VIDEO TESTIMONIAL

10 Best Testimonial Video Examples to Inspire You

Picture of Rishabh Pugalia
Rishabh Pugalia

June 11, 2024

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Whether you’re a start-up entrepreneur or an established business owner, testimonial videos can greatly impact your brand’s growth. They have become an essential tool in the digital marketing space. They help with the brand’s credibility, inspire trust in potential customers, and ultimately influence their buying decisions.

  • Do you want to create testimonial videos but are unsure where to start?
  • Wondering how video testimonials can benefit your business?
  • Are you curious about why testimonial video examples work better than text-based testimonials?

We aim to answer these questions in this blog.

We will also explore the 10 best testimonial video examples that have made a significant impact. These examples are not just about showcasing happy customers. They show how effective storytelling can paint your brand in the best light.

Our goal is to inspire you and also provide you with actionable insights that you can incorporate into your own testimonial videos.

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    What is Testimonial Video?

    A testimonial video is a type of marketing content. It features satisfied customers sharing their positive experiences with a product, service, or company.

    Testimonial video examples are authentic endorsements using the principle of social proof. They aim to build trust and credibility by showcasing real-life success stories.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    10 Best Testimonial Video Examples

    Here are ten best testimonial video examples to learn from:

    1. What‚Äôs it like to work at Google ‚ÄĒ Google

    So, if you thought Google, being Google, did not need any testimonials, think again. Even Google finds it challenging to compete with start-ups in attracting talent.

    In this ‚ÄėWhat‚Äôs it like to work at Google?‚Äô, the focus is on introduction to work culture, done with a little help from their current employees.

    We must say the combination of Real people, Attractive visuals, and Slick editing does an admirable job of conveying the message.

    2. So Yeah, We Tried Slack… - Slack

    Using humor is a great way to humanize a product. But using it the right way is probably one of the hardest things to do because the message you would want to deliver has to be non-offensive, tasteful, and simple.

    And there’s little room for error of judgment.

    Given the constraints, Slack‚Äôs testimonial video tick(le)s all the right boxes. Have a look at ‚ÄúSo Yeah, We Tried Slack‚Ķ‚ÄĚ

    3. Customer Testimonial ‚ÄĒ Glassdoor

    What‚Äôs most impressive about Glassdoor is‚ÄĒwell, the decision to call themselves ‚ÄėGlassdoor‚Äô. The word instantly conjures up images of¬†transparency, accessibility, and opportunity¬†in people‚Äôs minds.

    As far as testimonial video examples are concerned, Glassdoor’s data-backed testimonial and a subtle comparison with their competitors, tastefully provided by a respectable industry name, manages to send out a powerful message.

    4. Many Voices, One Message ‚ÄĒ Dropbox

    A marketer or video producer would normally advise people to focus on one issue, one person, or one goal in their campaign. Dropbox changed this pattern with its ‚ÄėMany Voices, One Message‚Äô testimonial video.

    We confess we give little preference to their content because they do such a good job of conveying their message to the right audience, the right way, at the right time.

    We talked about Dropbox in our guide, 7 Examples of SaaS Video Ads that drove product engagement and signups.

    5. Behind Every Success, There's a Story - Content Beta

    ScaleX’s artificial intelligence and sales automation tools can handle up to 75% of tasks that sales representatives do daily. This allows them to dedicate time to tasks that are more critical.

    Chad Burmeister, the Founder and CEO of ScaleX, reveals how they secured their first prospect. It was done with a short and entertaining 80-second video. It was made possible through a collaboration with Content Beta.

    In this testimonial video examples, he mentioned, ‚ÄúIt‚Äôs not just a production company; this organization understands my business!‚ÄĚ Check out more¬†Customer Success Stories.

    Making a video for B2B & SaaS products needs a different mindset.

    6. The Impact of Authentic Customer Testimonials - UI Path

    If you‚Äôre under the impression that a customer testimonial video can‚Äôt impress, prepare to be surprised. This testimonial video examples features an authentic customer sharing their take on the product ‚ÄĒ a true¬†trust-earning move.

    Additionally, the video is clear and concise, neatly sidestepping any possible confusion for the viewer.
    The statement, ‚ÄúUI Path is the software which helps ‚Ķ‚ÄĚ, is a standout example of the importance of being direct. What‚Äôs more? The smart way it approaches¬†customer pain points¬†in the testimonial.

    7. A Testimonial That Speaks Volumes - Codecademy

    Tommy Nicholas’s testimonial is a standout. He is a Codecademy learner telling his own tale of how the platform turned his career around.

    He shares his first-hand knowledge about the product. He explains how the product operates and outlines its benefits.

    Customers want all the details about your product/service before they make a purchase. So, these insights coming directly from an authentic customer is a win.

    We know how to sell your story using your product UI

    8. Fusion of Explainer and Testimonial Videos - American Express

    American Express released a hybrid video. It is a part explainer video and part customer testimonial video.

    It features an interview with a representative from First Advantage, a partner of American Express. They testify about the perks of using American Express.

    Interview-style testimonial video examples are the best way to highlight the different facets of your product or service.

    9. Box's Vibrant Approach - Zoom

    Box, a cloud-based content management company, has created a fun and vibrant customer testimonial.

    This testimonial video showcases employees from Box taking turns to explain how Zoom has improved their communication. They cover all the different aspects ‚Äď from¬†team interactions and coordination to client outreach.

    The video’s simplicity, eye-catching visuals, and direct communication from real people make it an emotionally resonant piece for viewers.

    10. Heartfelt Emotion, Real Success - HubSpot

    HubSpot has consistently inspired us with its innovative approach. This customer testimonial video hits all the right notes.

    The video features Will Curran, founder of ‚ÄėEndless Events‚Äô and a satisfied HubSpot customer. He passionately shares how HubSpot was instrumental in his company‚Äôs success story. His¬†authentic emotion and genuine story¬†are highly captivating.

    Real stories with heartfelt emotions can truly connect with potential customers.

    Why are Video Testimonials Important?

    Testimonial videos serve as a crucial element in marketing for several reasons:

    1. Authenticity

    Testimonial video examples provide a glimpse into real-life experiences, lending credibility to products or services.

    2. Trust

    Potential customers tend to trust these testimonial content examples more than advertising claims.

    3. Engagement

    Testimonial videos are more preferred than written testimonials. So, establishing an emotional connection with viewers is easier with Testimonial videos.

    4. Decision-making

    Customer testimonial video examples can significantly influence a potential customer’s purchasing decision. When potential customers see and hear firsthand experiences from peers, it makes them more inclined to choose your business.

    5. SEO Value

    Testimonial video examples can improve a website’s search engine ranking and increase visibility.

    In summary, testimonial videos are an essential asset for businesses aiming to foster trust and drive growth.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    How Can Video Testimonials Benefit Your Business?

    Video testimonials can greatly benefit your business in the following ways:

    1. Increase Credibility

    Testimonial video examples offer honest, positive feedback from satisfied customers. It increases your company’s credibility.

    2. Build Trust

    Seeing real people in client testimonial video examples vouch for a product or service can instill trust in potential customers.

    3. Help with Engagement

    Testimonial video examples are visually stimulating, engaging, and easier to remember compared to written testimonials.

    4. Influence Buying Decisions

    They can influence a potential customer’s buying decision in your favor. They make the decision easier for potential customers by showcasing real-life success stories and satisfied users.

    5. Improve SEO

    Search engines prioritize websites with video content. So, testimonial video examples increase visibility and traffic.

    6. Increase Conversion Rates

    Best testimonial video examples can improve conversion rates by providing social proof of your product or service’s effectiveness.

    7. Provide Authentic Content

    They offer an authentic perspective of the user’s experience with your product or service.

    Case in point, the Google AdWords testimonial, and Codecademy’s testimonial example both demonstrate the power of authentic and effective testimonial videos.

    Testimonial video examples are effective tools for instilling trust, improving online visibility, and driving conversions. All of it contributes to substantial business growth.

    Why Choose Content Beta?

    At Content Beta, we make video content for leading B2B Tech businesses. We’ve learned from experience that video testimonials are the best way to prove your brand’s worth.

    We create fresh content for our clients and also assist them in content repurposing. For instance, many clients have valuable text testimonials or case studies. They wonder if these can be repurposed.

    We assure them that we can convert these into testimonial video examples to promote their products effectively.

    We can deliver high-quality remote video testimonials at much lower costs than traditional studios.

    The Workflow

    Workflow Purpose How do we do it? Time
    1. Strategy and buy-in We create a plan to help you get the most out of your video. You send us your goals, use cases, and we come up with a plan. 15 minutes or less of your time.
    2. Producer-led Filming To ensure our guests are lit and framed perfectly. We assign an experienced producer to every shoot. 30 minutes or less of your customers’ time.
    3. Editing and Delivery To ensure it looks authentic and remains faithful to branding guidelines. We assign a team of video editors to add custom animations and to revise them as many times as necessary. The first draft is delivered in 7-10 days from the date of recording.

    Conclusion

    Creating a testimonial video might seem daunting. But the right elements of storytelling, genuine customer experiences, and strategic presentation can create a narrative that connects with your audience.

    Remember, each brand has its unique story and distinct customer experiences. Use these to create testimonial video examples that are authentic and impactful.

    Draw inspiration from the examples mentioned above. Let them guide your creative process and give you a clear picture of what works and why.

    Frequently Asked Questions (FAQs)

    In a testimonial video example, you usually share your positive experiences about a product, service, or company.

     

    • Introduce yourself and your connection to the product or company.
    • Describe the problem you had before using the product or service.
    • Explain how the product or service solved your problem.
    • Share the¬†positive results¬†or benefits you‚Äôve experienced.
    • Conclude with a recommendation for others.

    Customer testimonial video examples are crucial for several reasons:

     

    • Build Trust:¬†Testimonial video examples provide honest feedback from real customers, thus helping with your brand‚Äôs credibility.
    • Engage Viewers:¬†Being visually appealing, testimonial video examples are more engaging and can convey emotions better than text.
    • Influence Decisions:¬†Testimonial video examples can influence potential customers‚Äô buying decisions in favor of your product or service.
    • Enhance SEO:¬†Testimonial video examples can improve your website‚Äôs SEO, making your business more visible online.
    • Conversions:¬†By showcasing positive customer experiences, testimonial video examples can increase conversion rates.

    The three most common types of testimonials found in testimonial video examples are:

     

    • Customer Testimonials:¬†Feedback from customers, as seen in customer testimonial video examples.
    • Expert Endorsements:¬†Endorsements from professionals in relevant fields.
    • Celebrity Testimonials:¬†Endorsements from famous individuals or celebrities.

    A professionally produced testimonial video could cost anywhere from $1,000 to $10,000 or more. The cost varies based on production quality, length, location, and talent fees.

    Testimonial video examples outperform text testimonials because they:

     

    • Create an Emotional Connection:¬†They transmit emotions better, forming a stronger bond with viewers.
    • Appear Authentic:¬†Seeing real customers in testimonial video examples seems more real.
    • Engage More:¬†Dynamic video content holds attention longer than text.
    • Improve Memorability:¬†Visual content is likely to be remembered better than written content.
    • Offer Versatility:¬†Testimonial videos can be shared widely, increasing their reach and impact.

    You can use customer testimonial video examples strategically for your business:

     

    • Website:¬†Embed them on your website to offer social proof and increase conversions.
    • Social Media:¬†Share testimonial video examples on social platforms for higher engagement.
    • Email Marketing:¬†Include them in emails to reinforce trust and increase click-through rates.
    • Sales Meetings:¬†Use the best testimonial video examples to highlight customer satisfaction.
    • Trade Shows:¬†Display testimonial videos to draw attention and interest.

     

    When used effectively, testimonial videos increase trust, engage customers, and drive conversions.

    AI tools that can help us with testimonial videos include Veed.io, Descript, Synthesia, etc for video production assistance. With tools like GPT and Claude that rolled out this year, you can get help with video outlines, scripts, templates, questions to ask, etc.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta