Learn the science of customer-engagement-led growth.
The MoEngage Academy is nine months old, born in 2020.
Pre-WFH, we used a Sony a6400. These days, mostly webcam.
For video recording, we use Soapbox (from Wistia). It allows us to seamlessly switch from talking head to slide to split-screen. For editing, we use Adobe Premiere Pro and After Effects.
All kinds of educational content irrespective of topic. Mostly YouTube but also online courses and podcasts.
This goes beyond just content creation but – It’s more important to just get started and put something out there. Of course, you can’t edit a video as easily as written content, but you get better if you get into execution mode after basic preparation rather than overthinking it.
We have ~1500 learners (and growing) visiting per year
It helps learners understand basic concepts so they feel empowered to run experiments and learn further.