Unleash the Power of Short Form Videos: 25 Examples

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024


Short videos have emerged as a lively and interactive method to engage with audiences. These bite-sized videos usually last a few seconds to a couple of minutes. They are memorable by quickly delivering messages, stories, and entertainment.

From showcasing brand products to sharing quick tutorials, short form content has become a staple on social media platforms like TikTok, Instagram, and more.

In this guide, we’ll explore the benefits, best practices, and real-life examples of short form videos. We aim to provide you with several ideas for YouTube shorts, TikTok videos, Instagram reels, and more.

    Add a header to begin generating the table of contents

    What are Short Form Videos?

    Short form videos refer to video content that is concise and brief in duration. These videos are typically shorter than traditional long-form videos. They are designed to catch the viewer’s interest and communicate a message quickly.

    Short videos can vary in length, ranging from a few seconds to a few minutes. They are often created for social media platforms, where users have limited time and shorter attention spans.

    These videos are known for their ability to hook viewers in a short amount of time, making them popular for sharing information, entertainment, and marketing purposes. There are several short video platforms, such as TikTok, Instagram Reels, and Snapchat, which are well-known for hosting short form video content.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    There are several trends to look out for these days. Here are some of them:

    1. Interactive Content

    Videos that promote engagement by allowing viewers to actively participate through polls, quizzes, and challenges.

    This trend initiates interactive experiences, creating a two-way communication channel between brands and their audiences.

    2. User-Generated Content

    Encouraging users to create content related to your brand or products. This trend increases authenticity as real people share their experiences.

    Additionally, it builds a sense of community as users become brand advocates.

    3. Short-Lived Content

    Temporary videos, often found in Stories on platforms like Instagram and Snapchat, add a sense of urgency and exclusivity.

    This trend capitalizes on the fear of missing out (FOMO), compelling viewers to act quickly before the content disappears.

    4. Educational Snippets

    Quick tutorials, tips, and how-to videos provide valuable insights to viewers. This trend caters to the audience’s thirst for knowledge and quick solutions. It positions your brand as a helpful resource.

    5. Behind-the-Scenes

    Short form videos that share glimpses of your company culture, work processes, or the people behind the brands are extremely popular. This trend humanizes your brand by encouraging a sense of transparency and relatability. It builds a deeper connection with viewers.

    6. AR and Effects

    Utilizing augmented reality (AR) and creative effects to increase video engagement. This trend adds an element of creativity while making your content visually attractive and memorable.

    7. Micro-Influencer Collaboration

    Partnering with micro-influencers who are individuals with smaller yet highly engaged followings.
    This trend uses their authenticity to reach niche audiences effectively and lends credibility to your brand.

    8. Short Stories

    Creating effective narratives within a concise video format. This trend challenges creators to showcase emotions and stories effectively, allowing viewers to connect with content quickly.

    9. Quick Product Showcases

    Highlighting products or services in brief videos, focusing on key features and benefits. This trend addresses the demand for quick information and aids in driving purchasing decisions.

    10. Music and Sound Integration

    Incorporating trending sounds, music, or sound effects to improve the viewing experience.

    This trend adds an auditory dimension to your videos, making them more memorable. By staying informed about these evolving trends, you can adapt your short-form video strategy to remain relevant and appealing to your audience.

    We know how to sell your story using your product UI

    Best Platforms for Short Form Videos

    While there are numerous platforms available ‚Äď here are the top 5 for companies to peruse for short video marketing:

    1. YouTube Shorts

    YouTube Shorts can be effective for sharing bite-sized educational content, product demonstrations, and insights.

    2. Instagram Reels and Stories

    While typically more consumer-focused, B2B companies can use Instagram Reels, as well as stories, to provide a behind-the-scenes look at their operations, showcase their team, and share quick tips.

    3. LinkedIn

    A professional networking platform where companies can share short form videos to showcase their expertise, company culture, and industry insights.

    4. Twitter

    With its short video capabilities, Twitter allows B2B companies to share quick updates, industry news, and insights to engage with their audience.

    5. TikTok

    Companies can use TikTok videos creatively to simplify complex concepts, share office culture, and provide quick snippets of value to their target audience.

    The success of these platforms for companies depends on tailoring the content to their specific audience, goals, and industry.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    25 Examples of Short Form Videos

    Certainly, here are slightly longer descriptions for short form videos:

    1. Product Teasers

    Generate excitement and curiosity among your audience by showcasing sneak peeks of upcoming products through intriguing visuals and teasers. These short videos create a sense of anticipation, leaving viewers eager to learn more about what your brand has in store.

    a. Slack

    Slack is a popular messaging and collaboration platform that helps teams communicate and work together efficiently.

    This video primarily focuses on explaining Slack’s features and benefits. In only 30 seconds, Slack utilizes live clips, animations, and screencasts effectively.

    It also plays upbeat music in the background. It concludes with their website link, which is a clearly visible call to action (CTA). The addition of Slack’s logo at the end also reinforces branding.

    b. Google Calendar

    Google is a renowned technology company known for its search engine and a range of online services. This product teaser is a creative explanation of Google Calendar’s features. With the help of upbeat music and an appealing backdrop, it gets their point across effectively.

    This concise short form video consists of several live clips and animations. The voiceover is clear, precise, and enthusiastic. All in all, it is an effective product teaser.

    c. Zendesk

    Zendesk is a well-known customer service software company that offers tools for businesses to manage and improve customer interactions, support, and engagement.

    This video uses a creative narrative to explain the purpose of Zendesk. It makes use of eye-catching vector animations as well as kinetic typography. In doing so, Zendesk efficiently outlines its role in customer relationships.

    They use animated shapes ‚Äď referred to as ‚Äúrelationshapes‚ÄĚ in order to explain their concept to the audience. With soothing and cheery music playing in the background, these short form videos remain engaging.

    d. Atlassian

    Atlassian is a well-known company that develops software tools for teamwork, project management, and collaboration.

    This Instagram reel has made use of numerous 3D animations in order to explain their company. In 15 seconds, this video has effectively covered Atlassian’s biggest projects and summarized the company’s focus.

    It’s easy to understand, and uses kinetic typography, which provides better clarity. The video commences and concludes with the brand logo and strengthens its identity. Moreover, it uses dynamic music to keep the audience interested.

    We know how to sell your story using your product UI

    2. Behind the Scenes (BTS)

    Provide an authentic glimpse into the inner workings of your company, showing the people, processes, and values that drive your brand. These videos humanize your business, encouraging a deeper connection with viewers who appreciate transparency and relatability.

    a. Grammarly

    Grammarly is an advanced writing tool that provides real-time suggestions to improve grammar, spelling, punctuation, and style. It aims to refine written communication.

    Grammarly provides its viewers with an immersive BTS in their commercial ‚Äď ‚ÄėBack to School‚Äô. It makes use of appealing visuals, which include dynamic angles and creative camera work.

    Within 30 seconds, the audience gets a sneak peek into the creative process of Grammarly’s crew. The video has no dialogue and upbeat music playing in the background. It concludes with Grammarly’s logo and strengthens its branding.

    b. Apple

    Apple is a renowned technology company known for its innovative products, such as iPhones, MacBooks, and iPads, as well as software like iOS and macOS.

    This video is an elaborate explanation of Apple‚Äôs ‚ÄėExperiments V: Dark Universe‚Äô. It showcases how the creative crew overcame several obstacles while shooting the experiments.

    Short form videos like this, where there is a mix of live clips and transitions, help to make the video more interesting. It lets viewers witness several BTS aesthetics, such as shots of workspaces, equipment, and tools. In doing so, the audience can immerse themselves in the process effectively.

    c. Microsoft

    Microsoft HoloLens is an augmented reality (AR) headset that blends digital content with the real world. It enables immersive experiences for industries like gaming, design, and education.

    This BTS snippet provides a glimpse into the initial stages of action, offering insights into the transformative potential of this technology. ‚ÄúDesign Build Operate‚ÄĚ presents a concise video series delving into the Industrial Metaverse‚Äôs impact, showcasing how HoloLens 2 revolutionizes the sector.

    It does so with the help of a visual demonstration while using live-action footage. This approach is particularly effective in short form videos, capturing viewers’ attention quickly and efficiently. With energetic music playing in the background, it adds a sense of enthusiasm for the product.

    3. How-To

    Offer concise yet valuable tutorials that guide viewers through specific tasks or share industry insights. These quick educational videos position your brand as an authority while helping your audience solve problems. They also help the audience acquire new skills in a time-efficient manner.

    a. Zoom Huddle Kit

    Zoom serves as a video conferencing platform, facilitating virtual meetings, webinars, and collaborative sessions with ease.

    This tutorial video illustrates the setup procedure for the Zoom Rooms Huddle Kit. It commences with an overview of the kit’s components and progresses into a user-friendly, step-by-step guide for its operation.

    The video features live-action footage against a distraction-free white backdrop. It is accompanied by soothing background music.

    b. IKEA Motion Language

    IKEA, a renowned Swedish furniture retailer, presents an array of stylish yet budget-friendly home furnishings and decor. Famous for its flat-pack furniture and inventive design approach.

    Illustrating IKEA’s design ethos, the Motion Language tutorial video uses vibrant animations. It highlights the brand’s values regarding customer retention and effective promotion.

    The video concludes with the IKEA logo, reinforcing their identity. Additionally, cheerful background music adds an appealing touch.

    c. Adobe Firefly

    Adobe Creative Cloud provides a range of software and services for creative tasks like design and editing.

    In this tutorial, you’ll find a clear, step-by-step visual guide to using Adobe’s AI image tool, Firefly. With an enthusiastic narrator and simple instructions, it effectively showcases its various features.

    The video skillfully combines live-action clips and screen recording. This tutorial is segmented into 7 sections, with the presenter highlighting the software’s creative abilities in text effects and settings. The video concludes with a clickable subscribe button, serving as its call-to-action (CTA).

    d. Ahrefs

    Ahrefs is a comprehensive SEO tool that aids businesses and marketers in analyzing competitors, researching keywords, and enhancing website rankings.

    This tutorial, presented as dynamic short form videos, visually walks you through four simple methods to find email addresses. It emphasizes useful software choices and provides email verification tips. With a clean backdrop, the tutorial is a focused guide to mastering this Ahrefs feature.

    The tutorial merges live-action clips and screen recordings, accompanied by immersive sound effects and attractive visuals. It ends with the company logo and a clickable call-to-action (CTA).

    e. Semrush - What is Semrush?

    SEMrush is an online platform, a SaaS (Software as a Service) tool that helps businesses achieve measurable results through online marketing efforts.

    The tutorial video provides a brief and clear introduction to SEMrush, explaining its fundamental elements. This video creatively blends motion graphics, a presentation deck, and screencasts, resulting in a concise yet impactful presentation.

    The incorporation of cheerful background music maintains the video’s engagement. In the visual demonstration, the use of a highlighted cursor enhances the understanding process. It begins and concludes with its company logo, adding to the branding efforts.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    4. User-Generated Content

    Showcase content created by your audience, celebrating their loyalty and engagement. By featuring user-generated content, you not only demonstrate appreciation but also create a sense of community around your brand. It encourages others to participate and share their experiences.

    a. Buffer

    Buffer is a prominent social media management platform that simplifies scheduling, analytics, and engagement across various social media platforms.

    This Instagram Reel focuses on advertising a blog published by Buffer. The video features a female narrator sharing her firsthand experience about the effectiveness of AI tools directly related to the blog’s topic.

    The reel is short and precise. It effectively communicates its message and adds a touch of relatability. Since reels are easily shareable, Buffer has effectively increased its chances of brand awareness. Thus, it has cleverly made use of user-generated content in order to promote its blog.

    b. Adobe Creative Cloud

    Adobe Creative Cloud is a collection of computer programs and services for creative tasks like designing and editing.

    This YouTube Short includes a visual artist who gives the viewers through a brief tutorial ‚Äď based on first-hand experience. The video effectively gives viewers a snippet of how to make infographic animations.

    The video makes use of helpful animations, screencasts, and live clips. With energetic music playing in the background, the YouTube Short proves to be effective. It also shows viewers the finished product, which makes these short form videos more impactful.

    c. Slack

    Slack streamlines business communication with real-time messaging, file sharing, and tool integration in one platform.

    This quick reel, which is given by a proficient Slack user, provides a concise tutorial on effectively using Slack. It quickly highlights the various modes of communication and collaboration that Slack has to offer.

    The reel is a mix of live clips and screencasts. The presenter speaks clearly and enthusiastically. He explains the details of Slack with the help of a visual demonstration.

    5. Highlight Reels & Montage

    Condense noteworthy events, achievements, or campaigns into visually eye-catching highlight reels or montages. These compilations showcase the essence of a larger narrative, allowing viewers to relive key moments quickly.

    a. Samsung

    Samsung is a global technology company renowned for its extensive range of products, from smartphones and electronics to home appliances.

    This fast-paced reel is an informative recap on Future Gen House with SmartThings. With energetic music playing in the background, it keeps the viewers hooked. The reel consists of animations, transitions, kinetic typography, voiceovers, as well as live clips.

    Short form videos that provide its viewers with statistics make the reel more impactful. It creatively highlighted the main takeaways. The video ends with their website link, which acts as a CTA.

    We know how to sell your story using your product UI

    6. Reviews and Customer Testimonials

    Share authentic experiences from satisfied customers, allowing them to speak directly about the benefits of your products or services. These testimonials build trust and credibility, helping potential customers make informed decisions based on the positive feedback of others.

    a. UiPath

    UiPath is a prominent automation software company that offers tools for businesses to streamline processes and tasks through robotic process automation (RPA).

    This customer testimonial was given by the supply chain executive at Tarsus Distributions. He speaks at length about the several benefits that UIPath has to offer.

    This video is divided into 6 segments to provide viewers with better clarity. It is made of live clips and action footage. The narrator speaks clearly and elaborately.

    The video begins and ends with their logo, which reinforces branding. It also displays their website link at the end, which acts as a strong CTA.

    b. Zoom

    Zoom is a widely used video conferencing platform that enables people to hold virtual meetings, webinars, and online collaborations seamlessly.

    This customer testimonial is given by an associate at Hubspot. He provides an in-depth review of how the two apps ‚Äď Zoom and Slack, are beneficial for Hubspot.

    In doing so, he swiftly highlights several features and benefits of Zoom. Within 2 minutes, the audience is intrigued by everything that Zoom has to offer.

    This video is a combination of live clips and B-rolls. The video, similar to other short form videos, has upbeat music playing in the background throughout. It also starts and ends with the logos of both Zoom and Slack.

    c. Codecademy

    Codecademy is an online platform that provides interactive coding lessons, helping individuals learn programming languages and develop coding skills at their own pace.

    This testimonial is given by Tommy Nicholas, the co-founder of Knox Payments. It is a short and impactful 15-second video.

    The narrative of this testimonial is to briefly explain the impact that Codecademy had on Tommy’s life. It highlights what Codeacademy can do for all of its users.

    The video is a mix of live clips and screencasts. It has soothing music playing softly in the background. This video concludes with its logo and reinforces branding.

    7. FAQs

    Address common questions concisely through short video snippets that provide clear and straightforward answers. These FAQ videos save viewers time by delivering quick solutions to their queries. It increases their experience and showcases your brand’s responsiveness.

    a. Jetson

    It’s a startup offering eco-friendly electric ride-sharing with scooters. They focus on easy and green urban transportation.

    This clear, step-by-step guide shows how to use the ‚ÄėBeam,‚Äô which is a Jetson scooter. It uses live clips and on-screen text for better understanding.

    The under 60 second video highlights various features while soothing background music keeps it engaging. It ends with the brand logo, enhancing their branding.

    b. Trello

    Trello stands as a popular project management tool, utilizing boards, lists, and cards for visual and collaborative task organization.

    This is an example of a FAQ short form videos that focus on educating viewers about Trello Boards, delivered in an efficient manner. Vibrant vector animations, lively music, and close-up screen recordings effectively communicate Trello’s message.

    The voiceover is clear, concise, and enthusiastic. Within a brief 5-minute span, viewers gain a comprehensive understanding of Trello’s features and advantages. The inclusion of their logo at the conclusion reinforces Trello’s branding.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    8. Influencer Ads

    Collaborate with influencers who align with your brand to create short video advertisements that promote your products or services. Using their credibility and reach, influencer ads add authenticity to your marketing efforts and access the influencer’s engaged audience.

    a. Salesforce

    Salesforce is a prominent customer relationship management (CRM) platform. It helps businesses manage their interactions with customers, streamline processes, and drive growth.

    Starring Matthew McConaughey, this commercial showcases him in an AI-created Texas lookalike city. There is just one dialogue, and the video ends with the Salesforce logo, which strengthens their branding.

    The main focus of this video was to bring trust to AI by asking more questions.

    b. Adidas Football

    Adidas Football is a popular brand known for its sports gear, especially for soccer. They create shoes, clothes, and equipment that help players perform their best on the field.

    This 30 second video commercial stars the renowned football player ‚Äď Lionel Messi. The video talks about agility and shows how Messi builds it.

    With celebratory music playing in the background, this short form video is entertaining. It ends with the Adidas logo that effectively reinforces branding.

    c. Samsung

    Samsung is a leading technology company recognized for its diverse range of products, including smartphones, TVs, and home appliances.

    This short video commercial stars the famous David Beckham. It focuses on advertising its new product ‚Äď Galaxy Note. The advertisement shows David Beckham playing with a football while the new Galaxy Note highlights his best moments.

    It is interesting and effective. Within just a few minutes, it showcases attractive features of the phone in a creative manner. It ends with celebratory music.

    9. Brand Challenges

    Initiate interactive challenges that encourage viewers to participate creatively and interact with your brand. Short form videos outlining these challenges and following brand guidelines invite users to showcase their skills, creativity, or unique perspectives, building a sense of involvement and community.

    a. Apple

    Apple is a globally recognized technology company celebrated for its extensive array of products, encompassing iPhones, MacBooks, and more.

    ‚ÄúShot on iPhone‚ÄĚ originated as a contest, inviting iPhone users to share their best photos on social media platforms like Twitter and Instagram. A panel of judges would then evaluate the entries, with chosen images being featured online, in Apple stores, and on billboards.

    b. Samsung

    Samsung is a renowned multinational technology company acclaimed for its diverse range of products, including smartphones, televisions, and household appliances.

    The #YouMake campaign empowers you to celebrate your uniqueness by personalizing products and service offerings from Samsung. It’s all designed to suit your individual lifestyle.

    The reel is a dynamic and energetic video featuring upbeat music. It’s concise and utilizes kinetic typography to deliver messages creatively.

    The inclusion of b-roll footage helps with visual engagement and results in a lively presentation. It concludes with Samsung’s logo and website link, which effectively strengthens branding and provides the viewers with a strong CTA.

    These diverse types of short form videos empower your brand to communicate, engage, and connect with your audience using various content approaches.

    We know how to sell your story using your product UI

    Why is Short Form Video Content Important?

    Short form content is crucial for the rapidly evolving social media space. It effectively engages people and is well-suited for mobile viewing.

    1. Engagement and Shareability

    These brief videos hold attention and are easily shareable on social media, increasing reach and interactions.

    2. Brand Awareness and Creativity

    They’re great for introducing brands and products swiftly. They successfully encourage creativity in a limited time frame.

    3. Cost-Effectiveness and User Participation

    Short videos are budget-friendly and can include challenges that involve users building a community.

    4. Trends and Target Demographics

    Using trendy platforms like TikTok and Instagram Reels helps reach younger audiences and leverage current market trends.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Benefits of Short Form Videos

    Following is a list of 7 helpful benefits of short type video:

    1. Higher Engagement

    Short form videos grab viewers’ attention swiftly, resulting in heightened engagement rates. Their concise nature encourages people to watch the entire video. It leads to more interactions, comments, and shares.

    2. Easy Sharing

    Due to their compact format, short videos are easily shareable across various social media platforms. This shareability amplifies their exposure, as viewers are more inclined to pass on content that can be quickly consumed and enjoyed by their peers.

    3. Enhanced Brand Awareness

    Short-form videos offer an efficient way to introduce brands and products to a vast audience in a short span.

    These videos showcase key elements and messages, leaving a lasting impression and increasing brand recognition.

    4. Cost-Effective

    Crafting short videos often requires fewer resources and a shorter production timeline compared to longer video formats.

    This cost-effectiveness allows businesses, particularly those with limited budgets, to create engaging content without significant financial investments.

    5. Quick Creativity

    The time constraints of short form videos challenge creators to deliver meaningful messages in a concise manner.

    This limitation sparks innovative thinking, pushing content creators to explore unique and visually captivating approaches to storytelling.

    6. Mobile-Friendly

    Short form type videos cater perfectly to the mobile viewing habits of modern audiences. With the majority of online interactions occurring on mobile devices, these videos can be conveniently consumed during short breaks, commutes, or leisure moments.

    7. Staying Trendy

    Leveraging platforms like Instagram, where there is an option for Instagram stories for business, which thrive on short form video content, enables brands to utilize current market trends.

    This strategic utilization keeps brands relevant and appealing to a younger demographic, aligning their content with the latest cultural and social shifts.

    We know how to sell your story using your product UI

    How Do Short Form Videos Fit into Your Content Strategy?

    Short form videos fit into your content strategy by:

    • setting clear goals for their use
    • understanding your audience‚Äôs preferences
    • planning content that aligns with your brand

    It’s important to note these important factors:

    • Consistency¬†in posting maintains engagement.
    • Creative storytelling¬†within a short time frame captures the attention.
    • Content repurposing¬†and encouraging interaction through polls or challenges adds value.
    • Monitoring analytics¬†helps refine your strategy.
    • Cross-promotion, collaboration, and strong calls to action increase effectiveness.

    Being adaptable to trends and experimenting with different approaches ensures that your short form content ideas remain relevant. This drives your content strategy’s success.

    Short Form Video Content Best Practices

    We’ve compiled a list of some of the most beneficial best practices with respect to creating short videos.

    1. Capture Attention Quickly

    Begin your short form videos by introducing an interesting element that immediately catches the viewers’ attention and engages them.

    Within the first few seconds, make your audience curious or trigger an emotion that compels them to keep watching. A strong initial impression is crucial to stop viewers from scrolling and make them invest their time in your video.

    2. Keep it Concise

    Short form videos thrive on the platform’s time constraints. Use this limitation to your advantage by streamlining your message to its essential elements.

    Respect your audience’s time and cater to their preference for quick, digestible content.

    3. Focus on Quality

    Even though short videos are brief, they prioritize good video and audio quality. Clear visuals and sound contribute to a more professional appearance that builds trust with your audience.

    Despite the video’s short duration, viewers are more likely to interact with content that looks and sounds refined.

    4. Clear Message

    Define a precise and clear message for your video. Avoid cluttering it with unnecessary details that can dilute the impact of your core message.

    By maintaining clarity, you ensure that your audience receives the intended message without confusion.

    5. Tell a Story

    Create a simple narrative or structure for your short form video. Storytelling draws viewers in by providing context, emotional engagement, and logical development.

    Even in a brief timeframe, a well-constructed story can hold your attention and make your content more memorable.

    6. Use Visuals Creatively

    Visuals play a vital role in short form videos. Use your creativity to craft visually attractive content that complements your message.

    Incorporate dynamic visuals, graphics, animations, or visual metaphors that elevate your narrative and leave a lasting visual impression.

    7. Use Caption

    As many viewers watch videos with the sound off, consider adding captions to your video. Captions ensure that your message is accessible to a wider audience, including those who are browsing in quiet or noisy environments.

    They also provide an additional layer of engagement and inclusivity, as viewers can follow along even without sound.

    8. Strong Call to Action

    End your videos with a clear call to action (CTA). Direct viewers on the next steps you want them to take, whether it’s visiting your website, subscribing, sharing the video, or participating in a specific action.

    9. Branding

    Integrate your brand’s visual elements, such as your logo, color palette, and font, into your short form video.

    Consistent branding reinforces your identity and increases brand recognition among viewers, even in the context of a brief video.

    10. Stay Relevant

    Regularly monitor trends, news, and events in your industry or niche. Adapt your video content to align with these developments, demonstrating that your brand stays current and responsive to your audience’s interests.

    Staying relevant keeps your content interesting and positions you as a source of up-to-date information. By following these best practices, you can create impactful short form videos that effectively convey your message, involve your audience, and contribute to your overall content strategy.

    Why Choose Content Beta?

    We provide valuable services, from videos (like product demos, product explainers, Training videos, etc) to design elements (including presentation design and beyond).

    We have experience creating content for the B2B, Tech, and Software industries, and we proudly present our Creative as a Service (CaaS) package. This package grants you consistent access to our specialized video and design team for a set monthly rate.

    Our teams are committed, our pricing transparent, and our delivery swift. You can always be assured of the quality and timing of our work.

    With the help of our skilled professionals who specialize in scriptwriting, filming, editing, and post-production, we ensure the creation of top-tier short form videos.

    Schedule a call with us.


    Short form videos are more than just trends; they are valuable resources for digital marketing. By creating interesting hooks, sharing clear messages, and creatively using visuals, your short videos can really connect with people.

    From sharing a behind-the-scenes peek at your brand to driving calls to action, these compact videos open doors for creativity and connection. Make use of their capacity to connect with broader audiences and create a memorable impact in the online world.

    Frequently Asked Questions (FAQs)

    Short form videos are gaining popularity for several reasons, some of which are:


    • They are quick and easily digestible.
    • They cater to shorter attention spans, grabbing interest swiftly.
    • Mobile-friendly, accessible on the go.
    • Platforms like TikTok and Instagram Reels embrace them.
    • They engage viewers, encouraging social media sharing.

    The best short form video platforms are:


    • TikTok
    • Instagram
    • YouTube
    • Snapchat

    Crafting a compelling hook for your short form videos involves capturing attention within the first few seconds. Incorporate intriguing visuals, a thought-provoking question, or a surprising statement to keep viewers engaged.

    A strong call to action (CTA) within a short video should be concise yet impactful.
    Encourage viewers to take a specific action like visiting your website, signing up, or sharing the video with their network, emphasizing the value they’ll gain.

    Ensuring brand consistency in short form videos entails aligning your videos with your brand identity.
    Utilize consistent colors, fonts, logos, and imagery that reflect your brand, reinforcing recognition and trust.

    Avoiding common mistakes in short form video creation involves:


    • Steering clear of information overload
    • Maintaining good video quality
    • Staying attuned to current trends
    • Optimizing videos for mobile viewing.


    Neglecting these aspects can hinder engagement and diminish the impact of your videos.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta