How To Use TikTok Video For SaaS?

How To Boost Your SaaS Marketing Via Optimized Twitter Video Ads

If you run a business that offers software-as-a-service (SaaS), you may wonder if TikTok could be useful to you. You may be skeptical about using TikTok for your business because you think that as a user-generated content platform, TikTok is only good for fun and light-hearted content.

However, there is a growing number of business professionals who are using social video ads and social shorts on TikTok to reach new audiences and promote their products and services.

In this blog post, we’ll learn why TikTok is a valuable platform and how to use TikTok videos for B2B marketing, especially SaaS marketing, how you can use it for social media marketing, and some best practices for creating TikTok videos that drive results.

Let’s start by getting an introduction to SaaS and TikTok:

PART I: Introduction to SaaS and TikTok

1. What is SaaS?

Software-as-a-service or SaaS is a type of subscription software that allows users to access and use the software from a remote location. The SaaS model delivers software over the internet instead of through the traditional software installation process.

Here is a list of the top 10 SaaS companies in the world:

2. What is TikTok?

TikTok is a mobile app that allows users to create short videos with friends or family using their phones. Social media marketing with TikTok videos helps you reach your target audience and engage them on an emotional level.

It’s primarily used for entertainment, but it can also be used to create short product marketing videos, social video ads, and social shorts.

These videos can be used to promote and sell products ranging from healthcare products and mobile phones to B2B software and SaaS products.

This infographic provides numbers that reflect the app’s immense popularity:

3. What are the advantages of TikTok as a platform and of using TikTok video For SaaS?

TikTok is a powerful tool for B2B software marketing that can be used to reach a large audience. Here are some of the advantages of using TikTok:

It is extremely user-friendly. This means that businesses can easily create and share videos with a large number of people.
It is highly engaging. This means that users will stay interested in your videos long after they have finished watching them.
It has a large global audience. This gives you access to a diverse set of potential customers.
It is cost-effective. You do not need to spend a lot of money on video creation or marketing campaigns.
It is a new territory for most B2B SaaS brands, so they can take advantage of being early adopters.
It can be used to attract the tech-savvy younger generation, who form a large chunk of the latest software users.

4. Why should SaaS companies consider using TikTok videos for Social Media Marketing?

TikTok videos are:

Short and easy to watch, which makes them ideal for social video ads and social shorts on Facebook and Instagram.
Good for promoting your brand in new ways. A vertical video is great for product marketing differently than a traditional marketing campaign.
Engagement rate boosters because people tend to interact with them frequently. It is more likely that your video will stay on people’s screens longer, increasing the chance that they will see it and share it.

Here is an video shorts from Jotform that explains how to create a job application form:

PART II: TikTok video for SaaS Marketing

When it comes to SaaS marketing, nothing beats a good video. And if you’re looking for novel ways to boost leads and conversions, look no further than TikTok.

Next, let’s take a look at how you can use TikTok videos in your marketing strategy.

1. How can B2B SaaS companies use TikTok for marketing?

TikTok is an extremely versatile platform for your product marketing. This applies to B2B software marketing as well.

You can reach a wide range of potential customers through a variety of channels and formats using TikTok videos. By integrating TikTok into your social media marketing arsenal, you could see significant increases in leads and conversions.

You can broadly use them:

To drive traffic to your website or landing page.
To share them online via social media platforms such as Twitter and Facebook.
As part of an email campaign or even in ads on other websites.
To communicate with clients and teams.

Here is an example where the Community Manager from Trello thanks her team for a job well done:

2. Which types of content can you use with TikTok?

To create a successful product marketing video on TikTok, you first need to determine what type of video you want to make.

Social ads: Include short videos with catchy titles and graphics that will get viewers interested in your product. Include a call to action so that viewers can learn more about your product or sign up for your email list.
Social shorts: The key is to captivate your audience from the start. Use a vertical video format (for example, a video that’s shot from above) so that viewers have a good view of what’s happening on screen. As always, storytelling and call-to-actions work great.
Vertical videos: Use engaging visuals and storytelling to help people learn more about the problem your product solves or how it makes their life easier.

Watch this vertical video from Slack talking about the benefits of using their mobile app:

3. How to use TikTok for SaaS marketing?

a. Set up your account

If you’re looking to get started with TikTok for your SaaS marketing, the first thing you’ll need to do is create an account.

Download the TikTok app from the App Store or Google Play, install it, and open it. To sign up, tap on “Sign Up” and share your phone number and email address. You can also use your Facebook or Instagram account.
Tap the “+” icon in the bottom center of the screen to create a new video. You can film directly in the app, or upload videos from your camera roll.
To post your video, add a caption and hashtags to help people find your content.
Decide whether you want to share your video publicly or with just your followers. Tap “Share” when you’re ready to post your video.

This video is about setting up a TikTok account:

b. Create a community

If you’re looking to reach a new audience and engage with potential customers on the TikTok platform, here are some tips to create a community and encourage participation. To maximize your reach and engagement on TikTok:

Focus on creating quality content that is relevant to your brand and will appeal to your target audience.
Once you have a strong following, host contests or challenges to encourage engagement and interaction.
Finally, respond to comments and questions in order to build a relationship with your community.

Watch this example video shorts from Salesforce where a 7-year-old gets a grown-ups to explain what is Salesforce:

c. Promote products and services

If you’re looking for a new and creative way to demonstrate your product, look no further than TikTok, a perfect platform for short, engaging videos that show off your product in action.

With TikTok, you can reach a wide audience by creating engaging videos that showcase your product in a fun and unique way. Plus, with TikTok’s powerful algorithms, your videos can be seen by even more people.

For SaaS, however, self-created videos may not be enough.

You need to create a video that explains complex concepts and showcases your products or services in-house. If you need help, remote video production services like Explainer Video Hero can create professional videos for you.

Watch this example of a product marketing video created by Explainer Video Hero for Spinify, the Sales Gamification Software & Sales Competition Tools company.

You can host these types of videos on your company website and promote them on TikTok using social video ads and social shorts:

d. Use it for Lead Generation

TikTok users are typically early adopters and tech-savvy, making them ideal prospects for SaaS products.

Additionally, TikTok’s short-form format is perfect for demonstrating how a product works quickly and engagingly. SaaS businesses can create short videos that demonstrate their product in action.

Typically, short videos are used as a sort of preview on TikTok and other video-sharing sites that can direct the leads to a website to learn more about the brand.

This is an animated explainer video created by Content Beta for Nectar, the employee Recognition Software, that you can promote on TikTok to generate leads:

e. Use it to raise Brand Awareness

While TikTok may be known for its fun and lighthearted content, the platform can also be used for marketing purposes – particularly for SaaS businesses.

TikTok for marketing offers a unique opportunity to reach a large audience quickly. With just a few minutes of footage, you can generate significant buzz for your company online.

Here are some tips to improve brand awareness:

Don’t lose sight of the company’s core value proposition. Don’t forget to tell your customers why they should choose you over your competitors.
Ensure that the video is creative and engaging – viewers will want to watch them multiple times. Be sure to use hashtags and descriptive captions to help potential customers find your content. You can also use paid advertising on TikTok to reach a wider audience.

Watch this Grammarly example on TikTok:

f. Use it to improve Conversion Rates

To use TikTok for increasing conversion rates, businesses need to focus on creating engaging and creative content that tells a story and resonates with their target audience.

One key factor to remember when creating vertical videos on TikTok is to keep the focus on your viewer. Make sure that you are directing your viewers towards specific goals or outcomes, and avoid preaching to them.

g. Use it to educate customers

When using TikTok for customer education, it’s important to keep your videos short and to the point. Make sure that your message is clear and that viewers can easily understand what you’re trying to communicate.

Watch this video shorts explaining how Zoom evolved from a video app to a fully-fledged communications platform:

Conclusion

SaaS businesses should definitely use TikTok to reach new audiences and promote their products. TikTok, with its growing user base, offers businesses a unique opportunity to reach potential customers.

The platform offers many advantages, such as a large global audience, cost-effectiveness, and high engagement.

Make sure your TikTok video focuses on your company’s unique selling points and includes calls to action so that viewers get curious about your product or service.

And finally, measure the success of your campaign by tracking likes, shares, and comments.

Frequently Asked Questions (FAQs)

Why are TikTok videos ideal for marketing SaaS?

TikTok videos can help you market your software services or products in a unique way. As a social media app that allows users to create and share short videos, it has over a billion active users. Even though its user base is primarily made up of people between 18-24 years, it is fast becoming popular with other age groups.

How to measure the success of your TikTok video campaigns?

There is no one-size-fits-all answer when it comes to measuring the success of a TikTok video campaign. However, you can use TikTok analytics tools to track your progress and identify areas for improvement and measure progress and determine if a video campaign is successful. Likes, shares, and comments are reliable indicators.

What are the benefits of using TikTok videos for SaaS marketing?

TikTok videos give SaaS businesses the ability to connect with potential customers on a more personal level, increase brand awareness, and create a more engaging marketing campaign. They can help reach out to and connect with a wider audience in a fun and unique way.

What are the best practices for TikTok videos?

You should engage with your audience regularly to get feedback and learn what they want to see from you. Experimenting with different content types and strategies can give you hints on what works best for your business. Lastly, keep an eye on the latest trends and algorithm changes so you can adjust your approach as needed.

What factors in a TikTok video click with viewers?

TikTok videos that use creative visuals and engaging storytelling work better because they need to make an impact on the viewers in the first few seconds. Video content that is relevant to the topic at hand, uses hashtags, rides on trending topics, and provides a call-to-action tends to drive more traffic to your website or landing page.

How do TikTok videos use influencers for promotion and marketing?

As a social media platform with a rapidly growing user base, TikTok presents an opportunity for businesses to reach a new audience. SaaS businesses can partner with influencers who can help promote your business to their followers, giving you exposure to a larger audience.