Outsourcing Video Testimonial Services? How to Choose The Best Provider

Outsourcing is a great way to save time and money for a SaaS business that wants to create customer support videos like customer testimonial videos and sales video examples.

According to data released by Grand View Research, the market size of global business process outsourcing will be worth USD 261.9 billion in 2022.

As a B2B company, you might want to make sure you are outsourcing video testimonial service from the best providers.

After all, customer support videos like business testimonial videos are a critical part of your marketing strategy – and you want to make sure they’re done right.

In case you are clueless about the subject, don’t worry.

In this guide, we will help you select the best B2B outsourcing video testimonial service provider.

Contents

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What is a Customer Testimonial Video Service and How Does it Work?

B2B client video testimonial is one of the different types of video testimonial used in digital marketing. Usually a business owner, or someone from the business, explains their experience of using a specific B2B product.

A customer testimonial video is typically a short video. It is often used to demonstrate how a business uses the product and to get a feel for how it can be used by other business owners.

A customer testimonial video service takes recorded video testimonials from your customers and clients and places those videos on your website. You can use client video testimonials to:

  • Showcase your product or service.
  • As a lead generation tool and increase your sales and ROI.
  • To provide a personal touch to your website.
  • Help improve your credibility in the eyes of your visitors.

A professional video production agency like Content Beta is best place to provide remote video testimonial services. We will discuss how you can avail their services later in the guide.

For now, let’s find out why you should outsource client video testimonial in the first instance.

Customer testimonial videos can help B2B software companies to make its products more appealing to potential clients.

However, making high-quality videos can be challenging for them because they may not have an in-house video production team well-versed with the genre.

Outsourcing video testimonial can help fill in this gap by providing several cost-effective advantages for B2B businesses such as:

  • Reducing the workload and administrative overhead associated with managing these services internally.
  • Allowing businesses to focus their resources on more important areas of business growth.
  • Providing a measure of consistency and quality in customer and client testimonial video service delivery that is difficult to achieve when providing these services in-house.
  • Helping businesses build trust with their customers and clients by providing them with consistent quality service over time.

Here is an example of a customer video testimonial created by Content Beta for Veriforce:

Making a video for B2B & SaaS products needs a different mindset.

How to Choose the Right Outsourcing Video Testimonial Service Provider for Your B2B Business?

The most important factors to consider when outsourcing video testimonial services are:

  • Quality: Evaluate aspects like lighting, sound, camera quality, and editing in their previous work.
  • Timeframe: Make sure their schedule aligns with your deadlines.
  • Cost: Understand what’s included in the quoted price.

Let us find out how to find an outsourcing provider that can ensure your client video testimonial meets these criteria.

1. Process

When you’re outsourcing something as important as your customer testimonials, you want to make sure the provider has a clear and concise process.

Ask them to walk you through their process, and pay attention to the details. Make sure they’re clear about what they need from you and that they have a timeline for when the project will be completed.

What questions do you typically ask potential providers when investigating their services? Here are some video testimonial questions:

  • What is the full scope of services they offer and how long have they been in business?
  • Do they have experience working with businesses of all sizes and in a variety of industries?
  • Do they have all the resources required to support your project – this includes personnel with experience in managing customer testimonial services as well as software tools necessary for completing the project successfully.

It is important to find a company that has a good customer support, good reputation and that has a history of providing quality service to their past clients. This will give you peace of mind knowing that the company will be able to provide quality service to you as well.

Here is an example of a remote video testimonial for Leadfeeder from Cooleaf:

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Making a video for B2B & SaaS products needs a different mindset.

Using a provider that offers remote video testimonial services can be a compelling reason for selecting your service provider. Let us see why in some detail:

Content Beta offers top-quality video testimonials, created 100% remotely at a turnaround time of 7 to 10 days. It will cost you a tenth of the cost of the traditional video production studio.

Content Beta follows a simple 3-step process:

Step 1: Connect

  • Identify satisfied customers who are willing to share their experience with your product or service.
  • Use a questionnaire using a master list designed to deliver great answers.
  • Creating a link for shortlisted customers to help them choose a date, time, and postal address. (need 10 days heads-up)
  • Deliver them the recording kit consisting of a tripod, lights, and a mic.

Step 2: Capture

  • Hold a 30-minute remote interview, including a 15-minute setup process using the equipment supplied
  • Record a teaser line about the result to grab users’ attention. This helps to pique their interest in hearing more.

Step 3: Create

  • Convert the raw recording into high-quality video output. Add transitions, B-rolls, and licensed background music.
  • Edit the content into a 90-second version.

That’s it! It couldn’t possibly get any simpler, could it?

2. Pricing

Get a sense of their pricing structure and compare it to other outsourcing video testimonial providers. You don’t want to sacrifice quality for the price, but you also don’t want to overspend on your testimonial videos.

Getting quotes from multiple providers is a good strategy to make sure you get the best possible deal. Here are some tips to help you get started:

  • Start by searching online for customer and client testimonial video service providers. You can find dozens of listings in just a few minutes by doing a simple search.
  • After you have found a few, contact them directly and ask them to send you a quote. Be sure to ask for specific information about their services, such as the number of testimonials they’ll provide per month, the price per testimonial, and how long it will take them to produce the testimonials.
  • Be prepared to negotiate prices with the providers that offer the best deals. Don’t be afraid to ask for lower rates if you feel that they are asking too much for what you need. Make sure that you’re getting what you paid for – no extras!

To get an idea about how much the outsourcing video testimonial service can cost you, you can visit here.

3. Portfolio

Before you make a final decision, be sure to check out the provider’s work to get a sense of their capabilities and what services they are experienced in providing.

  • Ask to see examples of their previous work, and pay attention to the quality of the videos.
  • Make sure they have a good understanding of the medium and can create high-quality video testimonials that capture your brand message.
  • Ask how long a project typically takes to complete.
  • Discuss what support your service provider will need from you to create the video.

This remote video testimonial is created by Content Beta for Galley, the Restaurant Management app.

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Making a video for B2B & SaaS products needs a different mindset.

4. References

When evaluating potential outsourcing video testimonial providers, ask about customers they have served to ensure that the provider you choose is reliable and experienced in providing this type of service.

The provider company’s reputation within the industry is a good indicator of its suitability.

Ask their past customers how satisfied they were with the service provider in terms of overall experience and overall value.

You can ask the referees the following questions:

  • Why did you choose the provider you did, and what were your specific reasons?
  • How good was the communication?
  • What kind of customer service do they provide?
  • How was the experience of working with the provider? Were they responsive to your needs, and were they able to meet your expectations?
  • What is the biggest advantage of working with this particular provider over others?

a. Text-based testimonials: Here is an example from Content Beta.

b. Video testimonials: This video testimonial is from Ms. Arianna Gonzalez, Growth Marketing Lead at Lawcus, talking about how videos produced by Content Beta helped their business.

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Making a video for B2B & SaaS products needs a different mindset.

5. Brand value

Make sure the provider you’re considering understands your brand. After all, your testimonials should align with your brand message and values.

Ask them how they would approach creating a testimonial video for your company, and see if their answer is consistent with your vision.

  • Creative differences can crop up pretty fast. So, come to an agreement beforehand about who is going to contribute what and how much of it.
  • Decide the format of the video. You’ll want to make sure that the video you create will be engaging, easy to watch, and conveys your message.

To be able to create a convincing video testimonial, the client should be knowledgeable and sound convincing to prospective customers.

This remote video testimonial is from the CEO and Founder of ScaleX.ai, which works well because of Mr. Burmeister’s eloquence and professional approach to the Content Beta brand.

Making a video for B2B & SaaS products needs a different mindset.

6. Responsiveness

Outsourcing video testimonial can be a bit of a gamble, so you want to make sure the provider you choose is responsive and easy to work with.

  • Ask them how they handle communication, and see if they’re open to regular check-ins.
  • Inquire about their customer service policies and procedures to ensure that your interactions with the company are positive. Do the providers have a good support system in place?
  • Lastly, consider how easy it will be to get help if needed during the project. Will the provider have a team of experts available to help with any questions or issues you may have?

VIDEO TESTIMONIAL SERVICES FOR B2B & TECH COMPANIES

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How to Manage B2B Customer Testimonial Video Production Service Providers?

For any business, managing client testimonials can be challenging. This is especially true for B2B testimonials.

The most important part of managing a remote video testimonial service starts with finding a reputable production company and maintaining communication throughout the process.

  • Be clear about what you want your testimonials to achieve. Do you want them to build trust with potential clients? Demonstrate the results your product can achieve? Or show off your product’s features?
  • Install a clear process in place for how testimonials are collected and approved. This will help ensure that only the best, most relevant testimonials are used.
  • Create a clear feedback mechanism in place so that there is no scope for miscommunication that can result in a strained relationship.
  • Insist on a dedicated Account Manager who can be the SPOC for the project.

We have made videos for 150+ B2B & SaaS companies.

Explainer Video, Product Demo, Remote Video Testimonials, and more.

What are the Benefits of Hiring B2B Customer Testimonial Video Production Service Providers?

The testimonials are very important to your B2B business, so it’s important to make sure you are getting the best quality. There are many reasons why you should outsource video testimonial via a third party.

Your video testimonials will be more professional and convincing to your prospects. And with the increased competition in the B2B market, it is important to find ways to stand out.

With the help of a third party, you have the chance to stand out from the crowd and create a better impression on your prospects.

Conclusion

When it comes to marketing, one of the most important things you can do is outsource video testimonial from happy customers.

This social proof can be incredibly powerful in winning over new business. However, getting testimonials can be time-consuming and difficult. That’s where outsourcing video testimonial via a third-party service can be helpful. We already saw how to do that.

However, don’t make the mistake of choosing the first provider you find online. Make sure you do your research and find the best.

When considering an outsourced customer and client testimonial video service provider, here are some additional factors to consider.

  • First, consider the size of your customer base. Some providers specialize in providing services to larger companies, while others are better suited for smaller businesses.
  • Second, consider the type of testimonial you need. Some providers offer video testimonials, while others provide written testimonies only.
  • Finally, find out whether the provider offers customization options and 24/7 support.

In case, you do not want to go through the arduous shortlisting process, you can always opt for video testimonial service providers who offer well-defined and transparent remote video testimonial services and have a good track record in the field.

Frequently Asked Questions (FAQs)

There are a number of factors to consider when it comes to remote video production, but the cost, timeframe, and level of customer support are important.

Quality should also be a top consideration when opting for remote video production with an outsourcing provider. They should also have a good number of sales video examples as they complement testimonial videos.

Extremely important. Look for providers who have a good reputation in the industry for delivering remote video testimonial services on time.

Any lapse here could be costly as the video testimonials are created to serve a specific purpose and during a given time beyond which they may lose their relevance and potency.

A good remote video testimonial service provider should deliver projects on time and within budget. Other factors that matter are ease of contact, reliability, expertise, and customer support systems who can answer any questions or resolve issues that may arise during the project.

An ideal B2B remote video testimonial service provider should understand its clients’ brand and make every effort to get the best out of the company’s customers. They should help their employer’s customers create the best work by providing them with the resources, expertise, and guidance. They should be prompt with customer support.

Ensure that the provider is authorized by your state or country and they follow all relevant laws and regulations. Check the provider’s reputation and track record before signing a contract. Have a clear exit clause in place if, for some reason, you want to end your contract with them.

We have made videos for 150+ B2B & SaaS companies.

Explainer Video, Product Demo, Remote Video Testimonials, and more.

Content Beta