Next-Gen Marketing: How SaaS Video Editing Can Help

Grand View Research reports that in 2022, the worldwide market for video production was valued at about USD 70.40 billion. From 2023 to 2030, it’s predicted to expand at a 33.5% compound annual growth rate (CAGR).

Simply put – people are watching more and more video content. Therefore, as the need for polished video content grows, so does the importance of video editing services.

Now, let’s talk about what it’s like to use the best tool for editing videos – a native app. First, you often have to give your email before you can even try the tool. You pass that somehow.

Now, when you’re ready to finish and hit the export button, the video editing app will ask you to pay a monthly fee or accept a watermark on your video.

Sure, you could use locally installed free editing tools instead of that cloud-based video editor, but that is not good enough to edit high-quality content. And if you just record your screen, your video might look messy.

But if you still want to go ahead with the DIY route, think about these questions:

  • Do you have the expertise to make a video great and engaging for viewers?
  • Do you have the necessary hardware, such as GPUs, for faster video production?
  • Do you have the best video editing tool necessary for high-quality production?

This is why hiring a SaaS video editing company can be a good choice. Now, let’s move ahead to understand more about the value of professional video production:

Contents

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What is SaaS Video Editing?

Let’s say you have a great video idea for your business. You want it to look professional, but you don’t have the tools or skills to make it happen. This is where video editing SaaS services come into the picture.

These services provide you with professional video editing without needing to buy expensive software or hire a full-time editor. The process can be done remotely. You just send your raw footage to these video editing companies, and they turn it into a polished, professional video as per your needs.

SaaS video editing is perfect for marketers who need high-quality videos regularly but don’t want the hassle of managing everything themselves. It’s efficient and cost-effective.

Benefits of SaaS Video Editor

So, why should you consider a SaaS video editor? SaaS video editing services use the best video editing software for marketing. Whether you want to edit videos for a startup or a big enterprise, here’s how it benefits you:

1. Convenience

Firstly, you get professional editing without needing to learn complicated software. Secondly, it’s a huge time-saver. Instead of spending hours editing, you can focus on other important parts of your business.

2. Cost-effectiveness

Hiring a full-time video editor or buying expensive software can be a big investment. With SaaS video editing, you only pay for what you need when you need it. As a result, the cost per video comes down, and you can produce more.

3. Quality and Expertise

These video editing services usually have a team of experts who know exactly how to make your video stand out. They keep up with the latest trends and technologies to ensure efficient video editing.

4. Scalability

As your business grows, your video needs might change. SaaS video editing services have various processes and structures to match the needs of their customers. This helps them to easily adapt to your growing needs and help you scale your video production.

With this, let’s move on to the next section.

IN-HOUSE VIDEO PRODUCTION VS. OUTSOURCING

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How SaaS Video Editing Can Help B2B SaaS

In marketing, clarity in conveying the right message is the key. And there’s absolutely no better way to do that than videos.

Whether it’s social media video ads, email campaigns, or website videos, the right editing can make a world of difference. Here are some ways in which video editing can help B2B SaaS:

1. Removing Unnecessary Parts

Video editing companies help by cutting out parts of a video that don’t add to the story or message. This makes the video shorter and clearer.

2. Storytelling

Every brand has a story, and videos are the best way to tell it. With correct video messaging, you can create strong narratives that connect with your target audience. As a result, this will allow you to build a stronger brand connection.

3. Professionalism

Furthermore, in the B2B world, trust and credibility are crucial. Well-edited videos reflect the professionalism of your brand. They show that you’re serious about providing value, which can be a deciding factor for potential clients.

We know how to sell your story using your product UI

5 Best B2B SaaS Video Editing Companies

Let’s have a look at some of the best video editing companies that make video production easy. These companies use some of the best cloud-based video editing softwares to make things easier for you. Here’s the list:

1. Content Beta

Started in 2020, Content Beta helps B2B companies make high-quality professional videos. They’ve helped over 150 clients with various design and video projects.

  • Top Services: Explainers, Product Demos, Remote Testimonials
  • Top Clients: Servicenow, Searce, NachoNacho, Habu
  • Target Industries: SaaS, Tech
  • Price: Price on request

2. Superside

Superside was created in August 2015. It’s a company that works completely online. They have a team of over 700 people in 57 countries and 13 time zones.

  • Top Services: Creative Ads, UGC Style Videos, Product Videos
  • Top Clients: Reddit, Epic Games, Kellogg’s
  • Target Industries: Tech, Finance, Social Media
  • Price: Price on request

3. Wyzowl

Wyzowl began in 2011. They were one of the first to make explainer videos. They have worked with over 1,500 companies all over the world. They have offices in the UK and the US.

  • Top Services: Animated Explainers, Demos, Testimonials
  • Top Clients: Amazon, Oracle, Allianz
  • Target Industries: E-commerce, Consumer Tech, Consultancy
  • Price: Price on request

4. Explain Ninja

Explain Ninja began around 2013. It’s part of Fireart Studio and is in Warsaw, Poland. They’ve been in the business for over seven years and have done more than 120 projects worldwide.

  • Top Services: Explainers, Animated Explainers, Demos, Commercials
  • Top Clients: Vishay, Spearline, Medusa, Avalara
  • Target Industries: ECommerce, Real Estate, Crypto, Tech
  • Price: Pricing on request

We know how to sell your story using your product UI

5. Vidico

Vidico started around 2016. They make great stories for new companies and tech groups. They have offices in Australia and South Africa.

  • Top Services: Animated Explainers, Case Studies, Crowdfunding Videos
  • Target Industries: Tech, E-commerce
  • Top Clients: UberEats, Digital Ocean, Alltrails, Spotify
  • Price: Price on request

Why Choose Content Beta?

Editing videos on your own can be challenging and may not always give you satisfying results. It’s a lot to figure out and then edit according to those findings. It’s simply not feasible enough. This is where Content Beta comes in.

With our Creative as a Service (CaaS), you get a team of experts to help you create exactly what you need. This expert team has worked with over 150 companies on various video and design projects.

What does it offer?

  • A clear and transparent pricing
  • Safe and secure cloud storage space for all your brand assets
  • Unused credit rollover so that you get the full value of your money.
  • Turnaround time of 1-2 days

Schedule a call with us today!

Conclusion

Your customers are looking for answers to ‘What’s in it for me?’ Suppose you have a video that’s ‘good enough’. The next question is how to address the ‘what’s in it for me’ aspect effectively. This is when considering a professional’s help becomes important.

An experienced professional will use the best video editing software for marketing to create videos customized to your needs.

For B2B marketers, this approach not only leads to efficiency but also results in the production of impactful and data-driven content.

Frequently Asked Questions (FAQs)

The typical turnaround time for video editing projects is 1-4 weeks. It depends on how complex your project is. Simple edits might take a few days. More complex projects could take weeks.

Most video editing companies handle client revisions or feedback by offering a set number of revisions in their service. You can tell them what changes you want. They will work to make the video just right for you. For further revisions, extra charges may apply.

The cost can be different for each project, but you can expect anywhere between $1000 and $3000 per project.

Basic editing is cheaper. More advanced editing with effects costs more. It’s always best to ask the company directly before getting started.

Yes, many video editing companies can work on multilingual or international projects. They can add subtitles or dubbing in different languages.

The kind of input or materials you need to provide to the video editing company are:

  • Provide your raw video footage.
  • Share your ideas or goals for the video.
  • Communicate any specific style or format you have in mind.

Offer as much information as possible to ensure they can fully meet your needs.

We have made videos for 150+ B2B & SaaS companies.

Explainer Video, Product Demo, Remote Video Testimonials, and more.

Content Beta