Top 10 Video Analytics Tools For B2B SaaS In 2023
If you own a SaaS firm and want to improve your marketing and sales efforts through video content, remote video production is the way to go. Video is used as a marketing tool by 86% of companies. It is evident how and why B2B marketing videos can significantly enhance conversion rates, brand exposure, and product engagement and provide a higher interest rate.
There are several possibilities for improving your B2B SaaS video production, but selecting the best way to develop your ideal video content is essential. Video production is all about flexibility, independence, and efficiency. Let’s delve into the specifics and see how it can help a SaaS company run effectively.
When the video producer is not in the same room, place, city, or state as the people on camera, it is referred to as “remote video production.” Simply put, it decreases the cost, time, and effort required to create high-quality video content by eliminating the on-location equipment, crew, and set-up required for typical corporate video production.
B2B video marketing businesses can also utilize this to save on their overall cost and focus more on creating more creative and engaging content.
Content Beta assists businesses in creating compelling media content that converts and keeps users. The below figure illustrates the variety of B2B remote video production services they provide.
Working on-site versus remote working are two very distinct scenarios. The gadgets, equipment, procedures, and everything else change, especially if you believe your current gear will lack remote capabilities.
The most intriguing aspect of remote production is that it works differently for each project. So, if you use an “X” tool today for a video, you might use an advanced tool tomorrow for another movie. Video production surely helps increase overall knowledge.
It would be best if you thought about the effectiveness of the training video production while considering whether the expense is justified. B2B remote video production is helpful for a variety of reasons, including the ones listed below:
A video production agency is meant for frequent and daily use. You may expect shorter production times and turnarounds when your video production is optimized. While your SaaS remote video production staff works on your next masterpiece, focus on other aspects of your business.
The director will coach you on performing and appearing your finest on camera, and they will be in charge of numerous camera functions. Your final result can be better if you are skilled in video marketing. So, it’s crucial to outsource anything outside your expertise.
It can be challenging to coordinate with a large group of individuals and complete the work on time. A SaaS Remote Video Production agency would manage everything, making you free to focus on essential elements only.
It would be best if you thought about the effectiveness of the training video production while considering whether the expense is justified. B2B remote video production is helpful for a variety of reasons, including the ones listed below:
A video production agency is meant for frequent and daily use. You may expect shorter production times and turnarounds when your video production is optimized. While your SaaS remote video production staff works on your next masterpiece, focus on other aspects of your business.
You can tailor a remote production service to your organization’s specific requirements. It can be as large or as small as desired and can be installed in a home, office, or conference hall. The best training video production businesses are aware of how flexible microlearning is. As users can view one or several videos, it allows them to decide how long they want to spend learning.
As the agency has no emotional tie to your brand, it may be able to think objectively and generate material that reflects and promotes your product in a way that you, as the owner, would not achieve. Videos can be more engaging by incorporating emotions like humor and emojis, which leads to Viral Branding.
Video content quickly becomes necessary, with people remembering 95% of what they see online. These agencies may assist you in improving your product marketing content, resulting in an overall boost in ROI.
A SaaS Remote Video Production would not only work for you and create content but would also have various clients. Such agencies have much more visibility and can provide more creative and valuable material.
The visual storytelling behind a brand was crucial to 72% of customers. Videos are more interesting than written content, making them ideal for SEO. It allows them to find a product more quickly. Compared to ten blog entries vying for rank in a SERP, a classic film on a pertinent topic has a significantly better chance of generating views and clicks.
The process of B2B remote video production is as follows:
Before you begin your first video production, you must establish what style of film you want to make and your goals. Testimonial videos, live streaming, commercial movies and demos, and cultural videos are all examples of videos.
The most excellent part about video production shoots is that no directing or technical camera work is required. You can create a preliminary design draft and request your feedback. Get remarks on your video, as you can utilize them to improve your following instructional videos.
The agency handles everything else after you have completed your part of the recording. Verify that nothing needs to be reshot at this time as well. They have professionals who will edit and finalize your B2B remote video production.
Video production companies can also aid in the promotion of your SaaS product on their page or channel. You can promote videos on various platforms. For optimal exposure, a company can post a video to a video platform and then link to it on its social media and website.
Here is a list of the top 7 video production companies:
| Sr.No | Tools | Services Offered |
|---|---|---|
| 1 | Wyzowl | Animated Explainer Videos, Product Demo Videos, Social Media Videos |
| 2 | Content Beta | B2B Video Production (Product Demos, Explainers, How-to, Social Media) |
| 3 | YumYum Studios | 2D & 3D Animation, 3D Printing, Character Design & Illustration |
| 4 | BreadnBeyond | Product Demo Videos, Event Videos, Video Ad |
| 5 | Explainify | Brand Videos, Explainer Videos, PR Videos |
| 6 | Vidico | Video Marketing, Advertising, Visual Identity |
| 7 | Epipheo | Explainer Videos, Social video ads, Testimonial Videos |
With the help of the web-based video editing tool Wyzowl, you can produce polished videos in a matter of minutes. You can quickly add text, graphics, music, voice-over, and special effects to your videos using the drag-and-drop interface.
They are among the first video production companies to open their doors in 2011 and have developed over 3000 animated videos for 1500 businesses in 40 countries.
Renowned Clients: Uberflip, Mavenlink, Hiring Hub, Paymentshield
Content Beta is a SaaS-focused video production startup. SaaS product marketing gains, retains, and engages customers with the help of studio-quality B2B product marketing video demos and training videos.
Their expert films aim to generate leads and enhance sales. Content Beta is a significant player in B2B video marketing. You can give them only a document and a demo account, and they will handle the rest.
Renowned Clients: Mainstream, Digitech, Bear Robotics, Open Moves
Due to its reputation with brands, the Leader Video Agency offers video content services to Fortune 500 organizations and tiny startups worldwide. Yum Yum is a creative studio that collaborates with various brands and production companies to create compelling, character-driven videos.
Renowned Clients: Adobe, KFC, Nokia, Wired
BreadnBeyond is a company that develops customized animated video content for explainer videos.
Their talented animation teams were experts at conceptualizing and conveying detailed messages. They possess all the skills necessary to produce explainer videos in any aesthetic.
Renowned Clients: Paypal, IFC, Shell, Glassdoor
Explainify creates several video animations, such as 2D, whiteboard, testimonial, and typographic animations.
The firm investigates your brand and collaborates to produce the best explainer film that suits your brand identity and voice with a team of creative pros with experience in the software sector on your side.
Renowned Clients: Bosch, Demand Base, Moz, Netsuite
Vidico is a video production agency that creates spectacular visual content for major brands and cutting-edge digital startups. Vidico is an award-winning video production company that uses video and animation to help small businesses in Australia grow.
Renowned Clients: Spotify, Vimeo, Amazon, Salesforce
Epipheo conveys its message using clever narrative techniques. They have a very streamlined approach that makes the process easy to understand and seamless due to their experience over the past 12 years.
Renowned Clients: Google, Epson, Sap, Teradata
You can use remote videos in several ways, and they are as follows:
Product demo videos are often brief educational videos that describe the product. It can be a fantastic B2B video marketing tool. These can be internal or external, i.e., aimed at investors, clients, and institutions on the one side, staff, stakeholders, and management on the other.
Tutorial videos, sometimes known as “how-to” videos, are the most popular instructional approach for teaching a procedure or providing step-by-step instructions. Offering clients value without charging them extra is possible with video tutorials. They can be shared internally and internationally, serving as a convenient reference for using your goods and services.
Corporate video staples include onboarding videos instead of requiring your HR staff to spend valuable time explaining your company’s culture to new hires or clients. These videos are used to assist users in embracing your SaaS product or service.
You can express your views about the general world and how it relates to your sector through thought leadership videos. They demonstrate how your company is grounded in the past, in charge of the present, and ready for the future. Thought Leadership Videos invite professionals in your field to provide their perspectives.
Social media engagement is essential for B2B SaaS businesses because it enables them to connect with potential customers, communicate with current ones, and gain more insight into their target market. A short social video is intended to encourage user engagement and attract new users to social networks.
Customer testimonial videos are compelling because they feature actual customers expressing their thoughts or experiences with a product or service. They are best suited for product marketing. Your video production team can combine a variety of testimonies to create a documentary about your company from a testimonial film.
They are excellent for generating interest in your company, negotiating deals with other industry members, and developing relationships with customers, clients, investors, and potential employees. Event videos are excellent for production as they produce content independently; all you have to do is point and shoot.
Producing B2B remote videos may appear weird and challenging to achieve. It is nonetheless feasible. The two main benefits of video production are:
The benefits are apparent when you have limited resources, not just when you can’t meet your film crew or performers.
The capture and production of high-quality business videos without the need for a film crew to visit your location is known as remote video production.
Companies can now achieve far more than they imagined by utilizing B2B remote video production to maximize their company’s video quality, output, and other aspects.
The most effective way to improve low-quality videos is to raise their resolution or convert them from SD to HD or HD to UHD.
