We know how to sell your story using your product UI

    Corporate Video Production Costs

    Corporate video production rates can be anywhere between $500 and $10,000/minute.
    Any corporate video production company might charge you anywhere from $5000 to $100,000/minute for commercials.

    • Freelancers or small corporate video companies will charge $1,000 to $10,000/minute.
    • Professional corporate video production companies can charge you up to $50,000.
    • High-end corporate video production services can cost 100,000+

    The cost of corporate video production can vary widely based on several factors. These factors include:

    • Length of the video
    • Complexity of the script and scenes
    • Number of shooting locations
    • Talent/actors involved
    • Equipment and technology used
    • Post-production needs (editing, sound design, color grading, animations)
    • Licensing for music or third-party content

    Corporate Video Production Do’s And Don’ts

    Here is a list of do’s and don’ts to ensure a smoother corporate video production:

    Do's:

    1. Know Your Audience: Your content should should provide value to your target audience.
    2. Set Clear Objectives: Before starting, define the purpose of your video.
    3. Plan Thoroughly: Spend ample time in the pre-production phase, including scriptwriting, storyboarding, and budgeting.
    4. Stay Authentic: Use genuine testimonials, real-life scenarios, or behind-the-scenes footage to make your videos relatable.
    5. Focus on Distribution: Creating a video is just half the work. Have a strategy in place for promoting and distributing it.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Don'ts:

    1. Don’t Be Too Salesy: Overly promotional content can turn off viewers. Aim for value and information.
    2. Don’t Make Long Videos: Attention spans are short. Keep your content brief and to the point.
    3. Don’t Use Jargon: Keep language simple and avoid tough, industry-specific terms that might confuse general audiences.
    4. Don’t Settle for the First Draft: Often, the first version can be improved. Review, revise, and refine.
    5. Don’t Overcomplicate the Message: Stay focused on one or two key messages rather than trying to convey too much.

    Why Content Beta?

    Looking for a top-tier corporate video production company? Content Beta is a specialist. Our portfolio includes product explainers, testimonial videos, and product demos, catering to businesses seeking to enhance their brand presence.

    Content Beta offers a¬†Creative as a Service¬†(CaaS) plan that includes a video and design team at a monthly or quarterly rate. Major advantages of choosing Content Beta ‚Äď

    • Speed of service
    • Transparent pricing
    • Accommodate busy schedules and large projects
    • Dashboard with updates on the project.
    • Unused credit hour rollover

    Content Beta has worked with more than 150 B2B brands. We are a one-stop-shop for all video(product explainers, testimonial videos, product demo, etc), design(whitepapers, datasheets, infographics, etc), and even Podcast editing needs.

    Schedule a call now for further discussion.

    Conclusion

    As we’ve explored in this B2B video production guide guide, corporate video production is not just about having the right equipment. It is about understanding your audience, crafting a clear message, and executing it well.

    A good quality corporate video can elevate your brand, build trust, and drive engagement in ways that other mediums might not. Take advantage of this tool for making a presentation, hiring new employees, or developing a product demo.

    Remember, it is not just about creating a video; it is about telling a story that your audience can relate to. It is important to bond emotionally with your audience. They need to understand your business and how you can help theirs.

    With the right approach and a touch of creativity, you can craft videos that not only capture attention but also leave a lasting impact. Here’s to achieving business success through corporate videos!

    Frequently Asked Questions (FAQs)

    Choosing the right corporate video production company for your corporate needs involves careful consideration. Consider the following:

    • Review their past work to check quality and work experience.
    • Look for positive feedback from past clients.
    • Ensure their costs align with your budget but do not compromise on quality.
    • They should be responsive and open to feedback.
    • Confirm they can meet your deadlines.
    • Check for modern equipment and software.

    Choose a corporate video company that aligns well with these criteria for a successful collaboration.

    To ensure your corporate video aligns with your brand identity:

    • Ensure the video connects with your brand values and mission.
    • Use brand colors, logos, and typography.
    • Match the video‚Äôs tone (e.g., formal, casual) with your brand‚Äôs voice.
    • Cater to the preferences of your brand‚Äôs primary audience.

    The primary purpose of corporate video production is to inform, train, or communicate. The content focuses on training, onboarding, presentations, etc. The target audience is their employees, stakeholders, and clients.

     

    The primary purpose of commercial video production is to advertise a product or service. The content focuses on the features of the product or service. The target audience is potential customers.

    The best platforms to distribute and promote corporate videos:

    • Company Website:¬†Embed videos on relevant pages or a dedicated video gallery.
    • Video Platform:¬†Youtube is great for visibility, Vimeo offers a professional setting.
    • Social Media:¬†LinkedIn, Facebook, Instagram etc
    • Email Campaigns:¬†Embed videos in newsletters or promotional emails.
    • Webinars and Virtual Events:¬†For product launches or informational sessions.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta