SaaS Explainer Video Example

Best SaaS Explainer Video Examples in 2023

Written by Rishabh
Written by Rishabh

Rishabh leads the content strategy at Content Beta, an on-demand creative video and design team for Tech & SaaS companies.

In the SaaS marketing industry, explainer videos are all about strategic storytelling. SaaS explainer videos are used to communicate the value proposition of the product/service. The goal is to translate complicated software into simple and engaging software explainer video.

SaaS explainer videos highlight how the product/service makes users’ lives easier. By offering more than a list of features, SaaS explainers connect with potential customers on a personal level.

These videos are a great tool for branding as well. Many companies find SaaS explainer videos valuable because they engage the target audience, they are easy to make, and they are cost-effective.

The backbone of an explainer video is the script. It shapes the visual and audio elements of your video. An effective script ensures that your video is engaging, clear, and conveys your message effectively.

SaaS Explainer Video Script

Table of Contents

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What is SaaS explainer video?

SaaS explainer videos highlight the benefits of the product while explaining the primary features in detail to prospective leads. These videos can be made in different styles, using different tonality, storylines and animations to appeal to the product’s audience.

Most B2B SaaS companies invest in an animated explainer video company for at least one such explainer video for its product as it showcases how the UI will provide a solution for the pain points.

How do SaaS explainer videos help business?

SaaS explainer video usually provide an overview of the product/service and its benefits. It’s often used as a marketing tool for SaaS products.

People prefer videos and visual representation when they look for information on the web. A professional explainer video for SaaS by a video marketing firm allows SaaS companies to demonstrate their product/service. This way, potential customers understand the service without asking for help or trying to figure it out themselves.

Introducing the product with an explainer video is very important and it is therefore preferable that you invest in one of the top explainer video companies. This will help you build trust among potential customers and make sure they know what they are buying, and what to expect from your product.

In fact, remote video production of explainer videos has been found to increase conversion rates from visitors who land on a website’s homepage by up to 90%.

Benefits of SaaS Explainer Videos

SaaS explainer videos provide a multitude of benefits to your business. Here are some key advantages:

1. Simplifying Complex Concepts

SaaS explainer videos break down even the most complex software into easy-to-understand show and tell.

2. Showcasing Product Features

SaaS explainer videos highlight specific product features effectively.

3. Enhancing Customer Engagement

Dynamic explainer video for SaaS engage users better than text descriptions.

4. Increasing Conversion Rates

The best SaaS product videos have the potential to improve conversions.

5. Building Trust

By using high-quality explainer videos, SaaS businesses can build customer trust.

6. Educating Users

SaaS explainer videos can serve as educational resources for potential users.

7. Demonstrating Best Practices

SaaS explainer videos can demonstrate how a product works using best practices.

We know how to sell your story using your product UI

7 SaaS Explainer Video Effect Examples

One must go through the best SaaS explainer video examples to understand the various elements of it. One such small yet significant element is the effects. By making SaaS explainer video templates for these effects, you can save HOURS at the least.

1. Mouse Click Effects

Mouse clicks in SaaS product videos are indicative of what the user needs to do. Making them to be more eye-catching than your boring cursor can help. We have put together a compilation of mouse click effects used in SaaS explainer videos –


2. User Interface Effects

User interface can give the prospects a feel for the product without them actually logging into the actual product. These also tend to be tricky since you are constantly shipping updates and improving on the UI. Hence getting a SaaS explainer video template and reusing them will do wonders. Here is a compilation of User interface effects usually used in SaaS product explainer videos


3. Impactful Text Messages Effects

Text messages in your SaaS explainers can really make your point stand out. They can highlight important topics, features, use cases, or best practices. Check out this collection of the best text message effects used in impactful SaaS explainer videos –


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4. Storytelling using Icons Effects

Storytelling is one aspect of a video that retains and engages more than any other format. Whether it is the problem-agitation-solution approach or a character living the same problems as your target audience, your viewers need to feel some degree of relatability to view the video till the end.

Add the story on top of these aesthetic icons and you have the recipe for a perfect video that will help drive the point home. Take a look at this array of best saas product demo videos with storytelling using icons effects.


5. Show Process Steps Effects

Letting your audience know what you’ll talk about is important. This is especially useful for people who want specific details or a complete overview. Some of the best YouTubers have advised you to announce your plans at the start and stick to them till the end.

In this video, you will find various effects used in SaaS explainer videos to show these processes.


6. Use Simplified User Interface(SUI)

You are releasing new features faster than ever and with that comes the problem of ever-changing UI. You have to constantly update help docs and educational videos. One way to solve this is by using a simplified UI of your product.

Keep watching the video to find out more about the use of simplified UI in SaaS product video.


7. Show Client logos Effects

Social proof is a must in an explainer video for saas. Logos and testimonials from big companies give some legitimacy to your brand like nothing in this world can. Here are some ways you can choose to put out your client logos in your SaaS Explainer videos to drive those conversions up.


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Where do you place a SaaS explainer videos on your website?

1. Website's Homepage

Pay extra attention to your explainer video examples as they will catch viewers’ attention immediately.

2. Blog

SaaS explainer videos in your blog increase the chances of new viewers on your website.

The first thing that visitors should see when they land on your homepage should be an introduction, either written or visual.

Next, there should be something about what you do or who you are as well as any contact information that people might need.

This is where the visitor will spend the most time and so it needs to be engaging and interesting and up-to-date with the current happenings of your industry.

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

How much do Content Beta SaaS explainer videos cost?

With the help of an explainer video from Content Beta, a SaaS brand can present a product or service in a more engaging, simple, and concise way.

Pros of working with Content Beta:

  • We really understand and work with B2B SaaS
  • We’re full service – script to storyboard to video editing to final video at a reasonable cost
  • We’re low touch – no spending hours on Zoom calls explaining to us how your product works
  • We deliver fast, within 8-10 business days

Content Beta provides transparent explainer video pricing that starts at $2400. To find out the exact explainer video cost for your video requirements, click here.

Common mistakes made when creating SaaS explainer videos

  1. People mistake an explainer video for a sales pitch
  2. They use too many words
  3. They fail to give any information on the product

SaaS explainer videos are not about selling products to people, they are about informing them about what you offer and how it can solve their problems.

What types of businesses need explainer videos?

If you’re building a product that your target customers don’t know about, an explainer video will help them understand your company and what you do. It can also be used to illustrate the benefits of your product, especially if it’s complicated or offers many different features.

An animated explainer video is not just for SaaS businesses that want to increase their sales and revenue – it’s also great for free trials, lead generation, and conversion optimization.

We know how to sell your story using your product UI

How to Create your own Explainer Video?

Here’s a sweet and simple way to do this:

  1. Create a script on your own
  2. Visualize it on Canva or Powerpoint
  3. Use a screen-recording software like Loom or Camtasia
  4. If you want to go the extra mile, hire a video editor who can execute music and graphic elements

And if you want to be awesome you can always check out Content Beta.


Wrapping up, SaaS explainer videos stand as a powerful tool in the software marketing industry. They go beyond being mere SaaS product videos. They present your complicated SaaS concepts in a straightforward and engaging manner.

Draw inspiration from the SaaS explainer video examples mentioned in this blog or use them as your guide. And you’re all set to create an explainer video that truly reflects your product’s capabilities.

Frequently Asked Questions (FAQs)

Yes, investing in a SaaS explainer video is worth it. It is an effective way to quickly introduce your product to potential customers. It clarifies the product’s/service’s proposition, demonstrates how it solves their problems and why it is beneficial. Moreover, SaaS explainer videos are great for raising brand awareness.

Best SaaS explainer videos provide an excellent medium to convey complex ideas in a simple, memorable, and shareable way. Some of the common things they help you accomplish are:

  • Put forward complex ideas to your customers in an easy-to-grasp manner
  • Build trust among buyers by showcasing the people behind the product
  • Set up a spot for customers to get instructions for your product
  • Educate potential customers on what makes your product superior

A B2B SaaS explainer video needs to highlight the pain point of the users and pitch the product in a way that underlines how it will solve that problem. The video should then go on to explain the working of the product features on different devices. Most explainer videos end with a powerful call to action, leading the traffic to a landing page to accelerate conversion rates for the company.

A one-minute SaaS explainer video can cost anywhere between $500 and $5,000, depending on the model you choose. Here are some average costs for explainer videos:

  • A hybrid agency like Content Beta or Rocketwheel might charge between $500 and $3,500.
  • A conventional video production agency could start their pricing at $2,000 per video.
  • In-house production could begin at a rate of $15,000 to $18,000 a month.
  • Freelance services could start their prices at $2,000 per video.

Want to make a SaaS product video? Awesome! Here’s the game plan:

Step 1: Identify your target audience.

Step 2: Identify their needs – What do they want to know? What will get them excited about your product?

Step 3: Highlight key features of your software and the benefits that will make your customers’ lives easier.

Step 4: Develop a script. Keep it short, keep it sweet, and keep it focused on the customer.

Step 5: Choose the style of your video. This could be a live-action demonstration, an animated explainer, or a combination of both.

Step 6: Start the video production. This can be done in-house if you have the resources or you can hire a professional video production company (like Content Beta).

Step 7: Promote your video across all marketing channels like your website, social media, email newsletters etc.

The style for a video depends on the product that the brand is endorsing and the demographic and liking of the target audience. Motion graphics, slow motion, screen recording, and rotoscope are some of the most popular styles used for B2B explainer videos.

Some of the most popular and impactful effects for B2B explainer videos are Mouse Click effect, Storytelling using Icons, Show Process in Steps, Impactful Text Messages effect, Use Simplified User Interface(SUI), User Interface Effects, Client logos effects, etc.

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Creative Team on-demand = Marketing done right.

Need a mixed team of video, design, and creative experts to scale up your marketing?

Content Beta