Best SaaS Explainer Video Examples

Picture of Rishabh Pugalia
Rishabh Pugalia

June 13, 2024


In the SaaS marketing industry, explainer videos are all about strategic storytelling. SaaS explainer videos are used to communicate the value proposition of the product/service. The goal is to translate complicated software into simple and engaging software explainer videos.

Explainer videos highlight how the product/service makes users’ lives easier. By offering more than a list of features, SaaS explainers connect with potential customers on a personal level.

These videos are a great tool for branding as well. Many companies find SaaS explainer videos valuable because they:

  • Engage the target audience
  • They are easy to make
  • They are cost-effective.

The base of an explainer video is the script. It shapes the visual and audio elements of your video. An effective script ensures that your video is appealing, clear, and conveys your message effectively.

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    What is a SaaS Explainer Video?

    SaaS explainer videos highlight the benefits of the product while explaining the primary features in detail to prospective leads. These videos can be made in different styles, using different tonality, storylines, and animations to appeal to the product’s audience.

    Most B2B SaaS companies invest in an animated explainer video company for at least one such explainer video for its product, as it showcases how the UI will provide a solution for the pain points.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    How do SaaS Explainer Videos Help Businesses?

    SaaS explainer videos usually provide an overview of the product/service and its benefits. It’s often used as a marketing tool for SaaS products.

    People prefer videos and visual representations when they look for information on the web. A professional explainer video for SaaS by a video marketing firm allows SaaS companies to demonstrate their product/service. This way, potential customers understand the service without asking for help or trying to figure it out themselves.

    Introducing the product with SaaS explainer videos is very important, and it is therefore preferable that you invest in one of the top explainer video companies. This will help you build trust among potential customers and make sure they know what they are buying and what to expect from your product.

    Benefits of SaaS Explainer Videos

    SaaS explainer videos provide a multitude of benefits to your business. Here are some key advantages:

    1. Simplifying Complex Concepts

    SaaS explainer videos break down even the most complex software into an easy-to-understand show and tell. The videos use visuals and storytelling to clarify how the software solves real-world problems

    2. Showcasing Product Features

    SaaS explainer videos highlight specific product features effectively. It also demonstrates their practical applications, showing how they can streamline or improve work processes.

    3. Enhancing Customer Engagement

    Dynamic explainer video for SaaS attracts users better than text descriptions. It also creates a memorable experience that helps in retaining information about the product.

    4. Increasing Conversion Rates

    The best SaaS product videos have the potential to improve conversions. If done well, they also help in reducing bounce rates by capturing the viewer’s attention quickly.

    5. Building Trust

    By using high-quality explainer videos, SaaS businesses can build customer trust. The videos show the company’s expertise and commitment to quality, thereby improving its credibility.

    6. Educating Users

    SaaS explainer videos can serve as educational resources for potential users. It also empowers users to make informed decisions by understanding the product’s value and functionality.

    7. Demonstrating Best Practices

    SaaS explainer videos can demonstrate how a product works using best practices and avoid any major pitfalls.

    We know how to sell your story using your product UI

    7 SaaS Explainer Video Effect Examples

    One must go through the best SaaS explainer video examples to understand its various elements. One such small yet significant element is the effects. By making SaaS explainer video templates for these effects, you can save HOURS at the least.

    1. Mouse Click Effects

    Mouse clicks in SaaS product videos are indicative of what the user needs to do. Making them to be more eye-catching than your boring cursor can help. We have put together a compilation of mouse click effects used in SaaS explainer videos –

    Making a video for B2B & SaaS products needs a different mindset.

    2. User Interface Effects

    The User interface can give the prospects a feel for the product without them actually logging into the actual product. These also tend to be tricky since you are constantly shipping updates and improving on the UI. Hence, getting a SaaS explainer video template and reusing it will do wonders. Here is a compilation of User interface effects usually used in SaaS product explainer videos:

    Making a video for B2B & SaaS products needs a different mindset.

    3. Impactful Text Messages Effects

    Text messages in your SaaS explainers can really make your point stand out. They can highlight important topics, features, use cases, or best practices. Check out this collection of the best text message effects used in impactful SaaS explainer videos:

    Making a video for B2B & SaaS products needs a different mindset.

    4. Storytelling using Icons Effects

    Storytelling is one aspect of a video that intrigues and retains more than any other format. Whether it is the problem-agitation-solution approach or a character living the same problems as your target audience, your viewers need to feel some degree of relatability to view the video till the end.

    Add the story on top of these aesthetic icons, and you have the recipe for a perfect video that will help drive the point home. Take a look at this array of best SaaS product demo videos with storytelling using icon effects.

    Making a video for B2B & SaaS products needs a different mindset.

    5. Show Process Steps Effects

    Letting your audience know what you’ll talk about is important. This is especially useful for people who want specific details or a complete overview. Some of the best YouTubers have advised you to announce your plans at the start and stick to them till the end.

    In this video, you will find various effects used in SaaS explainer videos to show these processes.

    Making a video for B2B & SaaS products needs a different mindset.

    6. Use Simplified User Interface(SUI)

    You are releasing new features faster than ever, and with that comes the problem of ever-changing UI. You have to constantly update help docs and educational videos. One way to solve this is by using a simplified UI of your product.

    Watch the video to learn more about the use of simplified UI in SaaS product videos.

    Making a video for B2B & SaaS products needs a different mindset.

    7. Show Client logos Effects

    Social proof is a must in an explainer video for SaaS. Logos and testimonials from big companies give your brand some legitimacy like nothing in this world can. Here are some ways you can choose to put out your client logos in your SaaS Explainer videos to drive those conversions up.

    Making a video for B2B & SaaS products needs a different mindset.

    Where do You Place SaaS Explainer Videos on Your Website?

    1. Website's Homepage

    These videos should be strategically placed to ensure maximum visibility, serving as a good introduction to your services or products. Additionally, ensure that these videos are of the highest quality and accurately reflect your brand’s values and capabilities.

    2. Blog

    SaaS explainer videos in your blog increase the chances of new viewers on your website. Embedding or linking to the video in relevant articles and resource libraries extends reach.

    3. Product Pages

    Include the video on each key product or solution page to give visitors an overview of the features and value proposition.

    4. Pricing pages

    Adding the video here explains the differences between pricing tiers.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Common Mistakes Made When Creating SaaS Explainer Videos

    Here are some common mistakes to avoid while creating an Explainer video:

    1. Neglecting a script

    Not having a well-thought-out explainer video script leads to a lack of focus and clarity. Your script should clearly present what your SaaS product is, its unique value proposition, and how it solves specific problems. A strong script keeps the video focused and gives it a logical flow.

    2. Skipping Storytelling Elements

    Storytelling transforms the video from a mere presentation of features into a relatable narrative that viewers can connect with emotionally. Stories can show the challenges your potential customers face and how your product provides solutions, making the benefits more tangible and understandable.

    Storytelling aids in retention; viewers are more likely to remember your product when it’s part of a compelling story rather than just a list of features.

    3. Using too many words

    Overloading the video with technical jargon or too much information can overwhelm the viewer. The goal is to simplify complex ideas into digestible content. This doesn’t mean omitting important details but rather presenting them in an easy-to-understand manner.

    4. Forgetting a CTA

    A CTA is crucial as it guides viewers on what to do next, whether it’s signing up for a free trial, scheduling a demo, or visiting your website for more information. Without a clear CTA, even an interested viewer might not take the next step.

    5. Misunderstanding the Purpose

    SaaS explainer videos should focus on educating the audience about the product and its benefits, not just selling it. Emphasize solving problems and adding value to the customer rather than just pushing for a sale.

    6. Underestimating the Power of Visuals

    Relying too heavily on text and not enough on visuals can make your video dull. Visuals can convey some ideas more quickly than text. Using strong visual metaphors, charts, diagrams, etc, can help simplify complicated subject matter.

    SaaS explainer videos are not about selling products to people; they are about informing them about what you offer and how it can solve their problems.

    We know how to sell your story using your product UI

    What Types of Businesses Need Explainer Videos?

    If you’re building a product that your target customers don’t know about, an explainer video will help them understand your company and what you do. It can also be used to illustrate the benefits of your product, especially if it’s complicated or offers many different features.

    • SaaS/Software Companies: Explainer videos are extremely effective for demonstrating how software products work and highlighting key features and benefits.
    • Financial Services: Explainer videos can help simplify complex financial concepts and products for consumers. Useful for fintech, banks, insurance, and investing apps.
    • Medical/Healthcare: Help patients better understand diseases, medical procedures, and healthcare products.
    • Technical Products/Services: Can show how technical products function rather than relying solely on spec sheets and manuals.
    • Startups: Excellent for introducing a new product or company and building awareness. Useful for fundraising efforts.
    • Nonprofits: Can compellingly communicate an organization’s mission and programs to draw in donors and volunteers.
    • Apps & Web Services: Demonstrate the user experience and value proposition of digital tools and apps.
    • B2B Product Companies: Visually highlight how complex enterprise products work and their benefits.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    How to Create Your Own Explainer Video?

    Here’s a sweet and simple way to do this:

    1. Choose your Video style

    This factor depends on the target audience or your objectives.

    For Example, Animation provides more flexibility for visualizing processes, transitions, metaphors, etc. It also has a timeless quality. Live action can feel more relatable and humanizing if done well. It also provides more branding opportunities.

    2. Create a script on your own

    Include some humor, if appropriate, to your brand voice to engage viewers.

    Some questions to ask before you begin

    • Who is this for?
    • What are the key issues and struggles the audience is experiencing?
    • How will my service provide solutions to their problems?
    • What actions should they undertake following this?

    Monitoring the word count in your script is useful for aligning your content with specific durations. Here’s an estimate of the number of words needed for videos of various lengths:

    • A script of about 150- 170 words typically corresponds to a video that’s around 1 minute long.
      For a 90 second explainer video, you’ll need around 225- 235 words in your script.

    3. Start creating the video

    • Use screen-recording software like Loom or Camtasia or full-featured video editing software like Adobe Premiere, Final Cut Pro, or DaVinci Resolve for more advanced video production.
    • Animation software like Vyond, Animaker, or Animatron allows you to make good quality animated videos without advanced skills.
    • Use stock video/image sites like Storyblocks, Shutterstock, or Videvo for b-roll and other visual assets.
    • Add graphics and text using tools like Adobe After Effects or Motion. Now that AI is integrated into these processes, it is much faster and more efficient.
    • Use strong visuals and minimal text. Visuals should support and improve the narrative rather than just illustrate talking points. Animation can be very effective. Visualize it on Canva or PowerPoint.
    • Highlight differentiators, for example, what makes your offering stand out from competitors or alternatives? Bring those unique strengths to the foreground.
    • If you want to go the extra mile, hire a video editor who can execute music and graphic elements.

    4. Editing and getting feedback on how to further improve the video

    Once you focus first on mastering the core creative elements – the story, script, and visuals, the production tools support bringing that vision to life.

    • Tweak background music and sound effect levels so the narration is clear. Add a subtle sound design.
    • Use editing tools to pick up the pace where needed or slow it down when necessary.
    • Confirm the effectiveness of CTA.

    5. Promote the video

    To maximize viewership and engagement, you can feature the explainer video on your website, share it across all major social media platforms, promote it via paid social ads, embed it in relevant blog content, include it in email marketing campaigns, repurpose it as commercials, equip sales teams with the video, promote it internally, pitch it to media outlets, and optimize it for SEO.

    Why Choose Content Beta?

    Explainer videos are not hard to create, but good-quality content is difficult to build. That’s why we are here to help. Get Content Beta’s creative as a service access to our creative expertise. With a 4.5+ rating on TrustPilot and a history of timely delivery of marketing videos, we’re a team you can count on.

    Our innovative work portal offers these advanced features to make the creation of explainer videos a collaborative task:

    • Credit Rollover: Don’t lose what you don’t use. Any unused credits carry over to the next period, ensuring you only pay for what you need. Discover more about our flexible pricing options.
    • Quick Revisions: Easily provide feedback during the creative process.
    • Cloud-Based Asset Management: Safely upload all necessary brand materials for our reference.

    Don’t wait – Schedule a call with us today.


    In the software marketing industry, SaaS explainer videos go beyond being mere SaaS product videos. They present your complicated SaaS concepts in a straightforward and engaging manner.

    Draw inspiration from the SaaS explainer video examples mentioned in this blog, or use them as your guide. And you’re all set to create an explainer video that truly reflects your product’s capabilities.

    Frequently Asked Questions (FAQs)

    Yes, investing in a SaaS explainer video is worth it. It is an effective way to quickly introduce your product to potential customers. It clarifies the product’s/service’s proposition and demonstrates how it solves their problems and why it is beneficial. Moreover, SaaS explainer videos are great for raising brand awareness.

    Best SaaS explainer videos provide an excellent medium to convey complex ideas in a simple, memorable, and shareable way. Some of the common things they help you accomplish are:

    • Put forward complex ideas to your customers in an easy-to-grasp manner
    • Build trust among buyers by showcasing the people behind the product
    • Set up a spot for customers to get instructions for your product
    • Educate potential customers on what makes your product superior

    A B2B SaaS explainer video needs to highlight the pain point of the users and pitch the product in a way that underlines how it will solve that problem. The video should then go on to explain the working of the product features on different devices. Most explainer videos end with a powerful call to action, leading the traffic to a landing page to accelerate conversion rates for the company.

    A one-minute SaaS explainer video can cost anywhere between $500 and $5,000, depending on the model you choose. Here are some average costs for explainer videos:

    • A hybrid agency like Content Beta or Rocketwheel might charge between $500 and $3,500.
    • A conventional video production agency could start their pricing at $2,000 per video.
    • In-house production could begin at a rate of $15,000 to $18,000 a month.
    • Freelance services could start their prices at $2,000 per video.

    Want to make a SaaS product video? Awesome! Here’s the game plan:

    • Step 1: Identify your target audience.
    • Step 2: Identify their needs – What do they want to know? What will get them excited about your product?
    • Step 3: Highlight key features of your software and the benefits that will make your customers’ lives easier.
    • Step 4: Develop a script. Keep it short, keep it sweet, and keep it focused on the customer.
    • Step 5: Choose the style of your video. This could be a live-action demonstration, an animated explainer, or a combination of both.
    • Step 6: Start the video production. This can be done in-house if you have the resources, or you can hire a professional.
    • Step 7: Promote your video across all marketing channels like your website, social media, email newsletters, etc.

    The style for a video depends on the product that the brand is endorsing and the demographics and likings of the target audience. Motion graphics, slow motion, screen recording, and rotoscope are some of the most popular styles used for B2B explainer videos.

    Some of the most popular and impactful effects for B2B explainer videos are the Mouse Click effect, Storytelling using Icons, Showing the Process in Steps, Impactful Text Messages effect, Use of Simplified User Interface(SUI), User Interface Effects, Client logos effects, etc.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta