35 Stunning B2B Infographic Examples for the Modern Marketer

Infographics are visual representations of data designed to present it quickly and clearly. They use graphics to make information easy to understand at a glance.

Much like YouTube banners or Facebook video ads, infographics follow the principles of design and your branding guidelines, ensuring brand consistency. They increase brand awareness, drive website traffic, and attract customers.

  • But when should you use infographics?
  • And how do infographics improve your marketing efforts?

In this blog, we’ve gathered 30+ impressive B2B infographic examples to address those exact queries.

Whether it’s simplifying a tricky concept, pointing out a trend, or showing off a comparison, infographics are your go-to tool for making information exceptional.


What is an Infographic?

An infographic is a visual representation of information designed to ease understanding. They help present key messages, shows data-driven insights, and present complex processes or ideas in a visually appealing format.

Infographics simplify your content and make it easier to process information faster. Moreover, they improve SEO by providing unique, valuable-driven content.

A good infographic:

  • Uses graphic design, data-driven content, and typography
  • Communicate information clearly and engagingly
  • Simplifies complex ideas and interests the audience

Business infographics convey information more effectively and help in decision-making. They are powerful storytelling tools, breathing life into dry data, simplifying complex solutions, and helping your brand stand tall in the crowded B2B landscape.

35 Stunning B2B Infographic Examples

Here are 30+ infographic examples that strike a balance between being informative and interesting.

1. What's it like to work at Google?

Zendesk, Inc. is a San Francisco-based company that offers customer support, sales, and communication software-as-a-service products.

Zendesk’s B2B infographic example targets SMB sales teams, showcasing their ability to stay up-to-date. It effectively communicates the main point through research-backed data, clear visuals, and concise copy making the infographic a good sales tool.

2. ChairOffice

ChairOffice, as evident from the name, is an office chair supplier in the UK offering a wide range of options.

ChairOffice’s creative infographic design features 10 world records you can attempt during work breaks. With vibrant colors, character drawings, and text, it delivers a simple message: take breaks.


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3. SalesCrunch

SalesCrunch (aka Crunched) offered sales analytics to provide companies with valuable customer insights. The platform was acquired by ClearSlide.

SalesCrunch’s business infographic example equips you with everything you need to ace meetings. It addresses a common problem for its audience and provides smart organizational solutions. With quantified data points, it’s a perfect fit for the target demographic.

4. Salesforce

Salesforce, Inc. is a San Francisco-based software company specializing in cloud-based solutions.

Salesforce’s B2B infographic example engages the audience with diverse graphic types and concise information delivery. It provides clarity to their content and speeds up decision-making.

5. HubSpot

HubSpot is a US-based company that develops and markets software products for inbound marketing, sales, and customer service.

HubSpot’s business infographic example simplifies a concept using clear and easy-to-follow graphics. It successfully answers the intended question. The concise text shows the key points effectively, ensuring readers understand inbound marketing.

6. Smart Insights

Smart Insights is a platform that helps users with marketing planning, management, and optimization.

Smart Insights’ B2B infographic example connects a new concept to a familiar one, specifically appealing to traditional marketers who are familiar with the ‘matrix’ philosophy. It helps them bridge the gap and embrace a new way of thinking.

7. Imperva

Imperva is a cyber security company that offers software and services to protect enterprise data and applications.

Imperva’s infographic design inspiration interests viewers with animation. The graphic design showcases a consistent brand color palette and features animated characters. Adding motion to existing infographics can effortlessly grab your audience’s attention.

8. Marketo

Marketo is a California-based software company specializing in marketing automation and related services.

Marketo has executed this text-heavy B2B infographic example exceptionally well. It presents a side-by-side comparison, highlighting the distinctions logically. The infographic example directly addresses the target audience, building a stronger connection.

This B2B infographic example, however, is visually striking, featuring a balance of images and statistics. It skillfully merges data-driven insights with a cosmic graphic design backdrop.

9. Eloqua

Eloqua is a marketing automation SaaS platform provided by Oracle.

This B2B infographic example from Eloqua is packed with information, but it presents the content in a clear and easily digestible manner. The use of relatable graphics and imagery reinforces the points being made.

The callout in the middle of the graphic not only breaks up the story but also builds a strong case for marketing automation and its impact on improving your B2B marketing strategy.

10. Unbounce

Unbounce, based in Vancouver, BC, is a software company that specializes in creating landing pages for websites.

Infographics are abundant, especially in the B2B sector. To stand out, content needs more than just data and design. Unbounce delivers this idea with their B2B infographic example, sporting a Soviet-style look that oozes originality.

Unlike the previous example, this business infographic relies on charts and color gradients to visually represent data compellingly. The combination of insightful stats, actionable content, and a unique design flair leaves a lasting impression on both the infographic and the business behind it.

11. LanderApp

Lander App is an online tool that enables users to create high-conversion landing pages quickly.

Lander displays their business infographic design expertise by tackling a complex concept with stunning graphics. Their step-by-step guide to A/B split-testing is not only elegant but also solves complicated problems with simplicity. The design subtly promotes their business proposition without being intrusive.

12. SEOOneClick

SeoOneClick offers digital marketing and website programming solutions.

SeoOneClick’s B2B infographic example adopts a minimalist design style, featuring legible fonts, contrasting colors, and visual cues that effectively guide the reader’s attention to important points.

13. PathFactory

PathFactory, formerly known as LookBookHQ, is a B2B marketing content activation platform.

This B2B infographic example from LookBookHQ guides marketers on using storytelling techniques to interest busy audiences and stand out from the crowd. The color contrast in the infographic makes the design elements and text stand out and grab attention.

14. DesignMantic

DesignMantic is a free logo design software that provides a wide range of creative designs, colors, and fonts.

This well-designed infographic example from DesignMantic truly exemplifies good graphic design. Every visual aspect, from the colors to the geometry, has been carefully considered, demonstrating the application of important design concepts.

To maximize space utilization, adopting a grid layout in this informational infographic example was a smart choice. It allowed the designers to include all 10 UI guidelines along with illustrative examples for each.

15. The Logo Company

The Logo Company offers logo designs and marketing materials for businesses.

This infographic example from The Logo Company breaks away from the usual dullness with a vibrant color palette. It simplifies complex ideas into digestible chunks. The eye-catching design and typography are not only visually appealing but also very effective in informing readers.

16. NowSourcing

NowSourcing is an infographic design agency with in-house teams of researchers, designers, and promoters.

In this infographic example, the Facebook design aesthetic is cleverly incorporated to enhance the topic. Despite the unconventional use of multiple fonts, it works well by creating an energetic atmosphere that keeps the reader interested throughout the extensive content.

17. Hoodspah

Hoodzpah is a Southern California-based brand identity and type design studio.

This business infographic example from Hoodzpah Design combines retro and modern elements seamlessly. With captivating illustrations, sleek typography, and skillful use of shadows, it creates an engaging and interesting visual experience.

18. Stacklist

Stacklist is an NYC-based startup that assists entrepreneurs in making informed decisions about growth tools.

Stacklist’s comparison infographic example effectively utilizes the brand colors of the companies it displays. Legible fonts, clear graphics, and concise text ensure easy understanding for readers.

19. Asana

Asana, Inc. is a San Francisco-based software company that offers the Asana platform, designed to help teams organize, track, and manage work efficiently.

Asana’s business infographic has a problem-solution framework for organizing content effectively. The use of their brand color as the backdrop helps with brand recall.

20. OSI Affiliate

Omnistar Affiliate Software offers affiliate tracking software and solutions to help businesses grow.

Despite a chaotic design, OSI’s infographic effectively presents information on e-commerce traffic on YouTube. The use of YouTube’s brand color against white, grey, and black backgrounds grabs attention and guides readers to key information.

21. Cisco

Cisco, headquartered in San Jose, California, is a multinational digital communications technology company.

Cisco’s infographic example effectively presents survey data in a digestible way. The use of charts, graphs, and color coding enables a quick understanding of the information.

22. Microsoft

Known for its popular software products, including Windows and Microsoft Office, Microsoft is an American technology corporation based in Redmond, Washington.

Microsoft’s company infographic example uses bold colors to create information blocks, enhancing reader focus and flow.

23. Atlassian

Atlassian is an Australian software company that creates tools for software developers, project managers, and software development teams.

Atlassian’s B2B infographic uses data and graphics to show the benefits of chat for IT teams. Testimonials further validate its effectiveness.

24. Amazon Web Services

Amazon Web Services (AWS), a subsidiary of Amazon, offers on-demand cloud computing platforms and APIs to individuals, companies, and governments.

AWS’s infographic example adopts a minimalist design, combining text, statistics, and visuals to improve readability and comprehension.

25. Slack

Slack, owned by Salesforce, is a popular instant messaging program developed by Slack Technologies.

Slack’s infographic example utilizes vibrant colors aligned with their branding guidelines to create a cohesive flow and guide readers. Contrasting text colors enhance legibility for a better reading experience.

26. Hotjar

Hotjar is a user engagement tool that provides interactive heatmaps, session recordings, feedback collection, etc., to visualize and analyze user behavior on websites.

Hotjar’s infographic example portrays the effective use of heatmaps. It includes visual examples and provides clear instructions on how to utilize them. The well-designed graphic elements align with their brand colors, creating a visually cohesive experience.

27. Dropbox

Dropbox, operated by Dropbox, Inc., is a file hosting service that provides cloud storage, file synchronization, and client software. It is headquartered in San Francisco, California, U.S.

Dropbox’s B2B infographic presents clear and readable text, accompanied by visually appealing graphics, to communicate effective campaign strategies.

28. DocuSign

DocuSign, Inc. is a San Francisco-based company that enables organizations to manage electronic agreements.

DocuSign’s infographic demonstrates the power of vibrant graphic design and visual elements on a clean white background to effectively present essential information.

29. AgoraPulse

AgoraPulse is a cost-effective, all-in-one, self-service Social Media platform designed for SMBs and agencies.

AgoraPulse’s list infographic exemplifies the power of simple graphic design and compelling copy to deliver memorable effectively.

30. SurveyMonkey

SurveyMonkey Inc. is a cloud-based software company specializing in experience management.

SurveyMonkey’s infographic example adopts the widely recognized ‘iceberg’ format to convey its value proposition. By incorporating data-driven content and strategically placing relevant questions upfront, it effectively grabs the reader’s attention.

31. Intuit

Intuit Inc. is an American business software company specializing in financial software solutions.

Intuit’s statistical infographic utilizes its brand colors to create an appealing visual. Incorporating targeted and data-driven content helps generate appeal among the audience.

32. Zoom

Zoom Video Communications, Inc. is a communications technology company based in San Jose, California.

Zoom’s B2B infographic highlights the effectiveness of video calls in closing deals. It efficiently communicates its value proposition to its target audience and substantiates its position with statistical data.

33. ServiceNow

ServiceNow, Inc. is a California-based software company that specializes in cloud computing platforms for enterprise operations and digital workflow management.

ServiceNow’s infographic combines visually appealing graphics with data-driven text to create an exceptional marketing tool. The minimalist design language adds authority and guides viewer attention toward key messages.

34. Workday

Workday, Inc. is an American software vendor offering on-demand solutions for financial management, human capital management, and student information systems.

Workday’s infographic example uses a case study to show their effectiveness. The visual data representation quickly communicates its value proposition and helps prospects visualize solutions they can utilize.

35. Quixy

Quixy is an intuitive no-code platform that empowers users to create custom applications for various purposes.

Quixy’s B2B flowchart infographic effectively showcases its offerings. It utilizes contrast, legible fonts, and visually pleasing graphics to deliver key points and create movement in the image.

Types of Infographics

Just like the different types of graphic design, infographics also have categories, making them versatile for different situations and purposes. They differ in how information is presented and their objectives. Here’s a list of the main infographic types and their primary uses.

1. Anatomical

Think of these like a map of the human body, except they can be about anything! They’re great for explaining the structure of a product or system.

2. Animated

These involve the animation of parts or the whole graphic and usually require a video format. They are ideal for explaining complex mechanisms, changes over time, or a series of events.

3. Comparison

This is your go-to for showing how different things stack up against each other. Ideal for comparing products, services, or strategies.

4. Data Visualization

Perfect for showcasing complex data in an easy-to-digest way. Turn numbers into insights!

5. Flowchart

These guide the reader step-by-step through a process or decision. Use them for clarifying workflows or decision paths.

6. Geographical

Show data or trends across different locations. Ideal for regional sales data or user demographics.

7. Hierarchical

These illustrate structures of command or organization. Perfect for showing company hierarchies or complex systems.

8. How-To

A step-by-step guide in visual form. Ideal for explaining how to use a product or perform a task.

9. Informational

Great for presenting a large amount of information in a structured and visual manner.

10. Interactive

These impress users with clickable elements or animations. Use them for immersive, hands-on learning.

11. List

Turn a boring list into an interesting visual. Ideal for top 10s or bullet-point data.

12. Process

These detail the steps of a process. Perfect for explaining a product’s manufacturing process or the steps of service.

13. Resume

This is a visual representation of your career history and skills. Perfect for standing out in job applications.

14. Statistical

These present statistical data visually. Use them when you want your audience to grasp complex data quickly.

15. Storytelling

Visual narratives that entertain or educate. Use them to tell your brand’s story or highlight customer success.

16. Timeline

These show the chronology of events. Ideal for company histories or project timelines.

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Infographics are indispensable tools and can help increase the reach and impact of your marketing content.

Whether it’s to distill complex solutions, tailor your message, or improve brand identity, the power of visual storytelling, especially for Tech enterprises, is undeniable.

The future of B2B marketing is visual and in this ever-evolving digital landscape, a potent infographic can be your ace. Remember, the best infographic is the one that tells your story, your way.

Frequently Asked Questions (FAQs)

Infographics simplify complex data, making it easier for B2B decision-makers to understand key points quickly. They can effectively show the value of a product or service, which is essential in the B2B sales process.

Infographics can be used as a persuasive tool in sales presentations and pitches. They can also be used in content marketing to attract potential leads by offering valuable, easily digestible information.

Yes, infographics that are consistently styled in line with your brand guidelines can improve your brand’s recognition and credibility.

Including an engaging infographic in an email can improve click-through rates and engagement. It can also help communicate the main message more quickly and effectively.

This largely depends on your specific goals and audience. However, process infographics, comparison infographics, and statistical infographics are often well-suited to the B2B sector.

Infographics can be powerful tools on social media, capturing attention amidst a sea of text-based posts. They’re highly shareable, which can increase reach, and platforms like LinkedIn and Twitter are excellent for sharing B2B content.

By presenting well-researched, insightful data in an engaging infographic, B2B companies can demonstrate expertise in their field. This can help to establish them as thought leaders, improving their reputation and trust.

Yes, infographics can transform the data in case studies into a compelling visual narrative. This can make the case study more impactful and memorable.

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