3 Effective Testimonial Video Script Examples (Our Top Pick)

Picture of Rishabh Pugalia
Rishabh Pugalia

June 11, 2024


Let’s talk about something we all struggle with – convincing customers that our product is the best, especially when they’ve had a bad experience before. Building trust takes time, and restoring it takes even more.

But what if I told you that using video testimonials might just be the thing that can fix it?

According to Statheap, 79% of customers turn to video testimonials to learn more about a business, product, or service. People love seeing real folks, like you and me, sharing their true experiences.

This brings a level of trust that you just can’t get from written reviews. Sure, anyone can write themselves a nice review, but not in the case of a video testimonial. They show you unfiltered proof of customer satisfaction.

The approach to creating a video testimonial can vary depending on the size of the business, whether it’s a small company or a large enterprise. It might even differ by industry or the company’s stage of development.

For instance, if you’re a young SaaS company with a product in beta, which Testimonial Video Script should you use? This is why getting your video testimonial scripts just right is crucial. Spice them up a little. But don’t go overboard; or else, it will look scripted and fake.

Here are a few things to keep in mind when creating a script for such a video:

  • How can you blend storytelling and facts in the video testimonial script for credibility?
  • How can you effectively use data to back up claims in a testimonial video?
  • How can we ensure the script feels natural for the customer’s narrating style?

With this, let’s move ahead with understanding these video testimonial scripts a bit more deeply.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    3 Effective Video Testimonial Script Examples

    A video testimonial is a story. A story about the journey from a problem to a solution, with your product or service playing the hero’s role.

    And a video testimonial script is a plan, a structured outline, to make that story go in the right direction. We want the viewers to see themselves in the story, nodding along and thinking, “Yeah, that’s totally me!”

    Let’s see three effective video testimonial script examples that will help you increase the quality of your scripts:

    Script Example 1 - A safety consulting company getting help from a workforce compliance software company

    A. Introduction

    This section introduces the speaker, their role in the company, and provides an overview of their safety consulting company.

    B. Problem Statement

    It discusses the challenges faced in managing contractor safety and training before finding an efficient solution.

    C. Solution

    It describes the decision to utilize a particular contractor management service, highlighting its value and service quality.

    D. Progress Report

    This section shares experiences and improvements after using the service’s features, like training trackers and management tools.

    E. Recommendation

    It concludes with a strong endorsement of the chosen service, emphasizing its effectiveness in safety training and contractor management.

    Have a look at the video below that follows a similar outline as this script example

    Making a video for B2B & SaaS products needs a different mindset.

    Title: Veriforce | Remote Video Testimonials by Content Beta

    Duration: 2:24 minutes

    Key takeaway: The video is shot in a remote setting, but good production quality is maintained. The client’s talking style feels natural and not scripted.

    Script example 2 - A culinary group gets help to manage menu and food data-keeping use cases.

    A. Introduction

    This section provides an introduction of the speaker, their role, and a brief overview of their culinary group.

    B. Problem Statement

    It discusses the challenges faced in managing menu creation and food data across multiple systems.

    C. Solution

    This section describes the integration of various systems into one with Galley, highlighting its efficiency.

    D. Progress Report

    It shares insights on the improved process of menu creation, recipe certification, and data management.

    E. Recommendation

    It concludes with a strong endorsement of Galley, emphasizing its impact on culinary innovation and efficiency.

    Have a look at the video below that follows a similar outline as this script example –

    Making a video for B2B & SaaS products needs a different mindset.

    Title: GALLEY | Remote Video Testimonials by Content Beta

    Duration: 1:43 minutes

    Key takeaway: The video conveyed all the key points within the 2-minute time-frame.

    Script Example 3 - A small startup uses finance software for various day-to-day finances

    A. Introduction

    This section gives a brief introduction of the speaker, their role, and an overview of ORDRS, a technology platform for lab testing.

    B. Problem Statement

    It talks about the initial struggles with invoicing and financial tracking in the early stages of the business.

    C. Solution

    It highlights the switch to FreshBooks for easier invoicing and payment processing.

    D. Progress Report

    This section shares the benefits experienced since using FreshBooks, like faster payments and better invoice management.

    E. Recommendation

    It ends with a personal recommendation for FreshBooks, focusing on its effectiveness for startups and financial clarity.

    Have a look at the video below that follows a similar outline as this script example –

    Title: Erik’s Health Tech Startup Keeps Cash Flow Strong With FreshBooks

    Duration: 1:30 minutes

    Key takeaway: The video captures the founder of a startup who uses the mentioned software for their daily productivity. It is high in production quality and storytelling. The script looks to the point here.

    We know how to sell your story using your product UI

    The Do's of Creating a Testimonial Video Script

    Let’s first look into the do’s of creating a video testimonial script:

    1. Start with a Relatable Problem

    Our first step is to focus on a problem that your target audience is familiar with. This isn’t just any problem, but one that your product or service has solved.

    Let your customer describe it in their own words. It’s like starting a conversation with, “You know how frustrating it is when…” Instant connection!

    2. The Transformation Journey

    In this part, your customer should describe their journey – the struggles and the eureka moment when they found your product.

    It’s like telling a friend, “And then, I found this amazing thing…” You want the viewer to lean in, eager to hear more.

    3. Specific Benefits and Results

    Details, details, details. It’s one thing to say, “This product is great,” but another to say, “This helped me save three hours every week.” Get specific. Numbers, anecdotes, real-life changes – these are the things that people remember.

    4. Keep it Conversational

    In this part, your tone should feel conversational. It should feel like a chat over coffee, not a sales pitch. Encourage your customers to speak naturally, as if they’re telling a friend about this cool solution they found.

    5. The Emotional Connect

    Emotions drive decisions. How did the customer feel before and after using your product? Relieved? Overjoyed? That emotional journey is rich. It’s what turns a testimonial from informative to compelling.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    The Don'ts of Creating a Testimonial Video Script

    The don’t of creating a testimonial video script goes like this:

    1. Don’t Script It Too Tightly

    While a script is essential, over-scripting kills authenticity. You don’t want it to sound rehearsed. Pointers are better than a word-to-word script. Allow for some candidness– that’s where the genuineness often lies.

    2. Avoid Jargon and Over-Complexity

    Keep it simple. No one likes to sit through a bunch of technical jargon or complex explanations. Break it down. Make it easy to understand and relate to.

    3. Don’t Overlook the Call to Action

    While the primary goal is to tell a story, don’t forget to subtly include a call to action. It can be as simple as, “Check out our website for more stories like this.” This can be done with a simple and short on-screen text message.

    4. Don’t Ignore the Customer’s Personality

    Each customer is unique, and their personality should shine through. If they’re humorous, let that come across. If they’re more serious and factual, that’s fine, too. Their authenticity is what will resonate with viewers.

    5. Avoid Making It Too Long

    Attention spans are short. Aim for a sweet spot – enough time to tell the story, but not so long that it loses impact. Generally, 1-3 minutes works well.

    Why Choose Content Beta?

    Ensuring that the narrative feels natural yet highlights your product’s benefits is hard. You need to dedicate time and effort to create a solid testimonial script that people find valuable.

    At Content Beta, we help streamline these processes for you so that you can focus on more important tasks.

    Our Creative as a Service (CaaS) offers you a team of expert creators who get things done. Over 150 companies have trusted this team with their design and video projects.

    What do we offer?

    • Transparent pricing
    • Faster turnaround (1-2 days)
    • Credit rollover policy
    • Live project tracking dashboard
    • Secure cloud space for all assets.

    Schedule a call with us today!


    To wrap up our blog, let’s review the key points with this summary table.

    Do’s Don’ts
    Start with a relatable problem. Avoid over-scripting. Keep it authentic.
    Highlight the transformation journey. Stay away from jargon and complexity.
    Detail specific benefits and results. Don't forget the call to action.
    Keep the language conversational. Avoid making the video too long.
    Emphasize the emotional connection. Don't overlook the customer's personality.

    Creating a script for a testimonial video requires striking the right balance between storytelling and authenticity. It’s about making a connection, sharing a journey, and showing real, tangible benefits.

    Ensure the script is conversational, relatable, and authentic to the customer’s story. This approach turns your testimonial video into a source of both information and inspiration.

    Frequently Asked Questions (FAQs)

    The key elements of an effective testimonial script are:

    • Ensure the testimony sounds genuine and relatable.
    • Focus on particular benefits or experiences with the product or service.
    • Describe the problem faced and how the product/service provided a solution.
    • Include a personal touch or story that connects emotionally with the audience.
    • Use simple and understandable language.
    • Optionally, you can conclude with a prompt like CTA to engage the audience further.

    Some common mistakes to avoid in testimonial scripts are:

    • Avoid over-scripting. Keep it authentic.
    • Stay away from jargon and complexity.
    • Don’t forget the call to action.
    • Avoid making the video too long.
    • Don’t overlook the customer’s personality.

    It depends on the context. Scripted testimonials are more controlled and ensure key points are covered, but they can lack authenticity if overdone. Spontaneous responses often feel more authentic and relatable but might miss important details or become unfocused.

    These are the technical aspects that you should consider when scripting a testimonial video:

    • Aim for a concise format, typically 1-3 minutes.
    • Ensure high-quality video and audio recording to enhance credibility.
    • Keep the narrative interesting and avoid a monotonous tone.
    • Choose a setting that complements the story without distracting.
    • Include relevant cutaways or product shots to keep the viewer engaged.
    • Offer subtitles for accessibility and clarity.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

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