How To Show Value Propositions Using Product Demo Videos

Picture of Rishabh Pugalia
Rishabh Pugalia

June 12, 2024


Have you thought about why some product demo videos make you hit the “Buy Now” button? Could the answer lie in how well the video communicates the product’s value proposition?

In a saturated market, standing out is essential. You may have an amazing product, but you’re losing sales if you cannot showcase its unique selling proposition.

Great software demo videos do more than just show off features. They tell a story; a story that turns doubt into trust. Done right, your demo video becomes a valuable asset that elevates your product value proposition and improves your conversion rate.

So, how do you make a demo video that grabs attention and gets people to buy?

Keep it simple: focus on what makes your product unique and show that in the video. When people see the value, they’re more likely to convert, giving you a better Return on Investment (ROI).

Understanding your value proposition in marketing is crucial for crafting targeted campaigns that resonate with your audience. Let’s explore a little more on product value

    Add a header to begin generating the table of contents

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What is Product Value Proposition?

    A testimonial video is a marketing tool. It features satisfied customers talking about a product or service in a video review. They share their experience, telling others about the benefits and why they liked it.

    These testimonial video examples influence potential customers by demonstrating how a product or service has worked for others. They are great for building trust and credibility.

    A product value proposition is a company’s ability to offer what the customer needs and wants at a reasonable price. It’s a narrative that answers why people should use your product or service in the first place.

    In short, the value proposition of a product should be able to highlight your brand, among others. Your Unique Selling Proposition (USP) is the key element of your product’s value proposition. It directly impacts your Customer Lifetime Value (CLV) and Return on Investment (ROI).

    Oftentimes, your values will set your brand apart from other companies so people can easily recognize your brand in a matter of time. For instance, Dropbox’s product value proposition example focuses on simple, secure file storage, appealing to individual users and enterprises.

    Defining your brand value and product benefits is essential to set an excellent business value proposition. The reason is that many customers encounter your value first when exploring your services.

    This is why a clear, engaging value proposition can ensure potential customers come onboard. A strong company value proposition helps build a loyal customer base.

    We know how to sell your story using your product UI

    What is the Purpose of a Product Value Proposition?

    The purpose of a product value proposition is to tell your audience why they should pick your product over others. Your business value proposition should highlight what sets you apart and how you solve specific problems for your customers.

    A strong product value proposition guides customers through your sales process and encourages them toward the call to action (CTA). Think of it as your product’s “elevator pitch.” When you master it in a demo video, you can:

    • Grab Attention: A strong SaaS value proposition hooks your audience immediately by following SaaS demo best practices.
    • Build Trust: It shows you understand their needs and have the solution they’re looking for, thus helping their customer journey.
    • Drive Action: A compelling value proposition encourages viewers to take the next step, whether it’s signing up, making a purchase, or sharing your video.

    Incorporating your product value proposition into a demo video can be a good addition to your marketing strategy. You might consider A/B testing different product demo video scripts to ensure their effectiveness.

    Also, remember to monitor engagement metrics like watch time, likes, and shares to measure their impact. Adding social proof like testimonials can further elevate credibility.

    Incorporating AI analytics can refine your product value proposition in marketing, enabling more personalized and effective strategies.

    Five Ways to Highlight Value Proposition with Product Demo Videos

    Product demo videos are an excellent marketing tool to highlight your company’s value proposition meaningfully. Videos allow you to get your words out rather quickly and leave a good first impression on potential customers.

    Product animation videos are an excellent way to make complex features easily understandable. Here is how this video marketing strategy can leverage your brand value proposition.

    1. Share your brand value

    Company: Manychat

    Making a video for B2B & SaaS products needs a different mindset.

    Every product value proposition is different. Knowing your brand value is important to create a business value proposition that complements it and conveys the company’s expertise.

    A good way to identify your SaaS value proposition is to brainstorm the values you want to associate with your product or service, such as integrity, innovation, etc.

    For example, Adobe has an innovative culture that allows them to offer creative software solutions for their customers’ needs. This approach enables them to provide these solutions at highly competitive prices, along with an incredible customer experience.

    Consider focusing on a brand value proposition you want to show your audience. Be clear and concise about that proposition to confidently offer your products and help your customers solve their problems.

    2. Showcase product benefits concisely

    Company: Newsela

    Making a video for B2B & SaaS products needs a different mindset.

    Some product value propositions are easier to communicate than others. For example, if you want to show the value of a “reliable and long-lasting product,” it might be difficult to demonstrate this engagingly using only words or images on your website.

    Compelling video content showcases the product’s resilience and effectiveness under various conditions. This approach effectively communicates the product’s unique features and benefits to the audience. A well-executed feature-benefit analysis in your product demo video can quickly turn viewers into customers.

    It also provides product details that allow consumers who don’t have time to read through lengthy copies about every feature and benefit to understand your values quickly.

    3. Explain the "why" in a meaningful way

    Company: Kissflow

    Making a video for B2B & SaaS products needs a different mindset.

    The key factor that drives people to use your product or service is the “why” behind it. Given the many similar options available, choosing the right solution—much less identifying the best provider in the market—can be challenging.

    This is where product demo videos come in handy. You can showcase your expertise and explain to your audience why they need to choose your brand as their go-to choice when facing problems.

    Addressing customer pain points in your demo video showcases your expertise and aligns with solution-selling strategies.

    Product demo videos are great for explaining these kinds of things without putting your brand under the burden. Since videos have stunning graphics and sounds, delivering your brand’s message has never been more exciting.

    4. Let your audience be a part of your video

    Company: Taskworld

    A product demo video is a great way to show potential customers how your products work. It also gives potential customers a chance to envision themselves using your product, increasing their confidence to make a purchase.

    By featuring your target audience in your videos, you elevate brand engagement. When viewers become the main characters in a solution-focused narrative, relatability is enhanced. Adding User-Generated Content (UGC) to your demo videos can greatly increase viewer interest and loyalty to your brand, improving the overall experience.

    This strategy is highly effective. Highlighting customer pain points and offering solutions not only solves their problems but also increases brand affinity.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    5. Include client testimonials

    Adding client testimonials to your demo videos serves as powerful social proof, reinforcing customer advocacy for your brand.

    Testimonials give real customer opinions, making it easier for people to trust your brand. When your product demo videos include these testimonials, they grab attention and can lead to more sign-ups.

    Testimonials use psychology to influence people’s choices by showing what others have done or enjoyed. In simpler terms, if potential customers see that others have benefited from your product, they are more likely to believe the product value proposition.

    Why Choose Content Beta?

    You’ve got a promising product, but it isn’t giving you the expected conversion? If traditional marketing channels are not delivering ROI, you need a change in strategy. Failing to showcase your product’s value proposition effectively can lead to lost sales and a chaotic brand image.

    Here’s how Content Beta can help you zoom past the competition:

    • Fast and Ready Team: Think of Content Beta as your own pit crew that’s always ready to help.
    • No Hassle, All Results: Forget the headache of hiring people or dealing with long contracts. With Content Beta, you pay one flat price and get all the creative help you need.
    • Proof-oriented: People love Content Beta and have the ratings and reviews to show it.

    Using Content Beta to make your product demo videos, you can easily show people why your product is the one to choose from. It’s time to get out of the slow lane and speed up your marketing game.

    Schedule a call with us today.


    Product value propositions are easy enough to add by implementing product demos into your marketing strategy. It’s a cost-effective way of showing value without lengthy copies or images on your website. A good value proposition can help you build trust and acquire more customers.

    It can be used for B2B products and is versatile, with use cases ranging from sales pages to social media posts, gifs, infographics, tutorial videos, etc. You just need one video to make that difference.

    By tracking key performance indicators like viewer engagement, click-through rates, and conversion rates, you can fine-tune your approach for maximum impact.

    This data-driven strategy ensures that you’re reaching your audience and resonating with them, making your investment in a single, professional video yields long-term benefits.

    Frequently Asked Questions (FAQs)

    A product demo video focusing on the value proposition should ideally be between 2 to 5 minutes. This duration is long enough to explain key benefits and features yet short enough to maintain viewer engagement.

    To make a good product demo video, we need to:


    • Strategize for Impact: Craft a compelling storyboard that meticulously highlights your Unique Selling Points (USPs).
    • Elevate Production Value: Invest in high-definition visuals and audio to create a professional and immersive experience that resonates with viewers.
    • Optimize the Call to Action (CTA): Conclude your video with a data-driven, actionable CTA that resonates.

    To showcase the product value proposition, you must:


    • Know Your Customer: Understand your audience’s needs to offer targeted solutions.
    • Stand Out: Highlight what sets your product apart from the rest.
    • Be Clear: Use simple, direct language to communicate your message effectively.

    A value proposition video is a short, engaging video that briefly explains the unique benefits and features of a product or service.


    It aims to convince potential customers why they should choose your offering over competitors. Such videos are highly effective for capturing attention and driving conversions.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta