We have analyzed product demo videos from 100 top SaaS brands like Airtable, Ahrefs, Hubspot, Zendesk, & many more.
Product demo videos are top priority for any SaaS company’s marketing strategy. According to Google, 55% of consumers use videos for purchase decisions. Please videos present the opportunity to control the narrative, highlight the benefit of the product and showcase the working of its UI on different devices.
The cost of creating a Product Demo Video depends on factors like the product video type, animation style, video length, average rate per hour of the freelancer or agency, etc. Such videos can help in increasing awareness. encouraging trail sign-ups, and pushing potential leads past the consideration stage to conversion.
Script is a key factor to the success of any product demo video as it underlines the systematic breakdown of the product features and decides the trajectory of the story.
Things to cover
1. Quick overview of your product
2. Introduce the problem
3. Answer the problem with your SaaS, emphasize on benefits
4. Call to action
5. Broadcast your well-known clients
| Tips | Softwares to use |
|---|---|
| Keep it brief | Final Draft |
| First 30 seconds- key message and value proposition | Celtx |
| Speak in 2nd person | WriterDuet |
| Keep the language simple | Trelby |
| Add humor if possible | Google Docs |
The voiceover decides the tone, emotion, and style of storytelling for a video. A good voiceover artist can help in resonating with the viewer and keeping them hooked to the video till the end.
Things to cover
1. Take time to study the script
2. Clarity is essential- pronounce every word correctly
3. Understand what language and accent would work
4. Make sure the emotions in the voice resonate with your brand’s voice
| Tips | Softwares to use |
|---|---|
| Hire an artist | Hire on |
| For self recording, rent out a soundproof studio | Voices.com |
| Don’t compromise on sound quality | Craigslist |
| Keep copies of the recordings | Fiverr |
Storyboarding helps in establishing a timeline, chalking out details for every scene, identifying important visuals, and identifying problems that might come up in synchronizing the motion graphic effects and the voiceover.
Things to cover
1. Draw out the frame by frame breakdown of the entire script
2. Tally the storyboard with the and voice over
3. Do multiple revisions
4. Cut out filler content
| Tips | Softwares to use |
|---|---|
| Analyze whether or not your visual styles and story resonate with your brand's mission and objectives |
Plot Artemis Pro Studiobinder |
| Keep the color scheme of the brand in mind | Astropad Standard |
| Get feedback on the drafts | makeStoryboard |
| Work on reducing the length | PanelForge |
This covers all the sound effects that are played with every animation and special effect in the video, as well as background music which goes on behind the voiceover. And therefore the tone and tempo of this sound needs to be just right for the product demo video to work well.
Things to cover
1. Understand what type of music would work for the video and demographic
2. Keep a few back up, royalty free options
3. Experiment with A/B testing
| Tips | Softwares to use |
|---|---|
| Don’t overdo the sound effects |
MusOpen Free Sound |
| Make sure the music doesn’t overpower the voice over | YouTube |
| Check the sound file’s licensing agreement beforehand | Audio Jungle |
| Keep a few backup, royalty-free options | Audacity |
This involves the actual act of getting all the raw material together, editing and creating the final product demo video.
Things to cover
1. Study multiple tutorials of the software you zero down on to get the best results
2. Great resources for advancing your knowledge of video production
3. Edit mercilessly
| Tips | Softwares to use |
|---|---|
| 1. Can outsource to a video agency for a more professional result- Content Beta, Demo Duck, Wyzowl, LessFilms, Flikli, Explainly, Studio Pigeon |
Animatron Adobe After Effects Go Animate Biteable |
| Get feedback from a beta group |
Videoscribe RawShorts Renderforest Powtoon |
The marketing strategy is what ultimately decides the success of the product demo video. This usually involves identifying the target audience, platforms on which to push the video, and the budget to be invested.
Things to cover
1. Draw up a budget for investment
2. Hire a marketing strategist if possible
3. Analyze channels of maximum lead influx for better ROI on advertisements
| Tips | Softwares to use |
|---|---|
| Use SEO to generate more leads | Put up on landing pages |
| Keep testing the performance | Include in emails |
| Offer free trials and make sign-ups easy for more conversions | Include on website |
| Optimize your videos and target for each channel |
Ads on social media platforms |
It would be wise to invest time in an analytics platform to study and make changes to your product demo video, from time to time, to optimize its performance and increase the the ROI.
Things to cover
1. Measure video engagement regularly
2. Tweak it to understand what works
3. Try multivariate testing
| Tips | Softwares to use |
|---|---|
| Note down the data in Excel sheets to improve engagement |
Wistia Google Analytics YouTube Insight |
Things to keep in mind while deciding upon an agency for your SaaS Product Demo Video:
| No. | Software | USP | Pros | Cons | Pricing | Used by |
|---|---|---|---|---|---|---|
| 1. | Moovly | High-quality options,versatile software |
Video editor is advanced Timeline with a dropdown menu for every scene Completely customizable templates Easy to use Many editing options |
Paid subscription needed to download video Basic video editing skills are required |
$24.92- $49.92/month | Marketers/ business owners/ startup founders |
| 2. | VideoScribe | Whiteboard animation maker |
Wide array of tools and features Available offline |
Not too customizable No branding features |
13 Euros/ month 550 Euros/one-off |
Marketers/ business owners |
| 3. | RawShorts | Artificial Intelligence option |
Pre-made templates Can create videos from text Can design from scratch |
Non-customizable Expensive |
Essential Plan: 25 downloads- $39/month
Business Plan: 50 downloads- $59/month |
Solopreneurs/ business owners |
| 4. | Adobe Spark | Easy content creator |
Can upload your own images from Dropbox and Google Drive Scene editor is simple Image search option shows results from all over the web |
Limitations to text placements No stock video options No animation options for text and elements Can only upload video from computer |
Free trial Paid plan- $8/month |
Solopreneurs |
| 5. | Renderforest | Perfect for creative branding |
Style pack options after which AI will select the scenes Many styles to choose from |
Can’t change packs once chosen Hard to customize |
$9.99- $49.99/month | Solopreneurs |
Content Beta is a video marketing agency and has helped Rudderstack, TapClicks, ManyChat and 60 other B2B SaaS companies to onboard, engage, and retain users with studio-quality product demos and training videos. It excels in creating engaging UI animation and spellbinding motion graphics. Content Beta has a skilled team of tech analysts, video marketers, scriptwriters, video editors, copywriters, story boarders and have spent years experimenting and mastering the process.
Advantages of working with us are that we really understand B2B SaaS, we provide full service from script to storyboard to video editing to the final video, the pricing is fixed and transparent. Content Beta is also low touch, which means no need to spend hours on zoom calls explaining your product and offers fast delivery (max 8-10 business days).
| Benefits | Content Beta | Benefits | Content Beta |
|---|---|---|---|
| Wide Skill set | From Idea to Final Video | Scale | Up to 100 videos a month |
| Software/Tech Specialist | Yes | Process | Autopilot |
| Unlimited Revisions | Yes | Timeline | 8-10 days |
| UI/UX Updates | Yes | Quality Control | Yes |
| Account Manager | Yes | 24/7 Email Support | Yes |
| Dedicated Client Portal | Yes | Cost | Starts $450/video |
| Pricing visibility | Yes | Videos Examples | Check here: |
| Started | 2020 | Type of video | Animated graphics, Hybrid motion graphics |
| No. of Clients | 60 | G2 reviews | 4.9 |
Even though it might seem like an expensive investment, in the beginning, a professionally made Product Demo Video can go a long way in increasing the discoverability of the product, invoking trust in the brand, increasing MQLs, helping with fast convergence and eventually in building a community of faithful users.
Basic product demo video can cost between $1,000–$5,000 while a more complex, lengthy, detailed, with motion graphics can one cost upto even $50,000.The price cap also depends on whether the videos being made in-house, by a freelancer, a small agency or an established video production agency.
An effective product demo video needs to highlight the Benefits of the Product or Service in under 2 minutes.
A Product demo video is usually 60-second long and can cost between $1,000–$5,000 on an average- depending on style, effects, complexity & scope of video production service.
Product Demo Video creates awareness about the existence of a product or service and highlights the benefits and explains the working of the SaaS or software which aims to solve the problem that the user is facing.
