How To Boost Your SaaS Marketing Via Optimized Twitter Video Ads
If you run a business that offers software-as-a-service (SaaS), you may wonder if TikTok could be useful to you. You may be skeptical about using TikTok for your business because you think that as a user-generated content platform, TikTok is only good for fun and light-hearted content.
However, there is a growing number of business professionals who are using social video ads and social shorts on TikTok to reach new audiences and promote their products and services.
In this blog post, we’ll learn why TikTok is a valuable platform and how to use TikTok videos for B2B marketing, especially SaaS marketing, how you can use it for social media marketing, and some best practices for creating TikTok videos that drive results.
Let’s start by getting an introduction to SaaS and TikTok:
Software-as-a-service or SaaS is a type of subscription software that allows users to access and use the software from a remote location. The SaaS model delivers software over the internet instead of through the traditional software installation process.
Here is a list of the top 10 SaaS companies in the world:
TikTok is a mobile app that allows users to create short videos with friends or family using their phones. Social media marketing with TikTok videos helps you reach your target audience and engage them on an emotional level.
It’s primarily used for entertainment, but it can also be used to create short product marketing videos, social video ads, and social shorts.
These videos can be used to promote and sell products ranging from healthcare products and mobile phones to B2B software and SaaS products.
This infographic provides numbers that reflect the app’s immense popularity:
TikTok is a powerful tool for B2B software marketing that can be used to reach a large audience. Here are some of the advantages of using TikTok:
TikTok videos are:
Here is an video shorts from Jotform that explains how to create a job application form:
When it comes to SaaS marketing, nothing beats a good video. And if you’re looking for novel ways to boost leads and conversions, look no further than TikTok.
Next, let’s take a look at how you can use TikTok videos in your marketing strategy.
TikTok is an extremely versatile platform for your product marketing. This applies to B2B software marketing as well.
You can reach a wide range of potential customers through a variety of channels and formats using TikTok videos. By integrating TikTok into your social media marketing arsenal, you could see significant increases in leads and conversions.
You can broadly use them:
Here is an example where the Community Manager from Trello thanks her team for a job well done:
To create a successful product marketing video on TikTok, you first need to determine what type of video you want to make.
Watch this vertical video from Slack talking about the benefits of using their mobile app:
If you’re looking to get started with TikTok for your SaaS marketing, the first thing you’ll need to do is create an account.
This video is about setting up a TikTok account:
If you’re looking to reach a new audience and engage with potential customers on the TikTok platform, here are some tips to create a community and encourage participation. To maximize your reach and engagement on TikTok:
Watch this example video shorts from Salesforce where a 7-year-old gets a grown-ups to explain what is Salesforce:
If you’re looking for a new and creative way to demonstrate your product, look no further than TikTok, a perfect platform for short, engaging videos that show off your product in action.
With TikTok, you can reach a wide audience by creating engaging videos that showcase your product in a fun and unique way. Plus, with TikTok’s powerful algorithms, your videos can be seen by even more people.
For SaaS, however, self-created videos may not be enough.
You need to create a video that explains complex concepts and showcases your products or services in-house. If you need help, remote video production services like Explainer Video Hero can create professional videos for you.
Watch this example of a product marketing video created by Explainer Video Hero for Spinify, the Sales Gamification Software & Sales Competition Tools company.
You can host these types of videos on your company website and promote them on TikTok using social video ads and social shorts:
TikTok users are typically early adopters and tech-savvy, making them ideal prospects for SaaS products.
Additionally, TikTok’s short-form format is perfect for demonstrating how a product works quickly and engagingly. SaaS businesses can create short videos that demonstrate their product in action.
Typically, short videos are used as a sort of preview on TikTok and other video-sharing sites that can direct the leads to a website to learn more about the brand.
This is an animated explainer video created by Content Beta for Nectar, the employee Recognition Software, that you can promote on TikTok to generate leads:
While TikTok may be known for its fun and lighthearted content, the platform can also be used for marketing purposes – particularly for SaaS businesses.
TikTok for marketing offers a unique opportunity to reach a large audience quickly. With just a few minutes of footage, you can generate significant buzz for your company online.
Here are some tips to improve brand awareness:
Watch this Grammarly example on TikTok:
To use TikTok for increasing conversion rates, businesses need to focus on creating engaging and creative content that tells a story and resonates with their target audience.
One key factor to remember when creating vertical videos on TikTok is to keep the focus on your viewer. Make sure that you are directing your viewers towards specific goals or outcomes, and avoid preaching to them.
When using TikTok for customer education, it’s important to keep your videos short and to the point. Make sure that your message is clear and that viewers can easily understand what you’re trying to communicate.
Watch this video shorts explaining how Zoom evolved from a video app to a fully-fledged communications platform:
SaaS businesses should definitely use TikTok to reach new audiences and promote their products. TikTok, with its growing user base, offers businesses a unique opportunity to reach potential customers.
The platform offers many advantages, such as a large global audience, cost-effectiveness, and high engagement.
Make sure your TikTok video focuses on your company’s unique selling points and includes calls to action so that viewers get curious about your product or service.
And finally, measure the success of your campaign by tracking likes, shares, and comments.
TikTok videos can help you market your software services or products in a unique way. As a social media app that allows users to create and share short videos, it has over a billion active users. Even though its user base is primarily made up of people between 18-24 years, it is fast becoming popular with other age groups.
There is no one-size-fits-all answer when it comes to measuring the success of a TikTok video campaign. However, you can use TikTok analytics tools to track your progress and identify areas for improvement and measure progress and determine if a video campaign is successful. Likes, shares, and comments are reliable indicators.
TikTok videos give SaaS businesses the ability to connect with potential customers on a more personal level, increase brand awareness, and create a more engaging marketing campaign. They can help reach out to and connect with a wider audience in a fun and unique way.
You should engage with your audience regularly to get feedback and learn what they want to see from you. Experimenting with different content types and strategies can give you hints on what works best for your business. Lastly, keep an eye on the latest trends and algorithm changes so you can adjust your approach as needed.
TikTok videos that use creative visuals and engaging storytelling work better because they need to make an impact on the viewers in the first few seconds. Video content that is relevant to the topic at hand, uses hashtags, rides on trending topics, and provides a call-to-action tends to drive more traffic to your website or landing page.
As a social media platform with a rapidly growing user base, TikTok presents an opportunity for businesses to reach a new audience. SaaS businesses can partner with influencers who can help promote your business to their followers, giving you exposure to a larger audience.