I think we are continuously innovating our product. We are a scale-up organisation and solve industrial problems that are unique for each customer. So here’s the product and it has some unique needs as per customer situation, there’s some configuration and sometimes customization is required.
Right, I think the training challenge that we have is delivering content that’s relevant enough. It applies regardless of the uniqueness of the customer’s situation. There’s content across unique user groups as mentioned.
There are a few other user personas that we also engage with. Our customers really are unique. We work with customers in the heavy asset industries but that specifically is oil and gas, power, utilities and manufacturing. And while they still use our product in an agnostic way, the solutions they are consuming are very specific to their industry vertical.
There are so many different ways to slice and dice how you package the content and manage custom packaging. Given the solution and the market that we operate in, that’s quite challenging.
Another thing that I find unique about Cognitive is that we are unlike most start-ups in the way that we have much more content and challenging packaging as mentioned before. There’s not enough content or training out there although it may be very well packaged. We’re really pushing customers to go and use it but there’s not enough depth. I think of Cognitive, it’s quite the opposite.
We have a lot of depth, it’s about applying the right depth to the right customer situation given all of those different ways to slice and dice our customer, our market.