Safe Academy Overview

Gain more value from data by connecting it across hundreds of systems with FME – the # 1 platform for integrating spatial data.


Number of courses:

5 courses of average duration 2.75 hours

Supported Languages:


Hosting platform:

Salesforce myTrailhead

Key features

Tips from Samuel Walker, Customer Education Team Lead at Safe Software

How old is the Academy?

The academy is 4 months old (launched May 2021). From current data, it’s estimated about 2,000 learners will complete training in this first year.

What are your favorite tools and gear?

For video, we use TechSmith Camtasia and Snagit. We do most of our content creation directly in our learning platform, myTrailhead, and we backup and share our training content using GitHub. We use Inkscape for vector graphics editing and Audacity for audio editing. We’ve played around with Descript for video editing, but do not use it consistently. We like using Atlassian Jira for issue tracking and Confluence for meeting notes and project posters. We’re also big fans of using Miro for brainstorming.

Who do you take inspiration from?

Salesforce’s Trailhead was an early inspiration for us, as we are big Salesforce users at Safe. We work closely with Esri and a lot of their customers, so we take some inspiration from their approach to training. We’ve also taken inspiration from many of the Academies featured in this directory, including HubSpot, Intercom, and TechSmith. Attending the CEdMA and Skilljar Connect conferences taught us a lot about Academy design.

Biggest lesson learned creating video content for Academy?

We have not created a huge amount of video content for our Academy. We mostly reuse recordings of live courses. A non-video lesson we learned was about reusing content versus creating from scratch. We had big aspirations initially to redo a lot of our training content (including more video), but we quickly learned it would take way too long. So we ended up repurposing a lot of our existing training content and it has worked well. It’s allowed us to push out a lot of learning content very quickly.

How many students go through the Academy per year?

We have ~2,000 learners (and growing) visiting per year

What does your program receive praise for?

The Academy has received praise for making it easier to get started with FME and for making it more engaging to learn. Learners enjoy being able to earn badges.

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About Us

Content Beta is a video production agency for Software Startups. We’ve helped around 72 B2B Software companies create engaging product marketing videos and how-to videos that generate more MQLs and get faster product adoption.

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