10 Best Instructional Video Examples

Picture of Rishabh Pugalia
Rishabh Pugalia

July 5, 2024

10 Best Instructional Video Examples

Have you ever wanted to try a product but did not know how to use it? What do we do in such cases? We search for videos that give us clear instructions.

In fact, according to Google, Users are 3X more likely to prefer watching a YouTube tutorial video than reading a product’s instructions.

Instructional videos train the audience on specific topics, products, services, etc. They provide step-by-step guidance on a particular topic or task.

Instructional video ideas can include product explainers, how-to guides, and tutorials. Each type caters to different learning needs.

Now, you might be thinking:

  • How can we include instructional video examples in a self-service customer support strategy?
  • Can we incorporate interactive elements like quizzes or polls in instructional videos?
  • How can instructional videos be used for thought leadership and brand positioning?

Check this instructional video made by Content Beta –

Making a video for B2B & SaaS products needs a different mindset.

Below, you will find the 10 best instructional video examples used by B2B SaaS companies.

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    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    What is an Instructional Video?

    Instructional videos examples help brands address common questions and troubleshooting issues. They help simplify complex concepts and processes. These videos typically range from 1-5 minutes.

    Instructional video examples can be used to teach users:

    • How to use a product
    • Demo of features
    • Navigate a particular workflow
    • Troubleshoot common issues
    • Getting started guides

    10 Best Instructional Video Examples

    Here are 10 examples of instructional videos.

    1. Raken

    Making a video for B2B & SaaS products needs a different mindset.

    Video Title: Raken | How-to Videos by Content Beta

    Duration: 1 minute 18 seconds

    Instructional Video Type: How-to Video


    • The video introduces Raken as a solution to bridge the communication gap between offices and construction sites.
    • Here, instructional video examples discuss – login, creating a new project, project details, and customization.

    2. Outreach

    Video Title: Outreach – Repurposed Webinar

    Duration: 1 minute 48 seconds

    Instructional Video Type: Repurposed video from webinar


    • In this video by Content Beta, Mark Kosoglow, VP of Sales at Outreach, shares tips on generating leads and following up.
    • He explains how Outreach helps with queuing tasks and provides insights like who is connected, open rates, replies, etc.

    3. JOS

    Video Caption: Experience the power of our secure #VDI solution and elevate your desktop workspaces to the cloud. Contact us to find out more!

    Duration: 1 minute 34 seconds

    Instructional Video Type: Animated explainer Video


    • The video presents JOS’s VDI as a solution for managing distributed end-user devices for hybrid workers.
    • Here, animated instructional video examples discuss the expertise and user base of JOS.
    • It explains features such as advanced security, flexible scaling, and easy desktop management.

    4. Quorso

    Video Title: Quorso Explainer Video

    Duration: 1 minute 29 seconds

    Instructional Video Type: Explainer video


    • Instructional video examples of Quorso include a problem statement and introduce itself as a solution.
    • With co-pilot, it helps make sense of data and guides store leaders to act effectively.

    5. FICX

    We know how to sell your story using your product UI


    Duration: 1 minute 37 seconds

    Instructional Video Type: Explainer Video


    • This instructional video example of Amazon One introduces FICX as a no-code platform.
    • It explains how FICX helps you design digital journeys, customer interfaces, and integrations.
    • It also discusses features and benefits such as – drag-and-drop simplicity, integration with existing technology, etc.

    6. iXware

    Video Title: iXware Cloud Scan to EMR

    Duration: 2 minutes 5 seconds

    Instructional Video Type: How-to Video


    • In iXWare, they introduce their product as the solution.
    • Here, instructional video examples explain compliance, security, and features.
    • It gives step-by-step instructions for download, installation, access control, and digitizing.

    7. Amazon One

    Video Title: Amazon One: an easier way through your day

    Duration: 1 minute

    Instructional Video Type: 60-Second Explainer Video


    • Amazon One is introduced as a solution for managing multiple cards and IDs.
    • Here, animated instructional video examples discuss the ease of use, quick signup, security, and impact.
    • The video encourages viewers to use Amazon One for easy and secure daily transactions.

    8. Voiro

    Video Title: Product Demo Video

    Duration: 1 minute 42 seconds

    Instructional Video Type: Product Demo Video


    • It introduces Voiro as a product for monetization teams to manage digital ad inventory.
    • Here, instructional video examples discuss features – sales module, operations management system, finance and reconciliation module.
    • It also talks about the benefits – efficiency, real-time insights, handling complexity, etc.

    9. Loom

    Video Title: Loom | The Smarter Way to Collaborate

    Duration: 34 seconds

    Instructional Video Type: Short form video


    • Here, examples of instructional videos show how to use Loom and conclude by encouraging viewers to sign up for free.
    • It gives an overview of features like – video messages, generating shareable links, recordings, and collaboration.

    10. Vyond+Adobe

    Video Title: Vyond+Adobe: Captioning In Premiere Pro

    Duration: 15 minutes

    Instructional Video Type: Tutorial Video


    • Here, instructional video examples show how to create captions in Adobe Premiere Pro.
    • It includes host & topic introduction, adding captions, transcribing captions, open vs closed captions, and exporting captions.

    Using Instructional Videos Across the Funnel

    Now that we understand the “why” behind instructional video examples, let’s see how they can be used. These videos can be used across the marketing funnel:

    1. Top of the Funnel: Instructional Explainer Videos

    Top-of-funnel content attracts prospects. By providing a high-level overview of your product or service in an engaging, easy-to-understand format, you can help them answer – “Is this for me?”

    2. Middle of the Funnel: Instructional Product Demos

    As prospects move further down the funnel, they’ll want to see your product in action. Make abstract concepts more concrete and tangible through visual metaphors, analogies, and your product’s UI.

    3. Bottom of the Funnel: Customer Onboarding

    Once a prospect becomes a customer, the learning journey doesn’t stop. Animated Instructional onboarding videos can help new users start using your product.

    4. Post-Purchase: Training and Support

    Even after the sale, animated instructional videos can continue to educate your customers. These videos can help them use your product’s different features. Use them for ongoing training, feature updates, and troubleshooting common issues.

    Once you are ready to launch your instructional videos, you will face the dilemma of choosing the right video platform. When deciding between hosting platforms, have a look at our comparison of Vimeo vs YouTube.

    Why Choose Content Beta?

    For Tech companies who need instructional video production services, choose Content Beta. Our Creative as a Service (CaaS) plans are designed to fully support tech companies.

    How are we unique?

    • Transparency & Zero Wastage: We provide transparent pricing plans with no hidden fees. Any remaining credits in your plan or subscription will be carried over to the next billing cycle.
    • Easy Collaboration: Our cloud-based platform enhances seamless collaboration between your team and ours. We’re always available in your Slack for new requests, feedback, and conversations.
    • Quick Response: We ensure a speedy delivery without any compromise on quality. Apart from these, Content Beta offers rapid and same-day responses.

    For brands looking for fast and high-quality video delivery, we are your ideal choice.

    Book a demo call to get a quote!

    Final Thoughts on Instructional Videos

    When planning your instructional video examples, focus on one topic at a time. Trying to cover too much in one video can lead to confusion. Stick to a single, clear objective for each video to ensure that your message comes across effectively.

    Ensure that your voice is clear and easy to understand. Use a good microphone and minimize background noise to maintain the viewer’s attention and comprehension.

    Lastly, engage with your viewers. Encourage them to ask questions and provide feedback. Also, make sure to refine your videos over time.

    Frequently Asked Questions (FAQs)

    Softwares you can use to create instructional videos are:

    • Scripting: ChatGPT,,
    • Video Editing: Camtasia, Filmora, CapCut,, Adobe Premiere Pro
    • Voiceover:, Speechelo.
    • Caption Creation: SubtitleBee,,

    An instructional video should be 1-5 minutes long. The length can vary depending on the complexity of the topic, the number of features, etc.

    Some common mistakes to avoid in instructional videos are:

    • Poor audio & video quality
    • Lack of clarity
    • Overcomplicating concepts
    • Poor content planning

    The key elements of an effective instructional video are:

    • Defined learning objective
    • Organized & structured content Instructional video examples
    • Clear graphics, animations, and demonstrations
    • Concise narration
    • CTA at the end

    We have made videos for 150+ B2B & SaaS companies.

    Explainer Video, Product Demo, Remote Video Testimonials, and more.

    "Fast turnaround" "Easy to work"

    Content Beta