PRODUCT EXPLAINER

Top 35+ Examples of Product Explainer Videos

Picture of Rishabh Pugalia
Rishabh Pugalia

June 13, 2024

Best-Product-Explainer-Videos-examples

How can we effectively convey our product’s value proposition in this attention economy without our audience drifting away?

The brain processes visuals 60,000 times faster than text; it is time we prioritize visual content. Product explainer videos showcase your product’s advantages in a brief, captivating visual narrative. They make your value proposition and unique selling points clear to the audience.

According to HubSpot 2023, 96% of viewers watch explainer videos to learn about a product, with 89% making a purchase after viewing. 79% have been persuaded to buy an app or software due to a video.

Product explainer videos help in sales, marketing, and internal communication. These videos are excellent in raising awareness, increasing user engagement, and building trust around the product and the brand.

Content
    Add a header to begin generating the table of contents

    What is a Product Explainer Video?

    A product explainer video is a strategic tool in a marketer’s kit. They are critical in increasing awareness and product sign-ups and converting users into loyal customers.

    Content Beta has successfully transformed client narratives into compelling content. Check out this case study on how we helped Lawcus achieve higher product sign-ups.

    From SEO benefits to driving leads down the funnel, creative product videos play a pivotal role in online campaigns. They simplify complex concepts, make them digestible for the audience, and act as a bridge between brands and potential customers.

    The best product explainer videos blend engaging visuals with clear messaging to effectively convey a product’s value proposition.

    Beyond showcasing the product and often its UI, good product explainer video subtly conveys aspects like affordability, relevance, and utility. It helps nudge the user towards an informed decision and prompt action.

    In later phases, the product explainer video examples showcase product enhancements, guides on using existing features, and addresses common issues, significantly reducing churn.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Types of Product Explainer Video

    There are several types of product explainer videos, each suited for different purposes and audiences:

    1. Animated Product Explainer Videos

    These use animation to tell a story or show what a product can do. They are engaging and can simplify complex concepts through visuals. Animation styles can vary from simple 2D cartoons to sophisticated 3D graphics.

    2. Live-Action Product Explainer Videos

    These videos feature real people and real-life scenarios. They are perfect when you want to add a personal touch or human interaction. They can really help build trust and gain recognition.

    3. Whiteboard Product Explainer Videos

    In this style, the content appears to be drawn on a whiteboard, often with narration. They explain stuff as they go along. This format is great for breaking down complex ideas into simple, easy-to-understand visuals.

    4. Screencast Product Explainer Videos

    These are essentially screen recordings, showing exactly how a product works. It can be very effective technical or detailed products. They are especially useful for software or app explainer videos.

    5. Motion Graphics Product Explainer Videos

    These are a subset of animated videos. They focus on colorful, dynamic graphics and text to convey information. They work well for abstract concepts or services.

    6. Kinetic Typography Videos

    These videos are all about animated text, often with music and narration. They are useful for delivering messages in a visually engaging way without using detailed visuals or live-action footage.

    7. Infographic Product Explainer Videos

    These videos heavily rely on animated charts, graphs, and lists. They are a great way to explain data-heavy or process-oriented products and services.

    8. Interactive Product Explainer Videos

    These videos allow viewers to interact with the content. They get to explore different aspects of the product and make decisions. They create engaging and personalized experiences.

    Each type of explainer video has its own way of highlighting your product and connecting with your audience. The choice depends on the product’s nature, the message being conveyed, and the audience’s preferences.

    We know how to sell your story using your product UI

    How Can Product Explainer Video Help Your Business?

    Product explainer videos are essential for B2B businesses for several reasons:

    1. Clarity

    They distill complex functionalities into simplified content. Viewers can easily grasp what your software does and why it matters.

    2. Improved Retention

    An informational video, especially a well-produced and engaging one, can capture and retain viewers’ attention more effectively than text or static images.

    3. Builds Trust

    Seeing a product in action can enhance a brand’s image and foster trust. A product showcase video promotes professionalism and a commitment to informing potential customers.

    4. SEO Value

    A great product explainer video can improve website dwell time. This can positively impact search engine rankings, leading to increased organic traffic.

    5. Improves Conversions

    By effectively showcasing a product’s benefits and communicating value proposition, great product explainer videos can lead viewers down the conversion funnel faster.

    6. Enhances Social Media Marketing

    Social media platforms prioritize video content. It makes product explainer video creation essential for social media marketing campaigns.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Advantages of Product Explainer Videos

    A product explanation video helps potential customers understand its features and benefits. Here are some benefits of product explainer videos.

    1. Complexity Simplified

    After watching the product explanation video, the potential audience feels more confident purchasing. It can offer a significant return on investment.

    2. Increase ROI

    B2B products often have intricate features. A brand explainer video uses visuals, sounds, and voiceover to communicate a company’s main message to viewers to help the decision-making process.

    3. Customized Messaging

    Product or service explainer videos have customized messaging for specific industries, sectors, or client personas.

    They make sure that the message resonates with the target audience.

    4. Supports Sales Teams

    Sales teams can use professional product explainer videos as a tool during pitches or presentations, providing a consistent product narrative.

    5. Facilitates Training

    For B2B products/services that require training or onboarding, saas product explainer video can be a valuable resource for clients, reducing post-sale support needs.

    We know how to sell your story using your product UI

    Process to Make Best Product Explainer Videos

    Top-notch product explainer video production needs a systematic approach. Here’s a step-by-step guide –

    Step 1 - Know Your Audience

    Identify your target audience. Know about their needs and pain points. This ensures your video addresses the right issues.

    Step 2 - Define the Objective

    What is the primary goal of your explainer video? Do you want to increase awareness, drive sales, or educate users? Your objective will guide the content and tone of the video.

    Step 3 - Scriptwriting

    Build a story that is concise, engaging, and clearly conveys the product’s benefits. Highlight the problem, introduce your product as a solution, and end with a call to action.

    Step 4 - Storyboarding

    Create a visual representation of the product explainer video script (scene by scene). This will give the production team a clear idea of how the video will flow.

    Step 5 - Choose the Style

    Decide on the video style that best fits your product/service, brand, and audience. This could be live-action, motion graphics, or animated product explainer video, or a combination of them.

    Step 6 - Production

    This is the creation phase.

    • Live-Action video: set up the shoot, hiring actors (if needed), and film the scenes.
    • Animation video: designers and animators bring the storyboard to life in an animated product video.

    Step 7 - Voiceover

    A clear, engaging voice is key. It should match the tone of your visual content.

    Step 8 - Music and Sound Effects

    Add background music and sound effects carefully. It should complement the tone of the video without taking away from the voiceover.

    Step 9 - Editing

    Combine all elements – footage, voiceover, music, and graphics. Make sure that the transitions are smooth and the pace is consistent. In the product explainer video after effects, text overlays, or other graphics are added in this phase.

    Step 10 - Optimization

    Your video should be optimized for various platforms. Ensure it is mobile friendly and add captions or subtitles if necessary.

    The emphasis of product explainer video companies should be on clarity, value proposition, and showcasing how the software solves specific problems. Keep it concise, engaging, and focused on the customer’s perspective.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    35+ Best Product Explainer Videos

    The storytelling approach in a brand explainer video allows businesses to connect emotionally, creating a memorable brand experience.

    These videos can incorporate elements like animated objects, text, images, 2D graphics, 3D animation, and CGI, with the foundational story and audio components. The explainer video costs differ based on these elements.

    We have enlisted 38 explainer video examples to help you gather inspiration for your upcoming marketing campaign:

    1. Salesforce

    Title: “What is Salesforce?”
    Duration: 2minutes, 28 seconds
    Visual Style: Real-life footage, animation
    Narration: Informal tone with background music
    Message: The video showcases global professionals’ bustling lives and interconnectedness. It introduces Salesforce’s UI on various devices, emphasizing its cloud-based business applications.

    An effective video script is essential for a successful explainer video. A well-structured explainer video script ensures clear, engaging content that resonates with the target audience.

    2. Adobe Learning Manager

    Title: Adobe Learning Manager
    Duration: 30 seconds
    Visual Style: 2D Animation, UI animation
    Narration: Informal voiceover, upbeat music.
    Message: The video promotes Adobe Learning Manager as an acclaimed platform that increases sales and customer engagement and enhances employee capabilities by seamlessly incorporating learning experiences into a brand’s digital presence.

    3. HubSpot

    Title: What is HubSpot?
    Duration: 1 minute, 44 seconds
    Visual Style: Live-action storytelling, UI animations, 2D animation, kinetic typography, and motion graphic effects.
    Narration: Friendly, Casual tone with background music
    Message: The video gives insight into HubSpot’s growth platform and offers a whole stack of products for marketing, sales, CRM, and customer relationship management.

    4. Unroll.Me

    Title: Welcome to Unroll.Me
    Duration: 27 seconds
    Visual Style: Animation
    Narration: No voiceover, background music with tense beats in the beginning, and optimistic beats after the app’s introduction.
    Message: The video highlights the frustration of managing cluttered emails. It then presents Unroll.Me as an efficient solution, showcasing its user-friendly interface and satisfied users effortlessly decluttering their inboxes.

    5. Final

    Title: Final: Take Back Control of Your Credit Card
    Duration: 1 minute, 42 seconds
    Visual Style: Live action and animation
    Narration: Live-action storytelling and background music
    Message: It introduces Final as a solution that generates multiple manageable card numbers, enhancing security and convenience, all presented with engaging animation, humor, and effective storytelling.

    6. Book Like A Boss

    Title: What is Book Like A Boss and who is it for? | BLAB Tutorial
    Duration: 1 minute, 46 seconds
    Visual Style: Animation
    Narration: Casual Voiceover
    Message: The video highlights “Book Like A Boss” as a solution to optimize booking pages, demonstrating its diverse capabilities through its UI, and concludes with a call to action for a free trial.

    7. SafeDrive

    Title: SafeDrive – get rewarded for not texting while driving
    Duration: 1 Minute, 41 seconds
    Visual Style: 3D animation, UI animation
    Narration: No voiceover, background music with ASMR sound effects
    Message: It introduces “SafeDrive” as a solution that rewards users for responsible driving, detailing how points are earned and redeemed.

    8. Zendesk

    Title: Zendesk Demo: The Basics
    Duration: 1 minute, 47 seconds
    Visual Style: Motion Graphics, UI animation
    Narration: Friendly Voiceover, background music, and unique sound effects
    Message: Through dynamic shape transformations, it illustrates how Zendesk enhances business-customer relationships, offering reliability, flexibility, and customer insights.

    9. PayPal

    Title: What is PayPal
    Duration: 1 minute, 40 seconds
    Visual Style: Whiteboard animation
    Narration: Informal, background music, special effects, and ASMR
    Message: The video conveys that PayPal is a trusted global platform streamlining financial transactions by securely linking user accounts.

    This type of whiteboard explainer video is created with hand-drawn animations on a whiteboard backdrop that are used to break down intricate topics. The narrator explains and draws each feature by hand, making the software’s functions clear and memorable.

    10. Asana

    Title: What is Asana?
    Duration: 2 minutes, 32 seconds
    Visual Style: Motion Graphics and UI animation
    Narration: Informal Voiceover and background music, special effects
    Message: It engagingly presents Asana as a solution for teams to plan and automate tasks. This is a live-action video example with consistent brand colors and graphics.

    These explainer video examples highlight the best practices in visual storytelling. The list includes 3D animation, Live-Action video examples, Kinetic Typography, smooth transitions, and whiteboard animations.

    We know how to sell your story using your product UI

    11. Viable

    Title: “Viable AI Demo: Generative Analysis”
    Duration: 01:08
    Visual Style: UI animation, motion graphics
    Narration: Informal voiceover, upbeat music
    Message: The video showcases Viable as an effective solution for managing feedback from various channels. It emphasizes using Artificial Intelligence and Natural Language Processing in its solution with actionable insights to improve customer services.

    12. Calendly

    Title: “Calendly. Easy Ahead.”
    Duration: 00:55
    Visual Style: Real-life footage, motion graphics, UI animations
    Narration: Informal voiceover with lively-playful music
    Message: The video showcases how people can increase productivity and make their lives easier using Calendly. The key highlight of the video is how the product blends in with their life.

    13. Jasper

    Title: “Meet Jasper, your AI assistant 👋 Write amazing content 10X faster with the #1 AI Content Platform.”
    Duration: 02:06
    Visual Style: Real-life footage, CGI and UI animations
    Narration: Informal voiceover, calm orchestral music
    Message: The video shows how Jasper helps in creative writing processes for people. It uses the power of Artificial Intelligence at its core to help users write in whatever ways they want. From writing headlines to YouTube video titles to generating AI images, Jasper covers it all.

    14. Rep AI

    Title: “Rep AI — Shopify’s First AI-Powered Concierge”
    Duration: 01:07
    Visual Style: 3D animation, UI animation, motion graphics
    Narration: Informal voiceover, slow upbeat music
    Message: The video talks about the mediocre conversion rates of an e-commerce site despite doing all the optimizations. It discusses Rep AI as a solution to the problem, emphasizing its AI capabilities.

    15. Notion

    Title: “What is Notion?”
    Duration: 02:34
    Visual Style: Product UI animations, motion graphics
    Narration: Informal voiceover, jazz background music
    Message: The video talks about how Notion is a place that lets you organize everything you need. It has several features for individuals as well as teams who are looking to boost productivity. It emphasizes its capability to be an all-in-one tool for your productivity.

    16. NachoNacho

    Title: “NachoNacho B2B SaaS Marketplace Explainer”
    Duration: 02:08
    Visual Style: 2D animations, motion graphics
    Narration: On-screen narration, lively background music
    Message: The video talks about how NachoNacho, a B2B software marketplace, helps companies save 30% on software subscriptions overspends. It discusses what problems cause that issue and proposes the solution as their product.

    17. Miro

    Title: “Introducing Miro for meetings and workshops”
    Duration: 01:08
    Visual Style: Real-life footage, UI animations
    Narration: Informal voiceover, playful background music
    Message: The video talks about the Miro, an online workspace tool for design and creation aimed at remote teams. It talks about various features the tool provides, like templates, structures, frames, etc, to streamline your workflow.

    18. Freshworks

    Title: “Freshworks CRM: Overview”
    Duration: 01:39
    Visual Style: 2D animation, motion graphics
    Narration: Formal voiceover, playful background music
    Message: The video discusses how legacy CRMs are costly and overcomplicated and why Freshworks is a suitable replacement. It highlights the key aspects such as AI-powered sales automation, marketing automation, chat, and telephone – all in one solution.

    19. Descript

    Title: “The new Descript: A new way to make video. A better way.”
    Duration: 01:50
    Visual Style: Real-life footage, UI animations
    Narration: On-screen narration with playful-upbeat music
    Message: The video showcases a tool – Descript, to edit videos and podcasts powered by AI. It highlights key features such as the ability to remove unnecessary words from the captions automatically and enhance video production qualities.

    20. Redocly

    Title: “What is Redocly?”
    Duration: 01:53
    Visual Style: 2D animation, motion graphics
    Narration: Informal storytelling voiceover, playful background music
    Message: The video discusses Redocly, a documentation tool for developers and various businesses to streamline their API documentation. It describes the tool in a story format to make it more engaging for the viewers.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    21. Wix

    Title: Think It. Create It. Wix
    Duration: 59 sec
    Visual Style: Stomp typography, motion graphics, animations, simplified UI
    Narration: Neutral tone, male voiceover, and sound effects
    Message: The video shows how users can create a tailored website and customize it according to their business using the Wix website builder platform.

    22. Waalaxy

    Title: Waalaxy – Become a Sales Rockstar on LinkedIn + Email
    Duration: 30 sec
    Visual Style: Stomp typography, motion graphics, animations, simplified UI
    Narration: Formal tone, female voiceover, and sound effects
    Message: The video explains how Waalaxy can help sales professionals automate various prospecting actions such as email sequencing and email finding for better results.

    23. GitLab

    Title: What is GitLab
    Duration: 1min, 20 sec
    Visual Style: Motion graphics, animations, stomp typography, stock videos, simplified UI
    Narration: Formal tone, female voiceover, and sound effects
    Message: The video explains how GitLab helps teams reduce development costs, accelerate time to market, and deliver more secure and compliant applications.

    24. Searchie

    Title: Meet Searchie Create, Manage & Sell Your Content All In One Place
    Duration: 1min, 16 sec
    Visual Style: On screen actors, green screen, motion graphics, animations, live action, simplified UI
    Narration: Neutral tone, female voiceover, and sound effects
    Message: The video explains how Searchie helps digital educators and course creators automate and create beautiful content experiences for membership, coaching programs, etc.

    25. Buffer

    Title: Buffer – The Social Media Management Tool for Small Businesses
    Duration: 1min, 17 sec
    Visual Style: Whiteboard, motion graphics, animations, stomp typography, simplified UI
    Narration: Neutral tone, female voiceover, and sound effects
    Message: The video explains Buffer’s capabilities including helping marketers manage all social channels from one platform. It streamlines workflows, and grows brand presence digitally.

    26. Airtable

    Title: Meet Airtable
    Duration: 1min, 57 secs
    Visual Style: Motion graphics, animations, vector illustrations, product UI
    Narration: Neutral tone, female voiceover, and sound effects
    Message: The video shows how Airtable helps users gather, manage, and organize information under one platform for convenience. It filters data using checkboxes, and allows drag and drop for file attachments.

    27. Scribe

    Title: Scribe auto-generates step-by-step guides in seconds!
    Duration: 42 secs
    Visual Style: Vector illustrations, stomp typography, motion graphics, product UI, captions
    Narration: Neutral tone, female voiceover, and sound effects
    Message: The video explains how Scribe’s workflow recording feature helps team members better understand the process.

    28. Contlo

    Title: Meet Contlo.ai – Your AI Marketing Assistant
    Duration: 1 min, 18 secs
    Visual Style: Stock videos, simplified UI, stomp typography
    Narration: Formal tone, female voiceover, and sound effects
    Message: The video explains how Conto’s AI personal assistant helps users create stunning emails, SMS campaigns, customer journeys, and more.

    29. Gempages

    Title: GemPages v7 – Transform the way you build stores with AI
    Duration: 1 min, 38 secs
    Visual Style: Stock images, stomp typography, motion graphics, animations, product UI, simplified UI
    Narration: Neutral tone, male voiceover, and sound effects
    Message: The video shows how GemPages helps users create customized Shopify stores without any coding. It also shows how the AI-powered suite of marketing tools helps you grow your store.

    30. Shogun

    Title: The next generation of Shogun is here
    Duration: 1 min, 37 secs
    Visual Style: Simplified UI, motion graphics, visual effects
    Narration: Formal tone, male voiceover, and sound effects
    Message: The video explains how Shopify store owners can optimize their growth, manage content, and better interpret data with the help of their new AI-powered features.

    We know how to sell your story using your product UI

    31. Overflow

    Title: Introducing Overflow Stories
    Duration: 1 min, 50 sec
    Visual Style: Simplified UI, motion graphics, animations, product UI
    Narration: Informal tone, male voiceover, and sound effects
    Message: The video shows how Overflow’s new feature, “Overflow Stories,” helps designers improve their design communication workflows.

    32. Unbounce

    Title: Meet Unbounce: Your AI-Powered Landing Page Builder
    Duration: 50 sec
    Visual Style: Animation, product UI, simplified UI, stomp typography
    Narration: Neutral tone, female voiceover, and sound effects
    Message: The video shows how Unbounce helps users create custom landing pages, conduct A/B tests, segment audiences, etc., without coding.

    33. Slack

    Title: What is Slack?
    Duration: 1 min, 12 secs
    Visual Style: On screen actors, simplified UI, animations, stomp typography, motion graphics
    Narration: Informal tone, female voiceover, and sound effects
    Message: The video shows how Slack helps users increase work productivity by collaborating with team members, sharing data, and connecting over voice/video calls through one single platform.

    34. Whatfix

    Title: What is Whatfix 2022
    Duration: 1 min, 33 secs
    Visual Style: Stock videos, stomp typography, motion graphics, product UI,
    Narration: Formal tone, male voiceover, and sound effects
    Message: The video shows how businesses can increase individual capability and collectively amplify productivity by integrating the Whatfix Digital Adoption Platform (DAP).

    35. Postscript

    Title: Introducing Postscript SMS Sales
    Duration: 1 min, 5 secs
    Visual Style: Motion graphics, stomp typography, animations, stock images
    Narration: Neutral tone, female voiceover, and sound effects
    Message: The video shows how users can leverage AI-powered, real human customer support to improve engagement and convert more sales using “Postscript Sales”.

    36. Aweber

    Title: Time to love what you do, with AWeber!
    Duration: 1 min, 6 sec
    Visual Style: Live action, on screen actor, animation, visual effects, product UI, stomp typography
    Narration: Neutral tone, female voiceover, male voice and sound effects
    Message: The video explains how users can become one-person teams. You can manage and grow audiences, automate email campaigns, and set up email sequences using the Aweber marketing platform.

    37. Notion

    Title: What is Notion Projects?
    Duration: 1 min, 6 secs
    Visual Style: Storyboard, simplified UI, product UI, stomp typography, animation
    Narration: Neutral tone, female voiceover, and sound effects
    Message: The video explains how Notion helps users streamline their project management operations by combining docs, knowledge base, and AI, saving time jumping from one platform to another.

    38. Deciphr AI

    Title: Introducing Deciphr AI: The New AI Tool for Transforming Your Podcast into Diverse Assets
    Duration: 1 min, 22 sec
    Visual Style: Stomp typography, stock videos, customer testimonials, animations, product UI, subtitles
    Narration: Neutral tone, female voiceover, and sound effects
    Message: The video explains how podcasters can elevate content creation using Deciphr AI to create content fast by automating tasks such as writing descriptions, adding subtitles, etc.

    These explainer video examples highlight the best practices in visual storytelling. The list includes 3D animation, Live-Action video examples, Kinetic Typography, smooth transitions, and whiteboard animations.

    Why Choose Content Beta?

    Do you know why some videos leave a lasting impression while others fade away? It’s all about the content. At Content Beta, we provide product explainer video services where we don’t just create videos; we create stories that resonate.

    Our expertise make sure that your brand message is conveyed effectively, capturing the essence of what you offer. Check out some explainer video samples by Content Beta.

    Along with product explainers, we are experts in videos, graphics, podcasts, and more. With a single monthly fee, get access to our Creative as a Service team and over 150 services.

    Why choose us?

    • Transparent Pricing: Know exactly what you’re paying for.
    • Quick Turnarounds: Get tasks done in 1-2 days and save unused credits for later.
    • Easy Teamwork: Our cloud platform makes working together a breeze.

    Trusted by over 150 clients, Content Beta is your reliable partner for top-notch video marketing and B2B content. We don’t just make content; we deliver results that impact your funnel bottom line.

    Book a demo with us now!

    Conclusion

    Visual storytelling through product explainer videos engage and educate potential clients. Various industry-leading examples demonstrate that these videos simplify complex concepts, making them easily digestible and memorable.

    By leveraging top product explainer videos, businesses can effectively communicate their value proposition, foster trust, and drive conversions.

    As you start creating impactful explainer videos, remember that the right blend of visuals, messaging, and strategy can set you apart and let your content resonate with your target audience.

    Frequently Asked Questions (FAQs)

    An awesome product explainer video is made by:

    • Clear Message: Focus on conveying the product’s value proposition.
    • Short Length: Ideal length is between 60-90 seconds.
    • Simple Language: Use the language that the audience relates to.
    • Problem-Solution Approach: Showcase the problem and how your product solves it.
    • Engaging Visuals: Use high-quality graphics, animations, or live-action footage.
    • Professional Audio: Clear voiceover and suitable background music.
    • Pacing: Ensure the video is not too fast or not too slow.
    • Call to Action: Clearly guide viewers on the next steps (e.g. – “Learn More”).

    The main purpose of a product explainer video is to show people what a product does and why it’s useful. They do it in a way that’s easy to understand and interesting to watch.

    It helps potential customers quickly grasp how the product can benefit them or solve a problem they might have.

    Any company looking to clarify its product’s value proposition, simplify complex concepts, and engage potential customers can benefit from product explainer videos.

    A 60-second product explainer video costs vary based on complexity, style, and production quality but typically range from $5,000 to $50,000 and more.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta