11 Video Testimonial Services for B2B & Tech Companies

With the increasing number of online scams, it’s tough to believe everything you see on the internet. As a result, online reviews and testimonials are a deciding factor before a purchase.

According to a study by Oberlo, nearly nine out of ten consumers read reviews before making a purchase.

A study by Qualtrics found that 93% of consumers say that online reviews influenced their purchase decisions.

A common way for B2B brands to establish trust is through customer testimonials. These can be anything from video testimonials, customer quotes, case studies, or even social media posts.

  • So, what is a video testimonial exactly?
  • Why does your business need video testimonials?
  • What difference can professional video testimonial services make?

Video testimonials help narrate your success stories through the voice of satisfied customers. The authenticity and the power of real user experiences are more relatable and believable to potential customers than any other marketing content. Proficient testimonial video services can aid in making these videos.

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What is a Video Testimonial Service?

A video testimonial service is a professional service that produces testimonial videos. These firms work with your satisfied customers. They capture their experiences and positive feedback about your product or service in a video.

The provider of video review services takes care of the entire video production process, from conceptualizing the video to planning it, shooting it, and editing it.

They ensure the video is of high quality. They use good lighting, clear sound, and high-quality tools to make sure your customer video testimonials look their best.

In short, a testimonial service manages all the nitty-gritty details. They handle everything and deliver a finished video that is ready to share.

Benefits of Video Testimonial Service

The benefits of testimonial services are –

1. Professional Quality

A video testimonial service ensures your video testimonials have high quality. They use good lighting, clear sound, and the best tools.

2. Time-Saving

These services manage the entire production process – planning, shooting, and editing videos. It frees up your time for other business tasks.

3. Remote Video Testimonials

Many times, customers of a B2B company live in a different part of the world. Video testimonial services help you capture their experiences in a professionally produced video.

4. Consistency

Consistent branding across all media forms is key for reputation management. A testimonial video agency will ensure that all testimonials align with your brand identity.

5. Strategy

Testimonial video services can help develop a strategic approach for your testimonials, targeting specific audiences, addressing key pain points, or highlighting certain features of your product or service.

6. Authenticity

Professional agencies know how to coach real customers to deliver genuine, unscripted testimonials that connect with viewers. It enhances the authenticity and credibility of your brand.

7. Conversion Optimization

Professional video testimonial services understand best practices for driving conversions, such as where to place videos for maximum impact or how to integrate calls to action within the video.

8. Budget-Friendly

Outsourcing video testimonial to a professional customer testimonial service can be more economical than setting up an in-house team for video production.

OUTSOURCING VIDEO TESTIMONIAL SERVICES

Click here to learn how to choose the best provider.

How do Video Testimonial Services Work?

Here is a step-by-step breakdown of the best video testimonial service work process –

Step 1: Client Briefing

The video testimonial service starts with a consultation. They understand your business, goals, objectives, and specific needs for the video customer testimonials.

Step 2: Choosing Customers

They assist in identifying the ideal customers and work on how to get video testimonials from customers. It is based on the positive experiences they had with your product or service.

Step 3: Scripting & Storyboarding

The service prepares a script and outlines the video testimonial’s narrative based on the customer’s experience.

Step 4: Filming

They arrange and conduct the video shoot at suitable location/locations. This could be at the customer’s location, your office, or even a studio. They ensure the right video testimonial software, lighting, and sound for a professional video.

Step 5: Editing & Post-production

When choosing a service, one of the main aspects to consider is if they know how to record video testimonials. The testimonial service then edits the raw footage and adds music, graphics, or any other elements to make the video testimonials engaging.

Step 6: Video Delivery & Publishing

Once the video testimonials are polished and ready, the testimonial video agency delivers them to you. The customer video reviews are now ready to be shared across different marketing platforms.

Top 11 Video Testimonial Service Providers for B2B Companies

Top 6 Testimonial Video Agencies for B2B

Here is the list of 6 best testimonial video production company –

1. Content Beta

Content Beta is a B2B-centric video production agency. They create high-quality video testimonials, product demo videos, and training videos. They’ve successfully partnered with more than 150+ B2B brands since 2020.

Content Beta excels in creating engaging UI animation and captivating motion graphics. Their seasoned crew of tech analysts, video marketers, scriptwriters, video editors, copywriters, and storyboarders masterfully handle the process.

Content Beta produces remote testimonial videos, within 11 days.

Remote Video Testimonial CB

Biggest Clients: Recurly, Dealfront (Leadfeeder), Veriforce, IntelligenceBank, ServiceNow

Making a video for B2B & SaaS products needs a different mindset.

Have a look at how Content Beta created remote video testimonials for Galley

2. Remote Video Testimonials

Remote Video Testimonials is a US-based video testimonial service. They are committed to crafting influential video customer testimonials in a fast, easy, and affordable way. The goal is to build trust and cultivate long-term clients.

They provide 100% remote services and can create professional-quality videos from anywhere around the globe.

They have an interview-based approach to let the client control the narrative. The team expertly edits these interviews, highlighting customer enthusiasm and product benefits.

They assure a swift 30-minute interview. The final product is free from typical remote production flaws such as bad lighting, horrible audio, distracting background, a shaky camera, and useless content.

Biggest Clients: Mercy College, Leros, The Alternative Board

3. Testimonial Hero

Testimonial Hero is a US-based video testimonial creation service that specializes in both on-site video testimonials and remote video testimonials.

Testimonial Hero’s on-site video testimonials are filmed in person with professional videographers. They can film anywhere in the world with no additional travel costs. Alll of their on-site video testimonials are created at a flat rate.

For remote video testimonials, Testimonial Hero focuses on high-quality and ease for the customer. The videos are captured through the customer’s smartphone. They also have a live producer on the call to conduct the interview and ensure high-quality video is captured.

Whether on-site or remote, the interview with your customer typically takes 45 minutes.This allows the capturing of material for the standard ninety-second video testimonial as well as micro-content snippets for advertising and social media content.

Biggest Clients: Meta, HubSpot, Docusign

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4. Wyzowl

Wyzowl is a UK-based video production company, established in 2011. They’ve partnered with over 1500 companies from 40 different countries and created more than 3000 videos.

They tailor their videos to mirror a brand’s unique style. They offer a range of animation styles, from the line drawn and 2D graphics to 3D and image-based animations. They always ensure transparent pricing, unlimited revisions, and timely deliveries.

They create live-action video testimonial services. They combine customer narratives with shots of the company in the background. It enhances trust, increases credibility, and converts the viewer.

Biggest Clients: Deloitte, Oracle, Autodesk

5. Demo Duck

Demo Duck is a Chicago-based video agency, founded in 2011. They specialize in both animated explainer videos and live-action videos. They have worked with some of the biggest brands across the globe.

They cover a wide range of video types, including SaaS explainer videos, customer testimonial educational videos, commercial videos, internal communications videos, branded videos, social media videos, company story videos, and video series.

Their video testimonials emphasize the customer’s journey. They showcase the client’s problem and how your company provided a solution. They often feature customers using your product or service in their daily lives, along with interview footage.

Biggest Clients: Google, Dropbox, Netflix

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6. Webdew

Webdew is a video production service founded in 2016. They operate from multiple locations, including the UK, Canada, India, and the US.

Their process for creating testimonial videos begins with understanding the brief and pricing through an inquiry form. The team gathers information about the requirements, writes a script, and does storyboarding. The client’s video testimonial service footage is used directly or shot as needed.

The next stages of production involve sound effects, edits, and the final video delivery. Production time can vary from four to six weeks, depending on the edit requests.

Biggest Clients: Uber, Microsoft, Travelopia

Top 5 Testimonial Video Software for B2B

Here is the list of 5 best video testimonial platform –

1. VideoPeel

VideoPeel simplifies and automates remote video capturing. No login-in or app download is required; users can submit a video by merely clicking on a VideoPeel link.

VideoPeel provides a wide range of templates. They have identified over 163 different types of customer videos you can collect, depending on your business objective.

Users can handpick the authentic customer videos that best meet their needs at every customer journey stage – Awareness, Consideration, Purchase, Customer Success/Support, Loyalty/Advocates, and Team/People.

This video testimonial service has editing tools are easy to use and help in creating professional-looking testimonials quickly.

Biggest USPs:

  • Use Across All Devices
  • Click To Record

Biggest Clients: United Nations, BMW, Yale

2. Testimonial.to

Testimonial.to enable users to gather video testimonials from customers without a developer or website hosting. No app download or login is required. Customers can directly record testimonial video using their browser.

Users receive high-resolution videos that can be embedded or shared as desired. Testimonial.to allows users to copy and paste their HTML code to any website.

The platform also lets users set up a dedicated landing page for all video testimonial services and provides an easy-to-manage dashboard. Users can track performance metrics for all embedded videos via the platform’s analytics. Their ad-free video hosting services aid in enhancing awareness within a budget.

Biggest USPs:

  • No coding skill is required
  • Start in under 2 minutes

Biggest Clients: Ko-fi, Earnest Capital, Yoast

3. Vouch

Vouch is a Q&A platform that lets you collect, manage, and share short-form videos asynchronously and remotely. Users can create personalized video requests for customers or set up an open campaign for a larger audience.

Customers are emailed a request link that allows them to record testimonials at their own pace. Once the review video is submitted, it’s ready to be watched, downloaded, or shared.

These high-quality video links can be used on websites, sent via emails, and used across social media platforms. The entire process is quite easy and delivers high-quality results.

Biggest USPs:

  • Asynchronous video
  • Made for the web
  • Zero production costs

Biggest Clients: Shopify, Atlassian, Canva

4. Boast.io

Boast is an all-in-one video testimonial service that makes it easy to capture and share Testimonial video.
It enables you to share a link or embed the same on your website. The link leads to a form hosted by Boast. It helps in sending automatic reminder emails to customers. Customers can record videos from any device with a camera.

It provides an array of templates to choose from. Users can pick the best fit for their business. With the support team available for assistance, the videos are ready for publication in no time.

Boast also provides options to create online reviews on Google, Facebook, and Yelp, customer surveys like NSP and CSAT, and user-generated videos.

Biggest USPs:

  • Create embed widgets
  • Leverage Zapier integration
  • Great customer support team

Biggest Clients: Hubspot, Blink, The North Face

5. Trust

Trust ranks at number 5 on Product Hunt and has excellent feedback and reviews on its website. They help in making authentic testimonial videos that add a human touch to brands and enhance credibility.
They offer custom testimonial request forms or rating surveys, which you can share for customer feedback. Customers can add links from existing videos on Facebook or YouTube or directly record a new video on the testimonial request form.

They provide three options for collecting testimonials:

  • creating a testimonial request form and sending back its URL,
  • pre-filling a testimonial and sending the URL of this specific testimonial to the client,
  • creating a rating survey to collect feedback

Biggest USPs:

  • Rating widget
  • Free installation by the Tech support team
  • Rich Snippet feature helps with Google Search
  • No credit card is required for a free trial
  • Great customer support team

Biggest Clients: Educalar, WebVa, Myree

Best Places To Share Video Testimonials

Here are some of the best places to share video testimonials:

1. Business Website

The perfect place to feature – video testimonials on the website. Display them on your homepage, within product pages, or on a dedicated testimonial page. This is often the first place potential customers will look.

2. Social Media Platforms

Share the video testimonials on your company’s social media profiles like Facebook, Instagram, LinkedIn, and Twitter. Video content often gets higher engagement on social media.

3. YouTube Channel

As the second largest search engine, posting video testimonials on YouTube can increase their reach and visibility.

4. Email Newsletters

Include video testimonials in your newsletters or promotional emails. It will increase credibility.

5. Sales Pitch

Use video testimonials in your sales presentations. It will give a real-world example of satisfied customers.

Content Beta’s Process as Video Testimonial Service Provider

Content Beta’s 4-step process as a testimonial service provider:

Step 1: The guest picks up a 45-minute time slot and shares a shipping address.

Step 2: Content Beta finalizes the Q&A questions, ships recording equipment in 3-5 business days, and allocates a producer.

Step 3: The producer helps the guest set up the infrastructure (15 min) and shoots the video in Q&A format (30 min). The videos are uploaded automatically to the cloud after the shoot ends.

Step 4: First cut in 11 days, and on the confirmation, final cut in another week.

Conclusion

A video testimonial is not just about delivering a message; it’s about delivering that message in the most impactful way. A testimonial video company is like an expert in this field who understands the essence of what makes a great video testimonial.

Choosing a suitable testimonial video service can take the hassle out of creating compelling video testimonials. From scripting to production, they handle it all. So, you can focus on what you do best – serving your customers.

Investing in a professional video testimonial service may seem like a luxury. But in today’s growth driven world, it’s a necessity. So, stay ahead of the curve.

Frequently Asked Questions (FAQs)

A testimonial video is a marketing tool. It features satisfied customers talking about a product or service in a video review. They share their experience, telling others about the benefits and why they liked it.

These testimonial videos influence potential customers by demonstrating how a product or service has worked for others. They are great for building trust and credibility.

The three types of testimonials are:

  • Customer Testimonials: Direct statements from customers about their experiences with a product or service.
  • Expert Testimonials: Endorsements from industry experts that validate the quality or effectiveness of a product or service.
  • Celebrity Testimonials: Endorsements from celebrities or public figures that bring visibility and credibility to a product or service.

A great customer testimonial video should be:

  • Authentic: It must represent a genuine customer experience.
  • Specific: Detailing particular benefits or features of the product or service.
  • Relatable: The customer should represent your target audience to establish a connection.
  • High-quality: Clear sound, good lighting, and professional editing enhance the viewer experience.
  • Story-driven: A narrative structure keeps viewers engaged and makes the testimonial more memorable.

Getting video testimonials from customers involves a few simple steps:

  • Identify Satisfied Customers: Start by finding customers who are happy with your product or service.
  • Ask for Testimonials: Politely ask these customers if they’d be willing to provide a video testimonial.
  • Make it Easy for Them: Provide clear instructions on how they can record and submit their testimonial. You could offer to use a simple platform or app where they can record their video.
  • Guide Them: Provide a list of questions or prompts to guide them in their testimonial. You want them to highlight specific benefits or experiences.
  • Show Appreciation: Thank your customers for their time and effort. You could offer them a small gift, discount, or other incentive as a token of appreciation.

A video testimonial should ideally be between 60 to 90 seconds long. It’s enough time to share a meaningful story without losing the viewer’s attention.

The customer testimonial video production process typically takes 2-5 weeks. This includes pre-production planning (1-2 weeks), actual filming (1-3 days), and post-production editing (1-2 weeks). Timescales can vary depending on project specifics.

A video testimonial service works in the following steps:

  • Understanding Your Brand: They get to know your business, brand, and objectives.
  • Planning: They plan the entire production process.
  • Recording: They guide your customers to record their testimonials.
  • Editing: They edit the raw footage into a polished, professional video
  • Review: They share the video with you for approval.
  • Delivery: They deliver the final testimonial video for you to use.

The prices of a 1 minute professional testimonial video can range anywhere from $800-$15,000.

The cost depends on various factors, such as the production quality, length of the video, location of the shoot, and the specific company or professional you hire.

Here’s why you should use a video testimonial service:

  • Quality Assurance: They ensure high-quality, professional videos.
  • Time-Saving: They manage the entire process, letting you focus on other business tasks.
  • Brand Alignment: They make sure testimonials match your brand identity.
  • Expert Guidance: They coach customers to give genuine and impactful testimonials.
  • Sales Conversion: They use best practices to create videos that drive sales.
  • Cost-Effective: It’s usually cheaper than creating an in-house video production team.
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