Generative AI surely enables you to create a product demo script in no time. But how do you ensure it captures the essence of your products or service, prompting conversion? This is where the importance of a well-crafted script comes into play.
Ask yourself –
These questions are crucial, especially when considering the long-term commitments often seen in the B2B sector.
According to Gitnux Market Data 2023, the average contract length in the B2B sector is about 2 years. A compelling product demo video, backed by a robust demo video script, can be the difference between a one-time purchase and a long-term partnership.
A Product Demo Video Script is a written outline that serves as the blueprint for creating a product demonstration video. It details the dialogue, visuals, and actions that will occur in the video.
Why is it important?
Without a tight software product demo script template, even the most motion-heavy graphics can distract rather than engage. It’s the script that ensures visuals complement the message rather than overshadow it.
Try out various video storytelling techniques to find the one that helps you create engaging video scripts.
B2B SaaS solutions involve multiple UI screens and not-so-easy configuration. The right SaaS demo script template converts this complexity into understandable chunks. This ensures viewers grasp the product’s core value. It answers the most fundamental question – “What’s in it for me?”
A good script uses a clear call to action, guiding the client from mere interest to a genuine desire to adopt the SaaS solution.
It is typically based on their needs or pain points.
For Example: If you’re targeting small business owners, your research might show that they struggle with time management. Tailor your script to show how your product provides a solution.
Start with a statement, a fact, or a statistic – use a hook that catches the audience’s interest.
For Example: Open with a question like, “Did you know that businesses waste 20% of their day on inefficient processes?”
Transitions can be a powerful component to help us in this step. Well-crafted transitions can help the narrative flow, making it easier for the audience to follow along and absorb the presented information.
The most common one we see is usually:
Problem → Solution → Features → Benefits → Testimonials → CTA (this can vary depending on the industry or whatever angle you are trying to sell)
For Example: Start by discussing the problem of inefficient processes, introduce your time-saving software as the solution, showcase its features, explain the benefits, show testimonials, and end with a CTA.
This is either about the key features or unique selling proposition of your product/service.
For Example: “Our software fits right into how you work and gives you instant tips to save time.”
How do you make them trust your product?
For Example: Tell a short story of “Sarah,” a small business owner who was overwhelmed until she started using your product, turning her business around.
This mainly involves the concluding line, which could be a catchphrase followed by a CTA. Remember that CTAs are actionable. Make them time-sensitive to create a sense of urgency.
For Example: “Don’t let another minute go to waste. Sign up for a free trial now and reclaim your time!”
a. Always keep your product demo script template short and simple.
For example, let’s say your SaaS product helps businesses manage their inventory. A complex product demo video script might dive deep into technical and detailed features, overwhelming viewers.
On the other hand, a simple, straightforward script would focus on how easily a business can track inventory levels, reorder supplies, and prevent stockouts using your software.
b. Always ensure to include adding captions in the software demo template. Why?
c. Remember, the demo script template should align with the buyer persona. There are many elements you can add to the demo video to make the video convey the message you want.
Examples: Motion graphics, Animated UI, Beat syncs, Voice Over, Screen Recording, and many more.
If you want to get more clarity and some ideas on how with examples, you can refer to our blog on Top 100 Product Demo Videos.
The easiest way to understand a well-written product demo script template is by looking at the video. Therefore, we have selected five of the best videos that showcase a perfect product demo video script.
These videos can be used as an example while your SaaS business is trying to design its next product demo video.
Zendesk is a software platform designed to address customer requirements. In their 2-minute software demo video featuring a male narrator, they demonstrate the simplicity of accessing data using their software.
Here is the breakup of the video and product demo script template for your understanding:
Zoominfo is a software and data company providing information and data to companies and individuals. Zoominfo has shared yet another video showcasing how sales and marketing professionals can identify, connect, and engage with other qualified prospects.
Here is the breakdown of their demo video script:
Ahrefs provides all SEO tool sets to companies for growing traffic and optimizing their websites. Ahrefs launched its product, which can aid businesses in optimizing their website and getting more traffic from Google. Let us look at how they scripted and designed this video:
Upper Route Planner offers delivery route planning and optimization solutions available across iOS, Android, and web platforms.
Did you know Content Beta helped Upperinc with this demo video? Have a look.
Canva needs no introduction, and people use it worldwide to create designs using both paid and free versions. Canva used a different product demo template, unlike the other videos mentioned above.
These product demo video templates are sales enablement tools, equipping your sales team with the resources they need to close deals effectively.
Utilizing a product demo script template ensures your video focuses on key performance indicators like engagement and conversion rates, aligning perfectly with what the modern audience seeks.
Wherever a company plans to create a video, there is a reason and purpose behind it. A B2B product demo should be perfect for making people understand how the product can make a difference in solving their problem areas.
As a SaaS company, your first focus should be on creating a product demo script template that can offer the below-mentioned to its audience:
Your SaaS product demo video explains the UI of your SaaS product in a simple and easy-to-understand way to the audience. Achieving a product-market fit is crucial. Tailor your product demo script to meet the specific needs and preferences of your target market.
For instance, add animation to your script if your target audience prefers watching animated product demo videos.
A compelling CTA can effectively guide the viewer through the conversion funnel from awareness to action. Therefore, your sales demo script should include a powerful CTA that encourages potential customers to get in touch, book a demo, start a free trial, or subscribe to learn more about the SaaS product.
In a survey done by Content Beta, more than 68% of the product demo videos had a CTA in some form. A proper CTA will ensure that your customers know the next step.
Whether your SaaS company has been in the industry for a while or is a newcomer, following brand guidelines can help with product success. Keeping your brand the same across all customer interaction points helps you better track and understand how people move through the buying process.
A carefully crafted product demo script template should emphasize your brand’s color schemes, logos, and style. Just as customers connect with the video content, they also resonate with and remember a brand through its distinctive style and logo.
In a crowded SaaS marketplace, what sets your offering apart? Your product demo script template should spotlight your unique selling proposition (USP) to differentiate you from competitors.
Remember, videos have the power to shift buyer perceptions and influence decisions. So, utilizing the right software demo video template can transform even the most complex solutions into engaging, easily digestible content, capturing viewer interest.
So, as you craft your app demo video template, pay careful attention to your product’s unique features. Make them the star of your script to ensure your video not only educates but also persuades.
Here is an example of a sample script template of a demo video for reference.
|1||Say hello to [Your Product], your shortcut to [Desired Outcome].||
|2||With [Your Product], you're not just solving [Problem], you're revolutionizing [Industry].||
|3||Simplicity meets efficiency. Our [Standout Feature] is a game-changer.||
|4||Ready for a change? Choose [Your Product] now. [CTA for immediate action].||
Creating a compelling product demo video is a challenge. Many businesses struggle to find the right balance between showcasing their product’s features and engaging their audience.
A poorly executed demo video can lead to missed opportunities, wasted resources, and a tarnished brand image. It’s not just about showing your product; it’s about telling a story, addressing pain points, and showcasing value with affordable pricing.
With our Creative as a Service offering, you can instantly hire a full-stack video and design team for a monthly flat fee. They’ve served numerous software and tech customers, delivering high-quality videos that resonate. Their platform is built for collaboration, ensuring that your brand’s vision is realized to perfection.
Schedule a call with Content Beta today and elevate your demo game.
A product video is an excellent way of showcasing the product’s features, benefits, and USP. Hence, when writing a Product demo script template, companies must ensure they incorporate everything needed to make it a success.
They should also remember the benefits a great demo video can do for their company. If you have a well-written video script, convincing your audiences will be fine. Figure out how much money they plan to invest and how long the video will be.
With a well-prepared script in hand, producing a SaaS product demo video turns into a manageable process.
While writing a product demo video script, consider your target audience, the stage of the sales funnel they’re in, and the key features you want to highlight. Align the script with KPIs like conversion rate and include a strong call-to-action (CTA).
A product demo video script should include –
To write a product demo video script, start by researching your target audience and defining your objectives. Create an outline that includes all key sections. Write the dialogue and directions, incorporate a CTA, and then review and revise as needed.