Rishabh leads the content strategy at Content Beta, an on-demand creative video and design team for Tech & SaaS companies.
How can we effectively convey our product’s value proposition in today’s attention economy without our audience drifting away?
The brain processes visuals 60,000 times faster than text; it is time we prioritize visual content. Product explainer videos showcase your product’s advantages in a brief, captivating visual narrative. They make your value proposition and unique selling points clear to the audience.
According to HubSpot 2023, 96% of viewers watch explainer videos to learn about a product, with 89% making a purchase after viewing. 79% have been persuaded to buy an app or software due to a video.
Product explainer videos help in sales, marketing, and internal communication. These videos are excellent in raising awareness, increasing user engagement, and building trust around the product and the brand.
A product explainer video is a strategic tool in a marketer’s kit. They are critical in increasing awareness and product sign-ups and converting users into loyal customers.
Content Beta has successfully transformed client narratives into compelling content. Check out this case study on how we helped Lawcus achieve higher product sign-ups.
From SEO benefits to driving leads down the funnel, creative product videos play a pivotal role in online campaigns. They simplify complex concepts, make them digestible for the audience, and act as a bridge between brands and potential customers.
The best product explainer videos blend engaging visuals with clear messaging to effectively convey a product’s value proposition.
Beyond showcasing the product and often its UI, good product explainer video subtly conveys aspects like affordability, relevance, and utility. It helps nudge the user towards an informed decision and prompt action.
In later phases, the product explainer video examples showcase product enhancements, guides on using existing features, and addresses common issues, significantly reducing churn.
Product explainer videos are essential for B2B businesses for several reasons:
They distill complex functionalities into simplified content. Viewers can easily grasp what your software does and why it matters.
An informational video, especially a well-produced and engaging one, can capture and retain viewers’ attention more effectively than text or static images.
Seeing a product in action can enhance a brand’s image and foster trust. A product showcase video promotes professionalism and a commitment to informing potential customers.
A great product explainer video can improve website dwell time. This can positively impact search engine rankings, leading to increased organic traffic.
By effectively showcasing a product’s benefits and communicating value proposition, great product explainer videos can lead viewers down the conversion funnel faster.
Social media platforms prioritize video content. It makes product explainer video creation essential for social media marketing campaigns.
A product explanation video helps potential customers understand its features and benefits. Here are some advantages of explainer videos.
B2B products often have intricate features. A brand explainer video uses visuals, sounds, and voiceover to communicate a company’s main message to viewers to help the decision-making process.
After watching the product explanation video, the potential audience feels more confident purchasing. It can offer a significant return on investment.
Product or service explainer videos have customized messaging for specific industries, sectors, or client personas. They ensure the message resonates with the target audience.
Sales teams can use professional product explainer videos as a tool during pitches or presentations, providing a consistent product narrative.
For B2B products/services that require training or onboarding, saas product explainer video can be a valuable resource for clients, reducing post-sale support needs.
Top-notch product explainer video production needs a systematic approach. Here’s a step-by-step guide –
Identify your target audience. Know about their needs and pain points. This ensures your video addresses the right issues.
What is the primary goal of your explainer video? Do you want to increase awareness, drive sales, or educate users? Your objective will guide the content and tone of the video.
Build a story that is concise, engaging, and clearly conveys the product’s benefits. Highlight the problem, introduce your product as a solution, and end with a call to action.
Create a visual representation of the product explainer video script (scene by scene). This will give the production team a clear idea of how the video will flow.
Decide on the video style that best fits your product/service, brand, and audience. This could be live-action, motion graphics, or animated product explainer video, or a combination of them.
This is the creation phase.
A clear, engaging voice is key. It should match the tone of your visual content.
Add background music and sound effects carefully. It should complement the tone of the video without taking away from the voiceover.
Combine all elements – footage, voiceover, music, and graphics. Ensure the transitions are smooth and the pace is consistent. In the product explainer video after effects, text overlays, or other graphics are added in this phase.
Your video should be optimized for various platforms. Ensure it is mobile friendly and add captions or subtitles if necessary.
The emphasis of product explainer video companies should be on clarity, value proposition, and showcasing how the software solves specific problems. Keep it concise, engaging, and focused on the customer’s perspective.
The storytelling approach in a brand explainer video allows businesses to connect emotionally, creating a memorable brand experience.
These videos can incorporate elements like animated objects, text, images, 2D graphics, 3D animation, and CGI, with the foundational story and audio components. The explainer video costs differ based on these elements.
We have enlisted 38 explainer video examples to help you gather inspiration for your upcoming marketing campaign:
Title: “What is Salesforce?”
Duration: 2minutes, 28 seconds
Visual Style: Real-life footage, animation
Narration: Informal tone with background music
Message: The video showcases global professionals’ bustling lives and interconnectedness. It introduces Salesforce’s UI on various devices, emphasizing its cloud-based business applications.
An effective video script is essential for a successful explainer video. A well-structured explainer video script ensures clear, engaging content that resonates with the target audience.
Title: Adobe Learning Manager
Duration: 30 seconds
Visual Style: 2D Animation, UI animation
Narration: Informal voiceover, upbeat music.
Message: The video promotes Adobe Learning Manager as an acclaimed platform that boosts sales and customer engagement and enhances employee capabilities by seamlessly incorporating learning experiences into a brand’s digital presence.
Title: What is HubSpot?
Duration: 1 minute, 44 seconds
Visual Style: Live-action storytelling, UI animations, 2D animation, kinetic typography, and motion graphic effects.
Narration: Friendly, Casual tone with background music
Message: The video gives insight into HubSpot’s growth platform and offers a whole stack of products for marketing, sales, CRM, and customer relationship management.
Title: Welcome to Unroll.Me
Duration: 27 seconds
Visual Style: Animation
Narration: No voiceover, background music with tense beats in the beginning, and optimistic beats after the app’s introduction.
Message: The video highlights the frustration of managing cluttered emails. It then presents Unroll.Me as an efficient solution, showcasing its user-friendly interface and satisfied users effortlessly decluttering their inboxes.
Title: Final: Take Back Control of Your Credit Card
Duration: 1 minute, 42 seconds
Visual Style: Live action and animation
Narration: Live-action storytelling and background music
Message: It introduces Final as a solution that generates multiple manageable card numbers, enhancing security and convenience, all presented with engaging animation, humor, and effective storytelling.
Title: What is Book Like A Boss and who is it for? | BLAB Tutorial
Duration: 1 minute, 46 seconds
Visual Style: Animation
Narration: Casual Voiceover
Message: The video highlights “Book Like A Boss” as a solution to optimize booking pages, demonstrating its diverse capabilities through its UI, and concludes with a call to action for a free trial.
Title: SafeDrive – get rewarded for not texting while driving
Duration: 1 Minute, 41 seconds
Visual Style: 3D animation, UI animation
Narration: No voiceover, background music with ASMR sound effects
Message: It introduces “SafeDrive” as a solution that rewards users for responsible driving, detailing how points are earned and redeemed.
Title: Zendesk Demo: The Basics
Duration: 1 minute, 47 seconds
Visual Style: Motion Graphics, UI animation
Narration: Friendly Voiceover, background music, and unique sound effects
Message: Through dynamic shape transformations, it illustrates how Zendesk enhances business-customer relationships, offering reliability, flexibility, and customer insights.
Title: What is PayPal
Duration: 1 minute, 40 seconds
Visual Style: Whiteboard animation
Narration: Informal, background music, special effects, and ASMR
Message: The video conveys that PayPal is a trusted global platform streamlining financial transactions by securely linking user accounts.
This type of whiteboard explainer video is created with hand-drawn animations on a whiteboard backdrop that are used to break down intricate topics. The narrator explains and draws each feature by hand, making the software’s functions clear and memorable.
Title: What is Asana?
Duration: 2 minutes, 32 seconds
Visual Style: Motion Graphics and UI animation
Narration: Informal Voiceover and background music, special effects
Message: It engagingly presents Asana as a solution for teams to plan and automate tasks. This is a live-action video example with consistent brand colors and graphics.
These explainer video examples highlight the best practices in visual storytelling. The list includes 3D animation, Live-Action video examples, Kinetic Typography, smooth transitions, and whiteboard animations.
Title: “Viable AI Demo: Generative Analysis”
Duration: 01:08
Visual Style: UI animation, motion graphics
Narration: Informal voiceover, upbeat music
Message: The video showcases Viable as an effective solution for managing feedback from various channels. It emphasizes using Artificial Intelligence and Natural Language Processing in its solution with actionable insights to improve customer services.
Title: “Calendly. Easy Ahead.”
Duration: 00:55
Visual Style: Real-life footage, motion graphics, UI animations
Narration: Informal voiceover with lively-playful music
Message: The video showcases how people can increase productivity and make their lives easier using Calendly. The key highlight of the video is how the product blends in with their life.
Title: “Meet Jasper, your AI assistant 👋 Write amazing content 10X faster with the #1 AI Content Platform.”
Duration: 02:06
Visual Style: Real-life footage, CGI and UI animations
Narration: Informal voiceover, calm orchestral music
Message: The video shows how Jasper helps in creative writing processes for people. It uses the power of Artificial Intelligence at its core to help users write in whatever ways they want. From writing headlines to YouTube video titles to generating AI images, Jasper covers it all.
Title: “Rep AI — Shopify’s First AI-Powered Concierge”
Duration: 01:07
Visual Style: 3D animation, UI animation, motion graphics
Narration: Informal voiceover, slow upbeat music
Message: The video talks about the mediocre conversion rates of an e-commerce site despite doing all the optimizations. It discusses Rep AI as a solution to the problem, emphasizing its AI capabilities.
Title: “What is Notion?”
Duration: 02:34
Visual Style: Product UI animations, motion graphics
Narration: Informal voiceover, jazz background music
Message: The video talks about how Notion is a place that lets you organize everything you need. It has several features for individuals as well as teams who are looking to boost productivity. It emphasizes its capability to be an all-in-one tool for your productivity.
Title: “NachoNacho B2B SaaS Marketplace Explainer”
Duration: 02:08
Visual Style: 2D animations, motion graphics
Narration: On-screen narration, lively background music
Message: The video talks about how NachoNacho, a B2B software marketplace, helps companies save 30% on software subscriptions overspends. It discusses what problems cause that issue and proposes the solution as their product.
Title: “Introducing Miro for meetings and workshops”
Duration: 01:08
Visual Style: Real-life footage, UI animations
Narration: Informal voiceover, playful background music
Message: The video talks about the Miro, an online workspace tool for design and creation aimed at remote teams. It talks about various features the tool provides, like templates, structures, frames, etc, to streamline your workflow.
Title: “Freshworks CRM: Overview”
Duration: 01:39
Visual Style: 2D animation, motion graphics
Narration: Formal voiceover, playful background music
Message: The video discusses how legacy CRMs are costly and overcomplicated and why Freshworks is a suitable replacement. It highlights the key aspects such as AI-powered sales automation, marketing automation, chat, and telephone – all in one solution.
Title: “The new Descript: A new way to make video. A better way.”
Duration: 01:50
Visual Style: Real-life footage, UI animations
Narration: On-screen narration with playful-upbeat music
Message: The video showcases a tool – Descript, to edit videos and podcasts powered by AI. It highlights key features such as the ability to remove unnecessary words from the captions automatically and enhance video production qualities.
Title: “What is Redocly?”
Duration: 01:53
Visual Style: 2D animation, motion graphics
Narration: Informal storytelling voiceover, playful background music
Message: The video discusses Redocly, a documentation tool for developers and various businesses to streamline their API documentation. It describes the tool in a story format to make it more engaging for the viewers.
Title: Think It. Create It. Wix
Duration: 59 sec
Visual Style: Stomp typography, motion graphics, animations, simplified UI
Narration: Neutral tone, male voiceover, and sound effects
Message: The video shows how users can create a tailored website and customize it according to their business using the Wix website builder platform.
Title: Waalaxy – Become a Sales Rockstar on LinkedIn + Email
Duration: 30 sec
Visual Style: Stomp typography, motion graphics, animations, simplified UI
Narration: Formal tone, female voiceover, and sound effects
Message: The video explains how Waalaxy can help sales professionals automate various prospecting actions such as email sequencing and email finding for better results.
Title: What is GitLab
Duration: 1min, 20 sec
Visual Style: Motion graphics, animations, stomp typography, stock videos, simplified UI
Narration: Formal tone, female voiceover, and sound effects
Message: The video explains how GitLab helps teams reduce development costs, accelerate time to market, and deliver more secure and compliant applications.
Title: Meet Searchie Create, Manage & Sell Your Content All In One Place
Duration: 1min, 16 sec
Visual Style: On screen actors, green screen, motion graphics, animations, live action, simplified UI
Narration: Neutral tone, female voiceover, and sound effects
Message: The video explains how Searchie helps digital educators and course creators automate and create beautiful content experiences for membership, coaching programs, etc.
Title: Buffer – The Social Media Management Tool for Small Businesses
Duration: 1min, 17 sec
Visual Style: Whiteboard, motion graphics, animations, stomp typography, simplified UI
Narration: Neutral tone, female voiceover, and sound effects
Message: The video explains Buffer’s capabilities including helping marketers manage all social channels from one platform. It streamlines workflows, and grows brand presence digitally.
Title: Meet Airtable
Duration: 1min, 57 secs
Visual Style: Motion graphics, animations, vector illustrations, product UI
Narration: Neutral tone, female voiceover, and sound effects
Message: The video shows how Airtable helps users gather, manage, and organize information under one platform for convenience. It filters data using checkboxes, and allows drag and drop for file attachments.
Title: Scribe auto-generates step-by-step guides in seconds!
Duration: 42 secs
Visual Style: Vector illustrations, stomp typography, motion graphics, product UI, captions
Narration: Neutral tone, female voiceover, and sound effects
Message: The video explains how Scribe’s workflow recording feature helps team members better understand the process.
Title: Meet Contlo.ai – Your AI Marketing Assistant
Duration: 1 min, 18 secs
Visual Style: Stock videos, simplified UI, stomp typography
Narration: Formal tone, female voiceover, and sound effects
Message: The video explains how Conto’s AI personal assistant helps users create stunning emails, SMS campaigns, customer journeys, and more.
Title: GemPages v7 – Transform the way you build stores with AI
Duration: 1 min, 38 secs
Visual Style: Stock images, stomp typography, motion graphics, animations, product UI, simplified UI
Narration: Neutral tone, male voiceover, and sound effects
Message: The video shows how GemPages helps users create customized Shopify stores without any coding. It also shows how the AI-powered suite of marketing tools helps you grow your store.
Title: The next generation of Shogun is here
Duration: 1 min, 37 secs
Visual Style: Simplified UI, motion graphics, visual effects
Narration: Formal tone, male voiceover, and sound effects
Message: The video explains how Shopify store owners can optimize their growth, manage content, and better interpret data with the help of their new AI-powered features.
Title: Introducing Overflow Stories
Duration: 1 min, 50 sec
Visual Style: Simplified UI, motion graphics, animations, product UI
Narration: Informal tone, male voiceover, and sound effects
Message: The video shows how Overflow’s new feature, “Overflow Stories,” helps designers improve their design communication workflows.
Title: Meet Unbounce: Your AI-Powered Landing Page Builder
Duration: 50 sec
Visual Style: Animation, product UI, simplified UI, stomp typography
Narration: Neutral tone, female voiceover, and sound effects
Message: The video shows how Unbounce helps users create custom landing pages, conduct A/B tests, segment audiences, etc., without coding.
Title: What is Slack?
Duration: 1 min, 12 secs
Visual Style: On screen actors, simplified UI, animations, stomp typography, motion graphics
Narration: Informal tone, female voiceover, and sound effects
Message: The video shows how Slack helps users increase work productivity by collaborating with team members, sharing data, and connecting over voice/video calls through one single platform.
Title: What is Whatfix 2022
Duration: 1 min, 33 secs
Visual Style: Stock videos, stomp typography, motion graphics, product UI,
Narration: Formal tone, male voiceover, and sound effects
Message: The video shows how businesses can increase individual capability and collectively amplify productivity by integrating the Whatfix Digital Adoption Platform (DAP).
Title: Introducing Postscript SMS Sales
Duration: 1 min, 5 secs
Visual Style: Motion graphics, stomp typography, animations, stock images
Narration: Neutral tone, female voiceover, and sound effects
Message: The video shows how users can leverage AI-powered, real human customer support to improve engagement and convert more sales using “Postscript Sales”.
Title: Time to love what you do, with AWeber!
Duration: 1 min, 6 sec
Visual Style: Live action, on screen actor, animation, visual effects, product UI, stomp typography
Narration: Neutral tone, female voiceover, male voice and sound effects
Message: The video explains how users can become one-person teams. You can manage and grow audiences, automate email campaigns, and set up email sequences using the Aweber marketing platform.
Title: What is Notion Projects?
Duration: 1 min, 6 secs
Visual Style: Storyboard, simplified UI, product UI, stomp typography, animation
Narration: Neutral tone, female voiceover, and sound effects
Message: The video explains how Notion helps users streamline their project management operations by combining docs, knowledge base, and AI, saving time jumping from one platform to another.
Title: Introducing Deciphr AI: The New AI Tool for Transforming Your Podcast into Diverse Assets
Duration: 1 min, 22 sec
Visual Style: Stomp typography, stock videos, customer testimonials, animations, product UI, subtitles
Narration: Neutral tone, female voiceover, and sound effects
Message: The video explains how podcasters can elevate content creation using Deciphr AI to create content fast by automating tasks such as writing descriptions, adding subtitles, etc.
These explainer video examples highlight the best practices in visual storytelling. The list includes 3D animation, Live-Action video examples, Kinetic Typography, smooth transitions, and whiteboard animations.
Have you ever wondered why some videos leave a lasting impression while others fade away? It’s all about the content. At Content Beta, we provide product explainer video services where we don’t just create videos; we create stories that resonate.
Our expertise ensures that your brand message is conveyed effectively, capturing the essence of what you offer. Check out some explainer video samples by Content Beta.
Along with product explainers, we are experts in videos, graphics, podcasts, and more. With a single monthly fee, get access to our Creative as a Service team and over 150 services.
Why choose us?
Trusted by over 150 clients, Content Beta is your reliable partner for top-notch video marketing and B2B content. We don’t just make content; we deliver results that impact your funnel bottom line.
Book a demo with us now!
Visual storytelling through product explainer videos has become a powerful tool to engage and educate potential clients. Various industry-leading examples demonstrate that these videos simplify complex concepts, making them easily digestible and memorable.
By leveraging top product explainer videos, businesses can effectively communicate their value proposition, foster trust, and drive conversions.
As you start creating impactful explainer videos, remember that the right blend of visuals, messaging, and strategy can set you apart and let your content resonate with your target audience.
An awesome product explainer video is made by:
Types of product explainer videos include live-action, whiteboard, motion graphics, and animated product explainer videos.
Any company looking to clarify its product’s value proposition, simplify complex concepts, and engage potential customers can benefit from product explainer videos.
A 60-second product explainer video costs vary based on complexity, style, and production quality but typically range from $5,000 to $50,000 and more.
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