I hope you enjoy reading this blog post.
If you want my team at Content Beta to help you improve product usage, just book a call.
| Benefits | Hybrid like Content Beta or Rocketwheel | Traditional Video Production Agency | In-House Production | Freelancer Services |
|---|---|---|---|---|
| Skill set | From Idea to Final Video | Only works on production | Separate specialist for Scripts, Creatives, Editing | Coordination with multiple freelancers |
| Unlimited Revisions | ||||
| UI/UX Updates | ||||
| Account Manager | Reliance on Zoom calls | |||
| Dedicated Client Portal | ||||
| Timeline | 10-20 days | 1-2 months | 3-4 weeks | 3-4 weeks |
| 24/7 Email Support | ||||
| Cost | Starts $500 - $3500 for a 2-minute video | Starts $2k/video | Starts $18k/month | Starts $2K/video |
| The Pros - Why you might want to do it yourself: |
|---|
| 1. You hate interacting with external agencies because you have had less-than-pleasant experience working with them. |
| 2. You have plans to build an in-house team for your own needs or maybe your products and services are closely aligned with other fields of expertise like eLearning or instructional design. |
| 3. You managed video production work in your last job and you know what it takes to produce good video content. |
| 4. You are an independent-minded person and want to take charge of how you want to project your brand. |
| 5. You are a video aficionado and you feel confident you can replicate some of the iconic videos that have gone viral. |
| 6. You own new equipment that you bought in a moment of weakness, which has since been lying idle, and you feel you should ‘recover’ some of your investment by producing video content. |
| 7. You feel that your brand and your products do not need expensive production values, and you want to get that ‘raw’ or unpolished. |
| The Cons - Why you might NOT want to do it yourself: |
|---|
| 1. You have limited knowledge about video production, e.g., how to shoot a video but not when to use what type of video or at what point in the customer journey. |
| 2. You are a small business or start up and don’t have the resources. You cannot afford to get your team to spend time on a project whose outcome you are uncertain about. |
| 3. You are a technical person but clueless about sales and marketing. |
| 4. You have not run a marketing campaign before or know about services like storage and distribution offered by production agencies. |
| The Pros - Why you might want to do it yourself: |
|---|
| 1. Video outsourcing service provides solutions to all these requirements through flexible pricing models that are customized to meet your budget needs. |
| 2. No need to invest in expensive equipment, or extra hands. And like good equipment, good talent comes at a price (and rightly so) especially when it involves special effects and animation. |
| 3. A video outsourcing service can easily take on your project with professional-level equipment, talent, and production value at a fraction of the cost you would incur by hiring full time video professionals. |
| 4. You can get your regular workforce to do what they do best - handle work related to your products or services. In some cases, redeploying people - especially those who do not have the skills to help you with it - could lead to resentment and even high employee turnover. |
| 5. The external agency has no particular emotional attachment to your brand and thus might be in a position to think impassionately and create content that reflects and represents your product in a way you as the owner would not be able to do. |
| The Cons - Why you might NOT want to do it yourself: |
|---|
| 1. The internet is replete with horror stories about the perils of outsourcing. Let’s take a cautious look at what lurks beneath the calm surface. |
| 2. Limited control over the creative aspect. You are sometimes bullied into accepting what they can offer using already existing content after customizing it to meet your needs. |
| 3. Services tend to be more expensive compared to what you can do on the basis of individual videos. |
| Sr. No. | Pain Points | Our approach |
|---|---|---|
| 1. | Frequent meetings | No endless calls - Just tell us about your needs. We get back to you with a plan |
| 2. | Multiple briefings | You can give us even a document and demo account and we’ll do the rest |
| 3. | Budget | Cost could be as low as $500 per video |
| 4. | Revisions | Unlimited, grumble-free storyboard revisions |
| 5. | Waiting period | We deliver first draft in less than a week |
| 6. | Specialization | We understand SaaS and software products |
| 7. | Custom edits | Get brand-based custom animation |
| 8. | Hosting | Shareable video library or easy access by your sales and marketing teams |
There are competent agencies out there doing epic work, but you should be prepared for frequent meetings, endless video calls, multiple briefings, haggling over the budget, multiple script and storyboard revisions, and lack of experience on your or agency’s part.
The advantage of In-House video production is that you control the whole process and you may even have a team of hired specialists like graphic designers and scriptwriters for the job. The main disadvantage is the price: It can cost as much as $18K per month to hire a team of specialists.
As you are investing time and money to create your video content, you must carefully choose your agency. Check their portfolio, watch their customer testimonials, list of clients, how easy it is to work with them, and their customer service.
The advantage is that you get to choose the best people out there on freelancing sites like Upwork and Fiverr, which might work out cheaper than hiring your team. The disadvantage is that you need someone to liaise with them, review the work, and suggest changes.
If you want my team at Content Beta to help you improve product usage, just book a call.