A Detailed Guide on Product Demo Video With Examples

Picture of Rishabh Pugalia
Rishabh Pugalia

June 13, 2024


Product demo videos have been the most simple and effective tool for B2B SaaS brands to show product demos to potential customers. Nowadays it’s not about whether you need a product demo video anymore, but rather, what can you do to make your product demo video perform better?

We’ve seen brands struggle with questions, such as –

  • How long should my product demo video be?
  • Should it be animated?
  • What could I add to the demonstration video to make it the best ever?
  • What are my competitors doing? and a lot more.

Well if that’s why you are here, worry no more. Just for you, we have analyzed product demo videos from 100 top SaaS brands like Airtable, Ahrefs, Hubspot, Zendesk, and many more to help you understand how to structure your video.

Find product video examples sorted by length, style, and product category and see what the best in the industry prefer!

    Add a header to begin generating the table of contents

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What is a Product Demo Video?

    A product demo video is a short, easy-to-understand video that presents a product or service. It’s a practical tool used by businesses to help potential customers understand the key features and benefits of a product. Product demos are typically designed to give them a quick and clear understanding of what a product does and how it can benefit them.

    The ultimate goal of a demo video is to show how a product or service can solve a particular problem. The product demonstration allows potential customers to visualize how the product could fit into their life or business, making it easier for them to see its value.

    Why Make a Product Demo Video?

    We make product demo videos mainly for the following reasons:

    • Visual Explanation: It helps customers visualize how the product works. It is more effective than text-based instructions.
    • Highlight key features: You can focus on the unique selling points of your product. It helps the product to stand out in the crowd.
    • Customer Engagement: Videos tend to be more engaging than other forms of marketing.
    • Increase conversion rates: It can help convert potential customers into customers.
    • Resolve Queries: If customers often ask the same questions, a demo video can help answer these all at once. Addressing common customer queries in your product tutorial video can save time and improve customer service.

    What is the Purpose of a SaaS Product Demo Video?

    The purpose of a SaaS product demo video is to educate potential customers and help them understand how your product will solve their problem.

    SaaS product videos are a great way to showcase your product to prospective customers. It can highlight your product’s features, provide demonstrations of how the software works, and address some common questions you’re likely to be asked by potential customers.

    A product demo video is designed to showcase your digital product or service in an engaging and informative way. Best SaaS demo videos usually have a product demo video script that guides the narrative and incorporates on-screen graphics to emphasize key features and benefits of the product.

    We know how to sell your story using your product UI

    How to Use Product Demo Videos for Different Stages of the Customer Journey?

    There are basically four stages of the customer journey that includes:

    1. TOFU: Awareness Stage

    At the top of the funnel (TOFU), your product demo video should focus on awareness. This is where potential customers are recognizing their needs and searching for information. Your video here should be informative, helping viewers understand what your product does and how it can solve their problems.

    2. MOFU: Consideration Stage

    Moving to the middle of the funnel (MOFU), the consideration stage, your audience now understands their problem and is looking at potential solutions. Your product demo video here should be more detailed, showing how your product addresses specific issues.

    3. BOFU: Decision Stage

    At the bottom of the funnel (BOFU), decision time, your product demo video should be aimed towards gently pushing the viewer to make a purchase. This is where you can get into the details of your product, possibly including customer testimonials, detailed use cases, and a strong call to action.

    4. Loyalty Phase (where you stand)

    Here is where the focus shifts to maximizing the product’s value for existing customers. This might include detailed tutorials, tips and tricks, and updates about new features or services. Keeping your customers informed and engaged at this stage helps build a long-term relationship, encouraging repeat business and referrals.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What Should a Product Demo Video Include?

    • Introduction: Start the video with a brief introduction about the company
    • Product Overview: Give a brief description of the product and its purpose
    • Key Features: Showcase the unique features and benefits of your product
    • Instructions: Show how the product works in a step-by-step manner.
    • Use Case: Explain how your product can be used in real-life situations.
    • Customer Reviews: Share testimonials from customers who have benefited from the product.
    • Call to Action: Finish with a call to action, such as where to buy the product or how to get more information.
    Product Demo Video Analysis

    At Content Beta, we have analyzed product demos from the top 100 SaaS companies. You can access the full report here.

    How Long Should a SaaS Product Demo Video be?

    A good length for a SaaS product demo video is between 60-90 seconds (upto 2 mins) since viewers typically lose interest after that point. However some complex products might take a little more time and that is fine. The video should be long enough to cover all the necessary details but short enough to keep the viewer interested.

    A SaaS demo video can be a great way to show off what your product does while also addressing the common questions that people might have.

    How Do You Make a Good SaaS Product Demo Video?

    A demo video for a software as a service product is an effective marketing tool that can help customers see your product in action. A software demo video should be short and sweet to ensure the viewer doesn’t lose interest or get bored.

    This is crucial because if viewers don’t understand how your product works, they won’t convert!

    Making a good SaaS product demo video is more than showing off the features of your product. It’s an opportunity to show your customer personas, how the features solve their problems, and why they should choose you.

    Step by Step Guide to Create a Product Demo Video

    Here is a step-by-step guide to the process –

    • Planning: Identify the key features of your product. Figure out who your target audience is and what message you want to send to them.
    • Script Writing: Write the demo video script detailing what you’ll say and show in the demonstration video.
    • Preparing the Product: Make sure the product is ready for demonstration and in good working condition.
    • Filming: Use a high-quality camera to record the video.
    • Editing: Use video editing software to enhance the video. Trim unnecessary parts, add effects, and improve the overall look and feel.
    • Review and Revise: Watch the product demo video, gather feedback, and make adjustments as needed.
    • Publish: Once you’re happy with the video, publish it on your desired platform.

    We know how to sell your story using your product UI

    How Do You End a SaaS Product Demo Video?

    A SaaS product demo video should end with an email collection form or a call to action. The goal of any product demo video is to get the viewer to take action that will lead them to convert into a paying customer. If you are able, offer your viewers the opportunity to sign up for your service by adding a signup form at the end of your video.

    The end of a SaaS product demo video is one of the most important parts. In many cases, the success or failure of a product demo video is based on how well it ends. Here are some things to consider when adding an ending to your product demo video:

    List of Best SaaS Product Demo Videos

    Here are the top product demo video examples to learn from :


    Airtable is a software platform that empowers people to build the solutions they need to drive innovation and increase agility within their teams.

    Survey Monkey

    Survey Monkey’s gives millions of people around the world a way to turn feedback into action that drives growth and innovation.


    Zendesk builds software to meet customer needs, sets your team up for success, and keeps your business in sync.


    Zoom brings teams together to get more done in a frictionless and secure video environment

    Google Fi

    Google Fi is a MVNO telecommunications service that provides telephone calls, SMS, and mobile broadband using cellular networks and Wi-Fi.


    Helps users visualize their sales processes and get more done.


    Enhance your social media management with Hootsuite, the leading social media dashboard.


    It puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects.


    Slack is your single workspace that connects you with the people and tools you work with everyday, no matter where you are or what you do.


    Grammarly Business helps 30,000 teams improve their communication at work. Grammarly offers detailed, real-time suggestions to help improve word choice, refine tone, make sentences clearer, and fix grammatical errors.

    Microsoft Teams

    Microsoft Teams brings together people, conversations and content along with the tools that teams need so they can easily collaborate to achieve more.


    Optimize your website and get more traffic from Google.


    Marketing, sales, and service software that helps your business grow without compromise.


    Connect better with customers and partners


    Sales Engagement platform for creating better buying experiences and closing more revenue.


    Cloud-based collaboration tool for small to midsize businesses.


    Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in.


    The modern way to build for the web.


    Business Messenger you and your customers will love.


    Everyone can create professional designs with Canva. It’s easy to use and free.


    Propel Engagement, Retention, and Conversion with Sendbird’s Chat and Messaging Solution.


    All-In-One integrated marketing platform for small businesses, to grow your business on your terms.


    On a mission to enable the world’s teams to work together effortlessly.


    Powerful, self-serve product analytics to help you convert, engage, and retain more users.


    Connect your apps and automate workflows.


    Level up your social media marketing strategy. Schedule, plan, engage & grow.


    No more messy folders or file names. No more hours wasted searching for your docs.


    Helps efficiently and effectively engage prospects.

    Datagran (AdOptimizer)

    Datagran brings the ML world with the Business world together effortlessly, so that you can focus on what’s important.


    One app to replace them all.


    Streamline onboarding, benefits, payroll, PTO, and more with our simple, intuitive platform.


    The platform provides the fastest way to build process apps at the lowest cost with the highest overall satisfaction.


    Forge customer connections and drive growth with our data-driven, cross-channel solution


    Gainsight helps customer success, post-sales, and product teams put customers at the heart of their business.


    Visual discovery engine for finding ideas like recipes, home and style inspiration, and more.


    Digital Optimization System that help every business optimize the business value of digital product innovation.


    PandaDoc is an all-in-one document automation solution with advanced capabilities, but simple and easy to use for teams of all sizes.


    The world’s most powerful Storytelling Platform that helps to optimize sales.


    Helps businesses to manage sales tax.

    Heap Analytics

    Heap is an analytics platform that helps product, marketing, and customer success teams craft exceptional digital experiences that convert


    TraceGains delivers cloud-based supplier compliance, quality, and innovation solutions to food, beverage, and dietary supplements companies.


    Smartsheet is the enterprise platform for dynamic work that aligns people and technology so your entire business can move faster, drive innovation.


    The #1 digital consumer intelligence platform.


    Intuitive digital experience analytics that provide a complete picture so you can drive high-impact improvements.


    AI-powered online presentation tools.


    Helps companies engage in real-time, personalized conversations with the right customers at the right time.


    A simple, optimal, and efficient platform to manage and track all of your work.


    Cloud-based on-page optimization tool that allows you to analyze and compare your own pages against what currently ranks in the SERPs.


    Software application that allows users to markup, takeoff, organize, and collaborate with PDF files like never before.


    Create, market, and sell your own online courses.


    Create and sell online courses and coaching services with the best online business platform used by the entrepreneurs.


    Candu is the first native web builder for your product.


    Contentful is the platform where you can update the content of your website, a mobile app or any other platform that displays content.


    Video marketing software that makes it easy to find, engage, and grow your audience.


    TechSmith screen capture software and solutions are perfect for anyone who wants to create and share images and videos for better training.


    World’s only trusted enterprise AI platform combined with an AI-native strategic success team to help customers rapidly turn data into value.


    Bloomreach infuses the customer experience with limitless relevance, personalization, and value.


    Create custom landing pages with Unbounce—no coding required.


    Farm management software that works the way you do, capture every mob and paddock record on the go, offline.


    Achieve higher profitably with intelligent ad automation.

    NICE CXone

    NICE CXone™ combines best-in-class Omnichannel Routing, Analytics, Workforce Optimization, Automation and Artificial Intelligence on an Open Cloud Foundation.


    Gong’s Revenue Intelligence platform captures your customer interactions across phone, web conferencing, and email, understands what was said in these interactions, and delivers insights to help your team win more deals. is a conversation intelligence platform that helps sales teams win more deals and coach reps to become top performers.


    From basic payroll and helping with Affordable Care Act (ACA) compliance, to managing employees across borders, ADP Workforce Now is a simple, powerful solution.


    A smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that matters most to you.


    Zoho CRM is a cloud-based, integrated customer relationship management platform that caters to the needs of businesses and industries of all sizes and types.


    For professionals who crave true partnership, Paylocity is the HR & Payroll company that frees you from the tasks of today, so together, we can spend more time focused on the promise of tomorrow.


    MindTickle is defining what great Sales Readiness looks like., by leveraging the most comprehensive data-driven Sales Readiness platform on the market.


    The Showpad Sales Enablement Platform unifies sales content management, training, and coaching into a single user experience.


    Atlassian is a provider of collaboration, development, and issue tracking software for teams.

    Sprout Social

    Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy.


    The Chargebee platform enables subscription businesses to capture, retain and maximise revenue opportunities through automated recurring billing, subscription management and revenue analytics.


    AppsFlyer, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions.


    Paycom offers the only full HR solution contained in one database.

    Zoho Social

    Zoho Social is a complete social media management platform for businesses & agencies.


    Hiver helps teams deliver fast and empathetic customer service, right from the tool they are already familiar with – Gmail.


    Sprinklr helps brands execute marketing, advertising, research, care and engagement initiatives across all modern channels.


    Playvox equips modern businesses and BPOs with the most comprehensive, collaborative and insightful agent optimization suite.

    Check Point Technologies, Ltd.

    Check Point is a multinational provider of software and combined hardware and software products for IT security.

    Cornerstone OnDemand

    Cornerstone OnDemand, Inc. is a cloud-based people development software provider.

    Microsoft Azure - Visual Studio

    Microsoft Visual Studio is an integrated development environment (IDE) for developing console and graphical user interface applications.


    GitHub, Inc. is a provider of Internet hosting for software development and version control.


    Guru unifies your organization’s collective knowledge, verifies its accuracy and empowers your client-facing teams


    Paychex Flex is an all-in-one HR solution that you can build on as your business grows or changes.


    Semrush offers solutions for SEO, PPC, content, social media and competitive research.


    Greenhouse delivers a complete solution to help companies hire for what’s next.

    Cision Global

    Cision covers all aspects of your communication needs, helping you reach, target and engage your audience.


    Lever’s fresh take on the talent acquisition system combines powerful ATS and CRM functionality in a single, modern platform—so employers can source, nurture, and manage candidates all from one place.


    Brainshark’s data-driven sales readiness platform provides the tools to prepare client-facing teams with the knowledge and skills they need to perform at the highest level.


    Groove is the leading sales engagement platform for enterprises using Salesforce, specializing in ease-of-use, ease-of-administration, and cross-team collaboration.

    Autodesk Construction Cloud

    Autodesk Construction Cloud™ connects workflows, teams and data at every stage of construction to reduce risk, maximize efficiency, and increase profits.


    Acronis develops on-premises and cloud software for backup, disaster recovery, and secure file sync and share and data access.


    Xant Playbooks helps sales professionals increase productivity, optimize customer interactions, and connect to the right buyers. Work OS is an open platform where anyone can create the tools they need to run every aspect of their work.

    UKG Pro

    UKG Pro helps you transform your business with a connected global workforce experience delivered through resilient and mindful HR technology.


    Cvent delivers best-in-class technology that helps you simplify the management of each stage of the event lifecycle while giving you the data and insights you need to maximize their value.


    UJET unifies the enterprise brand experience across sales, marketing, and support, eliminating the frustration of channel switching between voice, digital, and self-service for consumers.

    We know how to sell your story using your product UI

    Why Choose Content Beta to Create a Product Demo Video?

    Here is why you should choose Content Beta as your product demo video maker :

    • We specialize in the B2B and SaaS industries. We’ve spent years perfecting content creation in tech. So, rest assured, we understand your product.

    • Our pricing structure for video & design production is fully transparent, with no hidden charges. We charge $900 for a product demo video (duration – up to 2 minutes). Additionally, we also have a Creative-as-a-Service model.
    • We cater to your creative needs. We can handle heavy workloads and large projects. We provide detailed project estimates and plan visibility.
    • No need to worry about deadlines. We offer swift responses. Our turnaround time is 15 days.
    • Our dashboard offers total transparency – you will always know what’s going on.


    Product demo videos are effective as they bring your product closer to your audience.

    They allow potential customers to see your product in action. They offer an in-depth understanding of the product. Product demo videos help people understand its features and benefits and visualize how it could solve their problems.

    Product demo videos are an impactful way to elevate user experience, improve customer conversion rates, and create a lasting impact on your audience. A well-executed product walkthrough video speaks volumes about your product. It can be the difference between a casual visitor and a paying customer.

    Frequently Asked Questions (FAQs)

    Most companies work on a product demo video by –

    • Planning out the script that can best pitch the product,
    • Analyzing the target audience
    • Deciding on a video style
    • Deciding on a budget
    • Figuring out the CTA and landing page details
    • Hiring a product demo video service (It can be a freelancer or agency, depending on the budget, or it can be done in-house)
    • Setting up deadlines
    • Working on the product demo video production
    • Setting up analysis to monitor the progress of the video

    A product demo video emphasizes the benefits and uses of a product while showcasing its features and functionalities. An explainer video, on the other hand, aims to give an overview of a product, service or brand while simplifying complicated concepts or ideas. Additionally, demo videos are used at the bottom of the sales funnel, while SaaS explainer videos are used closer to the top.

    You can demo your SaaS product by highlighting the benefits that the product can provide for the user. The video should cover everything from how the idea started, what the goal of the company was, how the brand plans on solving the pain points, different features of the product that will help solve the problem, and a comparison of how this product stands against its competitors in the market.

    You can take cues from the best product demo videos, software demo videos, or even animated product demo videos. There are plenty of demo video makers that can help you with the process.

    A well-structured SaaS product demo is pivoted around the target audience. The great product demo videos work around talking about the customer’s pain points. It is based on the demographics and background of the target audience, showcasing the benefits of the UI, and demonstrating its value using engaging visuals and typography.

    You can get inspiration from best saas demo videos and b2b product demo videos.

    Here is a step-by-step breakdown of the process –

    • Step 1: Craft a clear and concise script for the product demos that effectively communicates your product’s features and benefits.
    • Step 2: Find a quiet spot to avoid background noise during the recording.
    • Step 3: Use a high-quality microphone to ensure clear and professional audio capture.
    • Step 4: Practice reading your script aloud multiple times before recording to ensure smooth delivery.
    • Step 5: Record several takes and select the best take for your product demo video.

    Ideally, a product demo video should be between 0 to 3 minutes long. It should be long enough to cover all the necessary details but short enough to keep the viewer engaged.

    Demo videos can demonstrate the value of your product to potential customers. It helps them to understand the product’s features and how to use it.

    Demo videos can help reduce doubts or questions they might have and can lead to increased sales. Additionally, these videos can be shared across different platforms, providing more exposure for your business.

    When making a product demo video, it’s important to avoid common mistakes to ensure that your video is effective.

    • First, be clear about what you want to achieve with the video, like teaching people about the product or trying to make sales.
    • Don’t make the video too complicated; keep it simple and easy to understand.
    • Remember who you’re making the video for and what they like or need.
    • Don’t skip on the quality – a video that looks and sounds professional is more likely to be taken seriously.

    Yes, a demo video can certainly improve a product’s SEO. Search engines prioritize pages with multimedia content, like videos. It can create more user engagement, which search engines like Google use as an indicator of a quality site. It can lead to higher rankings.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Content Beta