VIDEO TESTIMONIAL

Best Testimonial Video Production Services for B2B & Tech Companies

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Rishabh Pugalia

June 11, 2024

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With the increasing number of online scams, it’s tough to believe everything you see on the internet. As a result, online reviews and testimonials are a deciding factor before a purchase.

According to a study by Oberlo, nearly nine out of ten consumers read reviews before making a purchase.

A study by Qualtrics found that 93% of consumers say that online reviews influenced their purchase decisions.

A common way for B2B brands to establish trust is through customer testimonials. These can be anything from video testimonials, customer quotes, case studies, or even social media posts.

  • So, what is a video testimonial exactly?
  • Why does your business need video testimonials?
  • What difference can professional video testimonial services make?

Video testimonials help narrate your success stories through the voice of satisfied customers. The authenticity and the power of real user experiences are more relatable and believable to potential customers than any other marketing content. Proficient testimonial video services can aid in making these videos.

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    What is a Video Testimonial Service?

    A video testimonial service is a professional service that produces testimonial videos. These firms work with your satisfied customers. They capture their experiences and positive feedback about your product or service in a video.

    The provider of video review services takes care of the entire video production process, from conceptualizing the video to planning it, shooting it, and editing it.

    They ensure the testimonial video production is of high quality. They use good lighting, clear sound, and high-quality tools to make sure your customer video testimonials look their best.

    In short, a testimonial service manages all the nitty-gritty details. They handle everything and deliver a finished video that is ready to share.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Growing Importance of Testimonial Video Production

    The importance of testimonial video production lies in –

    1. Improving Professional Quality

    Video testimonial services improve the standard of your videos with professional-grade quality, utilizing optimal lighting, crystal-clear sound, and the finest equipment to ensure your brand’s best presentation.

    2. Efficiency and Time Management

    By handling the complete production cycle—planning, filming, and editing—these services allow businesses to allocate their time to other critical operations.

    3. Global Reach Through Remote Video Testimonials

    Many times, customers of a B2B company live in a different part of the world. Video testimonial services helps to highlight their experiences in a professionally produced video.

    4. Brand Consistency

    Consistent branding across all media forms is key for reputation management. A testimonial video agency will ensure that all testimonials align with your brand identity.

    5. Strategic Content Creation

    Testimonial video services can help develop a strategic approach for your testimonials, targeting specific audiences, addressing key pain points, or highlighting certain features of your product or service.

    6. Authentic Engagement

    Professional agencies know how to coach real customers to deliver real, unscripted testimonials that connect with viewers. It improves the authenticity and credibility of your brand.

    7. Increased Conversion Rates

    Professional video testimonial services understand best practices for driving conversions, such as where to place videos for maximum impact or how to integrate calls to action within the video.

    8. Cost Effectiveness

    Outsourcing video testimonial to a professional customer testimonial service can be more economical than setting up an in-house team for video production. It offers budget-friendly solutions for high-quality video content.

    We know how to sell your story using your product UI

    How Testimonial Video Production Can Help Your Business?

    Testimonial video production can help your business in the following ways:

    1. Social Proof and Trust

    People are inherently influenced by what others say. When potential customers see real people praising your product/service, they’re far more likely to trust you over your own marketing claims.

    2. Increase Conversion Rates

    Testimonials reduce buyer skepticism and hesitancy. Including them on sales pages can improve conversion rates.

    3. Spread Awareness

    Posted on YouTube, LinkedIn, and other channels, testimonial videos expose your brand to new audiences organically since they get shared easily.

    4. Versatile Content

    Once produced, testimonial videos can be repurposed across various marketing channels. They can be featured on your website, included in presentations, and used as part of your digital marketing strategy, providing long-term value.

    5. Cost-Effective Marketing

    Although there’s an upfront investment in producing high-quality testimonial videos, they can be a cost-effective marketing tool. Their longevity and versatility across platforms can offer a better ROI compared to other forms of advertising.

    6. Differentiates Your Business

    Customer testimonials highlight what makes you unique, why you’re better than competitors, and what you stand for.

    11 Video Testimonial Service Providers for B2B Companies

    Top 6 Testimonial Video Agencies for B2B

    Here is the list of 6 best testimonial video production company –

    1. Content Beta

    Content Beta is a B2B-centric video production agency. They create high-quality video testimonials, product demo videos, and training videos. They’ve successfully partnered with more than 150+ B2B brands since 2020.

    Content Beta excels in creating engaging UI animation and captivating motion graphics. Their seasoned crew of tech analysts, video marketers, scriptwriters, video editors, copywriters, and storyboarders masterfully handle the process.

    Content Beta produces remote testimonial videos, within 11 days.

    Biggest Clients: Recurly, Dealfront (Leadfeeder), Veriforce, IntelligenceBank, ServiceNow

    Making a video for B2B & SaaS products needs a different mindset.

    2. Remote Video Testimonials

    Remote Video Testimonials is a US-based video testimonial service. They are committed to crafting influential video customer testimonials in a fast, easy, and affordable way. The goal is to build trust and cultivate long-term clients.

    They provide 100% remote services and can create professional-quality videos from anywhere around the globe.

    They have an interview-based approach to let the client control the narrative. The team expertly edits these interviews, highlighting customer enthusiasm and product benefits.

    They assure a swift 30-minute interview. The final product is free from typical remote production flaws such as bad lighting, horrible audio, distracting background, a shaky camera, and useless content.

    Biggest Clients: Mercy College, Leros, The Alternative Board

    3. Testimonial Hero

    Testimonial Hero is a US-based video testimonial creation service that specializes in both on-site video testimonials and remote video testimonials.

    Testimonial Hero’s on-site video testimonials are filmed in person with professional videographers. They can film anywhere with no additional travel costs. Alll of their on-site video testimonials are created at a flat rate.

    For remote video testimonials, Testimonial Hero focuses on high-quality and ease for the customer. The videos are taken through the customer’s smartphone. They also have a live producer on the call to conduct the interview and ensure high-quality video.

    Whether on-site or remote, the interview with your customer typically takes 45 minutes. This allows one to capture the material for a standard ninety-second testimonial video production as well as micro-content snippets for advertising and social media content.

    Biggest Clients: Meta, HubSpot, Docusign

    4. Wyzowl

    Wyzowl is a UK-based video production company, established in 2011. They’ve partnered with over 1500 companies from 40 different countries and created more than 3000 videos.

    They tailor their testimonial video production services to mirror a brand’s unique style. They offer a range of animation styles, from the line drawn and 2D graphics to 3D and image-based animations. They always ensure transparent pricing, unlimited revisions, and timely deliveries.

    They create live-action video testimonial services. They combine customer narratives with shots of the company in the background. It improves trust, increases credibility, and converts the viewer.

    Biggest Clients: Deloitte, Oracle, Autodesk

    5. Demo Duck

    Demo Duck is a Chicago-based video agency, founded in 2011. They specialize in both animated explainer videos and live-action videos. They have worked with some of the biggest brands across the globe.

    They cover a wide range of video types, including SaaS explainer videos, customer testimonial educational videos, commercial videos, internal communications videos, branded videos, social media videos, company story videos, and video series.

    Their video testimonials emphasize the customer’s journey. They showcase the client’s problem and how your company provided a solution. They often feature customers using your product or service in their daily lives, along with interview footage.

    Biggest Clients: Google, Dropbox, Netflix

    6. Webdew

    Webdew is a video production service founded in 2016. They operate from multiple locations, including the UK, Canada, India, and the US.

    Their process for creating testimonial videos begins with understanding the brief and pricing through an inquiry form. The team gathers information about the requirements, writes a script, and does storyboarding. The client’s video testimonial service footage is used directly or shot as needed.

    The next stages of production involve sound effects, edits, and the final video delivery. Production time can vary from four to six weeks, depending on the edit requests.

    Biggest Clients: Uber, Microsoft, Travelopia

    The above testimonial video examples highlight the impact of customer experiences in building brand trust. They illustrate how authentic voices can significantly improve a brand’s credibility.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Top 5 Testimonial Video Production Software for B2B

    Here is the list of 5 best video testimonial platform –

    1. VideoPeel

    VideoPeel simplifies and automates remote video capturing. No login-in or app download is required; users can submit a video by merely clicking on a VideoPeel link.

    VideoPeel provides a wide range of templates. They have identified over 163 different types of customer videos you can collect, depending on your business objective.

    Users can handpick the authentic customer videos that best meet their needs at every customer journey stage – Awareness, Consideration, Purchase, Customer Success/Support, Loyalty/Advocates, and Team/People.

    This video testimonial service has editing tools are easy to use and help in creating professional-looking testimonials quickly.

    Biggest USPs:

    • Use Across All Devices
    • Click To Record

    Biggest Clients: United Nations, BMW, Yale

    2. Testimonial.to

    Testimonial.to enable users to gather video testimonials from customers without a developer or website hosting. No app download or login is required. Customers can directly record testimonial video using their browser.

    Users receive high-resolution videos that can be embedded or shared as desired. Testimonial.to allows users to copy and paste their HTML code to any website.

    The platform also lets users set up a dedicated landing page for all video testimonial services and provides an easy-to-manage dashboard. Users can track performance metrics for all embedded videos via the platform’s analytics. Their ad-free video hosting services aid in enhancing awareness within a budget.

    Biggest USPs:

    • No coding skill is required
    • Start in under 2 minutes

    Biggest Clients: Ko-fi, Earnest Capital, Yoast

    3. Vouch

    Vouch is a Q&A platform that lets you collect, manage, and share short-form videos asynchronously and remotely. Users can create personalized video requests for customers or set up an open campaign for a larger audience.

    Customers are emailed a request link that allows them to record testimonial video production at their own pace. Once the review video is submitted, it’s ready to be watched, downloaded, or shared.

    These high-quality video links can be used on websites, sent via emails, and used across social media platforms. The entire process is quite easy and delivers high-quality results.

    Biggest USPs:

    • Asynchronous video
    • Made for the web
    • Zero production costs

    Biggest Clients: Shopify, Atlassian, Canva

    4. Boast.io

    Boast is an all-in-one video testimonial service that makes it easy to capture and share Testimonial video.

    It enables you to share a link or embed the same on your website. The link leads to a form hosted by Boast. It helps in sending automatic reminder emails to customers. Customers can record videos from any device with a camera.

    It provides an array of templates to choose from. Users can pick the best fit for their business. With the support team available for assistance, the videos are ready for publication in no time.

    Boast also provides options to create online reviews on Google, Facebook, and Yelp, customer surveys like NSP and CSAT, and user-generated videos.

    Biggest USPs:

    • Create embed widgets
    • Leverage Zapier integration
    • Great customer support team

    Biggest Clients: Hubspot, Blink, The North Face

    5. Trust

    Trust ranks at number 5 on Product Hunt and has excellent feedback and reviews on its website. They help in making authentic testimonial videos that add a human touch to brands and improve credibility.

    They offer custom testimonial request forms or rating surveys, which you can share for customer feedback. Customers can add links from existing videos on Facebook or YouTube or directly record a new video on the testimonial request form.

    They provide three options for collecting testimonials:

    • creating a testimonial request form and sending back its URL,
    • pre-filling a testimonial and sending the URL of this specific testimonial to the client,
    • creating a rating survey to collect feedback

    Biggest USPs:

    • Rating widget
    • Free installation by the Tech support team
    • Rich Snippet feature helps with Google Search
    • No credit card is required for a free trial
    • Great customer support team

    Biggest Clients: Educalar, WebVa, Myree

    We know how to sell your story using your product UI

    How do Video Testimonial Services Work?

    Here is a step-by-step breakdown of the best video testimonial service work process –

    Step 1: Client Briefing

    In the client briefing, the video testimonial service delves into your business’s unique narrative and objectives. It lays the groundwork for effective testimonial video production that resonates with your target audience.

    Step 2: Choosing Customers

    They assist in identifying the ideal customers and work on how to get video testimonials from customers. It is based on the positive experiences they had with your product or service.

    Step 3: Scripting & Storyboarding

    The service prepares a script and outlines the video testimonial’s narrative based on the customer’s experience.

    Step 4: Filming

    They arrange and conduct the video shoot at suitable location/locations. This could be at the customer’s location, your office, or even a studio. They ensure the right video testimonial software, lighting, and sound for a professional video.

    Step 5: Editing & Post-production

    This step very much depends on how the video testimonials are recorded. The testimonial service then edits the raw footage and adds music, graphics, or any other elements to make the video testimonials interesting.

    Step 6: Video Delivery & Publishing

    Once the video testimonials are polished and ready, the testimonial video agency delivers them to you. The customer video reviews are now ready to be shared across different marketing platforms.

    We know how to sell your story using your product UI

    Best Practices For Producing Testimonial Videos

    Best practices for testimonial video production includes:

    Before Filming:

    • Choose the Right Customers: Select a diverse mix of clients who are genuinely enthusiastic about your product/services and represent various use cases. People who are naturally articulate make the best subjects.
    • Interview Preparation: Send the interviewee a list of questions ahead of time. This allows them to formulate thoughtful responses and reduces on-camera awkwardness.
    • Storytelling Approach: Focus on the “before”, “during”, and “after”. What problem did the customer have? How did your solution improve their situation? What are the tangible results?

    During Filming:

    • Equipment: While pro-quality video is ideal, modern smartphones can produce decent results. Invest in good audio –– a lapel mic or similar will make a huge difference. Consider lighting, or plan to film in bright natural light.
    • Setting: A neutral background is the best to avoid all distractions. If you film at the customer’s workplace, try to find aesthetically pleasing areas relevant to their success story
    • Natural Conversation: Let the questions guide the conversation, but be flexible and ask follow-ups. Aim for authenticity over scripted responses.

    Post Production:

    • Editing is Key: Cut out awkward pauses and “ums”. Focus on the most compelling story points and benefits conveyed by the customer.
    • Text and Graphics: Use onscreen text to highlight key points, statistics, or the interviewee’s name and title.
    • Music and B-Roll: Subtle background music can increase the emotional feel. B-roll shots of your product/service in action add visual interest and reinforce the message.
    • Call to Action: At the end, include a clear call to action relevant to the video’s placement (visit the website, sign up for a trial, etc.)

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Best Places To Share Video Testimonials

    Here are some of the best places to share video testimonials:

    1. Business Website

    The perfect place to feature – video testimonials on the website. Display them on your homepage, within product pages, or on a dedicated testimonial page. This is often the first place potential customers will look.

    2. Social Media Platforms

    Share the video testimonials on your company’s social media profiles like Facebook, Instagram, LinkedIn, and Twitter. Video content often gets higher engagement on social media.

    3. YouTube Channel

    As the second largest search engine, posting video testimonials on YouTube can increase their reach and visibility.

    4. Email Newsletters

    Include video testimonials in your newsletters or promotional emails. It will increase credibility.

    5. Sales Pitch

    Use video testimonials in your sales presentations. It will give a real-world example of satisfied customers.

    We know how to sell your story using your product UI

    Content Beta’s Video Testimonial Production Process

    Content Beta’s 4-step process as a video testimonial service provider:

    Step 1: The guest picks up a 45-minute time slot and shares a shipping address.

    Step 2: Content Beta finalizes the Q&A questions, ships recording equipment in 3-5 business days, and allocates a producer.

    Step 3: The producer helps the guest set up the infrastructure (15 min) and shoots the video in Q&A format (30 min). The videos are uploaded automatically to the cloud after the shoot ends.

    Step 4: First cut in 11 days, and on the confirmation, final cut in another week.

    Features of Great Testimonial Video Produced by Content Beta

    Let’s take a look into the characteristics of an exceptional testimonial video production by Content Beta, using the Galley testimonial as a reference:

    Making a video for B2B & SaaS products needs a different mindset.

    • Engaging Narration: The video narration is both clear and captivating, drawing viewers in from the start.
    • Uncluttered Background: It features a simple and distraction-free background, ensuring the focus remains on the testimonial without any extraneous noises.
    • Authenticity: The testimonial feels original and flows smoothly, avoiding any appearance of being overly scripted or lacking in interest.
    • Clear Presentation: Key points and screen shares are presented in a way that feels natural and easy to follow.
    • Seamless Transitions: Transitions between segments are smooth, adding to the visual appeal of the video.
    • Attention to Detail: An influencer was involved in this remote testimonial, paying close attention to every detail to refine the overall quality.
    • High-Quality Equipment: The use of quality recording equipment (4k webcam, mic, USB convertors) reflects the high quality of Content Beta’s services, showing the importance of video quality.
    • Professional Look: Despite being a remote testimonial, the video maintains a professional appearance throughout.
    • Well-chosen Background Music: The background music complements the narration without overshadowing it, adding to the video’s ambiance.
    • Thorough Preparation and Editing: The testimonial was well-prepared in advance, with careful editing to ensure a polished final product.

    These elements combine to create a testimonial video that not only showcases the customer’s positive experience but also shows Content Beta’s commitment to producing quality content.

    Conclusion

    A video testimonial is not just about delivering a message; it’s about delivering that message in the most impactful way. A testimonial video company is like an expert in this field who understands the essence of what makes a great video testimonial.

    Choosing a suitable testimonial video service can take the hassle out of creating compelling video testimonials. From scripting to production, they handle it all. So, you can focus on what you do best – serving your customers.

    Investing in a professional video testimonial service may seem like a luxury. But in current times, it’s a necessity. So, stay ahead of the curve.

    Frequently Asked Questions (FAQs)

    A testimonial video is a marketing tool. It features satisfied customers talking about a product or service in a video review. They share their experience, telling others about the benefits and why they liked it.

     

    These testimonial videos influence potential customers by demonstrating how a product or service has worked for others. They are great for building trust and credibility.

    The three types of testimonials are:

     

    • Customer Testimonials: Direct statements from customers about their experiences with a product or service.
    • Expert Testimonials: Endorsements from industry experts that validate the quality or effectiveness of a product or service.
    • Celebrity Testimonials: Endorsements from celebrities or public figures that bring visibility and credibility to a product or service.

    A great customer testimonial video should be:

     

    • Authentic: It must represent a genuine customer experience.
    • Specific: Detailing particular benefits or features of the product or service.
    • Relatable: The customer should represent your target audience to establish a connection.
    • High-quality: Clear sound, good lighting, and professional editing enhance the viewer experience.
    • Story-driven: A narrative structure keeps viewers engaged and makes the testimonial more memorable.

    Getting video testimonials from customers involves a few simple steps:

     

    • Identify Satisfied Customers: Start by finding customers who are happy with your product or service.
    • Ask for Testimonials: Politely ask these customers if they’d be willing to provide a video testimonial.
    • Make it Easy for Them: Provide clear instructions on how they can record and submit their testimonial. You could offer to use a simple platform or app where they can record their video.
    • Guide Them: Provide a list of questions or prompts to guide them in their testimonial. You want them to highlight specific benefits or experiences.
    • Show Appreciation: Thank your customers for their time and effort. You could offer them a small gift, discount, or other incentive as a token of appreciation.

    A video testimonial should ideally be between 60 to 90 seconds long. It’s enough time to share a meaningful story without losing the viewer’s attention.

    The customer testimonial video production process typically takes 2-5 weeks. This includes pre-production planning (1-2 weeks), actual filming (1-3 days), and post-production editing (1-2 weeks). Timescales can vary depending on project specifics.

    A video testimonial service works in the following steps:

     

    • Understanding Your Brand: They get to know your business, brand, and objectives.
    • Planning: They plan the entire production process.
    • Recording: They guide your customers to record their testimonials.
    • Editing: They edit the raw footage into a polished, professional video
    • Review: They share the video with you for approval.
    • Delivery: They deliver the final testimonial video for you to use.

    The prices of a 1 minute professional testimonial video can range anywhere from $800-$15,000.

    The cost depends on various factors, such as the production quality, length of the video, location of the shoot, and the specific company or professional you hire.

    To assure the authenticity of testimonial video services, choose reputable providers with a portfolio of genuine customer testimonials, and verify references or case studies demonstrating their work's impact.

    Here’s why you should use a video testimonial service:

     

    • Quality Assurance: They ensure high-quality, professional videos.
    • Time-Saving: They manage the entire process, letting you focus on other business tasks.
    • Brand Alignment: They make sure testimonials match your brand identity.
    • Expert Guidance: They coach customers to give genuine and impactful testimonials.
    • Sales Conversion: They use best practices to create videos that drive sales.
    • Cost-Effective: It’s usually cheaper than creating an in-house video production team.

    Generally, the entire process can take anywhere from 6-8 weeks. This timeline includes pre-production planning (such as selecting customers and scripting), production (filming), and post-production (editing, adding music, and final touches).

    For a straightforward project with all elements readily available, a shorter timeframe of 3-4 weeks is possible, while more complex projects might extend to 2-3 months.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta