PRODUCT EXPLAINER

10 Best Real Estate Explainer Video Examples

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024

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Real estate professionals face a common challenge: educating clients about the complexities of buying, selling, or investing in property. Explainer videos offer a solution – they simplify these processes, build trust, and streamline decision-making for your clients.

Explainer videos allow you to deliver all this essential information efficiently and memorably. It frees up your time, a precious commodity in the real estate industry, for building relationships and closing deals.

Here are some questions to ponder before we go into detail:

  • How does your explainer video reflect current trends in your local real estate market?
  • Are your property videos addressing issues that are top-of-mind for buyers and sellers right now?
  • How can your explainer video highlight innovative technologies used in your real estate services? (e.g., virtual tours, 3D renderings, home automation)

Successful real estate videos demonstrate the power of this medium, from showing stunning properties to explaining complex processes. Let’s look at some real estate video examples and their benefits to better understand how you can create your own video.

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    What is a Real Estate Explainer Video?

    A real estate explainer video is a short, informative video that uses animation or other visuals to explain a concept or process related to real estate. These videos are typically used by real estate agents, brokerages, or property management companies.

    To meet the growing demand for this type of content, explainer video companies offer incredible marketing flexibility. Their services are perfect for promoting properties, showcasing real estate apps, and numerous other real estate scenarios.

    The versatility allows real estate professionals to creatively communicate their value propositions and reach a wider audience through engaging visuals and clear messaging.

    Why Use Explainer Videos in Real Estate?

    Most videos for real estate include explainers for the following reasons:

    1. Engagement and Attention

    Explainer videos, with animation, graphics, and even live-action footage, can capture attention and keep viewers more interested compared to static text and photos. This increased engagement can lead to better brand recall and a stronger understanding of your message.

    2. Explain Complex Concepts Simply

    The real estate market can involve complex processes and terminology. Explainer videos can break down these complexities into easily digestible parts using narration, visuals, and even humor. This can enable potential buyers and sellers to make informed decisions.

    3. Marketing Advantage

    Explainer videos are versatile marketing tools. They can be embedded on websites, included in email campaigns, or made into short 60 second explainer videos to share on social media platforms. This broad reach allows you to connect with a wider audience and generate more leads.

    Take a look at the LinkedIn post below:

    So, one of the issues real estate agents face is the lack of recognition they get for their hard work. Now, what if you create explainer videos that detail your process, benefits, advantages, cost, etc? Wouldn’t this give the client a better understanding and value of your services?

    We know how to sell your story using your product UI

    Top 10 Real Estate Explainer Video Example

    Here below are the top 10 real estate video examples:

    1. Ility

    Title: Property Management Platform – 2D Animated Explainer Video

    Duration: 1:33

    Objective: To highlight how this platform can make a difference

    Features that Stand Out: This is one of those real estate video examples where there is a clear problem-solving approach. This approach is clearly shown and narrated through a storytelling method. As the video progresses, there is more clarity on the app’s usage and how it helps commercial property owners.

    The video used three main colors throughout: blue (in shades of blue as well), orange, and white. Sounds, like the vibration of a phone and clicking sounds in between, add an extra auditory effect, along with the smooth narration and soft music.

    2. Lion Properties

    Title: Promote Your Realtor Brand

    Duration: 1:50

    Objective: To show how Lion Properties stand out from other competitors

    Features that Stand Out: The video portrays the pain points of lowball offers that sellers get and shows how they can be solved by Lion Properties.

    This video has a classic animation style, which is more static but has vibrant color schemes. There are not many transitions or setting changes, but it conveys the important benefits and solutions clearly. This property video ends with a strong CTA.

    3. Gibson Honey

    Title: GibsonHoney Sales, Lettings & Property Management Experts

    Duration: 1:31

    Objective: To display their innovative approach and convince the customers

    Features that Stand Out: The above video is a simple whiteboard explainer video that shows how the company has adapted to changing times. They have removed some of the existing challenging protocols and made it easier for people to approach them.

    The visuals engage and show us how they benefit us, and the narration keeps us interested in learning more. Real estate video examples like the above are captivating but still fit the budget. The video ends with a tagline along with the CTA.

    4. Eazi Real Estate

    Title: Eazi Real Estate Explainer Video

    Duration: 1:45

    Objective: Clarity and transparency as a company

    Features that Stand Out: This video explains the step-by-step process of selling a house on the Eazi platform. It also briefly shares glimpses of the platform’s UI to show us how it looks. All the main concerns that sellers have are addressed, especially the cost.

    The animation video has some contrast shades and smooth narration in a male voice. Its transparency and clarity make it a worthy consideration. The video ends with a tagline and the CTA, which makes it an attractive real estate video example.

    5. Propy

    Title: Propy Explainer Video by MotionGility

    Duration: 2:07

    Objective: To point out their advancements and technology-driven work mode

    Features that Stand Out: The video focuses primarily on the California real estate market and the new approach they are bringing about to tackle the existing challenges. The video talks about the technology they use and how it helps customers in the long run.

    The video uses prominent shades of blue and white, which adds a unique charm. The inclusion of statistics and compelling narration makes this video one of the best real estate videos.

    We have made videos for 150+ B2B & SaaS companies.

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    6. KeyOpps

    Title: Cartoon Explainer Video for KeyOpp

    Duration: 1:25

    Objective: To show how easy and pain-free it is to work with KeyOpps

    Features that Stand Out: This video is a simple cartoon-style animation that introduces the company. The storytelling approach through the journey of a couple to find the best home is interesting.

    The video has subtle but good music with beat sync in the background, along with a female automated narration. The text and animations were in good sync, and overall, this is another good real estate video example.

    7. Company Name: Realest

    Title: Real Estate Explainer Video for Realest / Property Animation / Animated Video

    Duration: 1:53

    Objective: To clearly demonstrate the ease of use and time-saving benefits of the app/platform.

    Features that Stand Out: The transition from black and white to color animation is catchy and unique. The split screen elements and motion graphics are good additions as well.
    The video highlights the features of the app and displays its simplicity.

    The use of kinetic typography and puns with the words make this video unique and a good example of realestate videos.

    8. Century 21

    Title: List your home with us at Century 21 Leading

    Duration: 1:06

    Objective: Shows the process of how they plan to market and advertise your home.

    Features that Stand Out: This video is different from the other examples because it is a hybrid video with live-action and screencast. The video discusses the company’s online marketing strategy and detailed process.

    The video is simple and has clear narration, but it missed out on a CTA.

    9. David James

    Title: David James

    Duration: 1:17

    Objective: To display their strengths and expertise

    Features that Stand Out: This video starts with details on what they can offer and addresses customers’ common pain points.

    The perfect blend of motion graphics, soft background music, and bold narration in this simple animation video makes it one of the best real estate videos

    10. EYA

    Title: Discover a better place to call home

    Duration: 1:16

    Objective: To portray what they offer is worth it

    Features that Stand Out: This video is an example of a faceless animation explainer video that has a simple but engaging narration. The illustration-like animation takes us through what the company offers and adds an emotional appeal.

    The music in the background blends well with the video, and it ends with a good tagline that puts this video on the list of real estate video examples.

    Why Choose Content Beta?

    Real estate videos require you to coordinate schedules, secure property access, and manage complex logistics. You need an agency that understands the work behind making a real estate video and someone willing to work with you to provide you with the best results.

    Get Content Beta’s Creative as a Service for a fixed monthly cost to have a creative team on standby. We have a good rating and a proven track record of delivering marketing videos on time.

    Our work portal has these advanced functionalities. They are designed to make live-action explainer video creation a collaborative process:

    • Credits Roll Over: Unused credits are transferred to the next cycle, so you do not have to pay for anything extra. Learn more about our pricing plans.
    • Fast Revisions: Add your comments to a creative in the making.
    • Cloud Storage: Upload all relevant brand assets that you want us to refer to.

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    Conclusion

    Your real estate business is unique, and your real estate videos should reflect that. By exploring real estate video examples for inspiration, you can get an idea of how others are utilizing explainer videos.

    Then, you can create your own, showing your expertise, passion, and commitment to client success. Explainer videos offer a unique opportunity to make compelling narratives around your listings or services, connecting with potential clients on an emotional level.

    Frequently Asked Questions (FAQs)

    A real estate explainer video is considered good when it has a clear, visually engaging format and focuses on solving a viewer’s problem or answering a specific question. It should also have a strong call to action that encourages further engagement.

    A real estate explainer video should be 1-2 minutes long. Online audiences have short attention spans, so the key is to deliver valuable information concisely and leave them wanting more.

    2D animation real estate explainer video costs range from $3,000 to $15,000+ per minute, depending on complexity and animator experience. 3D animation real estate explainer video is generally more expensive, ranging from $5,000 to $20,000 per minute.

    Here are some ideas for real estate explainer topics:

    • The step-by-step home buying or selling process
    • Why working with a real estate agent is beneficial
    • Showcasing a specific property with a virtual tour
    • Explaining local market trends and insights

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