ONBOARDING VIDEO

10 Best Onboarding Video Maker Companies

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Rishabh Pugalia

June 11, 2024

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Onboarding videos are often the first in-depth interaction with your brand voice and company processes. But boring videos create friction rather than a sense of excitement and ease. It sets a negative tone from the get-go.

Here are three points to think about:

  • Your onboarding video is NOT a tutorial.
  • The role of onboarding videos is to reduce early turnover by clearly setting expectations and providing a warm welcome.
  • Onboarding videos should develop from being a monologue about the company to a dialogue with the new customer or employee.

According to TeamStage.io, 70% of employees who liked and excelled at their jobs had a streamlined onboarding experience. While for clients, Zendesk says 70% of consumers make a purchase decision based on the quality of customer service they receive.

According to Precursive, 82% of enterprise organizations rate their onboarding strategy as a key driver of value.

The above stats make onboarding videos a great way to retain customers as well as motivate employees.

However, creating engaging onboarding videos can be time-consuming and requires specialized skills. Outsourcing them ensures a polished product. This is why outsourcing is a smart move.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    Why Use Video for Onboarding?

    Here are a few reasons why you should use onboarding videos:

    1. Learn Faster, Remember More

    Videos are more engaging than text-heavy manuals or lengthy presentations. Visuals and storytelling make information easier to understand and remember.

    Use a combination of visual storytelling, animations, and real-world examples. They capture the viewer’s attention and help them remember key points more effectively.

    2. Deliver Consistent Experiences

    With videos, you can ensure that all new customers or employees receive the same consistent onboarding experience. This standardization can help reduce confusion, minimize errors, and streamline the learning process.

    3. Anytime and Anywhere

    Videos provide on-demand access. Users can learn at their own pace and revisit information as needed. This is particularly useful for remote teams or those with different schedules. It reduces the need for live training sessions or extensive one-on-one support.

    4. Explain Your Product Visually

    Videos are excellent for showcasing complex software features. They show workflows and highlight the benefits of your product or service.

    5. Make a Memorable Impression

    Onboarding videos show your company’s unique voice and culture. It creates a positive overall impression. By creating an engaging video, you can build stronger connections with new customers or employees.

    6. Explain it Better

    B2B products and services can often be complex and difficult to explain through text. Videos can break down the intricacies into easily digestible visual content. It helps new users to understand.

    7. Improve Retention and Reduce Churn

    Effective onboarding is important for customer success and retention. By using videos to educate and engage new users, you can help them quickly realize the value of their products or services. It reduces churn and increases customer satisfaction.

    All these above-mentioned reasons establish the importance of onboarding videos.

    We know how to sell your story using your product UI

    10 Best Onboarding Video Maker Companies

    Outsourcing videos by partnering with an onboarding video maker company saves you time and overhead costs. They have experience and best practices from working with a diverse range of clients.

    Here are 10 best onboarding video maker companies:

    1. Content Beta

    Overview: Content Beta is a US-based creative agency specializing in creating engaging videos for B2B. They help businesses effectively communicate their value propositions through visually appealing and concise content.

    USP: They use storytelling, clarity, and strategic scripting to engage and inform the audience. They are affordable and have a credit rollover policy.

    Clients: ServiceNow, Manychat, Tailwind, Searce

    Making a video for B2B & SaaS products needs a different mindset.

    2. Nibble Video

    Overview: Nibble is a UK-based, onboarding video maker company. They are a 2d and 3d animation agency providing bespoke videos. Their motto is “Make the complex simple”.

    USP: They produce animated training and educational videos that can make learning more fun and interesting.

    They offer the creative services needed to create a fun and interesting animated onboarding video. They can develop custom characters and a storyline that relates to your audience.

    Clients: NHS, Unilever, Samsung, Fujitsu

    3. Wyzowl

    Overview: Wyzowl is a video production agency that has served more than 1,500 clients globally, across various industries.

    USP: Wyzowl is renowned for its straightforward pricing and process. They offer unlimited revisions and ensure high customer satisfaction.

    Their onboarding videos are aimed at efficiently educating new users, utilizing engaging visuals to explain product features and provide practical user guidance.

    Clients: Kodak, Amazon, Dell, Oracle

    4. The DVI Group

    Overview: This Atlanta-based award-winning onboarding video maker company focuses on strategic storytelling & instructional design. They offer professional video services from pre-production to post-production.

    USP: Their mission is reimagining and changing the way businesses communicate. Their services include corporate film & video, motion graphics, visual effects, and animation.

    Clients: Holiday Inn, The Home Depot, Delta Airlines, DHL

    5. Gramvideos

    Overview: GramVideos is a video production company based in Singapore. They specialize in creating engaging explainer videos, corporate videos, and a variety of animated content.

    USP: They offer a comprehensive suite of services including 2D and 3D animation, motion graphics, and live-action production.

    Their approach involves a strategic video creation process tailored to meet specific marketing and communication objectives, ensuring each project aligns with the client’s goals​.

    Clients: Google, Uber, Oracle, DBS

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    6. Advids

    Overview: Advids is a video content creation service that specializes in producing a wide range of video types for businesses. They offer services on explainer videos, product demos, and testimonials.

    USP: They operate as an online studio, allowing clients to collaborate remotely throughout the video production process.

    With a focus on original video content, Advids tailors each project to the specific goals, subject, and audience of the client, supported by a global network of professionals​

    Clients: Ola, Mercedez Benz,Ezsheild, Avansys

    7. Gisteo

    Overview: Gisteo is an affordable explainer video company. Their tagline is “No matter what you need to communicate, we’ll make sure your audience gets the gist.”

    USP: They provide quality work at fair prices, with clear, upfront costs and open communication. They ensure no nonsense or shenanigans. They blend in-depth branding and marketing insights with a compelling script and top-notch production.

    Clients: Oracle, Phzer, Lilly, Xerox

    8. Breadnbeyond

    Overview: Bread and Beyond is an Indonesia-based animated onboarding video maker company. They believe every business story deserves to be told and work towards telling that story in a timeless style.

    USP: They provide engaging animation services for your onboarding video. They believe in THE 3 C’s: Communication, Concision, and Clarity.

    Clients: Paypal, Nestle, Accenture, Glassdoor

    9. Webdew

    Overview: Webdew is based in Surrey, UK. They specialize in creating high-quality animated explainer videos, corporate videos, and promotional content.

    USP: Their production process is client-centric, starting from understanding the client’s goals to delivering videos customized to meet those objectives.

    They are known for their creative approach and ability to deliver projects within a client’s budget and timeline​.

    Clients: Lastlock, Cryptotitan, Croma, Filecentre

    Here is an app onboarding video example by Webdew –

    10. VeracityColab

    Overview: VeracityColab is a video production company based in California. They have fifteen years of experience and specialize in corporate, animation, and product explainer videos.

    USP: VeracityColab collaborates closely with clients at every strategic level. They value collaboration and actively involve clients in the creative process. They are also known for their professionalism, rapid turnaround time, and creativity.

    Client: Coupa, Google, Intuit

    Why Choose Content Beta?

    Onboarding videos must be compelling and professional because they set the initial tone for engagement and expectations. Partnering with an affordable video production agency like Content Beta will help you achieve that without stretching your in-house team.

    Our Creative as a service (CaaS) model offers you a dedicated creative production team at a fixed monthly rate. Our video experts can create product demos, explainers, customer testimonials, and a wide range of other video content customized to your specific needs.

    Here’s why over 170 satisfied clients have chosen to partner with us:

    • Flexible pricing and rollover credits: We offer monthly pricing and the ability to carry over unused credits. You get the most value from your investment.
    • Extensive portfolio and expertise: Our talented team has created a diverse range of high-quality videos across the industry. It gives our clients the confidence to trust us with their video production needs.
    • Rapid turnaround times: We deliver videos quickly, with turnaround times of 24-48 hours, We ensure you can keep up with the fast-paced demands of your business.

    Book a call with us now, and we will help you create engaging, impactful videos that drive results for your business.

    Conclusion

    Onboarding videos help streamline customer and employee onboarding processes. As customer expectations continue to rise, investing in high-quality, engaging onboarding videos is a necessity.

    The benefits of onboarding videos are clear: they enable faster learning, deliver consistent experiences, and provide anytime. They can explain products visually, make memorable impressions, and ultimately improve retention and reduce churn.

    However, creating effective onboarding videos requires specialized skills, expertise, and resources that many businesses may not have in-house. This is where partnering with a dedicated onboarding video maker company is fruitful.

    By using the experience, best practices, and cutting-edge technology of these specialized providers, businesses can ensure their onboarding videos are engaging, informative, and aligned with their brand voice and objectives.

    Frequently Asked Questions (FAQs)

    You can personalize onboarding videos by:

    • Including personalized welcome messages from team members or managers,
    • Addressing specific roles or responsibilities they will take on.
    • Including segments that align with the individual’s job function or department can also make the experience more relevant and engaging.

    The length of an onboarding video typically ranges from 2 to 5 minutes. Keeping videos concise helps maintain engagement and ensures that the information is digestible.

    For more complex topics, consider breaking the content into a series of shorter videos, which can be easier for new hires to process and retain.

    Onboarding videos can improve employee retention by –

    • Providing a clear, engaging introduction to the company culture, expectations, and the role.
    • Making them feel welcomed and well-informed.

    The cost of producing an onboarding video can vary between $2000 – $5000. It depends on several factors including the production quality, length, complexity of the project, etc.

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta