How did ManyChat work with Content Beta to create 150+ video course lessons?




Onboarding videos for an industry leader chat marketing software trying to educate their users about their chatbot, looking to cut down time spent on support tickets and making the product more self-serve.


Perfecting onboarding

From chatbots to SMS automation, ManyChat is a leader in the message automation space. But having multiple products delivering so much value, Manychat needed some video courses to help its customers easily understand their product and become masters at targeting their leads!

Current Solution

One of the best ways to encourage people to try out your product is by guiding them all the way through. For that Manychat already had some videos but they definitely needed an overhaul. Considering the complexity of the product, the requirements for a video course become overwhelming.

Here is a sample of the old video:




With Content Beta, ManyChat was able to create a series of easy-to-understand training videos which, in an engaging way, explained each feature of their product and how to use them.


The ManyChat Team had experts record their screens to explain each of the videos. The experts were amazing be it in their knowledge of products or even how they delivered them. This made it easier for our team to watch these videos and pinpoint requirements of elements on the screen, some motion graphics and other tips that could enhance the video altogether.

The Content Beta teamwork worked brilliantly to create a polished experience for the ManyChat team. Our instructional designers took it up to themselves to learn the product and watch each second of all videos taking into consideration the points where each element or graphic would have to be added.

Stationary scenes had animations added to them, key elements were zoomed, panned and enhanced as per the need. At the right spots, tips and in-app-help were added to make the video both engaging and educational.


Until now with ManyChat, we have worked on 10 courses consisting of over 150 videos which were refined to look just amazing. These courses have helped ManyChat explain their product and help their users so much better.

Here is an after video:


ManyChat empowers businesses to create Facebook Messenger bots for marketing, sales, and support, helping to grow ROI and revenue.

ManyChat is the #1 platform for Chat Marketing in the world. ManyChat has been used by hundreds of thousands of businesses worldwide for automating their Facebook Messenger Experience for their FB pages and Instagram messaging automation. With the ability to send SMS and Email now directly through ManyChat, businesses can create full automation sequences and reach their customers across multiple platforms.


Chat Marketing Software


Amazing improvements were shown across the board. Whether it was product adoption or a reduction in time spent on support tickets everything skyrocketed for ManyChat with Content Beta’s tailor-made videos.

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