How To Use Testimonials In Social Media To Turn Fans Into Sales

8 Ways to Leverage Video Testimonials for Demand Generation Marketing

How To Use Testimonials In Social Media To Turn Fans Into Sales (1)

As a business-to-business (B2B) or software-as-a-service (SaaS) company, you know that social media is a powerful tool to reach new potential customers.

Your fans have been following your company for a while but are yet to turn into customers. But what is that something extra they need from you to turn into paying customers?

Video testimonials could be the answer as they allow potential customers to see and hear first-hand accounts of how your product or service has helped others.

80% of video marketers feel that video directly contributes to sales growth.

Of course, there are a number of different testimonials and reviews out there, but the focus of this guide is on Video testimonials and their various flavors such as customer video testimonials, client video testimonials, and remote video testimonials.

But the discussion is equally relevant and useful to other types of testimonials such as text-based and influencer testimonials.

This guide provides actionable tips that allow you to use testimonials in social media to help your business grow and thrive because they are a powerful way to influence your audience.

  • The first part talks about why B2B SaaS companies should use testimonials in social media campaigns.
  • The second discusses the various types of testimonials and the Social media networks they can use to promote them.
  • The third section is about how to get the most out of testimonials using Social Media.

Table of Contents

PART I: Why are testimonials a good choice for Social media marketing?

As a B2B SaaS business or software-as-a-service (SaaS) company, you may be wondering if video testimonials are really worth your time and effort. After all, social media is filled with all kinds of content – how can you be sure that your video testimonials will stand out and be effective?

That is precisely what we are going to discuss next. We will see why the combination of B2B SaaS video testimonials and Social media can turn fans into sales.

1. They build trust

In today’s world, it is more important than ever to build trust with your potential customers to improve sales and generate leads. And one of the best ways to do that is through testimonials.

When customers take the time to leave a positive review or provide business video testimonials about your company, it shows that they are happy with your product or service.

And that can go a long way in considering doing business with you. Clearly a case of a customer turning into a fan and advocate!

2. They help you stand out from the competition

In any given market, there are bound to be a number of companies offering similar products or services. So how can you make sure that your company stands out from the rest and grabs a huge chunk of the sales pie?

Using Client testimonials and positive reviews from your satisfied customers. They will help you stand out from the competition and improve sales.

Here is a LinkedIn testimonial for monday.com.

3. They Build Social Proof

Social proof is a powerful thing. When people see that others are happy with your product or service, it can help convince them to give you a try.

Customer testimonial videos are a great way to build social proof. When potential customers see that others have had a positive experience with your company, it can help seal the deal.

4. They help you reach a wider audience

If you are not using social media to market your business, you are missing out on a huge opportunity. Social media and video testimonials can help you reach a bigger audience.

When you post customer video testimonials on social media, you are essentially asking your customers to advertise your business to their friends and followers. And that can help you reach a whole new group of potential customers and improve revenue generation.

5. They help you connect with your customers

In today’s world, customers want to feel like they are more than just a number. They want to know that you care about them and their experience with your product or service.

Apart from customer support videos, B2B SaaS video testimonials are a powerful tool that every B2B or SaaS company should use in their social media marketing because they can help you connect with your customers on a more personal level.

When you post a testimonial on social media, you are essentially opening up a dialogue with your customers. And that can help you build a stronger relationship with them.

Here is a Facebook testimonial from a Zoom Fan. Notice how Zoom responds with gratitude. The use of right emojis sends a powerful message to the customers.

What are the types of testimonials you can use in Social Media?

An excellent way to improve your social media presence is to use testimonials from happy customers. Client testimonials show that your product or service is valuable and can help potential customers feel more confident about doing business with you.

There are many different types of testimonials you can use, but not all of them will be equally effective. That is why we have put together a list of the top testimonials to use in social media, along with examples from real businesses.

1. Video testimonials

B2B SaaS products offer incredible benefits to businesses, but they can be hard to sell to potential customers. Video testimonials are very personal and engaging because they provide the social proof the fans are seeking.

A well-made video testimonial can show potential customers exactly what your product or service is and how it has helped other people.

Here is an example of a video testimonial Content Beta received from their client Lawcus by remote video production.

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2. Remote video testimonials

A great way to show proof of a product is to showcase customer testimonials, but often businesses don’t want to subject customers to a potentially embarrassing video interview.

Remote video testimonials are the answer. They allow customers to record a testimonial on their own by following the instructions sent by their video production agency.

Here is an example created by Content Beta for Metadata.io.

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3. Remote video testimonials from influencers

If you can get a testimonial from an influencer in your industry, it can be very valuable. Influencers have a large audience and their endorsement can go a long way in convincing someone to try your product.

Influencers are busy people and you can use a remote video testimonial service to make the process easier. Here is an example featuring Ainsley Rodriguez, a fitness instructor.

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4. Written testimonials

If you don’t have the budget or resources to create a video testimonial, written client testimonials are the next best thing.

They can be just as powerful as videos, as long as they are well-written and from credible sources.

5. Customer stories

The greatest challenge in selling a B2B SaaS product is proving to prospective customers that the product works, makes sense, and is worthwhile.

Customer stories are a great way to show potential customers how your product or service has helped people in similar situations as them. Being relatable makes them persuasive sellers.

6. Social media testimonials

Social media testimonials are a great way to show potential customers that real people are using and enjoying your product or service.

They add a personal touch and can be very effective in convincing someone to try your product.

This Facebook testimonial video is for Pipedrive, a sales customer relationship management tool.

Watch here

7. Review sites

SaaS customers turn to review sites before they make a purchase.

For example, the Capterra marketplace serves as an intermediary between software buyers and technology vendors. Another good site for peer-to-peer reviews is G2.

Here is the Content Beta review page from G2.

PART II: Why should SaaS companies use testimonials on Social media platforms?

A testimonial is a personal story or comment from a satisfied customer regarding the quality of a product or service. You can use them on social media platforms to:

  • Find an active and engaged audience who are looking for authentic information, and who have similar interests or values.
  • Give context for why someone should buy a product.

When you are looking to use customer testimonials in your social media marketing, it is important to choose the right platform.

There are a few different types of social media platforms out there, and each is best suited for a certain type of testimonial.

  • For example, if you are looking to use customer reviews Yelp would be a good platform for you. As these platforms are built around user-generated content, they are perfect for including customer reviews in your marketing strategy.
  • If you want to use customer video testimonials on Facebook or Twitter, then Twitter would be a better choice. These platforms are more focused on short bursts of information, which makes them perfect for including short testimonials in your posts.

Choose the right social media platform for your specific marketing goals. For example,

  • Yelp for user reviews and Facebook or Twitter customer testimonials works well.
  • But if you want to focus more closely on engagement rates and Twitter followership specifically, then using a platform like Hootsuite might be a better option.

How to use testimonials on Social media networks?

If you as a B2B SaaS company are not using testimonials in your social media marketing, now is the time to start. They can help you improve your social media presence and convince potential customers to try your product or service.

B2B SaaS Video testimonials are a great way to show potential customers that your product or service is valuable and can help them overcome their business challenges.

In this section, we will look at four major Social media Networks:

1. LinkedIn

Social media has changed the way we do business. It is now easier than ever to connect with potential customers and partners all over the world.

As a B2B SaaS business, you cannot afford to ignore LinkedIn, which is one of the most powerful social media platforms for B2B businesses.

According to a LinkedIn Ads blog, LinkedIn Lead Gen Forms helped 9 out of 10 customers to reduce their cost per lead.

One of the best ways to use LinkedIn for B2B marketing is to showcase client video testimonials that show that you have happy customers who are using your product or service and are getting results.

B2B SaaS Video testimonials are especially powerful because they add a personal touch. They allow potential customers to see and hear your happy customers in their own words.

If you are not using customer video testimonials on LinkedIn, you are missing out on a powerful marketing tool.

Here is how to use customer testimonials on LinkedIn to attract more B2B leads:

1. Use them in your LinkedIn profile

Your LinkedIn profile is one of the first things potential customers will see when they find you on LinkedIn. That is why it is important to include Customer video testimonials in your profile.

2. Use them in your LinkedIn ads

LinkedIn ads can help you reach a wider audience of potential customers. And including Customer video testimonials in your ads can make them even more effective.

3. Use them in your LinkedIn messages

LinkedIn messages are a great way to connect with potential customers and partners. And including customer testimonials in your messages can work really well.

4. Use them on your LinkedIn company page

Including customer video testimonials on your LinkedIn company page is a great way to showcase your business to potential customers and partners.

5. Use them in your LinkedIn Posts

LinkedIn is a great platform for sharing blog posts, articles, and other updates from your business. Whenever you share an update, make sure to include a client video testimonial.

Here is an example of a testimonial on Content Beta LinkedIn page.

2. Twitter

As a SaaS business, you are always looking for new ways to reach and engage your target audience. One great way to do this is by using customer video testimonials on Twitter.

There are a few things to keep in mind when using customer testimonials on Twitter:

1. Make sure the testimonials are genuine and from real customers. Don’t make them up!

2. Use customer video testimonials whenever possible. They are much more engaging and believable than written testimonials.

3. Use hashtags to make it easy for people to find your testimonials. For example, you could use #B2B or #SaaS.

4. Use client video testimonials in your Twitter ads. They are a great way to grab attention and improve your click-through rate. An example of a Testimonial on the Content Beta Twitter page.

3. Facebook

Facebook is a powerful selling tool for B2B SaaS businesses. When used correctly, testimonials on Facebook can be a powerful tool to help you close more sales and grow your business.

Here are a few tips on how to use customer video testimonials on Facebook to increase your sales:

As far as social media for B2B SaaS businesses is concerned, Facebook is often considered as a platform for sharing lighthearted content and connecting with friends and family. However, Facebook can also be an extremely valuable tool for promoting your business, building thought leadership, and generating leads.

One way to do this is by leveraging customer testimonials. Customer testimonials being a type of user-generated content (UGC) can be extremely powerful in building trust and credibility with your audience.

There are a few different ways you can use customer testimonials on Facebook:

  • One option is to post them as video content. This is a great way to add some personality and humanize your brand.
  • You can also post testimonials as written content, or even create a Facebook carousel with a mix of videos and written testimonials.

Whichever way you choose to share them, customer testimonials can be a highly effective way to connect with your target audience. An example of a Testimonial on Grammarly Facebook page.

4. Instagram

One platform that is particularly well-suited for businesses is Instagram. With over 1 billion monthly active users, it is a massive audience that you can tap into.

And one way to do that is by using customer video testimonials in your Instagram posts.

There are a few different ways you can use customer testimonials on Instagram:

  • Post a client video testimonial to show potential customers that your product or service is high-quality and that people are happy with their purchase.
  • Post written testimonials in the form of quotes or reviews. This is a quick and easy way to showcase what people are saying about your business.
  • Create an Instagram Story highlight reel featuring customer video testimonials. This is a great way to keep your testimonials front and center so that potential customers can see them when they visit your profile. An example of a HubSpot testimonial on Instagram.

PART III: How to get the most out of testimonials in Social media?

Social media marketing is not an exact science. It is about trying out different things, measuring results, and correcting the course.

The topic of this section is how to fine-tune your social media campaigns using customer testimonials, following best practices, and measuring success.

What are the best practices for B2B SaaS companies to use Customer testimonials on Social media?

If you are a B2B SaaS company that wants to use Social media to its fullest potential, there are a few things you should keep in mind:

1. General tips

Not all testimonials are created equal and some may be more powerful than others. Here are some general tips you can follow:

Think quality over quantity: It is better to have a few testimonials from well-known, respected customers than a long list of testimonials from people no one has ever heard of.

Ensure authenticity: Make sure the testimonials are authentic and reflect your target audience. If someone is giving you a good review for a product that is not even related to what you sell, it may be difficult for people to believe it.

Make sure they are relevant: For example, even if your portfolio includes other software, your accounting software testimonials should focus only on the accounting software itself.

Provide context: To ensure the most impact from testimonials, it is important to pick and choose the best ones to share. This will help give context for what you are selling and give your fans a better idea of what they are getting themselves into.

Keep them updated: As your product or service evolves, so should your testimonials. Keep them updated so they accurately reflect your current offering.

Use them strategically: Don’t overwhelm your followers with too many at one time. Just because someone has given you positive feedback does not mean they are going to automatically buy into everything you have to say about your product or service.

Here is a good example of a testimonial video production done by Content Beta for Galley, the Restaurant Management app.

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2. Social media tips

Here are a few ideas for using testimonials for Social media marketing:

Share them on your social media profiles: Use testimonials as part of your social media profile descriptions. This is a great way to show potential customers what others have said about your product or service.

Include them in blog posts: Use video testimonials with blog posts to highlight customer success stories and show how your product or service has helped them achieve their goals.

Create social media ads: Use client video testimonials in your social media ads. This is a great way to reach potential customers who may not be familiar with your brand.

Share them in social media posts: Share client video testimonials in your social media posts. This helps show potential customers what others have said about your product or service.

Include them in email marketing: Use customer video testimonials in your email marketing to reach potential customers who may not be familiar with your brand.

Here is an example of how to use video in email marketing.

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Why should you measure Social media testimonial campaigns?

A social media testimonial campaign is an effective way to turn fans into customers. When done correctly, a testimonial campaign can provide context and credibility for a brand or product.

By measuring the results of a social media testimonial campaign, businesses can ensure that they are getting the most out of their investment.

Video testimonials not only help humanize businesses and their products, but they can also provide valuable context for potential customers.

By measuring the results of a social media testimonial campaign, businesses can ensure that they are getting the most out of their investment.

One way to maximize the return on investment from testimonials is to target specific demographics. By targeting different demographics and ensuring that all testimonials are well-written and relevant, businesses can create a powerful social media marketing tool.

Conclusion

As a B2B SaaS business owner, you are always looking for new ways to reach your target audience and promote your product or service. In the age of social media, there are many opportunities to connect with potential customers and fans, leading to a sale.

A reliable way to create that connection is by using customer testimonials in social media. It could be a remote video testimonial or a regular customer video testimonial.

When customers are happy with your product or service, they are more likely to leave a positive review or testimonial. These can be extremely valuable to your business, as they show potential customers that others have had a positive experience with your company.

Whichever way you choose to use B2B SaaS customer testimonials, make sure that you are featuring them prominently on your social media channels and on your website.

This will help you reach a wider audience and promote your product or service to potential customers who may not be familiar with your company.

Frequently Asked Questions (FAQs)

Customer testimonials help SaaS companies showcase their happy customers and build trust with potential customers. They are an excellent medium to show them that you have happy customers who are using your product or service and are getting results. They show that your product or service is making a positive impact on real people’s lives.

As a business owner, you are always looking for new ways to promote your products or services. And with the rise of social media, there are more opportunities than ever to reach out to potential customers.

For B2B SaaS businesses, it is LinkedIn and Twitter, followed by Facebook and Instagram.

Customer testimonials help B2B SaaS companies reach a wider audience, build social proof, and generate leads. No matter which method you choose, make sure to include a call to action with each testimonial you post. This could be a link to your website, a discount code, or anything else that will encourage potential customers to learn more about your business.

There are many ways to use customer testimonials in social media, but the best option is to create a video testimonial and provide the best ROI because prospective customers want to see what satisfied customers feel about using the company’s products. They rely on the testimonials to decide whether they want to be customers.

The customer video testimonials could be a short clip of the customer talking about their experience with your product or service, or it could be a longer video that goes into more detail. You can then post the video on your social media channels, as well as on your website or blog.

When using testimonials in social media, it is important to choose the right ones to get the most impact, based on:

  • Brand or product being sold
  • Type of testimonial
  • Credibility of the source

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