Demo videos should not exceed the time length of 3 minutes, as has been reported by most B2B SaaS marketers. A 2-minute length is considered ideal as it allows the demo to quickly introduce the product and its features, and highlight its benefits.
A lot of planning and smart decision-making goes into creating a good product demo video. The primary focus is to highlight the problem and pitch the product as a viable solution. The video should then quickly gives pointers on how the product would work, its primary features and USPs, and provide a clear call-to-action for the viewers to start the trial.
The best way for any B2B SaaS company to showcase value proposition is to connect with the prospect and explain the value their product will provide. It is imperative to clearly identify what the pain points are and list out the features of your product that will benefit the new user. B2B companies also like to describe how these benefits are valuable and connect that value to the prospect’s problem. This can be done through demo videos, presentations, company stats, and written documents.
Value proposition video is used to give insight into the product or service and how the customer would benefit from it. It also clearly indicates the company's goal for the product. Demo videos are generally used by B2B SaaS companies for value proposition.