Top10 B2B SaaS Product Demo Video Companies To Keep An Eye Out For
It is just as critical to demonstrate the value of your product or service for a successful B2B SaaS business as it is to develop an excellent product.
According to ‘Think With Google’, 55% of consumers use videos before making purchase decisions.
Even though a well-crafted and engaging demo video can be a powerful tool in your marketing arsenal, creating a compelling video can be a challenging task.
So it’s in the best interests of your B2B SaaS business that you learn more about how to use this exciting medium to increase sales and trial conversions and get ahead of the competition.
In this guide, we share 5 tips on how to create high-converting demo videos:
Demo videos are one of the most important tools that B2B SaaS companies can use to increase sales and conversion rates.
A well-made product demo video can help a potential customer understand exactly what your software or service can do for them, and how it can benefit their business.
In addition to increasing sales and conversion rates, a product demo video can also establish your company as an expert in its field.
By creating high-quality demos, you can build trust with potential customers and make it easier for them to come back for more information or buy your products.
Here is an example of a product demo video created by Content Beta for Twixor:
Creating a good product demo video requires careful planning and execution. To begin with, it should be tailored to the specific needs of your target market. It should include clear visuals and quality sound effects to engage viewers.
Let us consider other factors that matter:
There is more to product demo videos than just products; they are also about people. They should engage with the viewers to be of any help to your business. So, always pay attention to the people factor:
Take your time answering these questions; You will thank us later!
Who is your target market? What are their needs and wants? What do they understand and appreciate about your product?
Prepare your demo to fit the specific needs of the audience once you know who you are selling to.
The next step is to think about how to keep your audience engaged. This means that the demo video should keep the viewer’s attention throughout. A great way to do this is to use humor or to tell a story that is relatable to the viewer.
Your B2B SaaS product demo video must look professional, be clear, and concise for your audience to respond positively. They expect it will provide enough information to help them easily understand the product in the shortest possible time.
Here is an infographic that helps you define your target audience:
Always use real people for product demos. This added layer of credibility will help sell your idea to skeptical viewers. (By the way, most users are unless you convince them otherwise.)
Actions speak louder than words. Product demos should be action-oriented rather than ones that list product features without demonstrating their usefulness to potential customers. Often product demos are used in conjunction with customer video testimonials to serve two purposes:
Therefore, customer testimonials should include a CTA to direct prospects to a video demo of the product. As a result, leads can also watch product demo videos and form their own opinions.
A point to note here is that videos should be free of any fluff or filler. They should get to the point quickly. The last thing you want is for your potential customers to lose interest in the video.
This customer testimonial video is created by Content Beta for Galley, the restaurant management app. Moreover, it serves as a product demo that promotes the product as well as explains its features and how restaurants can benefit.
Product demo videos are not a homogenous entity; they come in various flavors. That being the case, how does one choose the right format for maximum impact?
Choosing the right format depends on your specific needs. Some popular formats include:
Depending on your product, audience, and goals, you can choose from a variety of B2B SaaS product demo video formats.
Watch this example of a product demo video created by Content Beta for LyneAI, the AI-enabled sales personalization tool. The product demo explains how cold emails are not as effective as they once were and how Lyne.AI can help. A potential customers facing this problem is sure to warm up to the idea of becoming their customer:
To create high-converting product demo videos for your B2B SaaS business, you must develop a video script that is accurate, consistent, and tailored specifically to the needs and interests of your target audience.
Engaging scripts make for a great narrative. In addition to keeping the viewer’s attention, they will help them understand the product and how to use it.
How to create an accurate and consistent script for B2B SaaS product demo videos?
Here are some guidelines:
Here is a product demo video from Trello that checks all the right boxes. By the way, it has a view count of 1.74 million on YouTube:
A great B2B SaaS product demo video is visually appealing and easy to follow. Remember, you want your potential customers to remember your video, so make sure it is something they will want to watch again.
What visuals can you add?
Why should you use them?
Use visuals to keep viewers engaged, illustrate your points, and create impact. You could also keep your footage fresh and interesting by using new or innovative camera angles.
How should you use them?
Finally, visuals help describe how your product can be used in real-world scenarios. Use them sparingly so that they supplement the verbal explanation but do not overshadow the narration.
Here is a product demo video created by Content Beta for Arrowstream that gets the combination tight and makes for pleasant viewing experience:
When creating B2B SaaS product demo videos, it’s important to choose the right video format. But why?
Some of the most popular audio formats for B2B SaaS product demos are:
Watch this short video from Envato Tuts+ to learn how to choose video recording formats using Adobe After Effects:
No matter how well you plan, there’s always a chance that something will go wrong during filming – and that means you need to be prepared to make quick changes. Be prepared to tweak your videos as needed.
A well-edited video is entertaining and engaging, drawing in viewers so they don’t want to leave after just 30 seconds. It helps you keep the overall message friendly. As with any marketing effort, it’s important to create a positive emotional connection with viewers. This means being genuine and friendly – even when you’re trying to sell them your product!
Editing videos helps you to:
Watch this example of a product demo video created by Content Beta for Xactly, the Intelligent Revenue Platform. The product demo is well edited, and its each segment manages to hold the viewers’ attention throughout its 2:08 minutes running time:
When it comes to marketing your B2B SaaS product, video is one of the most powerful tools in your arsenal. But simply creating a product explainer video isn’t enough – you need to make sure it’s optimized for search engines and people.
There are a few key things you can do to make your videos more effective and help boost traffic and conversion rates.
The following tips can help you optimize your B2B SaaS product explainer videos so they are seen by the right people and have a positive impact on your business:
Here is a video from HubSpot Marketing that explains how to optimize your YouTube videos for search:
As the popularity of social media grows, so does the potential for using it as a platform to showcase business products. Videos are a particularly effective way of doing this, as they can demonstrate the use of a product in a way that is both visually appealing and informative.
When it comes to B2B SaaS products, demo videos can be an invaluable tool for getting the word out about what your business has to offer. As a B2B SaaS company, you know the importance of product demos in the sales process.
But how do you get the word out about your product demos and make sure your videos are seen by the right people? YouTube and Vimeo are perfect video hosting platforms.
With a little planning and effort, you can make sure your B2B SaaS product demo videos are a success on social media. Here are some tips:
We at Content Beta gathered data of more than 100 demo videos from the top B2B companies around the globe and broke them down in terms of video styles, video length, voiceover types, sound design, use of humor, video script, types of CTA, end slides, etc. to do a thorough analysis of what works!
Here is the exhaustive research:
Follow this blueprint to create effective product demo videos:
Before we wrap up, let’s recap how you can ensure that your B2B SaaS product demo videos are highly effective in attracting potential customers:
First, make sure your B2B SaaS product demo videos are easy to understand. Second, anticipate what questions about your product or company the viewers are most likely to ask and answer them as best as you can. Finally, edit the video well so that it looks professional.
The best demo videos are those that are kept up-to-date with the latest product changes and features. This ensures that you’re seeing the most accurate and up-to-date information. Updating videos not only saves you time but it helps you look professional.
Such a video should use humor when appropriate – it can add an extra layer of appeal and make the video more engaging for viewers. It should be short and to the point – A 60-second demo is enough. Of course, it should meet all the other aspects we discussed in the article.
B2B SaaS product live demo videos provide potential customers with an in-depth look at how a product works and how it can benefit their business. These types of videos are an excellent way to showcase a product’s features and capabilities, as well as its value proposition. By providing potential customers with a live demo, businesses can increase the likelihood of closing a sale.
