CUSTOMER STORY

How Content Beta helped Kissflow launch a $550 course in 8 weeks?

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CONTENT BETA PRODUCT USED

USE CASES

Kissflow wanted to revamp Kissflow Academy to a newer version. Their northstar metric was to cut down time for both support tickets and the onboarding process which their team spent a significant time on.

Problem

Perfecting onboarding

Even though Kissflow has its UI optimized to the T, there is a learning curve to use it to its fullest. The fact that most people won’t come back if they don’t see results in the first month serves as motivation to make their onboarding process a seamless one.

Current Solution

They undertook a hybrid model of live training and pre-recorded video courses that the customers could refer to.

The Update

But the introduction of a new version meant that the training material including help docs, knowledge base articles, and video courses needed an overhaul. The training team had to manage time between live training and producing new content. With the launch soon, it meant the team had a difficult deadline.

Here is the before video:

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Solution

Task

With Content Beta, Kissflow was able to produce a video course of over an hour at a blazingly fast pace, under 8 weeks to be precise.

Inputs

The process included scripts reaching a total of 10,000 words, storyboarding each frame which translated into upwards of 800 slides, professional voice-over plus acting, and video editing that took up more than 160 man-hours.

Not to mention the edits, reworks, and subtitles that were made to make the course spectacular.

Output

Here is the after video:

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Some Stats after the first 6 months

4918

plays

275

hours watched

75%

Average completion Rate

Kissflow is a SaaS solution that automates day-to-day business processes and tracks their performance. From leave requests to purchase orders, Kissflow helps initiate process requests, view items that require user actions and approve pending tasks.

Industry

Business Process Management Software

Result

While the course has been live very recently, Kissflow has been seeing great interest from people who want to master workflow automation on their new version.

Kissflow team has loved our work so much that they are back to revamp more of their training content.

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Avoid spending long hours in creating onboarding videos & video courses and fix customer churn today!

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