An Essential Guide – How to Promote and Sell your SaaS Using Video Marketing?
What do the SaaS video statistics in 2022 look like and what are its implications for the SaaS companies?
The main benefit of using SaaS videos is that they allow SaaS companies to deliver a message to their customers and prospects in a more interactive way. Marketing teams can use them to communicate their brand’s mission and values, promote their products and services, and conduct training, marketing, and communication activities.
SaaS video is an essential tool for businesses that are serious about year-on-year growth. Nowadays, viewers are less likely to read long, text-heavy content. Video is part of their everyday lives, so their expectation is that it will be part of their online experience too. and SaaS companies have taken notice.
Before we look at the SaaS video statistics in 2022, we must understand that the business world is constantly evolving. In order to keep up, businesses need to find new and innovative ways to operate. A SaaS video offers companies a new way of producing and delivering information.
A video has become a new form of online marketing tool that businesses are embracing. The current state of SaaS videos is similar to the internet in the early days; it is still evolving, and businesses are finding unique ways to use it for their customers’ benefit.
There are many ways a SaaS video can be used. A startup video, for example, is a short video that introduces the company and its products or services. This video can be used in various marketing campaigns, such as social media posts, website or blog posts, or even on TV.
SaaS videos have the potential to generate more leads than any other type of content because:
An example of a product demo video
This marketing video for Throughput illustrates a use case for product marketing.
Why should businesses invest in video marketing, you might wonder? Do the SaaS video statistics in 2022 support the claims?
The average business owner does not have the time to manage the marketing of their business. Business owners all over the world need a cost-effective marketing strategy, and videos can provide that, especially for startups and small businesses.
As businesses around the world adjust to the new demands of the digital economy, they are increasingly looking at video marketing to reach audiences across multiple platforms.
For businesses, video is an excellent way to communicate a message. Whether it is a message to customers, shareholders, or the public, video is an effective way to communicate.
The advent of YouTube as a popular streaming platform and the rise of Facebook video marketing illustrate video’s importance in today’s marketplace.
So, what benefits does video marketing offer to SaaS companies?
There are many reasons why businesses should start using SaaS video in 2022. The benefits include cost savings, flexibility, and scalability. Video has become an increasingly important part of online communication, and businesses are starting to take note.
Let us look at some SaaS video statistics for 2022:
Let’s summarize the benefits of video marketing:
“Visuals appeal to the human brain Video and video content is more likely to go viral. It tends to be cheaper than traditional marketing and more likely to create trust.”
Additionally, visual marketing helps businesses to:
| Educate and help customers | Understand how to use your products and service |
| Find new partners | Gain new insights into the target market |
| Increase customer engagement | Increase brand value |
| Improve search engine rankings | Build a personal relationship with your customers |
| Improve conversions | Build a community of brand advocates |
Video marketing is great for SEO because the videos are more engaging than written content. A professionally made video on YouTube or a website can increase your Google ranking.
The importance of video cannot be underestimated in today’s world because it is backed by SaaS video statistics for 2022. Recognizing the consumer preference for visual content, Google has begun to recommend more and more videos in their search results.
“With 89.7% of the market share, Google is the leading video search engine worldwide.”
This means that it is important to pay attention to keywords in the title and descriptions.
Another reason that video is so important is because of the rise of mobile video. And why is it important to make sure that any video content created is mobile-friendly?
“Mobile devices account for more than half of video consumption.”
The importance of video is not just limited to online marketing; videos are a perfect way to communicate or tell a story.
“72% of consumers say that the visual storytelling behind a brand was important to them.”
Recognizing the importance of videos, social media networks are trying to make video marketing user-friendly.
Meanwhile, don’t ignore measuring the ROI of your video marketing campaign.
An example of a product marketing video
Presenting a product marketing video from Partnerstack:
The SaaS model is commonly used for business applications, but it can also be used for other types of software such as video games.
The USP of a SaaS model is that it allows the release of products at a much faster rate, increasing their revenue potential. In addition, SaaS is easier to maintain, faster to update, less expensive, and offers more convenience for customers compared to traditional software.
SaaS video statistics for 2022 reveal that in addition to being more cost-effective for both the customer and vendor, SaaS can also allow for more frequent software updates.
So, why is SaaS attracting increasing attention from organizations? Let’s see how SaaS compares with the on-premises software:
| More flexible | More secure |
| Better and cheaper | Easier to manage and maintain |
| Easier to update | More user friendly |
| More scalable | Easier to install and setup |
| Free trials before you buy the product | Known for paying itself off in the long run |
| No big upfront investment required | Not over-reliant on servers; less downtime |
| Updated frequently | Mostly device-agnostic |
Next, let us look at SaaS video statistics for 2022:
As organizations move toward remote and hybrid work models, SaaS becomes increasingly important for accessibility and productivity. How many SaaS solutions companies typically use on an average? Let’s look at some statistics:
The SaaS adoption rate among companies, big and small
According to a BetterCloud study,
Why is video marketing considered social media-friendly? That’s because the popularity of video is growing, a trend that has been recognized by many social media sites that have started focusing on video.
Video marketing is a great way to grow your brand and is directly associated with social media because it is a medium built for sharing. Social media platforms such as Facebook, LinkedIn, and Twitter allow businesses to showcase their company to the world.
Moreover, most of the video content on social media is shared with groups, family, and friends. This is a great way to make sure you advertise your brand, convey a message, or sell your product and services to potential buyers, all at no great cost to the company.
Now let’s look at the merits of using various channels for the distribution of your content and what they have to offer:
| Platform | Statistics |
|---|---|
| Online video content |
1. Time spent per day by an average person watching online content: 100+ hours 2. Share of internet traffic from streaming videos and downloads: 82% 3. TV vs. Online video: 6 out of 10 in favor of the latter |
| Mobile |
1. Share of mobile in watching videos: 75%
2. Rise in mobile video consumption every year: 100% 3. How likely are people to use mobile to watch video: 1.5 times |
| YouTube |
1. The most popular platform to share videos: 88% share
2. Favorite channel to consume video content: 65% of viewers 3. Share of customers who purchased a product after watching a YouTube video: 40% of shoppers |
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1. Live streams while consisting 12% of video posts command twice the engagement as that of pre-recorded videos
2. Time spent by roughly 75 million on Facebook Watch every day: 20 minutes 3. Every day, 500 million people watch 100 million hours of video content on Facebook |
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1. The most shared content is video and is about 20 times more than other types of content
2. LinkedIn live streams get brands 24 times more comments and 7 times more reactions compared to pre-recorded videos |
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1. The second most downloaded app in the world
2. Number of people using Instagram each month: 1.22 billion 3. Number of photos and videos shared daily: 95 million |
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1. Video is Twitter's fastest-growing advertising tool with 2 billion+ daily views
2. 10x more engagements on tweets with video than without 3. A video ad saves more than 50% on cost-per-engagement |
So, is everybody sold on SaaS? Not quite. In spite of what the SaaS video statistics for 2022 reveal, there are quite a few businesses that are either not keen on adopting the SaaS model or have put off the inevitable switch to SaaS for several reasons. Let’s examine them:
| Sl. No. | Reason | Percentage |
|---|---|---|
| 1 | Lack of time | 13% |
| 2 | Expensive | 20% |
| 3 | Don’t know where to start | 17% |
That is a substantial market waiting to be tapped and good news from a video production companies’ point of view, isn’t it?
It is evident from SaaS video statistics for 2022 that SaaS videos will only continue to grow in popularity. Some of the main trends that are projected to occur in 2022 include increased demand for live video, the future of SaaS video content delivery, and improved viewer experience.
By preparing for these changes now, businesses can ensure that they are able to take advantage of this ever-growing market.
For businesses looking to create video content for their content marketing strategies, here are some best practices:
1. Understand who your audience is and what they need:
This can be done through research and surveys. Make sure the content you create matches the stage of your marketing funnel.
2. Create a value proposition for your audience
You can create a value proposition by answering the following questions: What are you offering? Why should people care about it? How does it solve their problem?
3. Understand your audience and create content that builds trust with them
Create content that resonates with them. People often feel connected to brands that offer something they can relate to.
4. Promote your content using social media, search engine optimization, or other methods
Social media is great for getting the word out about your content, but you should also optimize your posts for the search engine. But using SEO techniques to make sure that people searching Google will find your content.
New research suggests that while we have more devices than ever and access to more video content than ever before, we’re actually spending more time with video. According to Siteefy, it is about 33%.
Thanks to video, the business activities did not come to a halt during the 2 years the pandemic has been raging in different parts of the world. As per Vidyard, the businesses and professionals used Webinars, demos, and social videos to manage their work.
Every day, Facebook users share more than 5 billion posts. Videos command about 59% more engagement than other types of posts as per a Buffer study.
As per a LearnHub study, videos result in about 1200% more shares and likes than both text and image content combined.
Salesforce accounts for 5% of the enterprise software market with a market cap of $127.3 billion. It offers three core products: Sales Cloud, Service Cloud, and Marketing Cloud.
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