Close Deals Faster with Our Proven Sales Videos

We make sales videos that resonate with your leads, turning them into customers.

4.7 ⭐

"Fast turnaround"
"Easy to work"


Design Creatives


Video Production

Software & Tech Customers
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See our onboarding videos examples

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Highly Recommended By Companies Like Yours

❝ Cut our time both for support tickets and the onboarding process. Our product stickiness has increased! ❞

Kalyan Chakravarthy

Head of Product Enablement

❝ We have less people asking us questions and we see 33% higher free-to-paid conversions. ❞

Arianna Gonzalez

Growth Strategist

❝ When we played product explainer video, the first prospect who saw it, bought our platform. ❞

Chad Burmeister


❝ Content beta has been amazing at creating creatives exactly how we’ve envisioned them even though they weren’t fully thought out. ❞

Peyton Walbeck

Head of Marketing

❝ We see people booking more demos with the product video developed by Content Beta.❞

Andy Karuza

Head of Marketing


Sales videos promote a product, service, or idea to drive sales. They often showcase a product’s features, benefits, and use cases. They can be part of a landing page, email campaign, or social media ad.

Video works well as a sales tool because the visual and auditory elements engage multiple senses. It breaks down complicated topics into simpler pieces. Storytelling can evoke emotions, making a more significant impact.

A compelling sales video should address the specific needs or pain points of the audience and capture attention within the first few seconds. Incorporate elements like customer testimonials to build credibility.

A sales video should be under 2 minutes long. The length of sales video production can vary depending on the complexity of the product or service, the target audience, and the hosting platform.

Sales videos serve as a pre-sales touchpoint. This introduces the product/service to prospects. These videos can be used in follow-up emails, aiding in lead nurturing.

Sales videos can explain complex features or benefits, providing valuable training resources. The sales video analytics offer actionable insights into customer behavior. All of these help a sales team to close deals more effectively.

Different types of sales video include Teaser Video, Explainer Video, Product Demo, Testimonial Video, Case Study Video, Webinar, Sales Pitch, FAQ Video, Onboarding Video, Personalized Sales Video, etc.

To make a good sales video, start by defining your objective and identifying your ICP. This helps in creating the script and storyboard. High-quality visuals and sound are essential, as well as a clear call to action.

Yes, there is a difference between sales and marketing videos. While sales videos are designed to convert, marketing videos are generally aimed at attracting and nurturing leads. Marketing videos set the stage for the sales videos to close the deal.

We DON’T need your time in explaining how your product works. We have tried and tested process for knowledge transfer. All we need is your product docs or loom video and demo account credentials.

By character animation, telling a story using animated characters like buildings, trees, people, etc. We don’t believe in creating animated videos for B2B audience. They all look same and makes us look less unique. Our philosophy is telling a story using your product.

We animate your product’s UI screens or codes or the output they generate to tell a story.

All of our content is made from scratch and you have full legal ownership of the files as soon as we deliver them to you. However, ownership to illustrations, vector files, stock videos, and images belong to third party and have license to use without crediting the creator.

We shoot for video delivery within 8-12 days. The two things that hold up delivery are

  1. How well-defined is the scope of the project
  2. The number of iterations of feedback given to our editors (it is best to give a large amount of feedback in the first or second iteration as opposed to many small points of feedback over many iterations).

Meet your creative team in your Slack

Content Beta’s Creative-as-a-service provides you with a dedicated team of vetted designers, motion artists, and video editors for a flat monthly fee. No hiring. No contracts. No hassle. Get a 1-2 day turnaround on small projects. 

Content Beta