Demo videos are for the prospects who’ve moved past the “What is this?” stage and are now asking, “How does this work for me?”. They differ from other marketing videos in their focus and intent.
First, let’s talk about focus – Demo videos are specific. They dive into features, functionalities, and benefits. They show the product in action.
Now, intent. Most marketing videos aim to inform and entertain. Demo videos do too, but they also persuade. They answer the question, “Why this product?” in the closing argument of a sales pitch.
Here are two aspects to consider:
Product demo videos can influence customers and make them go from consideration to conversion/ purchase. This dual role as an educator and persuader sets them apart and increases their importance in your strategy.
Moreover, it’s not just about what the product is, but what the product does—and how it can do it for you.
SaaS Product Demo videos or Product demonstration videos are short, informative videos illustrating how your product works by showing it in action. A well-made Product Demo video clearly demonstrates the features and benefits of your product, builds credibility, and helps improve conversions.
Here is an example of a product demo video by Content Beta
The primary goal of a Product Demo video is to communicate your product’s value to potential consumers and help close a deal. Additionally, it helps people imagine what they will experience once they purchase the product.
Here’s a quick checklist to see what parameters we noticed in these 100 B2B Product Demo videos and how you can use them to structure yours.
|1||Character Animation||If the video features animated characters.|
|2||Real UI / Animated UI||Whether the video showcases either a real or animated user interface.|
|3||Live Action||Whether the video includes real-life actors.|
|4||Average Length||Specifies the ideal duration for a marketing video.|
|5||Voiceover||Indicates if the video has a male or female voiceover.|
|6||Storytelling||Whether the product demo video is built around a narrative.|
|7||CTA||Whether the video includes call-to-actions prompting user interaction.|
|8||CTA leads to||Show if the call-to-action directs the user to a trial or demo page.|
Although these are the main elements of a demo video, many other parameters make a difference, such as the quality of the video, smooth transitions, motion graphics, kinetic typography, beat sync, and many more.
Let’s see how these top B2B SaaS companies created amazing Product Demo videos using a perfect mix of parameters from the above-mentioned checklist –
A Cloud Guru is an online training platform for people interested in Information Technology.
Title: Hands-on Labs from A Cloud Guru
Summary: A Cloud Guru’s product demo uses character animation and storytelling to grab attention. The “Hands-on Labs” title is engaging, and the combination of voiceover with an animated user interface keeps viewers focused.
While others mention Hands-on Labs, only A Cloud Guru offers genuine interactive scenarios. The demo may lack a call to action, but it’s compelling enough to drive users to their website.
Biggest takeaway: Mix Character Animation with Storytelling.
Whatfix provides in-app guidance and performance support for web applications and software products. It helps companies to create interactive walkthroughs that appear within web applications.
Title: What is Whatfix 2022
Summary: Whatfix’s Product demo video shows how you can put together live-action, animated UI, and motion graphics along with the evergreen problem-solution approach. The video ends with a call-to-action that leads to Whatfix’s free trial and demo page.
Biggest takeaway: Mix Live action with an Animated UI for videos to help in making the video engaging.
Evernote is a Workflow Management Software used for note-taking and task management. It is intended for archiving and creating notes where photos, audio, and saved web content can be embedded.
Title: What is Evernote
Summary: Evernote’s mix of Animated UI, sound effects, and humor creates a captivating demo. This is a must-watch if you’re aiming for a humorous B2B SaaS demo. The video concludes with a call-to-action for a free trial.
Biggest takeaway: People like to be entertained, and humor makes the brand more human.
Dataiku is the world’s leading platform for artificial intelligence and machine learning.
Title: Dataiku 3-Minute Demo
Summary: Dataiku’s Product demo video is very informative. It is created using a mix of Real and Animated UI. It gives a clear step-by-step view of the software, its features, and its uses.
Biggest takeaway: Mix Real and Animated UI for your UI-based B2B Product demo video
Grammarly is a Grammar Checker Software. It reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in English texts. It also detects plagiarism and suggests replacements for the identified errors.
Title: Grammarly | Work Efficiently From Anywhere
Summary: Grammarly’s Product demo is a beautiful showcase of live-action mixed with storytelling. The video clearly depicts how Grammarly is solving the problems of varied users.
The video also contains a good beat sync and a call-to-action that leads to a free trial of Grammarly.
Biggest takeaway: Create a story around your product that engages and solves the problem of your audience.
FreshBooks is an online accounting service tailored for small to medium-sized businesses. It streamlines invoicing and enhances professionalism, saving you time.
Title: How to Get Started on FreshBooks | FreshBooks Accounting
Summary: The FreshBooks demo video starts with a bold claim of saving you 550 hours a year on accounting. The video gives compelling reasons to sign up, blending real and animated UI with live action and storytelling.
While it lacks an in-video CTA, a 30-day free trial is mentioned in the description below.
Biggest takeaway: Live action can work wonders with Storytelling.
Zapier is a Workflow management software that allows end users to integrate the web applications they use and automate workflows. It connects to more than 4,000 apps, with both free and paid plans.
Title: Welcome to Zapier
Summary: Zapier’s demo video shows how you can Zap away your busy work by freeing up time to focus on what’s important to you. The video contains only live action and some animated UI screens but misses out on CTA.
Biggest takeaway: A simple live-action video can be made creative using Animated UI.
Drift is a Live chat software that helps businesses connect with customers in the moments that matter most, using chat, email, video, and more.
Title: Close Deals Faster with Drift
Summary: Drift’s Product demo video tells you how to hit revenue targets, drive a more qualified pipeline, and close deals faster. The video is created using only an Animated UI and it ends with a CTA that leads to the demo page.
Biggest takeaway: Sometimes, only an Animated UI with onscreen text is enough to create a demo video.
yellow.ai is a conversational AI-based platform that automates every interaction with customers and employees and delivers actionable outcomes at lower costs. The software is reimagining conversations for over 100 clients globally across industries and functions.
Title: Leverage Conversational AI for your Enterprise with Yellow Messenger
Summary: Yellow.ai’s Product demo is created using live action, sound effects, and storytelling through on-screen text. Despite no voiceover, the onscreen text guides the users throughout the video. The video ends with a CTA that prompts the user to book a demo.
Biggest takeaway: If you don’t have a voiceover in the video, make sure to add some really good sound effects.
Mural is a mind-mapping software. It uses collaborative intelligence to help organizations capture and analyze ideas and create custom workflows to handle project management operations across teams.
Title: Meet MURAL, More Than A Digital Whiteboard
Summary: Mural’s Product demo video uses character animation, animated UI, live-action elements, and motion graphics. It also ends with a CTA that guides the user to Mural’s free forever plan!
Motion graphics style makes complex ideas easy to understand. They fit well with animated characters and user interfaces. This makes your video more engaging and helps get your message across.
Biggest takeaway: Character animation works best with animated UI.
TravelPerk is a unified platform offering business travel solutions. It is used by corporations to manage trips, simplify bookings, automate spending, and enforce travel policies.
Title: TravelPerk – Book your trip in minutes
Summary: TravelPerk’s Product demo video is created using real and animated UI. With a simple voiceover and UI screens, the video is a step-by-step guide to booking your trip with TravelPerk in minutes.
Biggest takeaway: Merge Real UI with Animated UI for engaging videos.
Pipedrive is a cloud-based Customer Relationship Management platform that helps you manage your sales, contacts, projects, and team.
Title: Pipedrive – Flexible, focused, and easy to use
Summary: Pipedrive’s Product Demo video is created using live, action, character animation, and motion graphics. The video shows both real and animated user interfaces, making it more interactive and compelling to watch.
The demo ends with a clickable product link as a Call-to-action that takes you to the signup page. And when you get the free demo, who doesn’t want it?
Biggest takeaway: Add a clickable product link at the end screen of your product demo video.
G2 is a feedback and review management software used for peer-to-peer review based on user ratings and social data.
Title: G2 Review Validation Process
Summary: This is a Product animation video created entirely using character animation and animated UI. It showcases a step-by-step procedure of the review process in a very fine manner. The video ends with a website URL shown on screen but not spoken by the voiceover.
Biggest takeaway: Character animation works best with animated UI.
Sirion Labs offers AI-driven Contract Lifecycle Management (CLM) software specializing in smarter contracting. Operating in 70+ countries, it manages over 5 million contracts valued at $450 billion for 200+ top global companies.
Title: Sirion Invoice Auditing Overview
Summary: The Sirion Labs product demo is entirely an animation-based video created using character animation, and animated UI and includes some motion graphics as well. The video shows a step-by-step process of auditing invoices and the benefits of using Sirion.
The video ends with a one-liner call to action saying, ‘Make invoicing as easy as one two three – with Sirion Labs.’
Biggest takeaway: End your B2B Product Demo with a really good call-to-action that converts.
With Flywire, you can easily integrate your systems with invoice management and enjoy hassle-free international invoicing.
Title: How to make an international bank transfer using Flywire
Summary: Flywire video is entirely an animated video created using character animation and animated UI. A detailed explanation of using the software is shown throughout using motion graphic elements along with the on-screen text.
The video ends with a CTA that takes the user to the product demo page.
Biggest takeaway: Character animation works best with animated UI.
Dialpad is an AI-based Intelligent communication platform that allows businesses to improve customer conversations with real-time transcriptions, sentiment analysis, and much more.
Title: Dialpad | A Business Phone System for the Anywhere Worker
Summary: Dialpad’s product demo video is created using amazing character animation and the animated user interface of the Dialpad software. It ends with a verbal call-to-action that can trigger prospects to try the software but misses out on including a link in the video.
Biggest takeaway: Character animation works best with animated UI.
Uniphore is a conversational AI-based automation technology company that offers automated, human-like interactions. They sell software for conversational assistants, conversational analytics, and conversational security.
Title: Conversational Service Automation from Uniphore
Summary: Uniphore’s Product demo is a live-action-based video that shows both real and animated UI screens of the software along with real-life actions. It ends well with a call-to-action that leads to the demo page.
Biggest takeaway: Using Real/Animated UI along with live-action works well for demo videos.
CloudBees provides Enterprise Software Delivery solutions that enable IT organizations to meet the business’s software delivery needs rapidly.
Title: A Brief Introduction to CloudBees Flow
Summary: The CloudBees Product demo video is entirely created using the software’s UI screens that show step-by-step guidance to CloudBees Flow. It includes both real and animated UI. The video is enhanced with on-screen texts and light background music.
Biggest takeaway: Adding background music and onscreen text to UI-based videos can make them interesting!
Chainalysis is a Blockchain data platform designed to help government agencies, cryptocurrency businesses, and financial institutions engage confidently with cryptocurrencies in over 70 countries.
Title: Intro to Chainalysis | Blockchain Data Platform
Summary: Chainalysis’s Product demo video revolves around live actions from real-life actors. The user interface shown appears animated. The video spans a little longer than some demo videos but ends well with a CTA that takes the viewer to the demo page.
Biggest takeaway: You can include animated UI screens in your live-action video.
Pendo’s is a Product experience and digital adoption solutions company that helps other companies become product-led and deliver digital experiences that users love.
Title: Pendo: Software that makes your software better
Summary: Pendo’s product demo video is an animation-based video created using only animated UI. The video ends well with a catchy CTA ‘Software that makes your software better’ along with the software’s website URL shown on the screen.
Biggest takeaway: catchy CTA’s will always attract users, so make sure you add one.
Typeform is a user-friendly, interactive form builder that lets you create engaging quizzes, surveys, and people-friendly forms.
Title: Getting Started with Typeform | Typeform Help Center
Summary: Typeform’s Product demo video is a UI-based video and displays animated UI screens from the Typeform software. This video has a nice end screen that shows how to navigate to the help center page.
Biggest takeaway: Include an end screen in your product demo
ActiveCampaign is a cloud-based Customer Experience Automation Platform (CXA) that helps businesses in 170 countries meaningfully engage with their customers through email marketing, transactional email, marketing automation, and CRM categories.
Title: What is ActiveCampaign’s CRM?
Summary: ActiveCampaign’s product demo video is designed entirely using an animated UI showing the features and benefits of the software for end users. The video ends well with a CTA that takes users to the free trial page.
Biggest takeaway: End the B2B Product demo video with a compelling CTA.
ClickUp is an all-in-one Project Management that helps to plan, manage, and track any type of work.
Title: Intro to ClickUp in 2 Minutes
Summary: ClickUp’s Product demo video mostly shows animated UI screens to help users visualize the platform and its features, along with a few real UI screens.
The video misses out on many parameters, such as live-action, character animation, storytelling, and, more importantly, a CTA that solves the purpose of the video.
Biggest takeaway: For a purely UI-based demo video, mix real UI with animated UI screens.
Aircall is a cloud-based call center software that helps sales and support teams with 3+ users communicate clearly and efficiently through integration with the most popular CRM and Helpdesk tools.
Title: #1 Cloud Phone System for Sales & Support Teams | Aircall
Summary: Aircall’s Product demo video is a purely animated video with a female voiceover. It ends with an effective call-to-action that leads to both the trial and the demo page.
Biggest takeaway: End the B2B Product demo video with a CTA.
Spinify is a performance management tool. It uses leaderboards and gamification to boost employee engagement and productivity.
Title: Spinify | Product Demo Videos by Content Beta
Summary: Spinify’s demo video includes an engaging male voiceover, stock videos, and UI animation. The video shows the user interface of the app and ends with a clear CTA that is both verbal and shown on the screen to guide users to their page.
Biggest takeaway: Enhance your Live action-based SaaS Product demo video with animated and real UI.
MessageBird is a communications platform-as-a-service that believes in making communication with a business as natural as communicating with a friend.
Title: Programmable Communication Platform
Summary: MessageBird’s Product demo video is a short demo and is entirely based on animated UI and involves no other elements such as live-action, character animation, storytelling, or real UI. The video ends with a CTA that takes users to the free trial page.
Biggest takeaway: End your B2B SaaS Product demo video with a CTA that takes users to the product’s trial page.
Elementor is a website builder that uses the drag-and-drop technique, with a responsive mode built-in, for creating and editing websites for WordPress users.
Title: Elementor Website Builder For WordPress – Build Stunning Websites Free & Easy
Summary: Elementor’s Product demo video is a live-action-based video with a female voiceover. The platform’s user interface is shown using animated UI screens and ends with a CTA.
Biggest takeaway: Mix live-action footage with animated UI screens to create a good B2B product demo video.
Algolia is an AI-based site search and discovery platform that enhances the speed of search and discovery for businesses, as well as solving the pain of relevance tuning.
Title: Algolia eCommerce Recommendations – Product Demonstration
Summary: Algolia’s Product demo video is narrated in a female voice and has a very basic video created using the traditional step-by-step showcase of real UI screens from the Algolia platform.
The video’s CTA effectively directs to the demo and trial pages but could be improved with animated UI and motion graphics. It should also be shorter to align with the ideal 2.5-minute length for B2B SaaS product demo videos.
Biggest takeaway: Keep your demo video short, and incorporate elements such as voice-over.
Lattice Is a Workflow Management software that empowers business leaders to develop high-performing employees by bringing together all of the tools, workflows, and data.
Title: Lattice | Turn People Strategy Into Business Strategy
Summary: The demo video is created using amazing kinetic typography along with animated UI screens and sound effects. It is a no-voiceover video but ends well with a CTA that takes prospects to the demo page.
Biggest takeaway: Use kinetic typography in your next product demo video accompanied by sound effects and animated UI screens.
Couchbase is a Cloud Management software that helps deliver personalized customer and employee experiences.
Title: Couchbase Cloud (DBaaS) Demo
Summary: The Couchbase Product demo video shows the real UI of the platform along with light instrumental sound effects and on-screen text. The video ends with a CTA that takes prospects to the free trial page.
Biggest takeaway: Try not to exceed your B2B Product demo video by more than 2 minutes and 30 seconds in length (of course, there are exceptions).
Leapsome is a People Enablement platform offering 360° evaluations, performance reviews, learning frameworks, engagement surveys, feedback, and meeting management.
Title: Leapsome: an intro to our platform.
Summary: Leapsome’s Product demo video is an entirely UI-based video with a male voiceover. It shows a clear, real UI of the platform with a step-by-step showcase of the product features. The video could be made better by adding the animated UI element along with real UI screens.
Biggest takeaway: Use both real UI with animated UI to make your B2B product demo video interesting.
Squarespace is an all-in-one website-building software used by individuals, local businesses, and entrepreneurs worldwide to create a user-friendly online presence and share their stories.
Title: The Squarespace Guide to Claiming Your Domain
Summary: Squarespace demonstration video shows live action mixed with UI simplified for viewers with on-screen text. Kinetic typography is something they did pretty well, along with the bold colors in the video.
Although they miss out on other elements from the checklist, like a CTA, they have incorporated a good beat sync that blends well with the video.
Biggest takeaway: Always include a CTA at the end screen of your B2B Product demo video.
Brex is a user-friendly corporate card and uses management software enterprises to manage all their spending in one place.
Title: How Brex works
Summary: The Brex product demo video features live-action with animated UI and motion graphics, backed by background music and a female voiceover. However, it lacks storytelling, character animation, and a clear CTA.
Biggest takeaway: A live-action-based Product demo video can be enhanced with background music and motion graphic elements.
Recurly is a subscription and billing platform designed to help brands grow their recurring revenue efficiently and effectively.
Title: Recurly | Product Demo Videos by Content Beta
Summary: The product demo video of Recurly consists of real UI screens that show us how it works. It also includes a floating UI animation, screen recording, and a voiceover.
The video doesn’t end with traditional CTA but ends with a catchphrase on ‘how to keep a good thing growing at Recurly’.
Biggest takeaway: Include a CTA at the end of your B2B SaaS product demo video that leads users to the next step.
Zoominfo is a Building Information Modelling (BIM) software used by Salespeople, marketers, and recruiters to optimize lead generation by accessing a wide business contact database and numerous prospecting tools.
Title: ZoomInfo/Microsoft Dynamics Native App Demo
Summary: Zoominfo’s Product demo video is live-action footage supported by real UI screens of the Zoominfo platform but includes no animation in any form, such as animated UI screens or character animation.
Although the video ends with a CTA that directs prospects to the free trial page, shortening the video length and adding a few animated UI screens could’ve made the video more engaging.
Biggest takeaway: Keep your B2B SaaS Product demo video under the ideal length, i.e., 2 minutes and 30 seconds (although there could be exceptions).
Druva is a cloud-based data protection and management platform that combines data intelligence, data protection, and governance.
Title: Druva Resiliency Cloud Overview (product demo)
Summary: Druva’s Product demo video is simply created using real UI screens from the SaaS platform. Even though the video ends with a call to action taking users to the free trial page, shortening the video length, and adding other elements from the checklist could have improved the video.
Biggest takeaway: Adding more elements could have made the video more engaging.
Gainsight is a Customer Success and Product Experience Software that enables companies to drive revenue growth, reduce customer churn, and increase customer advocacy.
Title: Gainsight PX Product Overview
Summary: Gainsight’s Product demo showcases Gainsight’s user interface. Both real and animated UI is used to create the video. It lacks any other feature from the checklist such as live-action, character animation, animated UI, or storytelling, which would have added to its appeal.
The good part is that the video ends with a CTA leading to Gainsight’s demo page, where users can fill in details and sign up for a free product demo.
Biggest takeaway: Try designing your UI-based B2B product demo video using both Real and Animated UI.
Upper Route Planner is a route optimization software. It is designed for planning routes for deliveries.
Title: UpperInc | Product Demo Videos by Content Beta
Summary: UpperInc’s product demo video includes mainly a live screen recording, a floating UI animation, and an engaging voiceover. The video ends with a clear call to action.
Biggest takeaway: Try to include as many elements as possible in your demo video.
Acumatica is a cloud-based Enterprise Resource Planning (ERP) software used by small and mid-sized companies to grow their business. It is designed to support mobile and telework scenarios, as well as easy integration with your collaboration tools of choice.
Title: Acumatica Cloud ERP Overview Video
Summary: Acumatica’s Product demo video is an entirely UI-based video narrated in a male voiceover. The software’s features and functionality are displayed using animated user interface screens; ending with a CTA that leads to the demo page.
Biggest takeaway: Use animated UI to create engaging B2B product demo videos.
Calendly is a free Online Appointment Scheduling software used for business communication. It allows you to schedule meetings professionally and efficiently, eliminating the hassle of back-and-forth emails.
Title: How Calendly Works – 2022 Overview
Summary: Calendly’s Product demo is narrated in a male voiceover. Users are shown the software’s features and functionality through animated user interface screens and a CTA that leads to the trial page.
Biggest takeaway: End your B2B SaaS product demo video with a call-to-action linking to the demo page.
Tealium is a Customer data platform (CDP) that lets you connect with your customers using data management products and machine learning.
Title: Tealium AudienceStream Customer Data Platform (CDP) – Quick Overview and Demo
Summary: Tealium’s Product demo uses real-time UI screens illustrating the features and functionality of the software. The video ends with a CTA that takes users to Tealium’s demo page.
Biggest takeaway: Make sure your B2B SaaS product demo video ends with a CTA linking to the demo page of the product.
Docebo is a learning management software (LMS) company used for Customer, partner, and employee training.
Title: Docebo | AI-Powered Learning Platform | Best Cloud LMS
Summary: Docebo’s Product demo is designed using animated UI screens that show an overview of the software along with its features. The video ends with a call-to-action taking users to the demo page.
Biggest takeaway: Use Animated UI screens instead of real UI to make an interactive B2B Product demo video.
Eightfold is a Talent Management Software that helps enterprises track, update, and evaluate job profiles using an AI-powered approach.
Title: Eightfold Talent Intelligence Platform Product Overview
Summary: Eightfold’s Product demo is a short one-minute UI-based video that uses animated UI screens to demonstrate the features and functions of the software. It ends with a call-to-action.
Biggest takeaway: Ensure your B2B SaaS product demo video ends with a CTA that links to the product demo page.
OhMD is a software that allows for secure, text-based communication between healthcare providers and patients.
Title: OhMD | Product Demo Videos by Content Beta
Summary: OhMd’s Product demo is an animation-based video designed under the ideal length of B2B Product demo videos. The video also includes screen recording, animation, and an engaging voiceover. It misses out on a CTA but ends with a good note on patient conversations.
Biggest takeaway: Could have included a CTA at the end of the video.
Dynamic Yield is an Experience Optimization Platform that empowers businesses to deliver personalized, optimized, and synchronized digital customer experiences.
Title: Meet Dynamic Yield: An Experience Optimization Platform
Summary: Dynamic Yield’s Product demo is based on live action and the real user interface of the software. The video is narrated in a male voice and includes mellow sound effects to enhance the live-action footage. The video’s overall look and feel are good.
Biggest takeaway: Include real UI screens from the software along with Live action in your next B2B SaaS Product demo video
Kustomer is a Customer Relationship Management (CRM) platform designed to deliver faster, richer customer experiences through omnichannel messaging, unified customer views, and AI-powered automation.
Title: Get True Omnichannel Customer Service with Kustomer
Summary: Kustomer’s Product demo is an entirely UI-based video. It is a simple video that shows the features and functionalities of the Kustomer platform along with some motion graphic elements.
Biggest takeaway: Mix real UI with animated UI, character animation, live action, or storytelling. Adding up a few from the list can help you create an amazing B2B Product demo video.
Demandbase specializes in account-based marketing (ABM), advertising, sales intelligence, and data analysis. It provides sales and marketing support for B2B companies that helps them discover, manage, and measure prospective customers.
Title: Demandbase One. Something for Everyone.
Summary: The Product demo video of Demandbase is a UI-based video designed quite close to the ideal length of Product demo videos. To demonstrate how Demandbase works, it shows animated UI screens along with some live-action footage.
Biggest takeaway: Use animated UI instead of real UI or mix both.
UserZoom is a UX solution that helps product developers and digital teams gain actionable insights into customer behavior.
Title: Announcing: UserZoom GO and our brand evolution
Summary: UserZoom’s Product demo is a video designed using live-action footage and the UI of the UserZoom software. The video features both real and animated UI and ends with a CTA that leads to the trial and demo page.
Biggest takeaway: Use Live-action footage and UI to create your B2B Product demo video.
CircleCI is a shared platform for continuous integration and continuous delivery (CI/CD). It automates pipelines for testing and deployment. This lets teams focus on innovation, not manual tasks.
Title: CircleCI Demo
Summary: CircleCI’s Product demo video only shows the real UI of the CircleCI platform. A shorter video could have been produced while still keeping the necessary and relevant information. It ends with a CTA that leads to the free trial page.
Biggest takeaway: Make sure your B2B product demo video is short and has at least a few suitable checklist elements.
Lookout is a cloud-delivered security solution that protects data accessible from any device and location in any on-premises or cloud application.
Title: Securing the Future of Data – A New Way to Think About Control
Summary: Lookout’s Product demo is a short video based on live action. The video theme revolves around storytelling and ends perfectly with a CTA taking users to the demo page.
Biggest takeaway: Tell a story in your live-action-based B2B product demo video.
Front is a customer communication hub. It provides fast, accurate, and personalized customer service using team collaboration and data.
Title: How Front transforms your inbox into a customer communication hub | Front Product Demo
Summary: Throughout Front’s demo video, a laptop screen displays the software’s actual user interface. It lacks other components from the checklist such as animated UI, live-action, or character animation. Nevertheless, the video ends with a CTA that leads to the trial page.
Biggest takeaway: Keep your B2B product demo video interesting by incorporating elements according to the type of video you create.
Deep Instinct is an AI-based cybersecurity platform that prevents ransomware and other malware by using a prevention-first approach.
Title: Deep Instinct Demo of a Cryptbot Attack
Summary: Deep Instinct’s Product demo is a UI-based video with no voiceover. It is designed using the real user interface of the Deep Instinct platform with upbeat background music.
On the last slide of the video, Deep Instinct’s website is displayed with a CTA, guiding viewers to the demo.
Biggest takeaway: For a no-voiceover B2B Product demo video, use appropriate background music.
Good Lab offers SaaS software and consulting to help mid-sized companies enhance their environmental, social, and governance (ESG) efforts.
Title: Good Lab | Product Demo Videos by Content Beta
Summary: Good Lab’s Product demo is designed in the ideal length of B2B Product demo videos. The video includes components such as live-action, screen recording, basic animation, and a CTA.
Along with an engaging voiceover, it has a good beat sync, which elevates the quality of the video.
Biggest takeaway: Improve your B2B product demo video with sound effects and motion graphics.
AuditBoard is an Audit, Compliance, and Risk Management platform. It’s built to uplift your teams, engage your front-line employees, and help you capitalize on risk.
Title: OpsAudit Product Video
Summary: AuditBoard’s Product demo includes both real and animated UI screens along with live-action footage and omits other items from the checklist, such as character animation or storytelling. It ends with a CTA; navigating users to the demo page.
Biggest takeaway: Make sure that your product demo video includes a call to action.
Hibob provides fast-growing companies with innovative tools for managing a modern workforce, increasing productivity, and improving employee satisfaction.
Title: Hibob in 3 minutes
Summary: Hibob’s Product demo, titled perfectly as ‘Hibob in 3 minutes’, is an animated UI-based video narrated in a female voice. The video only revolves around the animated user interface of the software.
The demo video ends with a verbal call-to-action prompting users to go to Hibob’s demo page.
Biggest takeaway: You can add a call-to-action in the voiceover at the end of your B2B SaaS Product demo video.
FullStory is a Digital Experience Intelligence (DXI) platform. It offers real-time insights into web and mobile experiences by combining product analytics, session data, and collaboration tools.
Title: Why SaaS leaders choose FullStory (Subtitles)
Summary: FullStory’s Product demo video is designed using the animated user interface of the software. On-screen text is displayed on the UI screens to demonstrate FullStory’s features.
Besides the CTA, the video does not include other components from the checklist.
Biggest takeaway: Use on-screen text to highlight your product’s features in your product demo video.
Adverity is an integrated data platform that enables marketing, sales, and eCommerce teams. It helps to make better decisions and improve performance.
Title: How to connect your data to Google Data Studio
Summary: Adverity’s Product demo is a UI-based video showing the real user interface of the platform. The video involves no extra component from the checklist that could make the video better or gain the user’s attention.
Biggest takeaway: Try to keep your demo video short, and sometimes storytelling can help convey the message more effectively.
Dashlane is a password management solution. It protects login credentials, documents, and other private information through an industry-leading security architecture.
Title: Getting Started with Dashlane Business for Admins
Summary: Dashlane’s Product demonstration video is designed using both real and animated UI, and the CTA in the end navigates users to the support page. Onscreen text is used throughout the video, along with character animation.
Biggest takeaway: Use character animation along with animated UI in your B2B Product demo video
Veriff is an Identity Verification Software powered by AI. It helps you onboard customers or users quickly while stopping identity fraud.
Title: How Veriff prevents fraud | Veriff
Summary: Veriff’s Product demo video shows some aspects of Veriff’s mobile application with on-screen text. The video contains a few other elements from the checklist, such as animation, and voice, along with mellow beat sync and a call to action.
Biggest takeaway: They used their own brand colors in the video, which adds more credibility to them as a brand.
The Sysdig platform empowers you to identify and focus on software vulnerabilities. It helps you to detect and respond to threats and anomalies and manage cloud configurations, permissions, and compliance.
Title: How to Get Started with Sysdig Secure – Tutorial for Beginners
Summary: Sysdig’s Product demo is a long video entirely based on UI. Both real and animated UI screens are used to enhance the video effect and attract the user’s attention.
Biggest takeaway: Do not extend your B2B Product demo video longer than 2 minutes 30 seconds if possible (there are exceptions).
Forter provides Fraud Prevention technology that enables businesses to prevent and protect against fraud. They make the most accurate, real-time decisions about every customer interaction, from account creation to checkout and returns.
Title: [Unlisted]Intro to Forter Reports & Insights | Forter Portal Demo
Summary: Forter’s Product demo video includes a real user interface of the Forter platform shown throughout the video. It lacks all other parameters from the checklist but ends with a CTA navigating users to Forter’s demo through the website.
Biggest takeaway: Do not exceed the length of your B2B Product demo videos as much as possible.
Slack is a business communication app that helps to connect with team members in real-time. It transforms how organizations communicate by enabling people to work together as one unified team.
Title: “So Yeah, We Tried Slack …”
Summary: Slack’s Product demo is a live-action-based video combined with storytelling designed under the appropriate length of B2B SaaS Product demo videos.
The video does not involve any form of animation, such as animated UI or character animation. The video ends without a call to action, as well.
Biggest takeaway: Live-action videos with storytelling are among the best B2B Product demo videos.
Instacart lets customers order groceries through the web or a mobile app from their favorite stores and deliver them to their homes.
Title: A step-by-step guide for using Instacart (web app)
Summary: Instacart’s Product demo shows the real UI of the platform’s web interface in an animated form. The UI screens are supported with on-screen text showing a step-by-step guide for using Instacart’s web app.
The video includes a call-to-action displayed on the end screen, which directs users to the help page for using the Instacart web app.
Biggest takeaway: Showcase your B2B SaaS product using animated UI screens.
Descript is an all-in-one video editing tool that transcribes audio files into text.
Title: Introducing Descript
Summary: Descript’s Product demo revolves around storytelling with real actors reacting toward the product’s features and showcasing its functionalities. In between live-action slides, Descript’s user interface screens are shown to illustrate how it works.
Biggest takeaway: Storytelling in live-action videos makes the best B2B demos.
Paychex is an HR and payroll solutions software that helps start-ups and enterprises with HR support and innovative business solutions.
Title: How it works: Paychex Flex Demo
Summary: Paychex’s Product demo is entirely based on UI. Amongst the elements from the checklist, the video is designed using the real UI of the Paychex platform. It ends with a call-to-action leading to the demo page.
Biggest takeaway: Use both real and animated UI in a B2B product demo video.
Soapbox is a screen recording and editing software that makes it easy to edit, record, and share presentations and demos.
Title: Welcome to SoapBox 👋
Summary: The Product demo of Soapbox showcases real UI screens of the Soapbox platform. At the end of the video, a call-to-action directs the viewer to the demo page.
Biggest takeaway: Include both animated and real UI in the B2B product demo.
Quip is a team collaboration and workflow management software designed to help sales teams accelerate their businesses.
Title: Quip Overview Demo
Summary: Quip’s Product demo features the real UI of the software along with beautiful character animation at the beginning and end of the video. It is narrated in a female voice. The video does not showcase any other item from the checklist, including the CTA.
Biggest takeaway: Enhance your UI-based B2B Product demo with character animation.
Webflow is a no-code website builder designed to create professional-looking custom websites quickly, cost-effectively, and collaboratively.
Title: The Designer – Webflow UI tutorial
Summary: Webflow’s Product demo is designed in the appropriate length of B2B Product demo videos. It showcases only the real UI of the software to show how Webflow works. The video does not include animation, live-action, storytelling, or CTA.
Biggest takeaway: Adding a few more elements to the video could have made it more interesting.
Workflow is a powerful automation software that allows you to automate your everyday tasks by connecting your apps and services in one place.
Title: Workflow Software Demo – Process Street
Summary: Workflow’s Product demo is entirely UI-based and uses both real and animated user interfaces of the Workflow software. It involves animation as well as motion graphic effects but avoids live-action or storytelling.
The video ends with a CTA displayed on the screen as well as narrated by the voiceover artist, leading to the trial page.
Biggest takeaway: Make your product demo videos more appealing by using real UI and animated versions of it.
Kandji is a cloud-based platform that allows you to centrally manage and secure your Apple devices, including Macs, iPhones, iPads, and Apple TVs.
Title: “So I Do That” with Kandji”
Summary: Kandji’s demo is an exceptionally created live-action video scripted using storytelling. The software’s user interface is shown in an animated form along with the live-action footage. Amongst the checklist items, it only lacks character animation and a CTA.
Biggest takeaway: Tell stories through live-action videos for B2B Product demos.
Airtable is a low-code platform that allows you to build collaborative apps, customize workflows, and meet the needs of your team with ease.
Title: Meet Airtable
Summary: Airtable’s Product video is a beautiful demonstration designed using character animation and animated UI. The video does not involve other elements from the checklist such as live-action or storytelling. It ends well with a CTA that leads to a free trial page.
Biggest takeaway: Use character animation with animated UI in your animated B2B Product demo video
Box is a cloud-based tool for organizations of all sizes to manage content, collaborate, and share files.
Title: An Introduction to Box – The Cloud Content Management Platform
Summary: The product video of Box is an animation and UI-based video designed in an accurate length. It uses both real and animated UI along with character animation to enhance the look and feel. The video ends with a CTA to the sign-up page for a free trial.
Biggest takeaway: Choose the right length for your B2B product demo.
Hopin is a virtual event software that enables organizations of all sizes to plan, host, and manage live events.
Title: Meet Hopin
Summary: Hopin’s Product demo picturizes live-action under an animated UI screen. On-screen text is used throughout the video to highlight Hopin’s features. The video ends with a CTA leading users to the free demo page.
Biggest takeaway: Do not forget to add CTA at the end of your B2B Product demo.
Mailchimp is an email marketing and automation platform. It provides award-winning customer service, inspiring content, and data-based recommendations to help organizations grow their businesses.
Title: How to Set Up a Custom Automated Email in Mailchimp (2023)
Summary: Mailchimp’s Product video uses the real UI screens of Mailchimp software. The video ends with a CTA to the free trial page but lacks other aspects from the checklist.
Adding a few of these elements and shortening the video length could have made the video more engaging.
Biggest takeaway: Keep your B2B product demo video concise and to the point.
Zendesk is a customer service and sales CRM software. It helps businesses scale by offering a wide range of features, including email automation, power dialing, analytics, self-service portals, and more.
Title: Analytics in Financial Services (Zendesk Demo)
Summary: The Zendesk Product video features a completely UI-driven interface. It does not include any engaging elements from the checklist, including a call-to-action.
Biggest takeaway: Make your UI-based video engaging by adding animation, live action, or storytelling.
Hootsuite is a social media management platform. It helps brands launch social campaigns and manage all of their customer conversations in one place through a single dashboard.
Title: How to Use Hootsuite | An Overview of the Hootsuite Dashboard (OLD VERSION)
Summary: The best and only video so far from the checklist that features everything from the checklist in a short time. The video starts with live-action footage along with storytelling and character animation to give an overview of the Hootsuite Dashboard.
Both real as well as animated UI screens of the Hootsuite platform have been used in the video. Overall, the product demo video script is nicely designed, ending with a CTA taking viewers to the demo page.
Biggest takeaway: Include live-action, storytelling, character animation, animated UI, and CTA to create the best B2B Product demo.
Microsoft Teams is a chat-based workspace in Office 365 that allows teams to communicate, collaborate, and achieve more through people, conversations, and content.
Title: Welcome to Microsoft Teams
Summary: The Team’s product video is designed to the precise length that a demo video should have. The video is entirely based on the UI and includes a call to action that leads the user to a free trial.
Biggest takeaway: Other elements like voice-over, character animation, etc, could have been added.
Sales is a Customer Relationship Management (CRM) platform that focuses on sales, customer service, marketing automation, analytics, and application development.
Title: Salesforce Consumer Goods Cloud Demo | Salesforce
Summary: The Product overview of Salesforce is a nicely scripted video that is entirely UI-based and showcases the real UI of the software. It does not feature other checklist elements except character animation at the start and the closure of the video.
Biggest takeaway: Enhance your UI-based B2B Product demo with character animation.
SalesLoft is a sales engagement tool. It helps teams communicate effectively to turn potential clients into customers. It tracks emails, includes sales dialers, and uses social media to improve sales strategies.
Title: Salesloft Product Tour
Summary: SalesLoft Product video includes live-action footage where both real and animated UI screens are used with some motion graphic effects. The video screens are supported with on-screen text to highlight the features of SalesLoft.
The video ends with a call-to-action taking viewers to the free demo of SalesLoft software.
Biggest takeaway: Use On-screen text to highlight the features of your B2B Product demo video.
The Slidebean crowdfunding platform gives startups the tools they need to raise funds, eliminating the doubts and complexities associated with starting a business.
Title: Welcome to Slidebean Premium!
Summary: Slidebean’s Product demo is a short video created using the software’s user interface. Both real and animated UI are used to create the video, along with background music to attract the audience.
The transition slides are used throughout the video to show the different features of Slidebean software. It ends with a call-to-action to the free trial of the product.
Biggest takeaway: Transition slides can be a good addition to your demo videos.
With DataRobot, data scientists and analysts can automate, ensure, and accelerate predictive analytics in a fraction of the time it takes with other solutions.
Title: DataRobot AI Vision Demo
Summary: DataRobot’s Product demo lasts longer than average demo videos. The software’s user interface is showcased in real and animated formats in the video. The on-screen text complements the visuals and concludes with a call-to-action, inviting users to try a free demo.
Biggest takeaway: Include your CTA in the voiceover at the end of your B2B Product demo video.
ADP is a cloud-based HR suite offering services such as HR Management, Payroll, Benefits, Talent Management, Time and Labor Management, and Analytics.
Title: ADP Marketplace: Build Your Connected Ecosystem, All in One Place
Summary: ADP’s Product video is created using the software’s animated and real user interfaces. Some live-action footage accompany the UI screens. The video ends with a call-to-action, requesting viewers to try the software’s free demo on the website.
Biggest takeaway: Include some live-action footage to enhance your UI-based B2B Product demo video.
Kissflow lets you manage all of your work in one place using one Unified Digital Workplace Platform. Over 10,000 customers in 160 countries use Kissflow.
Title: Kissflow story for Digital workplace
Summary: Kissflow’s Product demo is a story-based animation video. The video uses character animation to convey Kissflow’s digital workplace story to the users. Both real as well as animated user interfaces are shown in the video.
It ends with a unique call-to-action where a company founder insists viewers to ask questions, if any. It is one of the few videos that includes all checklist elements.
Biggest takeaway: Use a combination of character animation, animated UI, storytelling, and live-action to create your B2B SaaS product demo video
Zoho Social is an all-in-one social media management tool. It helps businesses schedule social media posts, customize dashboards, monitor their mentions, and boost their social media presence.
Title: Getting Started with Zoho Social
Summary: The Product video of Zoho Social lets you know everything you need to get started with the software in just three minutes. It tells you step-by-step features of the product using the real user interface along with flow charts and definitions.
Biggest takeaway: Keep your B2B Product video under three minutes in duration.
Hiver partners with Google Workspace to offer the world’s first multi-channel helpdesk. It integrates Gmail into existing customer service tools, allowing teams to provide fast and effective support directly from their inbox.
Title: Hiver – World’s 1st Helpdesk built for Google Workspace
Summary: Hiver’s Product video is an amazing animated product demo video that is designed using only character animation. A CTA is included at the end slide of the video insisting users get a 14-day free trial.
Biggest takeaway: Character animation is the best element to enrich your B2B Product demo video.
Sprinklr is a unified Customer experience management platform. It combines 19 applications to maximize customer satisfaction and ensure every employee hears the customer’s voice and acts upon it.
Title: Modern Care | Customer Service Solution Platform | Sprinklr
Summary: Sprinklr’s Product video mixes all good elements from the checklist, such as storytelling, character animation, and animated UI. The video explains Sprinklr’s Customer Service Solution platform in a highly engaging way through a story.
They have missed the most important factor, i.e. the CTA.
Biggest takeaway: Use character animation with storytelling to create an amazing B2B Product demo.
Azure is a cloud computing platform that is operated by Microsoft. It offers various services, including platform as a service (PaaS), infrastructure as a service (IaaS), and managed database services.
Title: Connect your application to Azure using Visual Studio 2022
Summary: Azure’s Product video includes an actor describing the product’s benefits along with real UI screens throughout the video. In the video, the actor offers a verbal call-to-action requesting users to ask queries, if any.
Biggest takeaway: Keep the length of your SaaS Product demo video short.
Guru is a freelance marketplace that helps companies search and hire expert freelance workers from across the globe.
Title: Guru: A Quick Run-through
Summary: Guru’s Product demo begins with live-action before moving on to the product’s user interface. The real UI of Guru is shown in the entire video in an incredible way.
It does not include other checklist elements such as storytelling or character animation. Along with Guru’s journey, the actor completes the running journey narrating the call-to-action at the end of the video.
Biggest takeaway: Include live-action footage at the start and end of your UI-based Product video.
Brainshark is a data-driven sales readiness platform designed to help clients prepare their teams to achieve maximum productivity.
Title: Brainshark Readiness Scorecards
Summary: Brainshark’s Product video is a well-scripted and well-designed video that explains the software’s user interface through a story. The video is designed using elements such as live-action, storytelling, animated UI, real UI, and the CTA.
Biggest takeaway: Take users through a story in your Product video.
Flutter provides an open-source UI software development kit that lets you create beautiful native apps for iOS and Android.
Title: Introducing Flutter
Summary: Flutter’s Product demo introduces the Flutter platform through character animation. It includes animated UI along with motion graphics to show the product’s features. The video ends well with a call-to-action navigating users to the trial page.
Biggest takeaway: Use character animation in your B2B SaaS demo video.
Monday.com is a cloud-based platform that lets you build your own apps and project management tools.
Title: More than a CRM | monday.com
Summary: In just a minute, Monday.com’s demo video introduces the CRM platform through an animated user interface. The video ends on a good note with a CTA leading to a free trial of the software.
Biggest takeaway: Offer a free trial or demo through the CTA in your B2B SaaS demo video
Surfer combines content strategy, creation, and optimization into one easy-to-use tool that helps content teams grow brands and grow organic traffic as well as revenue.
Title: Surfer Explained in 2 Minutes
Summary: Surfer’s Product video is a mix of live-action and user interface screens of the Surfer software. The video has a catchy title, ‘Surfer in 2 minutes’, which grabs the attention of users who are looking for a quick demo.
The real user interface screens of Surfer are shown throughout the video with appealing motion graphic effects. The video misses on storytelling, character animation, animated UI, and a CTA.
Biggest takeaway: Title your B2B SaaS Product demo video wisely.
The Leadfeeder B2B lead generation software helps you identify the companies that visit your site, their origins, their behavior, and their purchase intent.
Title: What is Leadfeeder: Watch this overview video!
Summary: Leadfeeder’s Product overview is stretched much in length. The video is purely UI-based and includes only real user interface screens of the platform. On-screen text is used to highlight the product functionalities.
Biggest takeaway: Do not over-stretch the length of your B2B Product demo video.
Intercom is a customer communications platform that enables you to use targeted content, behavior-driven messages, and conversational support to communicate with users who use your products or websites.
Title: How it works: Intercom for customer support
Summary: Intercom’s product video is designed using an animated version of the software’s user interface. The UI screens are created using motion graphics, background music, sound effects, and on-screen text.
It ends with a call-out CTA urging users to try the free demo.
Biggest takeaway: Include a CTA in your SaaS product demo video inviting users to try it for free
Canva is a free online tool for graphic designing that allows users to create all forms of visual content, such as social media graphics, presentations, posters, etc, using a vast library of pre-built templates.
Title: Introducing Canva | Canva
Summary: Canva’s Product demo includes almost checklist items. The video is well scripted, and well designed and uses a combination of live action, storytelling, and animated UI to show the working of the Canva platform to the users.
This Product demo video ends with a call to action, asking the audience to try the free trial through the Canva website.
Biggest takeaway: Make videos that tell a story about your product.
Asana is a work management platform designed to help you organize work in one place and manage projects efficiently.
Title: Get your work in Asana
Summary: Asana’s Product demo is the shortest from the list. It shows the real user interface of the software in an animated version. The CTA at the end urges the audience to try Asana for free.
Biggest takeaway: Encourage users to try your SaaS product demo video for free.
Mixpanel is a Product analytics platform that tracks user interactions and delivers targeted communications with them.
Title: What is Mixpanel: Product Demo
Summary: Mixpanel’s Product demo is a long video that is designed using only the real user interface of the Mixpanel software. The call-to-action that takes users to the free trial of the product.
Biggest takeaway: Avoid the length of your B2B SaaS Product demo video exceeding more than 10 mins.
Later is a social media management platform that lets you plan, analyze, and publish content in advance to save time and focus on your business.
Title: Later: Social Media Marketing Platform for Small Businesses
Summary: Later’s Product demo video is designed using live action and an animated version of the software’s real user interface. It ends with a call-to-action that takes viewers to the trial page of the software.
Biggest takeaway: Create an amazing Product video with Live-action and animated UI.
Coda works like an app and feels like a document. The Coda platform allows teams to jump in quickly, collaborate effectively, and progress together.
Title: What is Coda? Meet Coda!
Summary: The Coda’s Product video showcases the demo beautifully using the software’s real and animated user interface screens and motion graphic effects. The video ends with a CTA button to the sign-up page for a free demo.
Biggest takeaway: Include a signup link at the end screen of your B2B Product demo video.
PandaDoc is a document automation solution that lets you track, create, approve, and e-sign documents at a forty percent faster rate.
Title: PandaDoc for Word Online and Desktop
Summary: PandaDoc’s Product demo video uses motion graphic effects and background music to increase the look and feel of the video. It ends well with a call out that urges viewers to visit the PandaDoc website for a free trial.
Biggest takeaway: Encourage your audience to try your B2B SaaS product for free through a CTA.
A Little About Us:
We are your companions in crafting compelling demo videos that will align with your brand values. With a portfolio that includes work for Spinify, Twixor, Recurly, and more, we bring a blend of expertise and vision to the table.
We’ve got you covered, from Product Explainers to Demonstration Videos and eLearning content. We also offer design services that enhance your Call-to-Action (CTA) elements, presentation layouts, and even eBook creation.
Why Choose Us?
Ready to start on your demo videos? Schedule a call with us today.
Now that you have seen 100 examples of product demo videos across various industries, you’re equipped with a broad understanding of what works and what doesn’t. This knowledge will serve as a solid foundation for crafting your own effective demo videos.
You can pinpoint the elements that will connect with your target audience, whether it’s storytelling, character animation, or a compelling CTA. With this insight, not only can you make informed decisions, but you can also optimize for higher engagement and conversion rates.
To make a compelling product demo, start with a strong introduction that outlines the problem your product solves. Highlight key features through real-world scenarios. End with a clear call-to-action (CTA). Keep it engaging and focused.
Product demo videos are beneficial because they can accelerate the sales cycle, improve lead quality, and improve customer education. They offer a visual way to showcase your product’s capabilities and value proposition.
The elements to include in a B2B product demo video include an introduction, problem statement, solution, key features, and a CTA. Make sure to align the content with your target buyer persona and sales funnel stage.
The recommended length for a product demo video is 2-5 minutes. Keep it concise but informative to maintain viewer engagement.