10 Testimonial Templates to Enhance Brand Recognition

Picture of Rishabh Pugalia
Rishabh Pugalia

April 25, 2024


Traditional ads can put your brand out there for many people to see, but how do you make it feel real and relatable? You can do that with the power of testimonials.

But it’s not just about making people know your product; it’s about making them want to buy it. And if your product is High-quality, the next step is to go ahead and ask for testimonials from your existing customers. Because, as simple as it sounds – it builds trust.

Customer testimonials are like social proof. They come from your loyal customers, helping you create more trust.

People often buy things that others have used and liked. This means you don’t just have to focus on traditional marketing content. If people have tried and liked your product, why not get them to give a testimonial?

This way, combining digital advertising and testimonials can help you increase the purchase intent among potential customers.

And to make things easier for you, you can use a testimonial template for faster implementation. Here are a few things to keep in mind while doing that:

  • How can you create a testimonial template that balances authenticity with brand identity?
  • How can a template for testimonials be helpful in video testimonials without actually feeling like a template?
  • How can you tailor a testimonial template for effectiveness across various platforms?

In this blog, we will talk about how you can use a testimonial template to improve brand awareness.

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    What is a Testimonial?

    A testimonial is essentially a statement or endorsement from a customer or client. It certifies the quality, performance, and overall value of a product or service.

    Think of a testimonial as a personal shout-out from someone who’s used a product or service and absolutely loved it.

    A person experiences what a business has to offer. They use the product or engage with the service; and now, they have a story to tell about it. The story highlights the good stuff – like how it solved a problem they had, the quality of customer service, or just how it made their life a little better.

    That’s why you’ll often see testimonials plastered on websites, in brochures, popping up in your social media feeds, and even in TV ads. They’re not just showing off – they’re using these real-life stories to say, “Look, our stuff works, and these people are the proof!”

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What is a Testimonial Template?

    At its core, a testimonial template is a pre-designed framework that helps you create a testimonial featuring a customer’s experience with your product or service. These templates have a structured layout, including placeholders for customer interviews, product footage, and text overlays.

    There can be a free testimonial template or a paid one. But both of them have a common purpose – to simplify the process of creating a testimonial video while maintaining a high-quality and professional look.

    The template guides them to talk about what they loved in the product/service. They fill in the blanks with their actual excitement and experiences, and voila, you have a testimonial that’s both structured and authentic.

    But here’s the catch: if you rely too heavily on these templates, things can start to feel a bit robotic. Let’s say every testimonial on your site follows the exact same format: “I bought [product], and I love [feature] because [reason].” It starts to sound a bit customary, doesn’t it?

    Your customers are unique individuals, and their testimonials should reflect that diversity of experience and emotion.

    We know how to sell your story using your product UI

    10 Testimonial Templates to Enhance Brand Recognition

    When it comes to marketing, few things beat a good testimonial. Testimonials are like personal recommendations for your brand. They build trust and credibility and can significantly improve brand recognition.

    But, not all testimonials are created equal. To really hit the mark, you need the right testimonial template for the right situation.

    Alright, let’s get into the testimonial templates:

    1. Client Testimonial Template

    A client testimonial template shows what your clients think of you. Keep it real and unfiltered. It’s great for when you want to show off how your business solutions have helped real clients in real scenarios.

    “Working with [Your Company Name] was a [positive experience]. Their expertise in [specific service or product area] helped us achieve [specific result]. We were particularly impressed with [specific aspects of product/service].”

    2. Employee Testimonials Templates

    Employee testimonial templates focus on getting feedback from employees. It’s about showcasing the internal environment of your company. Best suited for businesses that want to highlight their positive work culture and employee satisfaction.

    “I have been working at [Company Name] for [duration]. The work environment here is [positive attribute]. What I love most about my job is [aspect of the job], and I feel [emotional response] being part of this team.”

    3. Testimonial Email Template

    This template is for gathering testimonials via email. It’s straightforward and effective, making it easy for customers to share their experiences. Suitable for businesses that rely heavily on email communications.

    “Dear [Recipient Name], I recently purchased [product/service] from [Your Company Name] and wanted to share my experience. [Product/Service] has [specific benefit], and it solved [specific problem]. The customer service was [customer service experience].”

    4. Testimonial Video Template

    The video testimonial template is a structured guideline for creating video testimonials. It ensures that the essential elements of a good video testimonial are not missed while keeping the customer’s natural expression.

    “Hi, my name is [Customer Name], and I’m here to talk about my experience with [Your Company Name]. Their [product/service] helped me [specific problem it solved]. One thing that stands out is [unique selling point].”

    5. Customer Testimonial Template

    The customer testimonial template is specifically made for video testimonials from customers. It helps in capturing their experiences in a more dynamic and engaging format.

    It is ideal for businesses wanting to depict customer stories in a visually compelling way.

    “[Product/Service] from [Your Company Name] exceeded my expectations. It [specific benefit] and made a significant difference in [specific area]. The best part was [the highlight of the experience].”

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    6. Audio Testimonials Template

    It’s like a video minus the visuals – think of podcasts. Prioritize clear, high-quality audio. Add background music. This is great for services or products where the story or experience matters more than the visual aspect.

    “This is [Customer Name], and I’m here to share my experience with [Your Company Name]. Their [product/service] was a breakthrough for [specific problem or need]. I particularly appreciated [specific features or services].”

    7. Social Media Testimonial Template

    These are your structured outlined shoutouts for social platforms. Tag the relevant customers or the brand’s channel when you post them on social media. This adds authenticity to your posts. It’s an excellent fit for lifestyle products or services that thrive on social proof and trends.

    “Just tried [product/service] from [Your Company Name], and I’m blown away! It [specific benefit]. Totally recommend it to anyone who [target audience or use case]. #CustomerSatisfaction #Love[Product/Service]”

    8. Customer Interview Testimonial Template

    Picture a Q&A format that reaches the customer’s experience. Ask open-ended questions, but avoid making it feel like an interrogation. This format suits more complex products or services where the customer journey is integral to the value proposition.

    “[Customer Name / Business Name] Interview. As a [customer profile], I chose [Your Company Name] for [specific reason]. Their [product/service] helped us by [specific benefit]. The impact on our [personal/business life] has been [impact].”

    9. Press Review Testimonials Template

    When a media outlet, online publisher (e.g, Forbes), or a popular e-commerce site reviews your product – these templates come into play. Showcase these reviews in your marketing efforts.

    Don’t overlook smaller or niche publications; their words can carry significant weight. They may have a smaller but highly loyal reader base. This format suits products or services that benefit from formal validation or industry recognition.

    “[Publication Name] Review of [Your Company/Product Name]. [Your Company/Product Name] stands out for its [unique selling point]. It has [positive impact or benefit], as evidenced by [specific example or case study].”

    10. Staff Testimonial Template

    Similar to employee templates, but more focused on the individual stories of staff members. It’s about giving a voice to your team and showing the human side of your business. It is ideal for companies looking to refine their employer brand.

    “As a member of the [Your Company Name] team, I’ve experienced [positive aspects of work culture]. My role in [department or project] has allowed me to contribute to [company goal or project], which makes my work [personal sentiment].”

    A testimonial should always reflect a real and genuine experience. So, pick the template that best suits your brand, requirements, etc, and let the voices amplify your brand’s presence in the market.

    We know how to sell your story using your product UI

    What do You Say During a Testimonial?

    During a testimonial, the focus is on sharing your personal experience with a product or service in a genuine and informative way.

    Here’s a breakdown of what you can include in a testimonial:

    • Start with your introduction
    • Describe your problem or need
    • Explain how the product/service helped
    • Include specific details
    • Talk about results and changes
    • Personal recommendation
    • End on a thankful note

    This structure aligns with the authenticity component that testimonials are all about.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Where do Most Companies Go Wrong with Testimonials?

    There are certain areas where companies can go wrong when creating testimonials. Here’s a list of some common mistakes they make:

    • Lack of authenticity in testimonials, often staging or excessive editing.
    • Ignoring or not addressing negative feedback.
    • Using irrelevant testimonials that don’t align with the audience or product.
    • Inconsistency in branding and presentation.
    • Failed to take advantage of positive testimonials for engagement or improvement.
    • Overlooking legal considerations, such as obtaining proper consent for using testimonials.

    Why Content Beta?

    Creating testimonials needs a bit of technical know-how and structured processes to get things done. You need to take care of how the client is going to speak, the production quality, and clearly convey the right message. And we know how hard that can become.

    At Content Beta, we help you in creating memorable testimonials.

    Our Creative as a Service (CaaS) team offers you an expert of creators who have worked with over 150 clients across several video and design projects.

    What do you get?

    • Transparent and clear pricing upfront
    • Access to safe and secure cloud space for all brand assets
    • Quick 1-2 days of turnaround time
    • Unused credit rollover

    Schedule a call with us today!


    To sum up, testimonials are a strong way to show that others like your product, which is why companies spend a lot on endorsements.

    The primary objective of this is to connect with consumers so that they can make buying decisions. Media spending targets the early stages of a consumer’s decision journey, such as brand awareness. This is accomplished through the use of traditional media or digital marketing’s mid- and upper-funnel segments.

    When potential customers see testimonials, they gain confidence in buying your product. This is how testimonials help in creating brand awareness without feeling like marketing.

    Frequently Asked Questions (FAQs)

    To choose the right testimonial template for your brand, you need to consider your specific goals and audience. If you aim for emotional impact, video testimonials may be ideal. For a more data-driven approach, case study testimonials work best.

    The key elements of an effective testimonial template should include space for the customer’s name and photo, their specific experience or challenge, how your product or service helped, and a clear call to action.

    To ensure authenticity in testimonials gathered through templates, encourage customers to provide unfiltered feedback using the template. Avoid scripting their responses too tightly. This would allow their natural voice to shine through.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

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