20 Best Instagram Ads Examples to Inspire You

As a B2B company, you might be wondering if we should really be focusing on Instagram. This is a common hesitation, but the reality is that Instagram can be a highly useful platform for B2B advertising.

How? Firstly, Instagram has a very large user base. From businesses to professionals to personal users, almost every one of them is on Instagram.

In fact, according to Statista, Instagram has 2 billion active monthly users. So, not leveraging the platform to advertise your product could result in significant missed opportunities.

Secondly, you might have come across an ad on Instagram and felt like “Wow! It is exactly what I was considering buying.” Well, that is because Instagram has a very strong algorithm that analyzes user behavior and you too can use it in your brand’s favor.

Lastly, Instagram has various interactive features, like swipe-up links, making it easy for users to engage with your brand.

Now, you might be wondering,

  • What types of content work best for Instagram ads?
  • What different ad formats are available on Instagram, and which should I use?
  • Should I consider working with Instagram influencers to amplify my ads?

Below, you will find good examples of Instagram ads that work effectively for brands.

Contents

Best Instagram Ads Examples

Here are a few of the best Instagram ad examples in different formats that work well.

1. Instagram Carousel Ad Examples

They are best for showcasing multiple products, highlighting different features of a single product, or telling a sequential story. For carousel-style Instagram ads examples, you can also provide step-by-step guides.

Here are a few carousel-style effective Instagram ads examples used by brands to advertise on Instagram.

a. Upwork

Analysis:

  • In this Instagram ad example, Upwork showcases how you can hire highly rated skilled professionals to complete your tasks.
  • The CTA “Sign Up” invites businesses to join Upwork and post jobs for free.

Visual elements:

  • The Carousel ad has a featured image with a turquoise-colored background.
  • The bold and large typography makes the headline eye-catching and easily readable.

What we liked:

  • The post flows well, with each slide showcasing different professionals you can hire.

b. Semrush

Analysis:

  • This example ad content uses fun, spooky, and popular animal memes to grab attention. It’s catchy and even appeals to individuals unfamiliar with the brand.
  • The CTA “Learn More” takes you to the product page to try Semrush for free.

Visual elements:

  • This meme-style slide displays a reaction accompanied by a text overlay describing it.
  • The blurred images represent horrified reactions.
  • The contrast of the light-colored text against a dark background ensures high visibility.

What we liked:

  • This ad is made for the Halloween season. It’s humorous and relatable for marketers

c. Behance

Analysis:

  • This ad attracts designers and typography enthusiasts to the Behance platform to view and purchase the font.
  • The “Shop Now” CTA button invites users to make a purchase. This direct CTA is crucial for converting interest into sales.

Visual elements:

  • The layout of Behance’s Instagram ads examples is straightforward, with a clean and modern aesthetic that complements the font.
  • The ad shows the font in different sizes and weights to demonstrate its versatility and aesthetic appeal.

What we liked:

  • You can buy the font by clicking the Shop Now button. This makes it simple for people to make a purchase.

d. LottieFiles

Analysis:

  • The LottieFiles ad targets digital design enthusiasts, showing the advantages of using Lottie over GIFs, especially regarding file size and quality.
  • It also highlights how you can elevate your Canva designs with LottieFiles
  • A CTA “Learn more” button is provided at the bottom of the ad, prompting users to find out more about LottieFiles.

Visual elements:

  • For this slide, the use of contrasting colors makes the visual elements stand out, especially the file size comparison, which is a critical part of the message.
  • All slides talk about the benefits of using LottieFiles and how you can upgrade your designs, animations, and GIFs.

What we liked:

  • The ad shows the benefit of using LottieFiles and encourages users to prefer it for GIFs, animations, and designs in Canva.

e. IconScout

Analysis:

  • The ad showcases the versatility of IconScout’s icon offerings and entices web and app designers to explore and use their products.
  • The “Learn more” CTA button invites users to check out the icon styles and encourages them to make a purchase.

Visual elements:

  • The ad displays samples of six different icon styles in a grid layout, making it simple for viewers to compare and grasp the aesthetic differences between each style.
  • The ad has vibrant colors. They use teal as a background to catch attention on social media. The layout is neatly organized and easy to follow.

What we liked:

  • In IconScout Instagram ad examples, they show how you can customize icons (color, style), how they have consistent design styles, and where can find them.

2. Instagram Story Ad Example

They are effective for delivering short, impactful messages and promoting limited-time offers.
Here are a few effective Instagram story ad examples used by brands.

a. Wix:

Analysis:

  • The ad explains how easy it is to make your designs mobile-friendly with the help of responsive AI in Wix Studio.
  • A clickable “Learn More” link is provided below for prospects to visit their website and explore their offerings.

Visual elements:

  • The ad features an individual using Wix Studio on their laptop, optimizing their designs to mobile.
  • It highlights Wix’s UI and demonstrates steps using a sample website.

What we liked:

  • The ad encourages viewers to optimize websites with just a few clicks in Wix Studio.

b. Adobe Design:

Analysis:

  • The ad briefly shows people visiting a plant shop and getting inspired to make a logo in Illustrator.
  • The “Learn More” CTA button guides you to a page where you can get a free trial of Adobe Illustrator.

Visual elements:

  • Adobe’s Instagram ad campaign examples, use stock footage and UI snippets. They also showcase their logo at the start and end of the ad.

What we liked:

  • It shows simple techniques to achieve a professional and aesthetic look.

c. Photoshop

Analysis:

  • The ad shows how Photoshop’s generative fill feature can create realistic designs in just a few clicks.
  • The Learn More button directs you to get the Adobe Express tools for free.

Visual elements:

  • The ad shows the snippets of the tool. When the prompt is typed, images are created with seamless transitions.
  • The logo and tagline are shown towards the end of the video advertisement.

What we liked:

  • Branding is used perfectly to reinforce what the brand offers.

d. Nutrium.io

Analysis:

  • The ad is to show how you can manage client data with the help of Nutrium.
  • The headline “Keep it simple and safe” suggests that Nutrium offers both a user-friendly interface and high security.

Visual elements:

  • Visual elements, like a lock icon accompanied by stars, indicate that they provide high security for sensitive client data.
  • They emphasize the 14-day free trial with white text against the bold green background. It directs viewers’ attention to that section.

What we liked:

  • By showcasing the trial period, security, and user-friendly interface, they create an attractive ad that convinces people of its benefits.

3. Instagram Video Ad Examples

They are Ideal for storytelling, demonstrating product usage, or sharing customer testimonials.
Here are a few video Instagram advertising examples that are effective.

a. Zapier

Analysis:

  • This is a testimonial-style video ad that shows the benefits of using Zapier to automate customer onboarding processes.
  • The CTA button encourages users to take the next step and register for Zapier’s services.

Visual elements:

  • In this example of an Instagram ad, the video has a cut-out of an individual showcasing the UI.
  • Zapier’s logo is prominently displayed on the video, ensuring brand recognition.

What we liked:

  • The host uses a very conversational tone while discussing the benefits of using Zapier.

b. Grammarly

Analysis:

  • The Grammarly ad tells viewers about a new feature that can help maintain their unique writing style.
  • At the bottom, there’s a “Learn more” button guiding potential customers to get Grammarly Business.

Visual elements:

  • In Grammarly’s Instagram video ad examples, They display the UI, showcasing its features for writing in your own style against a dark green gradient background.

What we liked:

  • The ad gives a step-by-step guide on using this new feature to improve writing quality and increase productivity.

c. ClickUp:

Analysis:

  • The video ad portrays ClickUp Brain as a standout product, explaining its features and how it simplifies various tasks, gives ideas, etc.
  • The “Learn more” CTA button at the bottom of the ad invites viewers to discover more about ClickUp Brain.

Visual elements:

  • The video includes stock footage and the UI of the platform showcasing how to use ClickUp Brain.
  • The video has medium-sized captions with a subtle border to improve readability and set them apart from the background.

What we liked:

  • ClickUp’s instagram ad examples also include statistics to show how much time was saved or productivity increased.

d. Shopify:

Analysis:

  • The ad shows how Shopify Capital can speed up business growth with quick funding upon approval.
  • The Learn More button below offers a next step for those interested in the funding.

Visual elements:

  • The video features scrapbook-style images with pastel-colored backgrounds, enhancing the text.
  • Shopify’s Instagram ads examples also feature their brand logo for added visibility and recognition.

What we liked:

  • The clean frames with a minimalist color palette give off a modern, understated feel.

e. Elementor

Analysis:

  • The video ad explains how Elementor can help build functional websites.
  • The CTA (Call-to-action) button directs users to the pricing page, urging them to make a purchase.

Visual elements:

  • The video is live-action with the UI of the webpage with a pink background, keeping the brand colors consistent.
  • In Elementor’s Instagram video ads examples, the captions are in a large and easily readable font.

What we liked:

  • This hybrid video has a balance of live-action clips and screen recordings.

f. Intuit QuickBooks

Analysis:

  • The video ad shows how QuickBooks helps businesses with its capabilities of app integrations, invoicing, automated workflow, etc.
  • The “Shop Now” button at the bottom suggests taking immediate action to purchase or learn more about the product.

Visual elements:

  • The Live-action video ad features two individuals discussing an issue, with one showing how they resolved it using QuickBooks as the solution.
  • QuickBooks’ Instagram ads examples have big typography on the thumbnail showing its core values or benefits.

What we liked:

  • The video focuses on showing Quickbooks as an effective financial tool for businesses.

4. Instagram Image Ad Example

They are great for showcasing products, highlighting features, or promoting events.
Here are examples of good Instagram ads that are effective for brands.

a. Headspace

Analysis:

  • The Headspace ad aims to create a feeling of positivity and wellness, urging viewers to use the app to improve their mental health.
  • The ad includes a call-to-action (CTA) at the bottom, ” Sign Up” accompanied by the benefit statement “Start your free trial today” encouraging viewers to try Headspace.

Visual elements:

  • The ad features a smiling face with a heart, symbolizing happiness and love, which aligns with the theme of self-love.
  • Headspace’s Instagram ads examples used the brand color palette to reinforce branding.

What we liked:

  • The use of bright, warm colors like orange and yellow represents positivity and good energy.

b. Zendesk

Analysis:

  • The ad is designed to communicate the benefits of Zendesk’s all-in-one support solution.
  • The ad invites users to try Zendesk for free, providing a risk-free way for potential customers to get started, with a clickable button to initiate the process.

Visual elements:

  • The image showcases the Zendesk user interface, suggesting simplicity and ease of use.
  • In Zendesks’s Instagram ads examples, the logo is placed on the image, enhancing brand recall.

What we liked:

  • The intelligent use of stats in the caption

c. ADP

Analysis:

  • The ad encourages an analysis of the current compliance status in HCM and introduces ADP as a solution provider.
  • The CTA “Download” prompts viewers to download the report for further information.

Visual elements:

  • The design includes an icon of an upward-trending chart, suggesting progress or success, which goes well with the message about enhancing HCM compliance.
  • In this example of an Instagram ad, the typography is bold and hierarchical. White text on a dark background increases contrast and readability.

What we liked:

  • This ad offers a useful resource to prospects, encouraging them to take a look at the report. When such useful info is provided prospects either take action right away or save it for later.

d. MongoDB

Analysis:

  • The ad implies that MongoDB Atlas is ideal for businesses new to AI or with limited database experience.
  • Similar to all the examples of Instagram ads mentioned above, this ad also has a “Sign Up” button for viewers to take action.

Visual elements:

  • The ad features a bright green background, matching MongoDB’s brand colors for a consistent visual identity.
  • The modern illustration style is futuristic and shows innovation.
  • The bold and large text highlights the main message, ensuring easy readability against the green background.

What we liked:

  • MongoDB’s Instagram ads examples showcase the versatility, ease, and benefits of using the product.

e. Adobe Acrobat

Analysis:

  • The ad highlights how easy and efficient it is to create web forms with Adobe Acrobat, encouraging users to try it.
  • The ad features two CTAs: one in the image and another as a clickable “learn more” option, encouraging users to find more information.

Visual elements:

  • Minimalist design with a clean layout. It has warm and high-contrast colors for visual appeal.
  • The typography is modern, with bold font for the main message to make a strong impact.

What we liked:

  • It avoids unnecessary details to keep the message clear.
TYPES OF ADVERTISING DESIGN

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Golden Rule for Successful Instagram Ads

1. Ad objective = Message

Ensure that the content of your ad matches the goal you want to achieve, whether it’s brand awareness, engagement, or conversions.

2. High-quality visual assets

Use images/videos/gifs that are visually appealing and relevant to your brand and message.

3. Fonts and Text

Make sure your text is clear and concise. Prioritize readability by using larger fonts and minimal text overlays.

4. Add captions

Put captions on video ads to ensure your message is accessible to users who watch videos without sound.

5. Keep the videos short

Put captions on video ads to ensure your message is accessible to users who watch videos without sound.

6. Add testimonials

Increase credibility and trust by featuring positive reviews or testimonial videos from satisfied customers.

7. Have a narrative, and showcase your products/services

Tell a story that matches your audience and show how your offerings can make a difference.

8. Experiment with Ad Formats

Explore different ad formats, including Carousel, images, video, and story, to find what best suits your target audience.

9. Advertise regularly with a uniform style and voice

Maintain consistency in branding across all ads to build brand recognition.

10. Include a CTA

Having a call to action encourages your audience to take the desired action, whether it’s to visit your website, engage with your content, or make a purchase.

11. Track and Optimize

Continuously monitor ad performance metrics – engagement, interactions, and impressions. Make changes to optimize campaigns for better results over time.

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Conclusion

Instagram ads are great at reaching the right people. The algorithm can filter and show content to target audiences effectively.

An effective Instagram ad is both creative and follows a strategy. Use high-quality visuals and design to instantly grab attention.

Highlight the Unique value proposition of your products and services. Include a CTA for all types of ads to achieve your marketing goals quickly.

Keep experimenting with different ad formats and content styles to find what works best. Stay informed on the latest ad formats and tools.

Frequently Asked Questions (FAQs)

Some common mistakes to avoid when running Instagram ads:

  • Undefined objectives and audience
  • Low-quality visuals and content
  • Ignoring guidelines risks ad rejection or suspension
  • Inconsistent monitoring

You can measure the success of your Instagram ad campaigns:

  • By tracking engagement metrics like likes, comments, shares, and saves.
  • Monitoring reach and impressions to measure the ad’s visibility.
  • Analyzing conversion metrics such as clicks, website visits, and purchases.
  • Evaluating the cost per result to assess the efficiency of ad spend.

It costs around $0.50 and $1.0 per (CPC) to advertise on Instagram.

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