SOCIAL MEDIA

Revolutionize Your Marketing with Top Short-Form Video Apps

Picture of Rishabh Pugalia
Rishabh Pugalia

May 7, 2024

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People have shorter attention spans than ever these days. As a result, many businesses have moved towards creating short-form video content.

And with a substantial number of active users on short form video apps, it is much easier to reach the target audience.

According to Yagyara.co, Short-form videos receive 2.5 times more engagement than long-form videos. Since short videos work so well, all businesses must consider uploading content onto these short video apps.

There is a huge misconception that short videos are for entertainment purposes only. But that is not true as these videos do exceptionally well for educational and marketing purposes as well.

Short videos are effective in delivering information and promoting products, making them a versatile tool for various purposes.

Before creating and choosing the short video app, you might wonder:

  • What type of video content gets the most engagement on short video apps?
  • What’s the maximum duration allowed for videos on these short video platforms?
  • Can I upload similar content to various short form video apps?

Let us explore a few short videos app that are essential to upload quick and engaging video content.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Avoiding Common Mistakes in Marketing with Short-Form Video Apps

    Here are some common mistakes to avoid when using short form video apps for marketing.

    1. Too lengthy

    Avoid making the video too lengthy. With short attention spans, prolonged videos tend to lose viewer interest.

    Solution: For any short form video app, make sure your videos are no longer than 60 seconds.

    2. Not choosing the right platform

    Posting on short form video apps where your audience isn’t active makes your marketing strategy ineffective. Before creating, identify what platform your target audience spends the most time on.

    Solution: Analyze the age, location, and interests of your target audience. Generally, teens and young adults prefer Reels and TikTok, while Facebook is for slightly older users.

    3. Dragging the start

    You have just a few seconds to catch the audience’s attention, and getting into too many details loses the audience’s focus.

    Solution: Start with an eye-catching visual or a question, or get into the topic directly.

    4. No CTA at the end

    Without a clear next action, videos may not lead to conversions. People might consume the content but will not take any specific action. This is not great for the brand’s marketing strategy.

    Solution: End each video with a strong CTA (Call to Action).

    • Add valuable content in the description to increase the time spent. (this shows the platform’s algorithm that the content is very beneficial)
    • Encourage viewers to visit the link provided in the bio.(the link may be for a free trial, website’s landing page, etc.)

    5. Excessive Marketing

    On short form video apps, talking too much about the brand can make the content look like a sales pitch and distract from the main message.

    Solution: Use color schemes, logos, and icons. Include quick peeks of your actual software, have recurring hosts, and subtly mention the brand name.

    6. Inconsistent Posting

    Posting inconsistently does not favor the algorithm of any of the short form video apps. It also affects visibility, subscriber growth, and retention.

    Solution: Consistently post new content on short video apps. Maintain a content calendar for production and upload. Create buffer content to accommodate unexpected delays. Use schedule post features to make it efficient.

    7. Not interacting with the audience

    Just posting on these short form video apps is not enough. If you’re not interacting with the audience and listening to feedback, it doesn’t work well with the algorithm and audience.

    Solution: Respond to comments, add interactive video elements (polls, quizzes), and share stories.

    8. Ignoring Analytics

    Keep an eye on performance metrics to figure out what type of content works and what doesn’t. This helps you customize content according to what your audience prefers.

    Solution: Track views, engagement, traffic sources, demographics, and conversions. Also, try experimenting with new video styles.

    9. Irrelevant Content

    Posting irrelevant content on these short form video apps confuses your audience. This affects the trust, authority, and credibility of the brand.

    Solution: Ensure all video topics clearly map to the audience’s core interests and provide solutions.

    10. Not including Captions

    Often, people watch videos without sound. If you don’t include captions, they might scroll past your video.

    Solution: Use inbuilt caption builders on short-form video apps or use AI tools such as VEED.IO, Otter.ai, and Maestra.ai.

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    7 Best Short Form Video Apps for Marketing

    Here are a few short form video apps that can be used for uploading and sharing short-video content.

    1. Instagram Reels

    This short form video app has features like Instagram Stories, Reels, and IGTV, allowing businesses to share content and engage with their audience.

    • The time limit for reels is up to 90 seconds, and video ad length is up to 60 seconds
    • The most active user age group is 18-25 years.

    In this example, Grammarly uses reels to promote its new AI feature for generating unique writing material. The description provides a CTA to check out the new feature.

    2. Facebook Reels

    It is a short-form video app that has similar features to Instagram Reels. It is a useful platform for marketers to share video content as Facebook is currently the most used social app.

    • The maximum time limit for Facebook reels is 90 seconds
    • The most active user age group is 25-34 years.

    In this example, Slack used Facebook Reels to show how to automate tasks. They included a CTA link in the comments box, providing an offer to get Slack Pro.

    3. TikTok

    TikTok is built entirely around short-form videos. TikTok marketing is an effective method for brands to promote their products. Its algorithm easily divides content and helps it reach the target audience for businesses.

    • The maximum time limit for a TikTok video is 10 minutes.
    • The most active user age group is 18-24 years.
    @duolingo Pookie! Plz tell me you’re ok😔 #duolingo #mypookie ♬ original sound – 🤖

    In this example, Duolingo creates an entertaining live-action video showing how they keep track of users and maintain streaks with trending audio.

    4. LinkedIn

    LinkedIn makes it easy to share short videos with your professional network, providing an opportunity to engage a high-quality audience.

    • The maximum time limit is 60 seconds.
    • The most active user age group is 25-34 years.

    In this example, Cisco introduces its new Wifi7. A CTA link is provided above the post to learn more about the product.

    5. YouTube Shorts

    A short-form video feature on YouTube that allows creators to make brief and catchy videos. It’s a great way to reach a large audience, especially if you already use YouTube for long-form content.

    • The maximum time limit for YouTube Shorts is 60 Seconds.
    • The most active user age group is 18-34 years.

    This example showcases Zapier’s new visual editor feature and how it makes it easier to see complex automation with many paths.

    6. Pinterest

    This short form video app, lets you share pictures and videos and pin them to your boards to categorize and create a visual story. People come to Pinterest for ideas and inspiration. When they come across your videos, it inspires them to try out the featured products/solutions.

    • The maximum time limit for Pinterest videos is 15 minutes.
    • The most active user age group is 18-34 years.

    In this example, the focus is on the latest Shopify editions, highlighting the convenience of finding various products with 100+ updates and improvements all in one place.

    A CTA is provided in the profile description to visit the website.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    7. Snapchat Spotlight

    This is one of the new features of Snapchat. A dedicated section for video spotlights is available where brands and creators can upload short videos.

    • The maximum time limit is 60 seconds.
    • The most active user age group is 15-24 years.

    In this example, Taco Bell used Spotlight to share some menu hacks. The profile description includes a link back to their YouTube channel.

    All these Short videos apps are platforms dedicated to creating and sharing bite-sized video content.

    Why Choose Content Beta to Create a Short Form Video?

    Do you want to create short-form video content for your business?

    At Content Beta, we offer Creative as a Service (CaaS) plans for tech companies.

    How are we unique?

    • Transparency & Zero Wastage: At Content Beta, we provide transparent pricing plans with no hidden fees. Any remaining credits in your plan or subscription will be carried over to the next billing cycle.
    • Easy Collaboration: Our cloud-based platform enhances seamless collaboration between your team and ours.
    • Quick Response: We ensure a speedy delivery without any compromise on quality. Apart from these, Content Beta offers rapid, same-day responses for quick edits and revisions.

    For brands looking for fast and high-quality video delivery, we are your ideal choice.

    Book a demo call to get a quote!

    Conclusion

    Effective marketing involves making content that suits each platform’s style, especially through interesting short videos.

    Always test the videos for mobile viewing before posting on any short form video app. Continuously track how well videos are doing to make sure they’re interesting and leading conversions.

    You can repurpose long-form videos by extracting their essential elements and combining them to create shorter videos.

    Post them across all platforms, and consider creating series or episodes to keep the audience engaged. Make sure to upload the videos consistently to increase authority.

    Frequently Asked Questions (FAQs)

    Short-form video apps are platforms for creating and sharing brief videos, typically lasting a few seconds to a minute.

    Yes, short-form videos can be used for product demonstrations and tutorials.

    Top short-form video apps for marketing purposes are TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts.

    Short-form videos are considered effective for engaging audiences due to their brevity, catering to shorter attention spans, and offering quick, visually appealing content.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

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