12 Well-made 90 Second Explainer Videos Examples

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Rishabh Pugalia

June 13, 2024


90 second explainer videos have emerged as a highly relevant and popular medium for businesses and organizations. Their value lies in making complex ideas more clear and engaging.

The popularity of these videos can be attributed to our shorter attention spans and the increasing demand for quick and entertaining content. A 90 second B2b explainer video fulfills that demand. They make it a preferred choice for businesses looking to capture and retain their audience’s attention.

These 90 second explainer videos serve as powerful tools for convey key messages, introduce products or services, and simplify intricate concepts.

Additionally, their brevity makes them ideal for sharing on various platforms, from websites to social media, maximizing their reach. Their visual and auditory appeal also enhances viewer retention, ensuring that your message leaves a lasting impact.

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    Why 90 seconds videos?

    90 second explainer videos are important because they grab people’s attention quickly and help them understand things fast. Short videos are easy to watch and share on social media. 90 second explainer videos are easily viewable on various devices too, which adds to their reach.

    They’re effective for showing what your business does and why it matters. Additionally, they can increase how many people take action. 90 second explainer videos are simple, cost-effective, and work well on different platforms.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    12 Most Effective 90 seconds explainer videos

    1. Toggl Track (90)

    Toggl Track simplifies time-tracking, freeing teams to focus on essential tasks. It’s accessible on various platforms, including web, desktop (Windows, macOS, Linux), and mobile (Android, iOS), with handy browser extensions.

    A lively background tune sets a vibrant tone in this 90 second explainer video. The video then introduces Toggl Track’s time-management prowess, highlighting its user-friendliness and reporting capabilities.

    A call-to-action invites viewers to explore a free trial. It’s supported by attractive graphics and informative on-screen text.

    2. Auto Insurance Specialists (AIS)

    AIS partners with top insurers to deliver cost-effective coverage, simplifying insurance procurement.

    The video humorously depicts the laborious process of finding affordable insurance. It resonates with viewers’ experiences. AIS is presented as the solution, guiding users effortlessly. These 90 second explainer videos incorporated humor perfectly into it.

    3. Zendesk

    Zendesk, a customer service and CRM tool, offers a free trial.

    “The Zendesk Omnichannel Approach” video focuses on improving customer service. It efficiently consolidates messages from various channels and raises
    productivity. High-quality visuals and a composed voice-over adds to the quality of this 90 second explainer video.

    4. Sisense

    Sisense streamlines business intelligence by centralizing data sources.

    90 second-mover explainer videos highlight the challenges of providing extensive data insights. It cleverly uses a fairground analogy to depict chaos and then contrasts it with organized, focused performance.

    The message is clear: Sisense streamlines data sharing and insights, appealing to the audience.

    5. Ahrefs

    Ahrefs is a SEO toolset that provides comprehensive insights and analysis to help businesses improve their online visibility and outrank competitors in search engine rankings.

    In this 90 second animated explainer video, viewers discover how Ahrefs can increase online visibility and search engine rankings. The video features lively music, attention-grabbing statistics, and practical use cases. It concludes with Ahrefs logo and a call to action.

    6. Dollar Shave Club

    Dollar Shave Club delivers grooming products via mail.

    This 2012 90 second-mover explainer video, despite its strong language, is still iconic. It identifies viewers’ frustration with overpriced grooming products and offers a simple, cost-effective solution. The memorable tagline, “Shave Time. Shave Money,” demonstrates effective wordplay.

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    7. Zoho One

    Zoho One provides a suite of online productivity tools for businesses.

    This 90 seconds video production addresses the common issue of departmental isolation and inefficiency. The scrolling wall of text efficiently communicates the message, emphasizing Zoho One’s ability to unify operations. The simple flat design and smooth animations contribute to its effectiveness.

    8. AiChat

    AiChat is a Facebook lead-capturing app.

    Starting with compelling statistics, this 90 second explainer video discusses evolving business preferences. It then explores AiChat’s features, demonstrating how they address user pain points. This 90 seconds video production is of high value. It ensures a well-paced, informative, and visually immersive experience.

    Making a video for B2B & SaaS products needs a different mindset.

    9. Astra Life

    Astra Life offers life insurance and investment products.

    This 90 seconds explainer video portrays families navigating life’s financial challenges. It underscores the importance of financial preparedness with Astra Life’s offerings. While the narration is in Bahasa (language of Indonesia), the video’s universal theme transcends language barriers.

    10. Lyne

    Lyne provides AI-powered sales personalization for improved cold outreach response rates.

    This video empathizes with the struggles of cold outreach while highlighting Lyne’s personalized approach. Crisp graphics and smooth transitions maintain viewer engagement, even without sound, making it universally accessible.

    Creative content should transcend cultural, geographical, and linguistic barriers, delivering its core message effectively. These videos achieve this by combining eye-catching visuals with interesting narratives to engage a diverse audience.

    Making a video for B2B & SaaS products needs a different mindset.

    11. Google - Digital Wellbeing

    Google is a global tech giant known for its search engine and a wide range of digital services, from email to cloud storage. It offers users access to information and tools for productivity and communication.

    Google’s 90 second animated explainer video is promoting a balanced tech approach. It uses simple yet creative animation and cheerful music to highlight app timers, notification control, and usage tracking. It concludes with a strong call to action.

    12. Spotify

    Spotify is a prominent music streaming platform renowned for its extensive collection of songs and podcasts. It offers personalized playlists and an intuitive interface for familiar favorites and new discoveries.

    The Spotify 90 second animated explainer video vividly demonstrates how the platform tailors music recommendations. It seamlessly blends fun animations with dynamic live-action clips.

    It also has an upbeat music backdrop. Through motion graphics, neon colors and text overlays, the video highlights Spotify’s personalized experience for each user.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    How many words are in a 90 second explainer video?

    A 90 second video script template typically consists of approximately 180 to 240 words. This word count allows for a succinct yet effective delivery of the intended message.

    Each word in the script must be chosen carefully to ensure clarity and engagement, as the short duration requires efficient communication.

    The script usually includes a brief introduction, key points, and a call to action. Striking the right balance between informative content and visual elements is crucial to create a impactfu and memorable video. It aims to get the audience’s attention and effectively spread the desired information.

    When looking for guidance on crafting exceptional 90 second explainer videos, consider exploring 90 second explainer videos reviews to gain valuable insights into what works best for your business.

    How to create effective 90 second explainer videos

    To create powerful 90 second explainer videos:

    1. Plan (Message, Script, Visuals):

    • Define your main message
    • Craft a concise 90 second video script template
    • Design visuals that support your content

    2. Intrigue (Hook):

    • Capture viewers’ attention with an interesting opening that piques their curiosity.

    3. Highlight (Key Points)

    • Focus on essential information
    • Highlight key points to keep the video concise and engaging.

    4. Visualize (Match Visuals):

    • Align visuals with your message
    • Utilize images and animations that reinforce your narrative

    5. Voice & Action (Choose Voice, End with Action):

    • Opt for a friendly voiceover and conclude with a clear call to action
    • Guide viewers on their next steps

    6.Edit & Optimize (Length, Platforms):

    • Trim the video to fit within 90 seconds while optimizing it for various platforms and devices.

    7. Share & Track (Distribution, Metrics):

    • Share the video strategically across relevant platforms
    • Track engagement metrics to assess its impact.

    Note: Additionally, when looking for creative ideas for your video projects, consider exploring a range of sources, including short form videos, such as 30 second video ideas.

    30 second video ideas are advantageous because:

    • High Engagement: They seize and maintain viewer attention effectively.
    • Easy Sharing: Short length encourages sharing across various platforms.
    • Cost-Efficient: They often require fewer resources and production time, making them a cost-effective marketing tool.

    By following these steps, you’ll be well-equipped to create an impactful explainer video. This can effectively pass on your message to your target audience.

    We know how to sell your story using your product UI

    Why Content Beta?

    At Content Beta, we specialize in B2B Tech, SaaS, and Software industries. We recognize the importance of creating impactful 90 second explainer videos. Our aim is to transform your concepts into reality while remaining aligned with your brand and goals.

    Our team comprises talented experts proficient in scriptwriting, filming, editing, and post-production. This assures the development of videos customized to meet specific business requirements.

    At Content Beta, we focus on:

    • transparency in pricing
    • prompt communication
    • fast project turnaround
    • efficient management
    • live project tracking dashboard.

    Schedule a call now for further discussion.


    Well-made 90 second explainer videos are powerful tools for effective information, ideas, and products. They are able to do so in a concise and appealing manner.

    These twelve examples showcase the art of creating stories with brief scripts, appealing visuals, and the effective use of music and animation.

    These videos not only inform but also inspire action and aim to leave a lasting impact on their audiences. They demonstrate the immense potential of this medium in marketing, education, and communication.

    We hope that the showcased examples have inspired you to create your own compelling explainer videos, subsequently enhancing your marketing efforts.

    Frequently Asked Questions (FAQs)

    The different 90 second explainer videos examples are like:

    • Explaining products
    • Introducing services
    • Teaching concepts
    • Telling stories
    • Sharing ideas.

    The average cost of creating a 90 second explainer video can range from $1,000 to $10,000 USD.

    This depends on various factors such as animation style, complexity of the content, quality of visuals and audio, scriptwriting, voiceover talent, and the production company you work with.

    Picking 90 second explainer videos is smart because it grabs attention quickly and keeps viewers engaged.

    Additionally, short videos are easy to share on social media and can be used on different platforms. They’re beneficial for showing the key factors and encouraging action in a short span of time.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta