Communicate through professional marketing videos that showcase your value proposition quickly.
Communicate through professional marketing videos that showcase your value proposition quickly.
Watch How Lawcus achieved higher product signups with Content Beta?
Watch How Lawcus achieved higher product signups with Content Beta?
Product marketing videos are an integral part of digital content marketing and work towards increasing discoverability, amplifying engagement, and driving sales. This marketing strategy is also used to reach out to the audience through a new medium to promote and market the product, and also to educate the potential leads and new customers by engaging through digital and social channels.
Product marketing videos can do everything from highlighting the benefits of the SaaS product or giving insight into the working of the features of the UI to showcasing real-life use case. The primary objective is to make your audience interested in learning more about your product.
Product marketing videos convey small pockets of information that can be easily digested and shared on different platforms thereby getting more eyeballs on it. These videos basically bring your product to the market and help in controlling the positioning and messaging around the product, and ensuring that it is launched and explained well to customers and the sales staff alike
Product marketing videos are an integral part of digital content marketing and work towards increasing discoverability, amplifying engagement, and driving sales. This marketing strategy is also used to reach out to the audience through a new medium to promote and market the product, and also to educate the potential leads and new customers by engaging through digital and social channels.
Product marketing videos can do everything from highlighting the benefits of the SaaS product or giving insight into the working of the features of the UI to showcasing real-life use cases. The primary objective is to make your audience interested in learning more about your product.
Product marketing videos convey small pockets of information that can be easily digested and shared on different platforms thereby getting more eyeballs on it. These videos basically bring your product to the market and help in controlling the positioning and messaging around the product, and ensuring that it is launched and explained well to customers and the sales staff alike
You send us a brief about your goals, your audience, landing page, branding guidelines, product sandbox & loom videos.
We have an internal KPI to keep revisions low. To do this we’ll ask comprehensive questions at each stage so we fully understand what is required. The aim is to keep your time requirement to a minimum.
We create script and a storyboard for you review. This gives you the opportunity to direct the overall vision for the video whilst keeping your time commitment to a minimum.Â
Deliver the first draft. We’ve worked on various styles of technical content and product videos. We push our team to stretch the boundaries of creativity. Our aim is to create the best possible video for you and your brand.
We DON’T need your time in explaining how your product works. We have tried and tested process for knowledge transfer. All we need is your product docs or loom video and demo account credentials.
By character animation, telling a story using animated characters like buildings, trees, people, etc. We don’t believe in creating animated videos for B2B audience. They all look same and makes us look less unique. Our philosophy is telling a story using your product.
We animate your product’s UI screens or codes or the output they generate to tell a story.
All of our content is made from scratch and you have full legal ownership of the files as soon as we deliver them to you. However, ownership to illustrations, vector files, stock videos, and images belong to third party and have license to use without crediting the creator.
We shoot for video delivery within 8-12 days. The two things that hold up delivery are
1. How well-defined is the scope of the project
2. The number of iterations of feedback given to our editors (it is best to give a large amount of feedback in the first or second iteration as opposed to many small points of feedback over many iterations).
