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Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
Outsourcing is a great way to save time and money for a SaaS business that wants to create customer support videos like customer testimonial videos and sales video examples.
According to data released by Grand View Research, the market size of global business process outsourcing will be worth USD 261.9 billion in 2022.
As a B2B company, you might want to make sure you are outsourcing from the best client video testimonial service providers.
After all, customer support videos like business testimonial videos are a critical part of your marketing strategy – and you want to make sure they’re done right.
In case you are clueless about the subject, don’t worry.
In this guide, we will help you select the best B2B SaaS client video testimonial service provider.
B2B client video testimonial is one of the different types of video testimonial used in digital marketing. Usually a business owner, or someone from the business, explains their experience of using a specific B2B product.
A customer testimonial video is typically a short video. It is often used to demonstrate how a business uses the product and to get a feel for how it can be used by other business owners.
A customer testimonial video service takes recorded video testimonials from your customers and clients and places those videos on your website. You can use client video testimonials to:
A professional video production agency like Content Beta is best placed to provide remote video testimonial services. We will discuss how you can avail their services later in the guide.
For now, let’s find out why you should outsource your client video testimonial process in the first instance.
Customer testimonial videos can help B2B software companies to make its products more appealing to potential clients.
However, making high-quality videos can be challenging for them because they may not have an in-house video production team well-versed with the genre.
Outsourcing can help fill in this gap by providing several cost-effective advantages for B2B businesses such as:
Here is an example of a customer video testimonial created by Content Beta for Metadata.io:
The most important factors to consider when outsourcing your B2B client video testimonial services are:
Let us find out how to find an outsourcing provider that can ensure your client video testimonial meets these criteria.
When you’re outsourcing something as important as your customer testimonials, you want to make sure the provider has a clear and concise process.
Ask them to walk you through their process, and pay attention to the details. Make sure they’re clear about what they need from you and that they have a timeline for when the project will be completed.
What questions do you typically ask potential providers when investigating their services? Here are some:
Here is an example of a remote video testimonial for Leadfeeder from Cooleaf:
Using a Provider that offers Remote Video Testimonial Services can be a compelling reason for selecting your service provider. Let us see why in some detail:
Content Beta offers top-quality video testimonials, created 100% remotely at a turnaround time of 7 to 10 days. It will cost you a tenth of the cost of the traditional video production studio.
Content Beta follows a simple 3-step process:
That’s it! It couldn’t possibly get any simpler, could it?
We know how to sell your story using your product UI
Get a sense of their pricing structure and compare it to other providers. You don’t want to sacrifice quality for the price, but you also don’t want to overspend on your testimonial videos.
Getting quotes from multiple providers is a good strategy to make sure you get the best possible deal. Here are some tips to help you get started:
To get an idea about how much the Video Testimonial Service can cost you, you can visit here.
Before you make a final decision, be sure to check out the provider’s work to get a sense of their capabilities and what services they are experienced in providing.
This remote video testimonial is created by Content Beta for Galley, the Restaurant Management app.
When evaluating potential outsourcing providers, ask about customers they have served to ensure that the provider you choose is reliable and experienced in providing this type of service.
The provider company’s reputation within the industry is a good indicator of its suitability.
Ask their past customers how satisfied they were with the service provider in terms of overall experience and overall value.
You can ask the referees the following questions:
a. Text-based testimonials: This is from the Content Beta website.
b. Video testimonials: This video testimonial is from Ms. Arianna Gonzalez, Growth Marketing Lead at Lawcus, talking about how videos produced by Content Beta helped their business.
Make sure the provider you’re considering understands your brand. After all, your testimonials should align with your brand message and values.
Ask them how they would approach creating a testimonial video for your company, and see if their answer is consistent with your vision.
To be able to create a convincing video testimonial, the client should be knowledgeable and sound convincing to prospective customers.
This remote video testimonial is from the CEO & Founder of ScaleX.ai, which works well because of Mr. Burmeister’s eloquence and professional approach to the Content Beta brand.
Outsourcing can be a bit of a gamble, so you want to make sure the provider you choose is responsive and easy to work with.
For any business, managing client testimonials can be challenging. This is especially true for B2B testimonials.
The most important part of managing a remote video testimonial service starts with finding a reputable production company and maintaining communication throughout the process.
The testimonials are very important to your B2B business, so it’s important to make sure you are getting the best quality. There are many reasons why you should outsource this task to a third party.
Your video testimonials will be more professional and convincing to your prospects. And with the increased competition in the B2B market, it is important to find ways to stand out.
With the help of a third party, you have the chance to stand out from the crowd and create a better impression on your prospects.
When it comes to marketing, one of the most important things you can do is get testimonials from happy customers.
This social proof can be incredibly powerful in winning over new business. However, getting testimonials can be time-consuming and difficult. That’s where outsourcing to a third-party service can be helpful. We already saw how to do that.
However, don’t make the mistake of choosing the first provider you find online. Make sure you do your research and find the best.
When considering an outsourced customer and client testimonial video service provider, here are some additional factors to consider.
In case, you do not want to go through the arduous shortlisting process, you can always opt for video testimonial service providers who offer well-defined and transparent remote video testimonial services and have a good track record in the field.
There are a number of factors to consider when it comes to remote video production, but the cost, timeframe, and level of customer support are important.
Quality should also be a top consideration when opting for remote video production with an outsourcing provider. They should also have a good number of sales video examples as they complement testimonial videos.
Extremely important. Look for providers who have a good reputation in the industry for delivering remote video testimonial services on time.
Any lapse here could be costly as the video testimonials are created to serve a specific purpose and during a given time beyond which they may lose their relevance and potency.
A good remote video testimonial service provider should deliver projects on time and within budget. Other factors that matter are ease of contact, reliability, expertise, and customer support systems who can answer any questions or resolve issues that may arise during the project.
An ideal B2B remote video testimonial service provider should understand its clients’ brand and make every effort to get the best out of the company’s customers. They should help their employer’s customers create the best work by providing them with the resources, expertise, and guidance. They should be prompt with customer support.
Ensure that the provider is authorized by your state or country and they follow all relevant laws and regulations. Check the provider’s reputation and track record before signing a contract. Have a clear exit clause in place if for some reason you want to end your contract with them.
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