Transform landing pages to professional product demos that show your value proposition to prospects quickly
Transform landing pages to professional product demos that show your value proposition to prospects quickly
Watch How Lawcus achieved higher product signups with Content Beta?
Watch How Lawcus achieved higher product signups with Content Beta?
A product demo video highlights the benefits of your SaaS and shows which problems does it solve by showing how it is done. These videos are pivotal in communicating with and influencing prospective audiences who are in the consideration or conversion stage.
A good demo video is one of the most essential pieces in your SaaS marketing kit as it not just successfully gives the potential user a tour of the product, it subtly informs the user on the non-highlighted aspects like affordability, relevance, and usefulness, prodding the client into making a decision according to his needs and taking action sooner.
It is also used to demonstrate upgrades on the product, how to use previously launched products, or even answer frequently experienced problems, thereby severely improving the sales qualification process.
A product demo video highlights the benefits of your SaaS and shows which problems does it solve by showing how it is done. These videos are pivotal in communicating with and influencing prospective audiences who are in the consideration or conversion stage.
A good demo video is one of the most essential pieces in your SaaS marketing kit as it not just successfully gives the potential user a tour of the product, it subtly informs the user on the non-highlighted aspects like affordability, relevance, and usefulness, prodding the client into making a decision according to his needs and taking action sooner.
It is also used to demonstrate upgrades on the product, how to use previously launched products, or even answer frequently experienced problems, thereby severely improving the sales qualification process.
You send us a brief about your goals, your audience, landing page, branding guidelines, product sandbox & loom videos.
We have an internal KPI to keep revisions low. To do this we’ll ask comprehensive questions at each stage so we fully understand what is required. The aim is to keep your time requirement to a minimum.
We create script and a storyboard for you review. This gives you the opportunity to direct the overall vision for the video whilst keeping your time commitment to a minimum.Â
Deliver the first draft. We’ve worked on various styles of technical content and product videos. We push our team to stretch the boundaries of creativity. Our aim is to create the best possible video for you and your brand.
The main difference is the audience in your Marketing funnel. If your audience is on top of the funnel, your goal is to tease him so that want to learn more about your product. However, when the audience is in the consideration or conversion state, he’s problem-aware and solution-aware, your goal is to convert him into a demo request or maybe paying customer. Product Demo videos shows the usecase by actually showing your product UI.
Yes. In fact, we prefer to record the screens ourselves since it helps us with getting the screen resolution right. We typically request for your product’s sandbox access and product docs or raw loom videos.
If you’re product involves complex integrations or features we may not be able to replicate easily, we will request for screen recordings in specific formats. We will recreate the scripts and sync it with your recordings.
We get it. You’re not comfortable with investing in product videos today. You’re thinking they’ll become outdated in the next six months or so. Instead of throwing outdated product videos when you have new product updates, we update the videos to keep up with your product’s speed.
We call it video refresh – get your videos refurbished when you want. Schedule a call with us to learn more.
We DON’T need your time in explaining how your product works. We have tried and tested process for knowledge transfer. All we need is your product docs or loom video and demo account credentials.
All of our content is made from scratch and you have full legal ownership of the files as soon as we deliver them to you. However, ownership to illustrations, vector files, stock videos, and images belong to third party and have license to use without crediting the creator.
We shoot for video delivery within 8-12 days. The two things that hold up delivery are
1. How well-defined is the scope of the project
2. The number of iterations of feedback given to our editors (it is best to give a large amount of feedback in the first or second iteration as opposed to many small points of feedback over many iterations).
