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Product Launch Videos: How To Use Video To Increase Sales

Product Launch Videos: How To Use Video To Increase Sales

Product launch videos are marketing game-changers that bring new products to life, captivating potential customers by showcasing benefits in ways text and images can’t.

According to a recent revelation from a Hubspot survey, video content snatches the crown as the #1 content type, marketers deploy to sell products and services.

In this blog, we’ll delve into the top 5 product launch videos from Pipedrive, Grammarly, Hubspot, Asana, and Trello, revealing their secret sauce and giving you a taste of success.

We’ll also explore various types of product launch videos you can leverage to make your own blockbuster. Buckle up and join us as we unveil the top 5 product launch videos from industry-leading B2B SaaS companies that have made a splash in the market.

Table of Contents

Top 5 Product Launch Videos

Here is the list of the top 5 product launch videos that will help to create a compelling script and explain how to create attractive visuals for your next product launch video –

1. Pipedrive

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1. Start with a commanding attention-grabber

The start of your video should grab the viewer’s attention and make them want to keep watching, for example –

“Did you know that businesses spend an average of 10 hours a week on manual data entry? That’s a whole day wasted on tedious tasks that could be automated with our new product.”

2. Before and after scenario

Before scenario: “Are you tired of wasting hours on manual data entry for your business? It’s time-consuming, error-prone, and takes your focus away from what really matters – growing your business.”

After scenario: “… the automated data entry tool that saves you time and money. With just a few clicks, you can import all your data seamlessly and accurately.”

3. Results-driven customer reviews

People trust other people’s experiences with a product, so featuring positive reviews or testimonials can help build credibility and trust, such as –

“…Since I started using this product, my productivity has skyrocketed. I no longer have to spend hours manually entering data into spreadsheets. Now, I can focus on more important tasks that grow my business. It’s a game-changer!”

  • How to enhance your product launch through impactful visualization?

What’s used here – 2D and 3D animation, Standard UI stimulation, Energizing sound, and tracks.

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2. Grammarly

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  • Tips for scripting a successful Product Launch Video for maximum impact.

1. Show the product’s versatility

The video mentions the product’s multiple uses –

  • “Our product can be used by businesses of all sizes, from small startups to large corporations.”
  • “Whether you’re a photographer, a graphic designer, or a marketing professional, our product can help you streamline your workflow and increase your productivity.”
  • “With its intuitive interface and customizable settings, our product can be tailored to meet the unique needs of any user.”
  • “Our product is compatible with a wide range of devices and platforms, including desktops, laptops, tablets, and smartphones.”
  • “From project management to team collaboration, our product offers a range of features that can be adapted to any workflow.”

2. Focus on benefits and outcome

Benefit: The video places a strong focus on the benefits of Grammarly as it streamlines your workflow, saves you time and money, and improves your productivity.

Outcome: “Our product has helped businesses of all sizes increase their efficiency and profitability.”

3. Problem solution approach

Problem – Use statistics or real-life examples to emphasize the impact of the problem. For example, “Studies show that businesses lose thousands of dollars each year due to inefficient processes.”

Solution – Demonstrate how your product addresses the problem and offer a clear explanation of its features and benefits. For example, “Our product streamlines your workflow, saves you time and money, and improves your productivity.”

  • How to enhance your product launch through impactful visualization?

What’s used here – Real-time UI stimulation, on-screen text, and animation.

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3. Hubspot

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  • Tips for scripting a successful Product Launch Video for maximum impact.

1. Start with a problem statement

The script starts with a problem statement – that starting a company has never been easier, but growing it has never been harder. This immediately grabs the audience’s attention and creates a relatable problem that the product can solve.

2. Showcase benefits before features

Benefit: “Everything you need to market, sell, and service your customers the right way, all in one place.”

The speaker emphasizes the benefit that HubSpot provides everything businesses need to market, sell, and service their customers the right way, all in one place.

Feature: “With Marketing Hub you can attract more of the right people by creating and sharing useful content, running tailored ad campaigns, and engaging with leads through personalized messages.”

The speaker discusses the ability of HubSpot’s Marketing Hub, as it helps businesses attract more of the right people through useful content and personalized messages.

3. Include a CTA (Call to Action)

The video ends with a strong call to action, encouraging businesses to get started with HubSpot for free. This creates a sense of urgency and motivates the audience to take action.

  • How to enhance your product launch through impactful visualization?

What’s used here – Real-time UI, High-Quality animation

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4. Asana

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  • Tips for scripting a successful Product Launch Video for maximum impact.

1. Show, Don’t Tell scenario

Showcase the tool in action and its real-world impact, providing a much more compelling demonstration of its value than if you just listed its features or benefits.

For example – “With Asana, your team can view any project in the way they find most useful. They can avoid getting overwhelmed by balancing their workload and removing bottlenecks.”

2. Focus on Benefits & Outcome

Benefits – The speaker emphasizes the benefits of Asana by stating it helps teams save time and be more productive. By automating repetitive tasks and providing real-time updates on project progress, Asana enables teams to focus on the work that matters most.

Outcome – With this benefit, teams are able to complete projects faster and with greater efficiency.

3. Problem-solution scenario

Problem – “Every year, 60% of your team’s time goes to doing things that aren’t actually work. That’s enough time to get from LA to New York. Walking.”

Solution – “With Asana, your team gets that time back.”

  • How to enhance your product launch through impactful visualization?

What’s used here – Pacing, on-screen text & UI overlay

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5. Trello

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  • Tips for scripting a successful Product Launch Video for maximum impact.

1. Clear introduction of the product and benefits

Introduce the product and show how it helps. For example, “…Alright team, let’s use Trello to get this taco truck on the road!”

2. Present the unique outcomes

Show the “And not only are we all done, we’re ahead of schedule and crushing our goals.”

  • How to enhance your product launch through impactful visualization?

What’s used here – Stock Video with 2D animation overlay, Real-time UI

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Types of Product Launch Video

Your product launch video can take on several different forms depending on what you want to do with it. Some of the top types that you can consider are listed below:

1. Brand Videos

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A brand video is more concerned with telling a story than merely showcasing the capabilities of a product. There is a strong emphasis on the idea behind the product in this video.

Note – The brand videos can be produced in a live-action or animated form, depending on the client’s needs.

2. Product Overview Videos

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A product overview video lets your audience see how a product works and why it is valuable by giving them a quick glimpse of how it looks and functions. Rather than simply describing what the product does, you take excellent footage showing how the company decided to create the product and the benefit it provides to the customer.

2. Product Overview Videos

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A product overview video lets your audience see how a product works and why it is valuable by giving them a quick glimpse of how it looks and functions. Rather than simply describing what the product does, you take excellent footage showing how the company decided to create the product and the benefit it provides to the customer.

3. Explainer Videos

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It is effective and prominent to use explainer videos to launch a new product as well as to update an existing one. Explainer videos can be created in live-action or in animation. It especially helps in B2B video marketing.

4. App Videos

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Application videos are designed more for software and applications. A demonstration usually consists of a description of the application, what it is used for, and what the user is interested in. The user’s interface is usually shown throughout the video along with details about each feature.

B2B SaaS Product Marketing Video Provider: Content Beta

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Content Beta is a Video Production Company that creates videos exclusively for SaaS brands in the B2B space. In their field of expertise, we’re known for the ability to pick up even very nuanced technical products and convert them into videos that look as if they were easy to produce. It is growing among the best agencies around for B2B Product Marketing Videos.

Industry – SaaS, B2B, Software

Type of Video – Product Marketing videos, Product Demos, Customer Onboarding Videos, Explainer videos, Customer Testimonial.

Starting Cost – $500/video onwards

Founded in – 2020

Conclusion

The use of product launch videos is prevalent both online and offline in order to boost sales. As a result of these videos, marketing and sales teams can get a global level of support. With global support, you will be able to generate leads around the world and conversions will help to grow your business.

Using screens and social media can be a good way of marketing a product or service, whether it is B2B, B2C, SaaS, etc. So, if you aren’t utilizing the most recent marketing channels, then you probably are lagging behind something for sure.

Frequently Asked Questions (FAQs)

As a marketing tool, a product launch video is one of the most common marketing tools that companies use when they are launching new products to promote the launch of their new products. Making an amazing product launch video is a great way to increase brand awareness and generate buzz about your new product if you are planning to launch one in the near future.

In the B2B industry, B2B product launch videos are highly beneficial since they provide them with the ability to portray both the efficiency of the product and its features at the same time. A B2B brand can also use B2B product launch videos to give information about the use of the product to the B2B market.

As the use of screens and social media continues to increase in the business world, B2B product launch videos will remain a very valuable tool in the future as the use of screens and social media will increase. There are many B2B brands that use B2B product launch videos to increase their sales as the primary source of revenue generation.

SaaS product launch videos are one of the most effective methods used by software companies to generate leads and convert those leads into customers. Through SaaS product launch videos, brands can generate leads and automate the customer process between them in order to grow their business.

Khyati Agrawal
Khyati Agrawal

Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.

Khyati Agrawal
Khyati Agrawal

Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.

Content Beta