How Video Testimonials Increase Engagement On Social Media

9 Mistakes To Avoid While Requesting For A B2B SaaS Customer Video Testimonial

How Video Testimonials Increase Engagement On Social Media

Many businesses use social media as a way to communicate with existing customers and prospects, but current statistics show that B2B SaaS companies may not be using social media to its full potential.

In fact, many B2B SaaS companies report using social media but feel it is not worth it in the long run. Nothing could be further from the truth.

By using the Client video testimonials and social media in tandem, B2B SaaS companies can improve social engagement, increase the number of leads, and save money.

One can gauge the power of testimonials from this Insivia study, which says 90% of users believe that video reviews are helpful when making purchasing decisions.

Table of Contents

What is the importance of Customer Video Testimonials for B2B SaaS businesses?

Customer video testimonials are an extremely important component of social media for B2B SaaS businesses.

Testimonials allow prospects and customers to hear what other customers have to say. Based on their testimony, they can decide if they want to do business with a company.

Other benefits include:

  • Businesses can not only increase their online presence but also cultivate a loyal following of satisfied customers.
  • They help connect with customers on a personal level. By sharing your story and how your experience with the product has been, you are establishing trust and creating a connection with potential clients.
  • Show potential customers what their product can do and the benefits of working with them. They make it easy for SaaS companies to sell their products and services to enterprise-level buyers.
  • Companies can create remote video testimonials by hiring a video production agency without having to have an in-house video team or hire freelancers.

Why is Social Media engagement important for B2B SaaS companies?

In a world where technology is constantly evolving, it is no surprise that businesses are turning to software as a service (SaaS) to help them keep up. However, what is really surprising is the lack of engagement many B2B SaaS companies have with their customers on social media.

According to Axon Garside research, only 30% of marketers see video as more important than their website. This is likely due to the misconception that social media is not important for B2B companies.

However, Social media engagement is vital for B2B SaaS companies because it allows them to reach out to new customers, interact with existing customers, and learn more about their target market.

And to do all that, there is no better medium than Video Testimonials.

“Social media and videos complement each other and provide the best marketing ROI.”

How can Client Video Testimonials improve engagement on social media?

Client Video testimonials can be used to show your customers how reliable your company is. Having videos on your website is great for SEO.

However, video testimonials need a platform to really shine.

Enter Social media, which allows companies to connect with customers and increase customer engagement by sharing information about the company and making the brand more accessible.

Apart from the company website, B2B SaaS companies should utilize social media networks such as LinkedIn, Twitter, and others to improve customer engagement. This is because testimonials:

  • Influence customer behavior as they are able to see customers who have had a positive experience with a company.
  • Humanize a brand and make it seem more personal.
  • Help create a sense of urgency, which will increase your conversion rate.
  • Tell a good story about your company or product, making the video testimonials more compelling.

“You can use social media to ask your customers and followers to share their stories using Remote video testimonials.”

How to create Customer video testimonials that can increase social media engagement?

In this section, we will explore how video testimonials and social media can increase customer engagement on social media.

If your SaaS business intends to use Social Media for better engagement, you need to pay attention to the following aspects. Let us examine what they are:

1. Testimonials help unleash the power of visual medium

Let us first see why a video is important to increase engagement on social media.

Video is quickly becoming the most important form of content on social media. It is no surprise, then, that businesses are investing in video marketing to increase engagement and ROI.

Let us consider some of the benefits:

  • First, videos are more engaging than text or images. This is because videos stimulate both visual and auditory senses, providing a more immersive experience that captures attention longer.
  • Second, by using video, you can create an authentic connection with your audience and show them that you are an expert in your field. You can use videos to improve engagement by using them to inform, entertain, and educate your audience.
  • Finally, videos are a great way to communicate with your customers. By using video on social media platforms such as Facebook, you can create brand ambassadors who will share your message across the web.

To impress prospective customers using video testimonials, you should think about the message you want to convey. The message should be concise and relevant to your business.

In addition, you should:

  • Ensure the video is of high quality. If it is not, it will not be received well by your customers.
  • Include helpful text and annotations in the video to help people understand your message.
  • Create a call to action to help your customers take the next step.

“Before a B2B SaaS company invests in social media, it should sort out how they are going to get the video done.”

Look at this example testimonial video for Autodesk, the design software products and services company.

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2. Testimonials help ensure content integrity

Video testimonials feature real people and authentic content, which helps connect and engage better with customers and prospects on social media.

How to create a Customer Video testimonial that can connect with the social media audience? A good testimonial should meet the following criteria:

  • The customer is actually using the product. Seeing someone talk about how great a product is without any evidence to back it up can be frustrating for potential customers.
  • The testimonial should have your customers describe what they think about your product or service, not what you want them to say.
  • It should show what it is like to work with your product and how it has benefited their business.
  • The customer has a story to tell. This could be anything from how they were struggling with a problem before finding the product, to how the product has helped them save time or money.
  • The customer should also talk about their experience with the product and what they like best about it.
  • The video should be around 2-3 minutes long and include footage of the customer using the product.

What about negative reviews?

“While it does not make sense to publish them, customer feedback can be valuable for improving your products and service.”

A good example of a testimonial video would be the one from Metadata.io, created by Content Beta.

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3. Testimonials help narrate a good story

To increase engagement on Social media, you can use a testimonial that narrates a story in your marketing campaigns. Storytelling is a powerful way to connect with people and evoke an emotional response.

A story-based Customer video testimonial keeps your audience engaged because people are often moved more by stories than by statistics and data. If you want to make an impact, share a customer story that demonstrates how your product helped them achieve their goals and achieve business success.

When you share a customer story, it becomes easier for prospects to relate to how your product has helped actual customers achieve their goals. They can see how it could help them solve their own problem.

A customer story is also a great opportunity to showcase the unique features of your product or service. For example, if you have a story about how your company has been in business for 100 years and has a rich history, you can include this story in your marketing campaigns.

“Remember, however, that your audience is always evolving and you may have to change your approach to storytelling to suit changing tastes.”

A good example would be this Client testimonial video Ironscales, from their client Mr. Eyal Marmareli, Chief Technology Officer, Online Trading academy

This is a great testimonial because the CTO also explains what his company does and how it overcame the security challenges and how they choose Iron scales for their email solution needs.

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4. Testimonials help showcase ethics and values

Your customers are the best advocates for your business, and their testimonies can be incredibly powerful tools in marketing and sales.

Potential customers on Social media networks are interested to know if they can trust a B2B SaaS company with their data. They also want to see that they have a strong ethical backbone.

Social media is all about human emotions. Online users want to know how you are different from your competition and how you are a company that cares about your customers, employees, and even the environment.

For this reason, when you create a customer video testimonial, make sure to highlight your company’s ethics and values. This will help reassure potential customers that you are a reputable business with high moral and ethical standards.

How do you create the right image so that you are aligned with customer sensibilities?

Your customer video testimonial should:

  • Show how you care about your employees by providing them with a good work environment, health benefits, skill upgradation, and so on.
  • Demonstrate how you are different from your competition by talking about your company’s mission, vision, and values.

“Best of all, tell your customers how you value them and how committed you are to providing them with exceptional customer service.”

For example, this customer video testimonial is provided by Melissa Perry, Senior Marketing Manager, Cooleaf.

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5. Testimonials help make you a thought leader

On Social media, B2B SaaS companies need to do a better job of differentiating themselves. But how can one cut through the noise in a crowded market? The path to becoming a thought leader is by demonstrating expertise, being transparent and authentic, and sharing knowledge.

In other words, being a thought leader can help you stand out from your competition and is fundamental to you becoming a strong leader in your industry.

A well-made video testimonial gives you ample opportunities to shine on social media. When customers think of you, they associate your company with expert processes, great customer service, and the best products and services.

Becoming a thought leader will help you boost company morale, build a strong team, and attract new customers.

“Once you attain that exalted status, people will hang onto every word you utter, thus improving customer engagement.”

This video testimonial is for Galley, the Restaurant Management app.

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How to use video testimonials on social media?

Video testimonials can help humanize your brand and show potential customers what your business is all about. Here are some tips for using video testimonials on social media:

1. Choose the right platform: Not all social media platforms are ideal for displaying video testimonials. For example, Twitter is better suited for short, snappy videos, while Facebook is better for longer videos.

2. Make sure the videos are high quality: People are more likely to watch a good quality video than one that looks amateurish. Make sure the lighting is good and the camera angles are professional.

3. Keep them short and sweet: Most people won’t want to watch a long video, so keep your testimonials brief and to the point.

4. Make sure they are relevant: If your video testimonial is more than 90 seconds long, you risk losing the attention of the viewer.

5. Include a call to action: You can use a button or link to direct them to the Sales or Sign-up page.

What other types of videos can be used with video testimonials on social media?

If you are looking to increase your sales and brand credibility, video testimonials are a great way to go. Customer testimonials help increase engagement because viewers can see and hear the person giving the testimonial, which helps build trust.

But they still need social media for better engagement with the audience.

A video testimonial, when used in conjunction with other types of videos on social media networks, offers a complete experience for the customers because it validates what the satisfied customers talked about the product and service in the testimonials.

What types of videos work well? Here is a list of videos you can use:

1. To demonstrate how a product or service works

B2B SaaS companies often struggle with convincing their prospects that their product is worth the high price.

In the past, B2B companies used social media to compete on price. Now, however, many B2B companies use social media to showcase how their product can benefit other companies.

Using Product demo videos, such as the one created by Content Beta for uConnect, the all-in-one Career Center Platform, is a great way to display your product’s value.

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2. To talk about the benefits of the product or service

Showcase your product’s value is critical to persuading buyers. Your customer video testimonial should illustrate how your solution has benefited your customer’s business.

This will help potential customers understand the real-world impact of using your software.

A Product marketing video, like this one created by Content Beta for Service Provider, can ably complement the customer Video Testimonial in informing prospects about the product’s benefits.

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3. Show your customers how to get the most out of your product

Video courses can give customers answers to product-specific questions, give customers an overview of a product, give customers instructions, and give customers tips and tricks.

This video is part of a Video course created by Content Beta for Kissflow which explains best practices for modifying and administering an existing process.

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4. To engage and retain customers

Customer onboarding is a tricky problem for SaaS companies. Even though they offer online help and downloadable PDFs, customers still have to learn how to use the software before they can take full advantage of it.

An engaging video can come to your rescue and help turn prospects into customers and retain current customers.

An example of a Customer Onboarding video created by Content Beta for XOXODAY.

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5. To increase brand awareness

Video allows companies to tell their story in a visually digestible way. Companies can showcase products, explain company vision, or even show employees interacting together.

Video is generally more effective at increasing site visitors and opening conversion rates than Brochures, PDFs, or even slide shows, which can potentially put off potential customers because nobody has the time or inclination to read them.

So if you have legacy content about your brand in a non-video format lying around, such documents can be converted into attractive videos.

Here is an example of docs to video, created by Content Beta for Ironscales.

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Conclusion

Before we wrap up, let us recap why B2B SaaS video testimonials are a great way to highlight the value of a SaaS product.

However, not every SaaS company has the expertise to produce customer testimonials in-house. For them, using remote video testimonial services can greatly simplify the process of testimonial creation.

Adding social media to the equation multiplies the benefits of video testimonials manifold, with a resulting increase in engagement and conversions.

Finally, the potent combination of video testimonials and social media has proven itself to be the most reliable and cost-effective way to increase engagement for B2B SaaS companies.

Frequently Asked Questions (FAQs)

Sometimes, a written testimonial can be more effective than a video testimonial, but most of the time, it is better to use a video testimonial. People tend to trust a video testimonial more than a text-based one because the human brain is more likely to trust a real person than a written testimonial. Moreover, video testimonials are better for conversions.

Video testimonials are a great way to show the world what your company is all about. They are also a great way to show your customers that you care about their needs and concerns.

The only downside to video testimonials is that they can be expensive. However, if you have the budget, it is a great way to engage customers and uniquely show your brand.

You must plan well when it comes to video testimonials. You should create a list of the companies you would like to use video testimonials from. Then, you should contact them to see if they would be willing to participate.

If they are, then you should set up a time and place where they can film their testimonial. You should also make sure that you give them a reasonable amount of time to prepare for the video.

The testimonials should be short and sweet, yet they should convey the message to the buyer that the product or service is the best in its class. Under 3 minutes is what experts recommend but it depends on various factors like the nature of the business and the budget set aside for the purpose.

Video testimonials should be a part of a B2B SaaS company’s marketing strategy because they will be memorable to your customers. There is no better way to show people how your product or service can help their business with little investment.

Content Beta specializes in Remote video testimonials and makes it easy for companies by taking care of the process remotely. They provide the equipment to clients you have selected and guide them through the process.

Content Beta
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