10 Best How-To Video Examples (Our Top Picks)

10 Best How-To Video Examples (Our Top Picks)

Written by Rishabh
Written by Rishabh

Rishabh leads the content strategy at Content Beta, an on-demand creative video and design team for Tech & SaaS companies.

When attention spans are shrinking and information overload is the norm, how do you capture and keep your audience’s interest?

The answer is simpler than you might think: How-to videos. Not only do they offer real value by solving problems or answering questions, but they are effective for customer retention.

Consider this: How-to-videos are not just a trend—they’re a necessity. With an audience reach of 91.8% among internet users worldwide in Q4 2022, tutorial or how-to videos stand as one of the most popular types of videos (Source).

Traditional customer support avenues are no longer sufficient. You need How-To videos to deliver proper customer value. So, are you ready to learn more about how-to-videos?

Table of Contents

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What is a How-to Video?

A how-to-video is a short film that teaches you step-by-step how to do something. It shows you the process of completing a task or solving a problem. It makes learning easier and quicker, saving you time and effort.

A how-to-video is a marketing win. It’s content marketing and customer education in one place. In marketing, it’s a potent tool for customer engagement and brand building.

Why It Works:

  • Value-Driven Content: It offers real value, solving a problem or answering a question for your audience.
  • Brand Authority: It positions your brand as an expert in the field.
  • SEO: These highly searchable videos drive organic traffic to your site or channel.

How to video examples are more than just an instructional guide. It’s a multi-faceted marketing instrument that educates, engages, and empowers, turning viewers into brand advocates.

Benefits of How-to Videos

Most customers expect multichannel support and become frustrated if their preferred method is unavailable. How-to videos help address this concern because they can be channeled into various platforms, like text and social media.

The speed of today’s business means some issues can’t wait until the next day. Real-time support is imperative, so you need to reduce multiple barriers and help in real-time swiftly. How-to videos offer multiple benefits for viewers and creators.

For viewers, they provide:

  • Easy Learning: They break down complex tasks into simple steps, making it easy to learn.
  • Convenience: You can watch anytime, anywhere, and pause or rewind as needed.
  • Saves Time: They get straight to the point, saving you the time it would take to read through lengthy articles or manuals.

For creators or businesses, the benefits include:

  • Increased Engagement: These videos are highly engaging, keeping viewers on your platform longer.
  • Authority: By providing valuable information, you establish yourself as an expert in the field.
  • SEO Ranking: How-to videos are often highly searched for, improving online visibility.
  • Customer Retention: They can serve as a form of customer service, reducing the need for support calls and increasing customer satisfaction.

Advantages of How-to -videos in solving customer tickets:

  • Visual Explanation: They can visually explain the whole process
  • Versatile Problem-Solving: This can be targeted towards a multitude of problems
  • Scalable Outreach: Can reach hundreds of customers without using any manpower.
  • Team Collaboration Enhancement: They can be shared, which helps when working in teams.
  • User Empowerment: They are direct, easy to understand, and allow users to solve problems themselves

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10 Best How-to-Videos Examples

Below are some how to video examples that will give you an idea about how to get started.

1. Lawcus Client Portal

Title: How to use Lawcus Client Portal: The Client’s Perspective

Duration: 02:52.



  • The video is designed from the client’s viewpoint, making it easier for them to relate and understand.
  • It is a simple screengrab video that walks the customer through the process.

Conclusion: This video skillfully combines visual demonstrations of the user interface with voiceover explanations, enhancing your understanding of the step-by-step process.

2. Kissflow

Title: What is a Workflow?

Duration: 03:27.


Making a video for B2B & SaaS products needs a different mindset.


  • There are relatable series of videos with a storyline to keep it interesting.
  • Minimally designed, simple clear steps to best help the customers understand and solve problems easily.
  • Takes you through the tasks one by one, helping you complete set up seamlessly in under 4 minutes.

Conclusion: This video makes understanding workflow easy by explaining it step-by-step and using screen sharing to guide us through the process.

3. SurveyMonkey

Title: Creating, Testing, and Sending a Survey

Duration: 04:31



  • The video provides a detailed walkthrough of the survey creation process.
  • It highlights the customization options available in SurveyMonkey, allowing users to tailor the survey to their needs.
  • The video stresses the importance of previewing and testing the survey to ensure it meets the intended objectives.

Conclusion: This video simplifies the process of creating, testing, and sending surveys with SurveyMonkey, making it a go-to resource for anyone looking to optimize their survey efforts. This video is a good example of how-to video ideas, especially for those in the field of data collection and analysis.

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4. Tapclicks

Title: Onboarding Video Example for TapClicks

Duration: 03:23


Making a video for B2B & SaaS products needs a different mindset.


  • This video showcases a real person speaking to you, making the experience more relatable and wholesome.
  • The video also shares shortcuts and tips that can be valuable to the customer.

Conclusion: This video is an excellent source of inspiration for how-to video ideas, setting a high standard for quality and engagement. Sharing tips makes the customer use your software better, making it a valuable tool and saving a lot of time.

5. Dropbox

Title: How to Share a Folder with Dropbox | Dropbox Tutorials

Duration: 23 seconds


  • This short video by Dropbox aims to guide users on how to share a folder effectively.
  • YouTube Shorts videos are designed for quick consumption, making it ideal for viewers who are short on time but need quick solutions.
  • The video is highly focused on a single topic—sharing a folder with Dropbox—making it straightforward and to the point.

Conclusion: Using short form videos for tutorials is smart, especially for simple tasks that don’t require lengthy explanations. It’s quick, focused, and serves the purpose efficiently.

6. Taskworld

Title: Onboarding Video for Taskworld

Duration: 01:41


Making a video for B2B & SaaS products needs a different mindset.


  • The video serves as a quick tutorial for new users, showing them how to navigate and utilize Taskworld effectively.
  • Smart usage of basic motion graphics helps you showcase which element or button you are talking about, helping the customer understand more clearly.

Conclusion: It’s a prime example of how a well-crafted, focused video can be an effective onboarding tool. The video educates and aligns perfectly with Content Beta’s branding strategy, showcasing their proficiency in creating valuable onboarding content.

7. Mailchimp

Title: How to Design & Style Your Mailchimp Email Campaign (2023)

Duration: 09:02



  • This video covers various aspects, from selecting a template to editing content blocks and images.
  • The video is well-structured, highlighting key moments, such as selecting a template at 0:10 and changing default logos at 1:51, etc.
  • The video description provides additional resources for viewers, including step-by-step guides and tips for successful email campaigns.

Conclusion: The video is a valuable resource for anyone looking to improve their email marketing campaigns using Mailchimp. It is detailed and well-structured and provides additional resources for further learning.

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8. Adobe Photoshop

Title: How to Remove Unwanted Objects in Different Ways | Photoshop Icebreakers

Duration: 04:49



  • This tutorial video teaches viewers how to remove unwanted objects from images using Photoshop tools.
  • Zak Eazy walks the audience through different techniques, including the use of Patch and Clone Stamp tools, as well as Content-Aware Fill.
  • The video provides specific use cases that help viewers understand when to use each tool effectively.

Conclusion: The video is a comprehensive guide for anyone looking to master the art of object removal in Photoshop. It teaches the techniques and provides context, making it easier for viewers to apply what they’ve learned.

9. Slack

Title: How to browse channels in Slack

Duration: 01:19



  • This video is a quick tutorial on how to browse channels in Slack, aimed at helping users stay updated on specific topics or teams.
  • The video sticks to the topic, offering a concise guide on browsing Slack channels.
  • Links to Slack’s social media and other tutorials are included in the video description for further engagement.

Conclusion: The video is a straightforward guide for Slack users who want to understand how to browse channels effectively. The initial promotional offer adds an extra incentive for viewers to engage with Slack’s services.

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10. Howfinity

Title: How to Create a YouTube Channel – 2023 Beginner’s Guide

Duration: 12:37



  • This video outlines a 7-step process to ensure that the channel is set up correctly from the start.
  • The video emphasizes the difficulty of changing settings later, making it crucial to get them right from the beginning.
  • The video description includes affiliate links for tools like Placeit and Canva and free training for growing a YouTube channel.

Conclusion: With 1.1 million views, this video serves as an all-inclusive guide for YouTube beginners. It offers detailed, step-by-step directions and points out the need to set things up correctly to prevent future issues.

These above how to video examples serve as excellent templates for creating appealing, informative, and effective content.

How to Create Easy How-To Videos (Step-by-step)

Creating the best how-to-videos doesn’t have to be complex or costly. In fact, with the right approach, you can produce compelling, engaging videos that solve your audience’s problems and align with your brand guidelines.

Here’s a step-by-step guide on how to make a how to video that delivers maximum impact with minimum fuss.

Step 1: Plan Your Content

Tactical Point: Combine identifying and scripting the topic. Choose a topic that solves a problem for your audience and create a concise script with bullet points to cover key steps. Use tools like Google Trends to validate your topic choice.

Step 2: Prepare Your Setup

Tactical Point: Merge gathering tools and setting the stage. A smartphone with a good camera and a tripod is often enough. Ensure good lighting and a clean background. Test audio for clarity.

Step 3: Record and Edit

Tactical Point: Record the video following your script, but allow room for spontaneity. Edit for clarity by trimming unnecessary parts and adding text overlays or graphics. Keep transitions minimal for a smooth flow.

Step 4: Add CTA and Optimize

Tactical Point: End with a strong Call-to-Action and optimize your video for SEO. Use SEO-friendly titles and descriptions, and add relevant tags and thumbnails for better discoverability.

Step 5: Publish and Analyze

Tactical Point: Publish the video on multiple platforms for maximum reach. Use analytics to track engagement and ROI, and refine your approach for future videos based on these insights.

Don’t let your How-To videos collect digital dust; consider content repurposing to extend their lifespan. Turn snippets into social media posts or transcribe the video into a blog article.

And there you have it—a simple, step-by-step guide to creating the best how to videos that educate and entertain. Happy filming!

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Top How To Video Ideas and Topics

Thinking about the subject matter for your next How-To video? The options are virtually limitless, and the right choice can significantly increase your brand’s visibility.

For business owners, a How-To video that walks customers through your product or service is a win-win. It educates your audience and serves as a powerful marketing asset, potentially increasing sales and customer loyalty.

But don’t limit yourself to just product tutorial videos. You can also delve into broader topics related to your industry, offering expert insights or tips that establish you as a thought leader in your field. This can attract a wider audience and even bring in partnerships or collaborations.

Another idea is to turn to your most valuable resource—your audience. Conduct a quick poll on social media or send out a newsletter asking what topics they’re interested in learning about. This gives you fresh ideas and makes your audience feel involved and valued, strengthening your community ties.

Where to Use How-To Videos Value
Soon After Onboarding 1. Ideal for basic setup and initial features.
2. Enhances onboarding by pre-educating users.
In Emails 1. Effective for resolving customer tickets.
2. Provides tailored solutions for specific issues.
In Q&A Sections on the Website 1. Addresses FAQs directly on your platform.
2. Streamlines the process by answering common queries.
Within Customer Support Blogs 1. Breaks up text-heavy content.
2. Add value by summarizing or providing additional insights.
On YouTube & Social Channels 1. Enables direct searches for solutions.
2. Offers easily consumable and shareable content.

We know how to sell your story using your product UI

Why Choose Content Beta?

Do you want to create how-to videos that generate user engagement? Traditional content formats often fail to deliver the engagement and ROI you seek.

Imagine the lost opportunities—potential customers clicking away, unimpressed by static infographics or lengthy articles. Your message gets lost, and so does your chance to convert.

Enter Content Beta’s Creative as a Service (CaaS) plan, your one-stop solution for all things How-To videos. Here’s what you gain by partnering with us:

  • Transparent Pricing: No hidden fees, just straightforward pricing that suits your budget.
  • Flexibility: From urgent, last-minute video requests to comprehensive, long-term campaigns, we’ve got you covered.
  • Real-Time Updates: Our client dashboard keeps you in the loop on your project’s progress every step of the way.
  • Future-Proofing: Any unused hours can be rolled over to future video projects or other creative endeavors.

With experience spanning over 150 B2B collaborations, we bring expertise in product explainers, testimonial videos, demos, and more.

Schedule a call now for an in-depth discussion.


How-to-videos offer a win-win solution, providing real value to the audience while establishing your brand as an authority in the field. With the right strategy, these videos can drive organic traffic and improve SEO. Below are some tips for remembering when you create a video.

  • Keep your videos short and to the point. Remember that you are trying to help your customers, not acquire new ones.
  • Group all similar issues and make several videos, each solving the issues of a different group.
  • Explain an entire segment once, end to end, but don’t make it too long. More than 10 minutes can be daunting for someone looking to solve a small issue.
  • Make sure to show screen recordings of how to conduct the task so that the customer is absolutely clear on how to proceed since they can see and replicate the process to solve their problems.

So, if you’re looking to elevate your content marketing strategy, How-to videos should be at the top of your list. They’re not just a trend but a long-term investment that pays off in increased brand loyalty and higher ROI. Don’t miss out on the opportunity to attract your audience meaningfully and impactfully.

Frequently Asked Questions (FAQs)

Essential elements of successful how-to videos are:

  • Clear Objective: Know what you want to discuss and ensure it’s clear to the viewer.
  • Well-Structured Script: Outline the steps or points you’ll cover to keep the video organized.
  • Visual Aids: Use graphics, text overlays, or props to emphasize key points.
  • Good Audio and Video Quality: Clear sound and visuals create a more enjoyable viewing experience.

Generally, how-to videos should be 5-10 minutes long for optimal engagement. The ideal length varies depending on the complexity of the topic.

However, aim for a long enough duration to cover all essential points but short enough to keep the viewer’s attention.

Yes, a Call-to-Action (CTA) should be included in how-to videos because they drive viewer engagement.

Place it at the end of the video to guide viewers on what to do next, whether subscribing to your channel, visiting your website, or downloading a resource.

Common mistakes to avoid when creating how-to videos include:

  • Overcomplicating Things: Keep it simple and straightforward.
  • Ignoring SEO: Use relevant keywords in the video title and description for better discoverability.
  • Poor Production Quality: Bad lighting and audio can turn viewers off.
  • Skipping the CTA: Missing a CTA can result in lost opportunities for further engagement.

We have made videos for 150+ B2B & SaaS companies.

Explainer Video, Product Demo, Remote Video Testimonials, and more.

Content Beta