Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
Video is one of the most effective mediums to show a product in action. It can’t get more engaging than seeing products through videos that you can find easily on the internet. That’s why using a video marketing strategy to promote your products can be effective in grabbing the audience’s attention quickly.
A video marketing strategy has been proven repeatedly as one of the best ways to connect with customers, generate leads, and boost sales on any given website or storefront. One of the major benefits of video marketing is its ability to visualize what it would be like if someone were actually interacting with a brand’s products in real life; this includes showing value propositions.
However, not all marketing videos are created equal, and there are some key things you should know about before starting to film. Understanding your brand’s own value will make it easier to craft product demo videos that speak volumes.
A value proposition is a product’s or company’s ability to offer what the customer needs and wants at a reasonable price. It’s a narrative that answers why people should use your product or service in the first place. In short, a value proposition should be able to highlight your brand, among others.
A good value proposition can help you build trust and acquire more customers as they have learned about your business. Oftentimes, your values will set your brand apart from other companies so people can easily recognize your brand in a matter of time.
It’s essential to define your brand value and product benefits in the very beginning to set an excellent value proposition. The reason is that many customers encounter your value first when exploring your services. This is why getting a clear and engaging value proposition can ensure potential customers join your bandwagon.
Product demo videos are an excellent marketing tool to highlight your brand value proposition in a meaningful way. Videos allow you to get your words out rather quickly and leave a good first impression on potential customers.
Here is how this video marketing strategy can leverage your value proposition.
Every value proposition is different. It’s important to know your brand value to create a value proposition that complements it and conveys the company’s expertise.
A good way to identify your value proposition is to brainstorm on the values you want to be associated with your product or service, such as integrity, innovation, etc. For example, Adobe has an innovative culture that allows them to offer creative software solutions for their customers’ needs at highly competitive prices with incredible customer experience.
Consider focusing on a few value propositions that you want to show to your audience. Be clear and concise about that, so you can confidently offer your products and help your customers solve their problems.
Some value prepositions are easier to communicate than others. For example, if you want to show the value of a “reliable and long-lasting product,” then it might be difficult to demonstrate this in an engaging way using only words or images on your website.
However, with video footage showing how well the boots stay intact after being exposed to all sorts of conditions such as rain, mud, and snow for months on end, viewers can quickly grasp what they need from these products.
Product demo videos also make other aspects of marketing simpler. They provide product details that allow consumers who don’t have time to read through lengthy copies about every feature and benefit to understand your values in a short time.
Reasons are the essential element for people to actually use your product or service. With so many companies out there offering similar options for their problems, it can be difficult to make a choice, let alone considering the best company in the industry.
This is where product demo videos come in handy. You can showcase your expertise and explain to your audience why they need to choose your brand as their go-to choice when facing problems.
Product demo videos are great to explain these kinds of things without putting your brand under the burden. Since videos are equipped with stunning graphics and sounds, delivering your brand’s message has never been more exciting.
A product demo video is a great way to show potential customers how your products work. It’s also an opportunity for them to see themselves using the product, which will help them feel more confident in their purchasing decision.
When you involve your target audience in your videos, they can feel the connection with your brand much more personally. People will resonate better when they are the main character of your videos that show them finding a solution.
This tactic works like wonder. People will love your brand and your product more when you bring their problems to the limelight while giving a resolution in that matter.
Testimonials are key to grab the audience’s interest from the get-go. Having client testimonials about your product or service can improve your trustworthiness as a brand.
Since testimonials speak on behalf of customers, people can easily recognize the message to consider moving forward with your brand. In general, knowing others find joy while using your product can ignite the sparks to getting into your brand.
Product demo videos with testimonials are the big combo to win your audience’s attention. You’ll be surprised at the number of new customers signing up for your product after they watch convincing videos about your business.
Value prepositions are easy enough to add by implementing product demos into your marketing strategy. It’s a cost-effective way of showing value without lengthy copies or images on your website.
This tactic can be used for any type of product and is very versatile with use cases ranging from sales pages to social media posts, gifs, infographics, tutorials videos, etc. The best thing about this technique is that it doesn’t require much effort. You just need one video, which only takes a few minutes for you or someone else on your team to make!
Demo videos should not exceed the time length of 3 minutes, as has been reported by most B2B SaaS marketers. A 2-minute length is considered ideal as it allows the demo to quickly introduce the product and its features, and highlight its benefits.
A lot of planning and smart decision-making goes into creating a good product demo video. The primary focus is to highlight the problem and pitch the product as a viable solution. The video should then quickly gives pointers on how the product would work, its primary features and USPs, and provide a clear call-to-action for the viewers to start the trial.
The best way for any B2B SaaS company to showcase value proposition is to connect with the prospect and explain the value their product will provide. It is imperative to clearly identify what the pain points are and list out the features of your product that will benefit the new user. B2B companies also like to describe how these benefits are valuable and connect that value to the prospect’s problem. This can be done through demo videos, presentations, company stats, and written documents.
Value proposition video is used to give insight into the product or service and how the customer would benefit from it. It also clearly indicates the company’s goal for the product. Demo videos are generally used by B2B SaaS companies for value proposition.
