PRODUCT MARKETING

15 Best Startup Videos of All Time

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

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You have a great product that solves a specific problem. Now, you want to ensure people know about you and your product. So, how do you go about it? The answer lies in creating a startup video.

But why choose videos over traditional text, such as press releases, for marketing your new venture?

For one reason, videos generate 1200% more shares than text and images combined. They can become viral marketing videos, like the famous Dropbox startup video.

TechReport says about 76% of social media users search for products through videos. The report also says products with videos can boost sales potential by 80%. Users are 1.6 times more likely to purchase products after seeing them in videos.

Therefore, using these videos is essential to reach potential customers.

A good startup video draws viewers in, making them feel they’re missing out if they don’t engage. And don’t underestimate the power of videos to keep visitors on your site longer, a metric even Google values.

So, here are a few things you need to keep in mind for your startup video production:

  • How can you visually represent the ‚Äėpain point‚Äô that your product addresses?
  • What role can humor or unexpected elements play in a startup video without losing the seriousness of your product or service?
  • How can you establish the brand‚Äôs values and personality using design elements?

With these in mind, let’s move on to the next section.

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    What is a Startup Video?

    A startup video is a short, engaging visual introduction that explains a new company’s product or service. Along with that, it also helps establish its brand identity.

    A¬†promotional video¬†from a new company is typically known as a ‚Äėstartup company video.‚Äô Similarly, a product explainer video from a new company is known as a startup explainer video.

    These videos explain the problem that the startup’s product or service is solving in a relatable and understandable way. This will help them reach their target audience without being too technical.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What is the Importance of Startup Videos?

    The importance of video production for startups lies beyond just making visually appealing videos. Let’s look at some of the things that these videos are helpful in:

    • Brand Introduction:¬†They offer a concise and engaging way to introduce your brand, creating a solid first impression on potential customers.
    • Simplifying Complex Ideas:¬†These videos explain your solution in a manner that‚Äôs easy for everyone to understand, making complicated concepts accessible.
    • Enhancing Online Presence:¬†They improve your brand‚Äôs online visibility, making it more memorable and shareable on social media platforms.
    • Building Connections and Trust:¬†They tell your company‚Äôs story by blending facts, narratives, and marketing to engage viewers deeply. This approach showcases the personality and value of your company, enhancing trust and loyalty.
    • Making the Company Relatable:¬†The storytelling approach makes the startup seem more approachable and relatable. This is important as it gets people quickly interested in its value proposition.

    Now that we’re clear about the importance of these videos, let’s explore some examples.

    Top 15 Startup Video Examples

    Here are some of the best startup video examples to understand further how these videos look:

    1. Zendesk

    Title: Why Zendesk
    Duration: 2:27 min
    Objective: To show how Zendesk can help in customer support
    Why You Should Watch It: The storytelling method humorously demonstrates the product. It illustrates a dissatisfied customer’s transformation into a satisfied one through excellent customer service with Zendesk.

    2. Google Docs

    Title: Google Docs in Plain English
    Duration: 2:50 min
    Objective: To show what is Google Docs and how it works
    Why You Should Watch It: This video uses traditional storytelling techniques using stop-motion animation. It initially presents the problem and then introduces Google Docs as the solution.

    3. Ahrefs

    Title: What is Ahrefs?
    Duration: 1:31 min
    Objective: To show how Ahrefs can help website owners with visibility on search engines.
    Why You Should Watch It: The video addresses the issue and offers a solution through engaging animation, motion graphics, and a voiceover.

    4. OpenAI DALLE3

    Title: Introducing DALL·E 3
    Duration: 1:00 min
    Objective: To show DALL·E 3 in action.
    Why You Should Watch It: The video showcases a conversation between a user and DALL·E 3. The storytelling is unique, accompanied by UI animation and playful background music.

    5. Mighty

    Title: Mighty: Make Chrome Faster
    Duration: 1:48 min
    Objective: To showcase the potential of Mighty
    Why You Should Watch It:¬†The way it addresses the problem of native browsers being slow in computers feels relatable. The solution arrives in the form of Mighty ‚Äď a cloud-based browser. The video is humorous, with its background music and a voiceover.

    We know how to sell your story using your product UI

    6. Discord

    Title:¬†Discord ‚Äď Don‚Äôt Be A Broom
    Duration: 0:32 seconds
    Objective: To establish brand identity and promote the product.
    Why You Should Watch It: The content is brief and humorous, effectively using meme-style communication to encourage Discord use.

    7. Square

    Title: Square Stand
    Duration: 0:59 seconds
    Objective: To show the value of Square Stand compared to other registers.
    Why You Should Watch It: The video communicates the product’s simplicity through familiar yet unique storytelling, ending with a voiceover.

    8. Slack

    Title: Slack: Communication Without Chaos
    Duration: 0:54 seconds
    Objective: To show how Slack can help users organize their work.
    Why You Should Watch It: It effectively highlights user pain points and introduces Slack as a solution. It uses unique animations, Slack’s branding elements, and voiceover.

    9. CopyAI

    Title: How copy.ai Works | New AI Marketing tool! | AI copywriting
    Duration: 1:02 min
    Objective: To show CopyAI in action.
    Why You Should Watch It: The video addresses target customer pain points, presents a solution, and demonstrates its use. The video walks you through with a voiceover.

    10. Canva

    Title: Canva: Design is All Around Us
    Duration: 1:19 min
    Objective: To show the features of Canva.
    Why You Should Watch It: The video’s simplicity showcases the tool’s ease of use with standard production quality and a background voiceover.

    11. Sprout Social

    Title: Sprout Social Is Built On An Idea
    Duration: 1:04 min
    Objective: To show Sprout Social’s brand identity and values.
    Why You Should Watch It: The video establishes Sprout Social’s values and identity. It uses playful music and a voiceover in the background.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    12. Venmo

    Title: Venmo: Pay, Split and Share in Apps
    Duration: 0:59 seconds
    Objective: To show how to use Venmo.
    Why You Should Watch It: The video clearly conveys Venmo’s functionality and integration with other apps. It’s a simple video with playful music, on-screen text, and motion graphics.

    13. Twilio

    Title:¬†Hello World ‚Äď Start Developing with Twilio
    Duration: 0:45 seconds
    Objective: To show how Twilio works.
    Why You Should Watch It: It is an excellent and straightforward demonstration of a new product, Twilio. The chief engineer just uses a plain whiteboard and upbeat music in the background.

    14. Airtable

    Title: Meet Airtable
    Duration: 1:50 min
    Objective: To show Airtable in action.
    Why You Should Watch It: The video is simple and engaging. It uses Airtable’s design elements to establish brand identity, complemented by playful music and a guiding voiceover.

    15. ZenPayroll (now Gusto)

    Title: ZenPayroll Overview
    Duration: 1:15 min
    Objective: Introducing ZenPayroll and its features.
    Why You Should Watch It: ZenPayroll’s simplicity is effectively showcased in the video. It uses playful background music and a voiceover explaining the product despite standard production quality.

    Now that we’ve covered the best startup video examples, let’s move on to the next section of the blog.

    We know how to sell your story using your product UI

    What do the Best Startup Videos Have in Common?

    The best startup videos have one thing in common: they tell a story that deeply resonates on a human level.

    Imagine a video that doesn’t start with what the product does but why it exists. It taps into emotions, dreams, or common frustrations of the audience. This approach makes the viewer feel understood and connected.

    These videos can also have a surprise element ‚Äď something unexpected that appeals to or challenges the viewer.

    It could be a twist in the narrative, a unique visual style, or an unconventional approach to explaining the product. This surprise keeps the viewer engaged and curious.

    The storytelling approach makes the videos feel less like ads and more like short films. It makes the viewer remember the video long after it ends.

    Additionally, through a startup demo video or a startup product demo, entrepreneurs get a unique opportunity to bring their vision to life, making complex ideas accessible and compelling.

    How to Make Your Startup Video Stand Out?

    You can make your startup video stand out by representing your brand’s personality and connecting to the audience. To achieve that, here are a few things you can do:

    • You can include humor or sarcasm in your story/storyline. You can also try a different visual style by using bold colors or different typography.
    • Introduce a narrative that feels more like a journey than a¬†sales pitch. For example, your video can show a day in the life of someone your product impacts. Or it can be a mini-documentary about why you started the company.
    • Think about how it will be shared and talked about. Could it be part of a social media challenge, or does it have a memorable tagline that could trend?¬†

    Why Content Beta?

    Startups often need help to create videos that capture their unique story and vision. Crafting an engaging video that connects with audiences can be challenging for new companies.

    That’s where Content Beta helps you in achieving that.

    With Content Beta’s Creative as a Service, you receive a complete video and design team for a fixed monthly cost.

    With a track record of collaborating with over 150 software and tech companies, this creative team excels in producing deeply connected videos. We prioritize collaboration, ensuring your brand’s vision is clearly conveyed.

    We do more than just being a startup video creator. We also create startup promo video, startup pitch video, startup intro video, etc.

    What we offer:

    • Quick turnaround.
    • Advanced cloud storage for easy collaboration and centralized brand material storage.
    • Transparent pricing ‚Äď pay for what you need, with unused credits rolling over to the next cycle. See our¬†pricing¬†for more details.

    Schedule a call with us today!

    Conclusion

    In conclusion, these videos are proven essential tools for emerging businesses. They vividly showcase products and convey brand values. Startups can use these videos to provide clear overviews of their offerings.

    The nature of these videos helps ensure people relate to the brand values. People like to share what they find relatable. As a result, this improves their visibility among potential customers.

    Using these videos is vital for many reasons: they improve customer engagement, make complex ideas easier to understand, and help pitch ideas effectively. Their usefulness is diverse and essential.

    Frequently Asked Questions (FAQs)

    Startup videos differ from regular explainer videos in a few ways. An explainer video for startups or companies focuses more on explaining a product, service, or concept.

     

    On the other hand, a startup explainer video not only introduces the product or service but also establishes the brand identity.

    The key elements in a successful startup video are:

    • Convey the value proposition of the product or service.
    • Incorporate the startup‚Äôs mission, vision, and journey to create an emotional connection.
    • Use creative storytelling, animation, or real-life examples to engage viewers.
    • Use video CTAs to direct viewers toward the next step, whether visiting a website, signing up, or trying a product.
    • Ensure your startup video production quality is professional ‚Äď high-quality visuals, sound, and editing.

    The ideal length for a startup video is between 1 and 3 minutes. A startup video creator should convey the message within this time frame.

    Here are some tips for startups looking to create their first video:

    • Tailor your message to resonate with your target audience.
    • Focus on the story, not just the product.
    • Avoid jargon and complex concepts. Simplicity is key.
    • Highlight benefits, not just features.
    • Promote your video on social media, your website, and other channels.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta