3 Testimonial Video Templates for Instant Customer Trust

Picture of Rishabh Pugalia
Rishabh Pugalia

June 11, 2024


Highlighting positive customer reviews is crucial to stand out in the competitive market. And nothing speaks louder to potential clients than testimonials from satisfied customers. Video testimonial templates are like valuable blueprints that guide your customer testimonials.

You might be asking –

  • How can testimonial video templates elevate my brand image?
  • How can these video testimonial templates make my product or service more relatable?
  • And most importantly, how can customer testimonial templates convince potential customers?

This blog post aims to equip you with three easy-to-use testimonial video templates. Each testimonial template has been carefully designed to highlight your product’s strengths, show customer satisfaction, and encourage potential clients to choose you over your competitors.

Whether you need a website testimonial template, client testimonial template, product testimonial template, case study video template, or a business testimonial template in Word format, we’ve got you covered.

The professional testimonial templates featured here can solve all your testimonial requirements. Let’s get started –

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    What is a Testimonial Video Template?

    A testimonial video template is a pre-planned structure or framework to help you create consistent, compelling testimonial videos from your customers or users.

    Customer testimonial video templates can guide you in the following:

    • the types of questions to ask,
    • the flow of the conversation,
    • how the video should be edited,
    • how it should look and feel.

    Using testimonial video templates can make it easier to produce multiple video testimonials that have a consistent structure and feel. It can improve your branding and make your testimonials more effective.

    However, while testimonial templates provide a valuable blueprint, it’s important to remember that authenticity remains the cornerstone of any successful testimonial.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What is the Best Format for a Testimonial?

    The best format for a testimonial can depend on various factors. For example – your business, industry, target audience, and the medium of the testimonial (text, video, audio, etc.)

    The format includes:

    1. Introduction

    The customer introduces themselves and their relationship to your product or service. This gives the testimonial a personal touch and establishes its authenticity.

    2. The Problem or Challenge

    The testimonial video templates should include how the customer describes the problem they were experiencing before they found your product or service. This is where potential customers can identify and empathize with the situation.

    3. The Solution

    The customer describes how your product or service provided a solution to their problem.

    4. The Benefit

    The customer talks about the benefits they gained from using your product or service. Quantifiable benefits can be particularly persuasive.

    5. The Endorsement

    The customer gives a personal recommendation for your product or service to potential customers. A powerful endorsement includes a statement of why they think others should use your product or service.

    6. The Conclusion

    Wrap up the product review video template with a thank you to the customer for their time and a call to action for potential customers.

    Testimonials should be honest and real. They should reflect the true experience of the customer.

    Also, testimonials can vary depending on cultural context, product/service type, and the specific audience you are targeting. One should take all these points into consideration while creating testimonial video templates.

    We know how to sell your story using your product UI

    3 Examples of Effective B2B Testimonial Video Templates

    With AI writing assistance tools and chatbots such as Claude, ChatGPT, Bard, etc. at our disposal – we now have access to a variety of resources for creating testimonial video templates. These tools, often available in free versions, provide an excellent starting point for anyone looking to begin creating basic testimonials.

    To gain a deeper understanding into more specific details, let’s examine some examples of testimonial video template free download:

    1. Getting them to talk about features (or benefits)

    Customers are primarily driven by the perceived benefits of a product or service rather than its features. Therefore, using testimonial design templates to highlight the advantages and positive outcomes of customer testimonial is a potent strategy.

    This approach showcases the practical values and resonates more with prospective customers.

    Email Template:

    Subject: What features do you like about our {product name}?

    Dear {First name},
    Hope all is well with you.

    – Why we approached you for the testimonial: {“We would love to hear from customers about what they think of our products. Your feedback will not only help us improve but inform others who might find it useful for their business.”}

    – How it helps us: {“Your testimonial about the features and benefits of our {product name} would be an excellent addition to our website.”}

    – Make it easy for customers: {“We know you are busy, so we thought we’d include a template for you to fill in only the relevant information.”}

    Video Testimonial Templates:

    – Customer introduction: {“My name is [customer name] and I work as the [job title] for [company name]”}.

    – How is the feature helpful: {“The [feature] of the [product] is helpful, and it fulfills a long-felt need to address the issue of [describe the problem] for our business.”}

    – Highlight the experience of working with our company: {“I’d also like to mention that working with {company} has been stress-free because they are extremely responsive and accessible 24X7”}.

    – What made you choose our company: {“I’m glad that I came across a helpful review (in fact, several) when I did my research on Google. I’d recommend them anytime.”}

    We would like to thank you for taking the time off for this!

    Making a video for B2B & SaaS products needs a different mindset.

    2. Case study/Success Story

    Stories stimulate our brains as though we’re living the experiences ourselves. This response makes success stories the most effective B2B testimonials. Detailed success stories about your product, supported by detailed statistics, can deeply connect with potential customers.

    Video testimonial templates offer an impactful way to share your product’s success stories, encouraging trust and engagement with your potential clients.

    Email Template:

    Subject: What do you think of our case study?

    Dear {First name},
    Hope you are doing well.

    – Introduce yourself: {“This is [customer name.] I’m the [job title] with [company name]”}

    – Why are we writing to you: {“We love customer feedback and reviews because other users too can benefit from it.”}

    – What it means to us: {“A testimonial from our valued customers means a lot to us.”}

    – Making it easy for them: {“Given your busy schedule, we thought we’d make it easy for you by including a template for you to fill in only the relevant information.”}

    Testimonial Video Templates:

    – Talk about the company and your role: {“I’m the [job title] with [company name]”}

    – Describe your customer: {“[company name] provides [SaaS solution] to [describe the functionality] for businesses.”}

    – Tell them what pain points you addressed: {“We found [describe the problem] was a painfully long and tedious process.”}

    – Why they selected your business: {“We selected [your company name] because their portfolio of [type of video] features videos from [number of companies we have worked with]”}

    – Their experience working with you: {“Their recommendation of [describe the solution and its positive effects]”}

    – What results have you provided: {“After the [solution recommended], the [problem] rate has gone down by [statistics/other tangible data]”}

    Given my pleasant experience, I’d recommend them to anyone without hesitation.

    Warm Regards,

    Making a video for B2B & SaaS products needs a different mindset.

    3. Problem-Resolution

    The problem-resolution style of success story video template focuses on the customer’s initial issue and its subsequent solution. It is perfect for solution-based products or services. However, it’s not fit for businesses that cater to diverse needs.

    Collaborate with a customer who mirrors your target demographic and has used your product or service. This customer testimonial video template or client testimonial template approach will ensure the testimonial resonates with your intended audience, showcasing the best features of your product or service.

    Email Template:

    Subject: Share Your Experience with Our {product/service name}

    Greetings {First name},

    Trust this finds you in good health.

    – Introductory Remarks: {“We understand you’re busy, but we’d be truly grateful if you could take some time to share your encounter with our [product/service].”}

    – Reason for Contact: {“Your feedback is vital to us, and we’d love to hear about your journey with [your product name].”}

    – Details about Publication: {“With your consent, we plan to share this testimonial on our website, providing valuable insights to others interested in our [product/service].”}

    – Call-to-Action: {“Should you agree to this request, please reply with the necessary details as mentioned below.”}

    We understand that you’re busy, so we’ve made it easier by creating a template for you to fill in with relevant information.

    Testimonial Video Templates:

    – Introduction: {“My name is [customer name], and I work as the [job title] for [company name]”}.

    – Description of the Problem: {“When I encountered [describe the problem], I immediately knew it was a major concern.”}

    – The Solution: {“I needed a solution that [describe what you wanted the solution to do – product or service competitive advantage], and that’s when I turned to [Your business name].”}

    – Outcome: {“[Your business name] delivered on its promise, and as a result, I [describe your overall satisfaction with the product or service].”}

    – Final Remarks: {“In conclusion, I would definitely recommend [Your business name] to anyone facing similar challenges.”}

    Thank you so much for taking the time to share your experience. We appreciate your support and are always here to assist you in any way we can.

    Best Regards,

    Making a video for B2B & SaaS products needs a different mindset.

    Asking for testimonials can be scary! Here are some tips to help you get started:

    • Thank customers for their time.
    • Ask if they are available to give you a testimonial.
    • Do not be afraid to ask multiple times.
    • Be prepared to answer the questions they are likely to ask you.
    • Be prepared for when they say no.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What Questions to Ask Customers in Testimonials?

    Conducting a testimonial interview with a customer can be a tedious process. The testimonial video templates should include questions that elicit specific, detailed, and emotion-driven responses.

    Here are some suggestions:

    A brief description of the customer’s company and their role.

    This helps set the context and allows potential customers to identify with the problem.

    “Can you describe your situation before using our product/service?”

    This question directly addresses the need your product or service fulfills.

    “What problem were you trying to solve with our product/service?”

    This question allows customers to talk about their personal experiences and the benefits derived.

    “How did our product/service help you overcome your problem?”

    Ask for quantifiable outcomes if possible. This reinforces the value of your offering.

    “What specific results have you seen from using our product/service?”

    This encourages them to talk about the unique features or aspects they found most beneficial.

    “What did you like most about our product/service?”

    This can help to uncover positive points that you might not be actively promoting but could be.

    “Were there any unexpected benefits of using our product/service?”

    This can serve as a strong endorsement for your product/service.

    “Would you recommend our product/service to someone else? Why?”

    This can provide insights into your customer service and other aspects of the customer experience.

    “How would you describe your overall experience with our company?”

    The goal is to make the customer comfortable enough to open up about their experiences. Be sure to adapt your questions to their responses. Let their story guide the conversation and capture the necessary information accordingly.

    We know how to sell your story using your product UI

    Types of Testimonial Templates

    Testimonials offer an effective means to amplify the voice of your clients. They can be presented in various formats to connect with your target audience.

    Remote video testimonials are one of the most common testimonial video templates that offer a trusted way to capture honest customer feedback. These testimonials help to bridge distances and offer both authenticity and convenience.

    They often deliver a strong ROI for marketers. Their potential to be shared rapidly and achieve viral status makes them a worthwhile investment.

    1. Video Testimonial

    Testimonial videos offer an engaging way to showcase customer experiences. They can improve customer connection and influence purchasing decisions. They prove to be more impactful than written testimonials.

    Videos are a popular content choice. They often deliver a strong ROI for marketers. Their potential to be shared rapidly and achieve viral status makes them a worthwhile investment.

    2. Audio Testimonial

    Audio testimonials provide an economical and effective way to connect with audiences. They require minimal equipment and resources. The ease of sharing and consumption, along with lower data usage, increases its appeal as a content medium.

    3. Quote Testimonial

    Quote testimonials are brief, honest endorsements from satisfied customers. They add a personal touch and increase brand credibility. They are often presented alongside the customer’s image for authenticity purposes.

    They offer insights into your company in a relatable manner and an effective strategy for attracting new customers.

    4. Case study Testimonial

    Case study testimonials offer an in-depth view of a customer’s journey with your company. They use facts and observations to highlight your product’s or service’s impact.

    Case study testimonials allow prospective clients to gauge how your offerings could fit their needs. Infographics and videos are prominent formats to present these detailed testimonials.

    5. Social Media Testimonial

    Social media naturally serves as a platform for customer testimonials. Given the vast reach of these platforms, these testimonial video templates can influence a considerable number of audiences.

    From posts and stories to videos and influencer testimonials, social media provides numerous opportunities for sharing testimonials. Incorporating them into your social media content strategy can increase your brand’s online visibility and engagement.

    6. Influencer Testimonial

    Authority testimonial, also known as an Influencer testimonial, involves a prominent celebrity or spokesperson to endorse your company. A successful campaign aligned with your brand’s core values and audience interests provides long-term benefits. However, the production process can be costly.

    For an effective influencer testimonial, the crucial factors are influencer credibility, their experience with your product, pre-engagement, and sufficient product mentions.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    7. Press Review Testimonial

    Being featured in the news can increase visibility, brand awareness, and attract numerous new leads to your website. You can maximize its impact by sharing the content across your digital platforms. However, understanding the key design fundamentals is vital before crafting your customer testimonials.

    8. Peer Review Testimonial

    Peer review testimonials are sourced from various review sites and platforms, like G2, Yelp, and Angi (formerly Angie’s List). These testimonials are particularly impactful for new customers. They can be easily repurposed as testimonials on your website to enhance credibility and maintain site engagement.

    Check out Content Beta’s peer review testimonials on G2.

    How Can We Optimize Testimonial Video Templates for Different Platforms?

    Optimizing testimonial video templates for various platforms involves understanding the unique characteristics and requirements of each platform and tailoring the content accordingly. Here’s a general approach:

    • Website: Use high-quality, longer video testimonials for your website. The videos should be featured prominently, such as on your homepage or a dedicated testimonials page.
    • Social Media: Each social media platform has its own optimal video length and format. Keep these constraints in mind. Also, adding subtitles is essential as many users watch videos without sound.
      • Facebook: Short, engaging testimonials can work well. Consider using Facebook’s “Watch Party” feature to premiere testimonial videos and engage with your audience in real-time.
      • Instagram: Share shorter testimonials on your feed, use Instagram Stories for snippets of the testimonials, or use IGTV for longer, in-depth testimonials.
      • LinkedIn: As a professional network, LinkedIn is a great platform for B2B testimonials. Longer, more detailed testimonials can work well here.
      • Twitter: Due to the fast-paced nature of Twitter, shorter, interesting testimonials would stand out.
      • YouTube: YouTube allows longer-form testimonials. Optimize video titles, descriptions, and tags for SEO. Adding captions will improve accessibility and potentially increase engagement.
    • Email Newsletters: You can incorporate short testimonial videos into your email marketing. Ensure the video thumbnail is attractive and encourages subscribers to click and watch.

    Most platforms provide insightful analytics, which can be considered while creating testimonial video templates. Monitor your testimonial video sample’s performance to understand what’s working and where there’s room for improvement. Also, user engagement, such as likes, shares, and comments, can provide valuable feedback.

    We know how to sell your story using your product UI

    What Makes a Good Customer Testimonial?

    Qualities of a good customer testimonial include –

    1. Authentic Reviews

    Genuine testimonials from actual customers add credibility. Fabricated reviews can damage a company’s reputation as consumers can often distinguish them.

    2. Valid Customers

    The person giving the testimonial should have a verifiable identity. It is ideal to have a presence on professional networking sites like LinkedIn. Testimonials from recognized individuals or businesses are considered more reliable.

    • As per the Demand Gen Report, as many as 97% of B2B customers regard testimonials and peer recommendations as the most reliable.

    3. Highlighting Features

    While emphasizing benefits is important, specifying features is equally essential. Tech-savvy customers might already understand the benefits certain features can provide.

    • As per Power Reviews, the conversion rate of expensive items increased by 380% when placed alongside customer testimonials.
    • According to Strategic Factory, regular use of customer testimonials can improve revenue by 62%.

    4. Emphasizing Benefits

    In a competitive market where products may have similar features, it’s critical to show how your product provides superior benefits.

    • According to Impact, sales page testimonials can increase conversions by 34% on average.
    • As per Search Engine Watch, good reviews contribute to 9.8% of search engine ranking factors.

    5. Conciseness

    Keep testimonials brief and impactful. A short testimonial can often make a stronger impression, especially if it comes from a notable person or a recognizable brand.

    • As per Yotpo, having a website testimonial can increase traffic by 45%.
    • According to Bright Local, an improvement in star ratings from 3 to 5 stars could result in a 25% increase in clicks on Google.

    Let Your Video Testimonials Do the Talking

    At Content Beta, we craft high-quality video content for top Tech enterprises. We firmly believe in the power of video testimonials as the ultimate proof of a brand’s quality.

    We offer both the creation of new content and the repurposing of existing materials. For example, if a client has useful written testimonials or case studies, we can transform them into effective video testimonials.

    Some of our best offering include:

    • Rapid Turnaround
    • Flexible and Efficient Pricing Model
    • Quality and Customer Focus
    • Streamlined Collaboration Platform

    Our team can deliver premium testimonial videos remotely, quickly, and at a fraction of the cost of traditional studios.

    Schedule a call with us today.


    Testimonial videos can provide a significant push to your brand credibility and customer trust. By applying any of these three testimonial video templates, you can create authentic testimonial videos that tell your customers’ success stories in their own words.

    Before we wrap up, let us recap the points to keep in mind when you create a video testimonial template:

    • First, it should utilize existing VIP customers from your company.
    • Second, it should focus on real, tangible results, not vague promises.
    • Third, it should address the benefits of the product.
    • Finally, it should highlight how your product solved the problem.

    Obtain a testimonial from someone trustworthy and genuine who can authentically back up the claims being made. The key to an impactful testimonial video is authenticity, clarity, and a focus on the solutions your product or service provides.

    Frequently Asked Questions (FAQs)

    A testimonial video is used to provide:


    • Credible, third-party endorsements of a product or service.
    • Show real-life customers sharing their experiences.
    • Build trust and persuade potential customers.
    • Increase brand awareness, conversions, and customer loyalty.

    Testimonial templates provide several benefits:


    • Consistency: They help keep the format of all testimonials uniform and easy to read.
    • Ease of use: They guide customers in giving effective feedback, saving them time and effort.
    • Focus: They highlight key product features or experiences, enhancing credibility.
    • Conversion: Well-structured testimonials can improve decision-making and conversion rates.

    Yes, remote testimonial templates can definitely be used for video testimonials. These templates often include specific directions or prompts that guide customers on what to discuss in their video testimonial. By outlining key points, these templates help produce clear, concise, and impactful video testimonials from anywhere.

    Keywords in a testimonial often include “effective,” “improved,” “solution,” “recommend,” “trust,” “results,” “professional,” “easy-to-use,” “value,” “satisfied,” and “successful.” These words emphasize the positive impact and value of the product or service.

    A video testimonial should ideally be 60-90 seconds. This is generally a suitable length to keep the viewer engaged while providing sufficient detail about the customer’s experience with the product or service.

    A video testimonial should include:


    • Customer Introduction: Who they are and their relation to your product.
    • Problem Explanation: What issue they faced before using your product.
    • Solution Presentation: How your product helped solve their problem.
    • Results: The positive impact your product had on them.
    • Recommendation: Their endorsement for your product or service.

    Some testimonial template examples include Product testimonial templates, Case study testimonial templates, Business testimonial templates, Customer testimonial template or Client testimonial templates, Website testimonial templates, Work testimonial templates, Real estate testimonials templates, and Video testimonial templates or testimonial video templates are the main types of testimonial templates.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta