How much does a Product Demo Video Cost?

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024


From lead qualification to conversion, a product demo is a decisive tool. It shows how your product solves problems and improves the customer experience.

Product demo videos help generate leads, nurture potential buyers, and support Account-Based Marketing (ABM) strategies.

This brings us to three insights:

  • What factors influence the price of a product demo video?
  • How can you maximize value while managing demo video expenses?
  • Does top-notch video quality always demand premium services?

According to HubSpot 2022, product videos lead to increased sales, with 73% of viewers being more likely to make a purchase.

Gartner Chart

During their Customer Journey, businesses often ask, “How much does a product demo video cost?” The answer varies. The product video cost depends on its quality, length, and the video type.

In this blog, we’ll discuss the expenditure of creating a product demo video, draw insights from B2B marketing benchmarks, and clarify Return on Investment (ROI) expectation and the product video cost considerations,

Whether targeting a specific Decision-Maker or aiming for a broader Total Addressable Market (TAM), this blog will help you understand the B2B product video cost system.

    Add a header to begin generating the table of contents

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What Is a Product Demo video?

    A product demo video is a visual presentation showcasing a product’s offering. It highlights its features and benefits, making it easier to understand its value and guiding it to the next funnel stage.

    For mobile applications, an app demo video helps with a hands-on walkthrough. It shows the app’s user interface (UI), functionalities, and user experience.

    Here are some advantages of a product demo video:

    • Clear Presentation: Breaks down complex product features into understandable visuals.
    • High Engagement: Captures audience attention and increases interest.
    • Builds Trust: Demonstrates product reliability and effectiveness.
    • Improves Conversion Rates: Helps potential customers make informed purchase decisions, leading to high conversion rates.
    • Versatile Use: Suitable for websites, social media, presentations, and trade shows.
    • Reduces Support Queries: Addresses common questions, reducing the need for customer support tickets
    • Enhances Brand Image: Professionally produced videos elevate brand credibility.
    • SEO Benefits: Videos can improve search engine rankings and visibility and increase digital presence.
    • Shareability: Easily shared across platforms, increasing product exposure.
    • Feedback Opportunity: Viewer’s reactions and comments provide valuable product insights.

    Making a video for B2B & SaaS products needs a different mindset.

    The main elements of a product Demo Video are

    A product demo video should perfectly align with the product’s features and benefits to effectively drive demand generation.

    The following elements are vital for a product demo video that achieves its intended purpose:

    1. Introduction

    It initiates the conversation, setting the tone for the B2B product solution on offer and highlights its relevance in the business domain.

    2. Value proposition

    The value proposition articulates the solution’s unique business benefits and ROI potential and addresses specific pain points. There are 4 stages of value proposition:

    • Problem Statement: Highlight the problem or requirement the product addresses.
    • Solution: Showcasing how the product provides a solution to the identified problem.
    • Features and Benefits: Detailed demonstration of the product’s key features and the benefits they offer.
    • Real-life Application: Examples or scenarios of how the product can be used in real-world situations.

    3. User Interface (UI)

    A tour of the product’s user interface and navigation highlighting ease of use. It shows user-friendliness and integration capabilities and helps seamless tech adoption.

    4. Testimonials

    Social proofs and endorsements from other businesses or industry leaders provide credible evidence. It helps build credibility and reinforces its value.

    5. Conclusion

    A brief recap of the product’s value proposition and a final CTA.

    6. Call to Action (CTA)

    A prompt for viewers to take a specific action, such as signing up, purchasing, or contacting for more information. It guides your audience to the funnel.

    We know how to sell your story using your product UI

    How much does a Product Demo Video Cost?

    The long-term ROI of a professionally created product demo video helps drive lead conversion, increase brand credibility, and accelerate the sales cycle. Video production cost influences the overall marketing budget.

    Here is an approximate price breakdown of the product video cost according to different:

    • Entry-level product demo videos fall within the $1,000 to $5,000 bracket.
    • Targeting prospects with advanced animations or expert voiceovers can range from $5,000 to $20,000.
    • Product video cost of Top-tier videos, customized for decision-makers in large enterprises, with motion graphics and complex visual elements, can range from $20,000 to $50,000 or even higher.

    In terms of video length, the product video pricing can be as follows:

    • 30-second video production cost is up to $1500 – $2500,
    • A 60-second product video costs around $3000- $6000,
    • And 90-second video production costs $4000- $10,000.

    Buying cycles run on trust and transparency. A product demo video shows the value proposition and differentiators. It increases client loyalty and enhances brand positioning.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Factors That Drive Product Demo Video Costs

    In the B2B domain, investing in a product demo video is not just about showcasing a product; it’s about building trust, establishing authority, and facilitating informed business decision-making.

    Here are the factors that drive the product video costs:

    1. Video Length

    Longer videos typically require more footage, editing, and post-production work. A 30-second video production cost is less than a 60-second, 90-second or longer demo video.

    2. Script

    A well-structured and detailed product demo video script requires more time in pre-production and post-production. A complex script needs more graphics and animation, which increases the cost.

    3. Equipment

    The type and quality of cameras, microphones, and other equipment used.

    4. Music and Sound Effects

    Licensing or creating original music and sound effects.

    5. Voice-over and On-screen Talent

    Investing in voice-over professionals or on-screen talent can improve the video’s authenticity and increase the video production cost.

    6. Animations and motion graphics

    The complexity and quality of animations integrated into the video. Animation product demo videos bring abstract concepts to life. They offer a dynamic and engaging way to present a product’s features. The visually appealing graphics can simplify intricate details, making them easy for the audience to understand.

    7. Post Production

    Editing, sound design, and other finishing touches can affect the product video pricing.

    8. Motion Graphics

    The intricacy and design of graphics are used to elevate the video’s visual appeal.

    9. Use of AI Tools

    Using artificial intelligence tools for tasks like automated editing, voice synthesis, or content optimization can lessen the cost.

    10. Location

    Choosing a location that reflects the industry’s environment. It can add to the product video costs but ensures relatability.

    We know how to sell your story using your product UI

    How to Keep Product Video Costs More Affordable

    Some businesses, especially startups and SMEs, want affordable product demo videos to optimize ROI and maintain financial flexibility. However, it should effectively communicate the product to its ideal audience.

    Keeping product video costs affordable while maintaining quality is required. Here are some strategies to achieve this balance:

    1. Use Stock Footage

    Instead of shooting everything from scratch, use high-quality stock footage. This can save on shooting costs.

    2. Optimize Video Length

    Shorter videos engage better, but also the product video cost is less. Go for concise content that delivers the message effectively.

    3. Leverage Technology

    Use software tools for editing, animation, and post-production. Many affordable tools offer professional features.

    4. Reuse and Repurpose

    Create videos with content that can be repurposed for different platforms or campaigns. This maximizes the value you get from a single production.

    5. Avoid Over-Complexity

    Animations, special effects, and advanced graphics can be impressive but costly. Stick to what’s essential for conveying your message.

    6. Regular Maintenance

    Instead of creating a new video from scratch, update your existing videos to keep them relevant and have a more affordable product video cost.

    You can produce effective product videos on a budget by strategically planning and leveraging available resources.

    Why Choose Content Beta?

    Selecting the right video demo agency directly influences the effectiveness of the video in lead conversion and brand credibility.

    Content Beta offers customized video solutions that align with your brand’s objectives, ensuring your product’s value is effectively communicated to your target audience.

    With a range of services delivered, including videos and designs, our Creative as a Service (CaaS) model offers a dedicated team for a fixed monthly fee, ensuring cost efficiency.

    What sets us apart:

    • Transparent Pricing: Understand the time allocation for each content piece upfront.
    • Efficient Turnaround: Quick 1-2 day completions for simple tasks and rollover of unused credits.
    • Collaborative Platform: Our platform fosters teamwork, easy revisions, and centralized brand asset management.

    Our 150+ client testimonials and high G2 rating of 4.7 testify to our reliability—partner with us for measurable ROI of your demo video.

    Content Beta is not just a design agency, we transform your vision into conversions.

    Book a demo call now!


    Product demo videos not only capture attention but also convey the value proposition of a product or service. These videos bridge the gap between interest and action.

    The cost of getting a product video done can vary widely based on numerous factors, from the length of the video to the complexity of animations and the use of advanced AI tools. Maintaining the balance between price and value is essential.

    Strategic planning, leveraging technology, and choosing the right production partner make it possible to produce a high-converting video without exhausting your marketing budget.

    Ultimately, the goal is to create a video that connects with the viewer more profoundly, addressing their pain points and offering a solution. This connection is pivotal in transitioning MQLs to SQLs, turning prospects into loyal customers.

    Frequently Asked Questions (FAQs)

    A product demo video should be between 1 and 3 minutes, focusing on key features and benefits.

    A 30-second animated video production cost can range from $1,000 to $5,000 depending on complexity and production quality.

    A product demo video is a visual presentation that showcases a product’s features, benefits, and how it works.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta