The Best 14 Agencies for B2B Saas Explainer Videos
If you are running a SaaS business but struggling to promote your app, perhaps it is time to consider using SaaS Explainer Videos to increase Mobile App Downloads.
Customers are increasingly using mobile apps to do everyday tasks like purchases. The use of mobile apps is increasing rapidly, and it is expected that the use of mobile applications will continue to increase in the years to come.
The use of mobile applications continues to increase because mobile Apps:
There are two aspects to the discussion on how SaaS Explainer Videos increase Mobile App Downloads.
There are many reasons why you should use them to help your business. In a world where we use our phones for everything, why wouldn’t you want the ability to do everything using your phone?
Customers are increasingly using mobile apps to perform everyday tasks like purchasing products and services.
“Mobile apps are easy to use, readily available, and free.”
The popularity of the smartphone has created a large pool of mobile app users who rely on apps to do a number of chores.
The advantage of using smartphone apps is their increased accuracy in delivering the required data and information. With increasing competition in the market, more businesses are looking for new and unique ways of connecting with their Customers.
Mobile apps allow users to access information quickly and easily. They also provide better:
“UX experience, branding and marketing opportunities, conversion, retention, and sales.”
Before we discuss how we can use SaaS Explainer Videos to increase Mobile App Downloads, let us look at the benefits of mobile apps.
Increased smartphone usage has increased the need for a better mobile work environment, but a new trend is finding the most convenient, economical, and cloud-based alternatives to traditional office software the mobile SaaS.
What is mobile SaaS? A marketing concept that gives you the ability to use mobile services and applications on your phone to get notifications and access data.
Mobile Software-as-a-Service (MSaaS) provides a particular service to cell phone users. This way, both start-ups, and established businesses can be more productive, have a better daily workflow, and be more efficient.
Moreover, they allow more businesses to:
“Focus less on the day-to-day work and more on the bigger picture, leading to faster development and use of mobile SaaS.”
Let us look at some statistics on SaaS Mobile apps. There are primarily three sources where apps are available for download:
No matter if you are a one-man start-up or an established organization wanting to branch out into new markets, there are several major benefits to investing in using a mobile portal.
Creating a customized mobile-based software (SaaS) app for your business can be quite a task. You must carefully choose features that your customers are going to appreciate the most. A good app should meet your business requirements seamlessly, be simple to use, and make your business more productive.
| Sr. No. | Statistics |
|---|---|
| 1 | Total Number of Apps present on Google Play Store - 3.48 million |
| 2 | Number of apps added each day - 3739 |
| 3 | Total number of mobile apps downloaded (2020) - 108.5 billion |
| 4 | Free Android apps (2021) - 96.9 |
| 5 | Most popular app categories - 1. Education 2. Business |
Well, the numbers presented above are staggering, to say the least. With such competition and an abundance of options available (most are free) to users. It is clear that:
“To be successful as a business you need to stand out from the crowd.”
That brings us to the second part of the article.
A SaaS (Software as a Service) Explainer video is a way of expressing your business or product information visually and is growing in popularity as the need for visual content grows.
We will continue to see an increasing number of businesses use video marketing to help boost their online presence and increase sales.
SaaS (Software-as-a-Service) Explainer Videos are an excellent way to establish your online presence and tell the world about your:
“To be good at selling is about understanding your customers’ needs.”
What do most customers do when they are looking for product or service information?
They do not turn to the homepage or the social media sites. Instead, they prefer to go straight to the search box and ask questions about what they are looking for.
With SaaS Explainer Videos, you can be assured of immediate attention because videos are indexed almost immediately after you upload them, thus making it easier for your content to be found and be ranked for specific keywords.
Video is a very powerful tool for marketing, and it is a medium that people are increasingly using. There are several benefits to using SaaS explainer videos:
1. Improve online presence:
The number one way for customers to find out about your brand is through search. If your website does not provide you with a chance to show your potential customers what your brand is all about, then you are missing out on a lot of potential customers.
Explainer videos allow potential customers to see what your brand is all about. The ability to show a few seconds of your product, service, or brand is a great way to attract potential customers.
A Common Craft production Twitter in Plain English that has a YouTube view count of over 3 million is a trend-setter of sorts. And it is easy to see why.
2. Direct communication with the audience:
They speak directly to the viewer, explaining the topic and its benefits. You are not limited to just one format—You can create Whiteboard Explainer Videos, animated explainer videos, and screencast explainer videos. They can also help explain your product or service in a way that can help convey its value, which is particularly useful for brands that sell complex or intangible products.
3. Improve search engine rankings:
Explainer videos have grown in popularity as an effective marketing tool. When you upload a video to your website, the video is indexed almost immediately. This means that your video will be easier to find and rank.
Changing audience taste has resulted in social media sites giving more importance to videos. Google has taken the hint and is displaying more visual content in the SERPs. So, a well-made Explainer video has a greater chance of being favored and rewarded.
4. Improve conversion rates:
Increasing Conversion rates is the goal of all marketers because as the number of potential customers visiting your website increases, the conversion rate will also increase. By using a SaaS Explainer Video provider, you can create a video that is not only visually appealing but also easy to understand.
5. Use effective call-to-action:
An easy way to increase your conversion rate is by using an effective Call-to-Action. For example, asking people to like your page on Facebook or click on a link to your website for more information. If you are selling a product, a well-designed call to action can nudge your visitors to take the next step in the buying process such as typing in the price that they are willing to pay for a product.
6. Increase Your Brand Awareness:
You can create stylish videos to increase brand awareness for your business. A compelling video can create a positive impression on your visitors, and maybe it will be widely shared on social media for greater reach.
Here’s an example video we created for Compstak prospect.
A well-made SaaS explainer video can increase mobile app downloads, among other things.
Before we wrap up, let us summarize the features well-made SaaS Explainer videos should have in order to be able to help your business and get more people to download your app. It should:
When you are looking for a reliable video production agency, you should be considering factors such as pricing, client base, the geographic distribution of clients, and their portfolio. There are several good companies out there but we will include Sandwich, Content Beta, and Demo Duck on our list.
As per a survey across 70 different agencies and published on this HubSpot blog, the charges vary from $500 for a 1-minute explainer video up to $72,000. More than half of the explainer video companies charge between $2,500-$10,000. As far as Content Beta pricing is concerned, a product explainer video costs $2400.
According to Campaign monitor, the platform you use to upload and share your video does play a key role. Their analysis shows that Vimeo-hosted videos perform best with an average CTR of 8.13 per cent, while YouTube-hosted videos come in second with 6.62 per cent.
Videos are being used in more interesting ways as their popularity increases. While they are most commonly used in Landing pages, Customer testimonials, and FAQs, email, and chatbots are increasingly using videos to improve CTR and answer commonly asked questions.
Market research shows that videos greatly increase the chances of your email being opened. In fact, the click-through-rate (CTR) for emails with videos is about 96%.
