Techsmith Academy Overview

TechSmith screen capture software and solutions are perfect for anyone who wants to create and share images and videos for better training.



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Key features

Matthew Pierce

Learning and Video Ambassador, Techsmith

How old is the Academy?

3 years (Launched April 2018)

What are your favorite tools and gear?

We use a number of tools in our content creation – key players are TechSmith Camtasia and Snagit. We use a variety of other tools, depending on the project, including Canva, Adobe Creative Suite.

Physical Gear:

  • A variety of Cameras – Canon D5, Panasonic G5, Sony A6400 (16mm lens)
  • A variety of microphones: Blue Yeti Microphone, Audio-Technica AT875R, Behringer mixers.
  • A variety of lights: RBG LED Photography Lighting Pixel 2 Packs, Keno Flow Diva-lite LED 20 DMX.

Who do you take inspiration from?

A variety of sources for videos: Alton Brown (He’s a Chef that’s done a lot of TV shows – check out Good Eats), Nick Nimmin (YouTube), Pixar 22 story points, LinkedIn Learning, and a ton of other video creators.

Academy designs – HubSpot Academy, Asana Academy, YouTube Academy, and many other sites that aren’t academies, but make awesome learning content.

Biggest lesson learned creating video content for Academy?

The biggest lesson is that there are a lot of types of video that can work, and you have to pick the one that is going to best serve the needs of customers. It doesn’t all have to be super high quality, use the quality that allows you to convey your message, and make people successful.

How many students go through the Academy per year?

20k (and growing)

What does your program receive praise for?

We believe TechSmith Academy has helped people feel more confident in using video and images and our tools before they purchase, and we see strong data showing that those who use the Academy go on to purchase our tools. In addition here are some direct quotes from our customers:

“I found them extremely effective because they focus directly on the topic they are intended and very clearly explained. Very useful the form of videos but useful as well the written guides!!”

“For a brand new user, these are EXTREMELY valuable. I have recommended the Academy to coworkers using your software.”

“Techsmith brings the impossible to possible. The courses are well designed, extremely informative, brings you from 0 to 10 in a matter of no time.”

“The courses mean the difference in trying to figure how to do something for hours, or to learn how to do it correctly the first time! WIN-WIN!!”

And finally, “[TechSmith Academy] is more than worth the time.”

Other important information that may help you grow your SaaS business:

Customer support videos – Customer support is probably the most neglected aspect of SaaS businesses. It helps in enhancing customer experience and increasing customer satisfaction. Customer support videos are created at a one-time cost and help in saving money and resources and help in drastically reducing customer support tickets.

Remote video testimonials – Build trust using 100% remotely created testimonial videos, it is a social proof of value addition. They are the most effective as the best marketing is proof! A final version of remote video testimonials can be created in as quickly as 10-12 days.

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