Increasing Mobile App Downloads with SaaS Explainer Videos

The Best 14 Agencies for B2B Saas Explainer Videos

Increasing Mobile App Downloads with SaaS Explainer Videos

If you are running a SaaS business but struggling to promote your app, perhaps it is time to consider using SaaS Explainer Videos to increase Mobile App Downloads.

Customers are increasingly using mobile apps to do everyday tasks like purchases. The use of mobile apps is increasing rapidly, and it is expected that the use of mobile applications will continue to increase in the years to come.

The use of mobile applications continues to increase because mobile Apps:

  • Provide a number of options to users to perform a task.
  • Allow users to get the information quickly and easily.
  • Are becoming more common in our daily life.
  • Are not limited to one specific topic. You can create an app for any purpose including education, training, business

There are two aspects to the discussion on how SaaS Explainer Videos increase Mobile App Downloads.

Table of Contents

PART 1: Why should you use Mobile Apps?

There are many reasons why you should use them to help your business. In a world where we use our phones for everything, why wouldn’t you want the ability to do everything using your phone?

Customers are increasingly using mobile apps to perform everyday tasks like purchasing products and services.

“Mobile apps are easy to use, readily available, and free.”

The popularity of the smartphone has created a large pool of mobile app users who rely on apps to do a number of chores.

The advantage of using smartphone apps is their increased accuracy in delivering the required data and information. With increasing competition in the market, more businesses are looking for new and unique ways of connecting with their Customers.

Mobile apps allow users to access information quickly and easily. They also provide better:

“UX experience, branding and marketing opportunities, conversion, retention, and sales.”

Benefits of Using SaaS Mobile Apps

Before we discuss how we can use SaaS Explainer Videos to increase Mobile App Downloads, let us look at the benefits of mobile apps.

Increased smartphone usage has increased the need for a better mobile work environment, but a new trend is finding the most convenient, economical, and cloud-based alternatives to traditional office software the mobile SaaS.

What is mobile SaaS? A marketing concept that gives you the ability to use mobile services and applications on your phone to get notifications and access data.

Mobile Software-as-a-Service (MSaaS) provides a particular service to cell phone users. This way, both start-ups, and established businesses can be more productive, have a better daily workflow, and be more efficient.

Moreover, they allow more businesses to:

“Focus less on the day-to-day work and more on the bigger picture, leading to faster development and use of mobile SaaS.”

How are the Mobile Apps Developed

Let us look at some statistics on SaaS Mobile apps. There are primarily three sources where apps are available for download:

  1. Google Play Store: Google Play is Google’s official app store that lets Android users easily browse and download apps by installing Google Play on their phones.
  2. Microsoft Store: A service provided by Microsoft to provide users with software, hardware, and services for Windows. The Store allows you to get all your Microsoft needs in one convenient location.
  3. The Apple App Store: Apple Inc. app store platform for mobile apps on its iOS and iPadOS operating systems. Users can browse and download approved apps from the store.

How to Choose the Right Mobile SaaS Apps for your Business?

No matter if you are a one-man start-up or an established organization wanting to branch out into new markets, there are several major benefits to investing in using a mobile portal.

Creating a customized mobile-based software (SaaS) app for your business can be quite a task. You must carefully choose features that your customers are going to appreciate the most. A good app should meet your business requirements seamlessly, be simple to use, and make your business more productive.

Mobile App Usage Statistics

Sr. No. Statistics
1 Total Number of Apps present on Google Play Store - 3.48 million
2 Number of apps added each day - 3739
3 Total number of mobile apps downloaded (2020) - 108.5 billion
4 Free Android apps (2021) - 96.9
5 Most popular app categories - 1. Education 2. Business

Well, the numbers presented above are staggering, to say the least. With such competition and an abundance of options available (most are free) to users. It is clear that:

“To be successful as a business you need to stand out from the crowd.”

That brings us to the second part of the article.

PART 2: How can Explainer Videos help Increase Mobile App Downloads

What are SaaS Explainer Videos?

A SaaS (Software as a Service) Explainer video is a way of expressing your business or product information visually and is growing in popularity as the need for visual content grows.

We will continue to see an increasing number of businesses use video marketing to help boost their online presence and increase sales.

SaaS (Software-as-a-Service) Explainer Videos are an excellent way to establish your online presence and tell the world about your:

  • Business goals and philosophy
  • Brand and what it stands for
  • Product or service

“To be good at selling is about understanding your customers’ needs.”

What do most customers do when they are looking for product or service information?

They do not turn to the homepage or the social media sites. Instead, they prefer to go straight to the search box and ask questions about what they are looking for.

With SaaS Explainer Videos, you can be assured of immediate attention because videos are indexed almost immediately after you upload them, thus making it easier for your content to be found and be ranked for specific keywords.

Why should you use SaaS Explainer Videos to Improve Mobile App Downloads?

Video is a very powerful tool for marketing, and it is a medium that people are increasingly using. There are several benefits to using SaaS explainer videos:

1. Improve online presence:

The number one way for customers to find out about your brand is through search. If your website does not provide you with a chance to show your potential customers what your brand is all about, then you are missing out on a lot of potential customers.

Explainer videos allow potential customers to see what your brand is all about. The ability to show a few seconds of your product, service, or brand is a great way to attract potential customers.

A Common Craft production Twitter in Plain English that has a YouTube view count of over 3 million is a trend-setter of sorts. And it is easy to see why.

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2. Direct communication with the audience:

They speak directly to the viewer, explaining the topic and its benefits. You are not limited to just one format—You can create Whiteboard Explainer Videos, animated explainer videos, and screencast explainer videos. They can also help explain your product or service in a way that can help convey its value, which is particularly useful for brands that sell complex or intangible products.

3. Improve search engine rankings:

Explainer videos have grown in popularity as an effective marketing tool. When you upload a video to your website, the video is indexed almost immediately. This means that your video will be easier to find and rank.

Changing audience taste has resulted in social media sites giving more importance to videos. Google has taken the hint and is displaying more visual content in the SERPs. So, a well-made Explainer video has a greater chance of being favored and rewarded.

4. Improve conversion rates:

Increasing Conversion rates is the goal of all marketers because as the number of potential customers visiting your website increases, the conversion rate will also increase. By using a SaaS Explainer Video provider, you can create a video that is not only visually appealing but also easy to understand.

5. Use effective call-to-action:

An easy way to increase your conversion rate is by using an effective Call-to-Action. For example, asking people to like your page on Facebook or click on a link to your website for more information. If you are selling a product, a well-designed call to action can nudge your visitors to take the next step in the buying process such as typing in the price that they are willing to pay for a product.

6. Increase Your Brand Awareness:

You can create stylish videos to increase brand awareness for your business. A compelling video can create a positive impression on your visitors, and maybe it will be widely shared on social media for greater reach.

Here’s an example video we created for Compstak prospect.

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What do the Explainer Video Numbers Tell Us

  • Businesses saying embedding the explainer video on the homepage is effective – 83%
  • Number of people who have watched an explainer video to learn more about a product or service. – 95%
  • How much more likely are your consumers to make a purchase after watching a video online – 64% more likely.
  • The number of consumers who prefer to watch an online video product review against reading a text-based review – 79%
  • Percentage of marketers who believe it helped them increase sales – 76%
  • Percentage of marketers who think it helped them reduce support queries. – 47%
  • Percentage of marketers who said it helped them increase traffic – 76%
  • Percentage of marketers who believe video has improved dwell-time on their website. – 80%
  • Percentage of consumers who believe that a company should have video content on its website. – 56%
  • The number of people who feel more confident about their purchase decisions if they have a product video to watch – 69% have bought a piece of software or application after watching a video.
  • The number of people who have bought a product or service by watching a brand’s video. – 81%
  • Percentage of marketers who gained a better understanding of their product or service after watching a video. – 97%
  • Video emails have 300% better click-through rates.
  • Click-to-open rates increase by 73% with interactive email letters.
  • Possibility of getting better quality leads yearly with the help of the explainer video as estimated by marketers. – 66%
  • Explainer videos convert 86% better than landing pages without them.
  • Websites with videos have a conversion rate of 4.8% compared to 2.9% without them.
  • By 2022, 205 million users will watch videos via smartphones compared to 187.7 million in 2019.
  • The average time spent by adult users on mobile video consumption was 30 minutes in 2020.

Conclusion

A well-made SaaS explainer video can increase mobile app downloads, among other things.

Before we wrap up, let us summarize the features well-made SaaS Explainer videos should have in order to be able to help your business and get more people to download your app. It should:

  • Be much more than a series of disjointed images. It should be visually appealing but easy to understand.
  • Be cohesive and communicate the benefits of using your product to your customers in the shortest possible time.
  • Present the features and functionality of your product visually: It should clearly show what your product does, how it does it, and why the customer should use it.
  • Improve your conversion rate by using appropriate call-to-action (CTA’s) that encourage your website visitors to take action. For example, you can request them to like your Facebook page, click on a link to your website for more information, take the next step in the buying process if you are selling a product, or even type in the price that they would be happy to pay for a product.

Frequently Asked Questions (FAQs)

When you are looking for a reliable video production agency, you should be considering factors such as pricing, client base, the geographic distribution of clients, and their portfolio. There are several good companies out there but we will include Sandwich, Content Beta, and Demo Duck on our list.

As per a survey across 70 different agencies and published on this HubSpot blog, the charges vary from $500 for a 1-minute explainer video up to $72,000. More than half of the explainer video companies charge between $2,500-$10,000. As far as Content Beta pricing is concerned, a product explainer video costs $2400.

According to Campaign monitor, the platform you use to upload and share your video does play a key role. Their analysis shows that Vimeo-hosted videos perform best with an average CTR of 8.13 per cent, while YouTube-hosted videos come in second with 6.62 per cent.

Videos are being used in more interesting ways as their popularity increases. While they are most commonly used in Landing pages, Customer testimonials, and FAQs, email, and chatbots are increasingly using videos to improve CTR and answer commonly asked questions.

Market research shows that videos greatly increase the chances of your email being opened. In fact, the click-through-rate (CTR) for emails with videos is about 96%.

Content Beta
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