15 Top Onboarding Video Examples for B2B

Onboarding new employees, clients or customers successfully can enhance your bond and support long-term partnership. Onboarding videos are very important in this process. They serve as an engaging and efficient way to introduce your product, service, or company culture.

You might be asking:

  • What makes a compelling onboarding video?
  • What types of content should be included?
  • How can these videos impact your customer’s experience?

These are all important questions to consider when developing your onboarding content.

Onboarding videos can simplify complex concepts, and also build connections through visual storytelling. This article aims to guide you through the 15 top onboarding video examples for B2B businesses.

Each of these videos effectively achieves its objective: to help employees understand the work culture or help customers understand and use the product or service. These examples also highlight the creativity and unique approaches employed by these B2B companies.


What is an Onboarding Video?

An onboarding video is a brief, informative presentation. It is used to welcome new employees or customers. It’s a part of the initiation process, offering essential information about the company or its products and services.

For employees, onboarding video might showcase company culture, policies, and department overviews. It helps new hires to understand their roles and expectations.

Customer onboarding videos often provides tutorials on product usage, information on customer support, and tips to improve their experience with the product or service.

Overall, onboarding videos serve as a consistent and appealing method to introduce and familiarize new individuals. And it can be revisited anytime for reference.

Where to use Onboarding Videos?

Onboarding videos can be used in a multitude of settings. Here are some specific instances where these videos can be beneficial:

1. Product Walkthrough

An onboarding video can guide users through a new product’s features and functionalities. These videos can be integrated within the product interface, shared via email after purchase, or posted on the product website.

2. Help Centers

Online help centers often use onboarding videos to guide users on how to troubleshoot common issues. The videos serve as a step-by-step guide, making it easier for users to solve problems independently.

3. Academy/Institutions

Educational institutions or online learning platforms can use onboarding videos to introduce new students to the course structure, online tools, and resources available. These can be sent via email before the course starts, or made available on the platform for easy access.

By using onboarding videos in these scenarios, you can add to their overall experience and ability to retain effectively.

Types of Onboarding Videos

Onboarding videos come in various types, each serving a specific purpose and audience –

1. Welcome Video

This is typically the first video that a new hire or customer sees. It provides a warm welcome and gives an overview of what they can expect. For new hires, these employee onboarding videos may include a message from the CEO or a team leader. For customers, it can be a thank-you message for choosing the product or service.

2. Orientation Video

The goal of an orientation video is to provide a broad introduction to the company, including its mission, values, and key policies. They help new hires understand the work environment by explaining company policies, HR procedures, safety guidelines, or legal compliance information. These corporate onboarding videos give an overall idea of how the company operates and what its priorities are.

3. Training Video

Training videos are designed to instruct or demonstrate new hires or customers about a specific topic or task. In case of employee onboarding video, it could be a tutorial on how to use certain software or adhere to specific procedures. For customers, it could be a step-by-step guide on using a product or service.

4. Departmental Video

These corporate onboarding videos provide insight into the specific departments within a company. They’re usually designed for new hires to help them understand the roles and responsibilities of each department, how they interact, and who to contact for specific needs.

5. Product Walkthrough Videos

These videos are typically aimed at customers to provide a guided tour of a product’s features and functionalities. They are especially common in the tech and B2B industries.

6. Virtual Tours

A virtual tour can give new hires a sense of the workspace, even if they’re working remotely. These employee onboarding videos might include a walkthrough of physical locations like offices, manufacturing facilities, or retail spaces. It provides a feel for the work environment and helps orient new hires to the company’s physical layout.

7. Company Culture Video

These corporate onboarding videos present the company’s culture, including its values, norms, and working style. They often feature snippets from company events, team-building activities, and social initiatives. They can feature interviews with employees, behind-the-scenes footage, and highlights of company events or achievements.

All these video types work together to give new hires or customers a comprehensive introduction to the company.


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15 Onboarding Video Examples to Inspire You

Here is a list of 15 inspiring onboarding video examples –

1. HubSpot

HubSpot is a leading customer relationship management (CRM) platform. They are known for their comprehensive tools and services that help businesses attract, engage, and delight customers.

Hubspot sets the standard for content marketing, right? Beautiful animations, graphics, icons, and transitions are enough to make anyone mesmerized. Even though this one is less than one minute, it is definitely one of the best.

2. Ahrefs

Ahrefs is a widely-used SEO tool suite. It offers features like competitive analysis, keyword research, backlink research, and more.Their high product adoption comes from their spectacular onboarding videos delivered by the one and only Sam Oh.

This video is no different. The video uses a minimal layout and focuses on the step by step walkthrough of their tool. Everything is demonstrated in detail using voiceover.

3. Moz

Moz is a reputable SEO software company. They specialize in improving visibility by providing analytics, keyword research tools, link building, site audits, page optimization insights, and resources of learning inbound marketing.

In this short guide, Rand Fishkin briefly demonstrates the features of Moz’s Keyword Explorer. Even though the legendary Rand Fishkin doesn’t deliver their educational content anymore, the DNA still lives on in this onboarding video.

4. Webflow

Webflow is a visual web design platform empowering designers to build professional, responsive websites without any coding. It seamlessly blends design and development into a single interface.

Webflow is known for their funny conversational storytelling. It captures the fancy of a slightly younger audience. The background score, videography and edits along with the perfect mix of fun and drama make this onboarding video highly intriguing.

5. Salesforce

Salesforce is a leading cloud-based customer relationship management (CRM) platform. It offers a range of cloud-based tools for businesses to manage their relationships with customers..

The onboarding video starts with a cartoonish intro that grabs attention. This simple yet effective, information based onboarding video sets a benchmark in video production.

6. Xero

Xero is an online accounting software for small businesses. It offers features like invoicing, inventory tracking, payroll, and bank reconciliation to help businesses manage their finances more effectively.

This user onboarding video gives a complete overview of Xero. Although the video is a bit longer than standard, it ensures that customers don’t get overwhelmed. The slide designs align with their branding guidelines. The minimal approach avoids distraction from the main information.

7. Uber

Uber is a multinational ride-hailing company. They transformed the taxi industry by providing a platform for riders to connect with drivers via a smartphone app.

Uber’s animated onboarding video covers more than just the basics of your first ride. The video uses a friendly tone to share step by step guidance. To retain drivers who had a rough start, Uber provides handy tips that usually come with experience


8. Zoom

Zoom is a leading video conferencing software that allows people to connect remotely. It’s known for its high-quality video, audio, and screen-sharing capabilities.

Zoom’s short and interactive onboarding video features great branding. This tutorial has a friendly host who guides existing users through the webinar setup. The videography and editing feature app interfaces, helping users to follow along easily.

9. Grubhub

Grubhub is an online and mobile food-ordering and delivery marketplace. It’s known for its vast range of restaurant options and fast, reliable delivery service.

In this live-action onboarding video, a GrubHub driver explains the onboarding process during a regular delivery. He covers everything from getting in his car, restaurant pick-up to customer delivery. The tips are highlighted further with on-screen graphics.


10. Grammarly

Grammarly is an AI-powered writing assistant. It checks grammar, spelling, punctuation, and offers style and tone suggestions to improve overall writing quality.

The video navigates through the app’s features, which resembles a brief onboarding process. It displays actual app screens and explains how it operates in a friendly tone.

11. Slack

Slack is a communication platform designed to facilitate team collaboration. It offers chat rooms (channels), direct messaging, and file sharing for teams to stay organized and productive.

This onboarding video explains all the main features new users need to know. The simple animation is consistent with the branding guidelines and will remain recognizable after upcoming UI changes. The fun background music plays in low volume to avoid distraction.

12. Twitter

Twitter is a globally recognized social networking platform. It’s used for a wide variety of purposes, including news dissemination, marketing, and personal expression.

The onboarding video aims at backing new as well as loyal customers suffering from the negative aspects of social media. The line drawing animation reflects a clean and minimal approach. It also aligns perfectly with twitter’s branding guidelines.


13. Google

Google is a multinational technology company specializing in Internet-related services and products. These include search engines, online advertising technologies, cloud computing, software, and hardware.

Google’s onboarding video gives a genuine insight into its work culture through real employee experiences. The video uses interactive elements like quizzes and polls to make it fun and memorable. It highlights Google’s focus on diversity and inclusion.

14. Zendesk

Zendesk is a service-first customer relationship management (CRM) company. Its suite of support, sales, and customer engagement tools are designed to form better customer relationships.

This onboarding video uses various images and short clips to give a glimpse of life at Zendesk. It introduces the teams and talks about the company’s core values. It’s a clear, effective video that can assist in onboarding and also serve as a recruitment tool.

15. Dropbox

Dropbox is a cloud-based file hosting service. It offers cloud storage, file synchronization, personal cloud, and client software. It’s known for enabling users to store and share files and folders with others across the Internet.

The Dropbox onboarding video effectively highlights the core features. It intrigues new customers with its humorous approach and refers to the tool as ‘magic pocket’. It uses unique paper-cut animations that make the video visually appealing.

What should an Onboarding Video Include?

An effective onboarding video should aim to spark interest, inform, and motivate new hires or customers. The content might vary depending on the audience and the purpose of the video. The anatomy of a onboarding video includes the following:

1. The Introduction

Start the video with a warm welcome. Introduce the company or the product and set the tone for the rest of the video. This is your opportunity to make a good first impression.

2. Purpose

Clearly state the purpose of the video. Let the viewers know what they will gain from it. This sets expectations and helps the viewer understand the video’s relevance.

3. The Script

Write a clear, concise onboarding video script that covers all the necessary information. Keep the language simple and easy to understand. Make sure it’s well-structured and easy to follow.

4. Content

This is the main body of the video. Ensure that the content aligns with the purpose you’ve stated. It should be relevant, informative, and valuable to the viewer.

5. Storytelling

Use storytelling techniques to make the content more engaging. Instead of simply listing facts, turn them into a narrative. This could involve sharing the company’s history, describing a customer’s journey, or illustrating a process with a beginning, middle, and end.

6. Visual Aids

Visual elements can greatly enhance your video. Incorporate relevant images, graphics, animations, screenshots, or live-action footage to support your content. Visual elements can help explain complex information, maintain viewer interest, and reinforce key points.

7. The Setup

The setup includes the technical aspects of creating the video. Ensure good video and audio quality, including the location, lighting, sound, and equipment. If you’re filming people, ensure they are well-presented and comfortable on camera.

8. Support

Let viewers know where they can get more information or assistance if they need it. This might involve providing contact details for the support team, links to additional resources, or instructions on how to access further training.

9. Closure

Wrap up the video with a concise summary of the main points and reinforce the key points. Thank the viewer for their time and invite them to take the next step.

Remember, an onboarding video is often one of the first points of contact for new hires or customers. Make sure it is representative of your brand and leaves a positive impression.

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We have gone through 15 exceptional onboarding video examples from a variety of B2B businesses. Each video has demonstrated a unique, creative approach to onboarding. Through these examples, we’ve seen the power and potential of onboarding videos to engage new customers or employees.

Onboarding videos are not a one-size-fits-all solution. Instead, they can and should be tailored to fit the specific needs and preferences. Be it through humor, storytelling, visual examples, or interactive elements, onboarding videos should resonate with your target audience and align with your brand.

Remember, creating an effective onboarding video doesn’t require a big budget or production team. With a clear understanding of your needs and a thoughtful approach to content creation, even a simple video can make a big impact.

With the increasing shift towards digital experiences, onboarding videos are more important than ever. We hope these examples have inspired you to explore your own B2B business journey.

Frequently Asked Questions (FAQs)

Onboarding videos are important for new employees and customers for several reasons:

  • Orientation: They provide a quick and easy way to introduce the company’s mission, values, and culture.
  • Efficiency: They allow information to be absorbed at the viewer’s pace and can be referred back to at any time.
  • Engagement: They are a more interesting way to convey information compared to text-based materials.
  • Accessibility: They can be accessed and viewed at the convenience of the viewer, reducing the need for scheduling coordinated sessions.

The length of an onboarding video should ideally be between 2-10 minutes. The length can vary depending on the complexity and quantity of content.

Onboarding videos can complement in-person orientation sessions, but they can’t entirely replace them.

Videos are excellent for standardizing information and can be referred at any time. But in-person sessions allow for real-time interaction, personalized guidance, and immediate answers to questions.

Creating videos in-house can be a cost-effective solution, particularly if you have the necessary skills and equipment. It offers control over the entire process and lends authenticity to the content.

On the other hand, hiring professionals to produce your onboarding videos ensures high-quality content. You can leverage industry expertise, and save your team time. They bring a polished, expert touch to the videos, which could elevate your brand’s perceived value.

In the end, the decision depends on factors like onboarding video cost, time constraints, internal resources, and the desired quality and impact of the videos.

There are several platforms you can use to host your onboarding videos:

  • Your Company Website: Embed videos directly into relevant pages.
  • Learning Management Systems (LMS): Platforms like Moodle, TalentLMS, or Docebo are ideal for employee onboarding.
  • YouTube: A popular platform for public-facing videos.
  • Vimeo: It offers more control over privacy and branding.
  • Wistia: It is designed for business use, with robust analytics.

Remember to choose a platform that suits your audience, content, and security needs.

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