How To Create Remote Video Testimonials For B2B SaaS Companies

How to create remote video testimonials for B2B SaaS Companies

If you own or operate a B2B SaaS company, you know that customer B2B testimonials are an incredibly powerful marketing tool. They are among the most effective ways to build trust and credibility with your target audience.

According to Vendasta, 92% of consumers trust a business more after reading positive reviews and testimonials, and 88% trust online reviews as much as personal recommendations. That’s a huge amount of credibility you can leverage with well-crafted testimonials.

A remote video testimonial describes a customer or client’s experience working with your company. You can use these videos on your website, social media channels, or sales presentations.

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What are Remote Video Testimonials?

Remote B2B Video testimonials are a great way to build trust and credibility with your target audience, and they are especially effective tools for B2B SaaS companies. Customer B2B testimonials refer to short, recorded videos in which an existing customer or client talks about their experience with your business.

They offer prospects insight into how your product or service has helped other customers. Customer B2B testimonials can be used on your website, social media channels, and even in sales presentations and other marketing materials. They offer a powerful way to add personality to your content and help your company stand out from the competition.


Steps to Create Remote Video Testimonials for B2B SaaS Companies:

Remote Video testimonials have become a crucial tool for B2B SaaS companies to build trust and credibility among their target audience. These videos showcase the experiences of satisfied customers who have used their products or services, giving potential clients a glimpse into what they can expect from the company.

Creating compelling customer video testimonials requires a strategic approach that ensures an authentic representation of the customer’s experience while also aligning with the brand’s messaging.

Here are some tips on how to create successful remote B2B video testimonials:

1. Planning the Testimonial Questions

When it comes to writing a testimonial questions script, it can seem overwhelming, especially if it is your first time doing it. One of the most critical aspects of creating an effective testimonial video is having the right questions in your script. These questions will help you collect the necessary information to create a compelling story that resonates with your audience.

When planning your testimonial video script, starting with a clear objective is essential. What do you want your audience to know or feel after watching the video? Once you have identified your goal, consider what questions will help you achieve it. You want to ensure that each question aligns with your objective and generates supporting responses.


2. Reach Out to Satisfied Customers

However, nothing beats a well-crafted customer testimonial video for maximizing impact and engagement. By reaching out to satisfied customers and asking them to share their experiences, you give potential customers an authentic look into what it’s like to work with your brand.

It is one thing to read about someone’s positive experience with your company, and it’s another to see their face light up as they talk about how your product or service has improved their life. Customer testimonial videos can also help humanize your brand and create an emotional connection with viewers.


3. Video Location, Visuals, and Background of the Video

When creating a remote testimonial video, paying attention to the location, visuals, and background is important. The place should be quiet and distraction-free so the speaker can deliver their message clearly without interruptions.

Additionally, consider using a virtual background provided by the video software to add some visual interest without distracting from the speaker’s message. The visuals of your remote testimonial video are also crucial in engaging viewers. Ensure the lighting is adequate so that viewers can see the speaker.

A-Roll in video production generally refers to narrative footage, such as the dialogue of the speaker or interview segments. Video B-Roll is additional footage shot during the production of a video. These are visuals that support and supplement the A-Roll.

4. Get Customer Videos

Select three to five loyal customers who have had a positive experience using your products for at least six to twelve months. Reach out to them and inquire if they would be willing to record a brief two to a three-minute video discussing their company, key challenges they faced before using your products, and how your solutions have helped them overcome them.

Ask them to speak naturally about the company and key issues, then discuss how you were able to help them.


5. Create a Video Script

To create a compelling video testimonial, you need a well-written script that highlights the benefits of your product or service. First, start by outlining the key points you want to cover in your testimonial.

You should include information about what problem your product or service solves, how it has helped other customers, and why people should choose your company over competitors. Once you have these key points outlined, start crafting your script around them.

When writing your script, remember that it should be conversational and easy to understand. Avoid using technical jargon or language that may be difficult for viewers to understand.

6. Keep it short

With a one to two-minute testimonial video, you can highlight your product or service’s unique features and benefits while providing real-life examples of satisfied customers who have experienced success with your brand.

By featuring these happy clients in your video, you create a relatable and trustworthy image for your brand that will resonate with viewers. Plus, by keeping the video short and sweet (around 60 seconds is ideal), you can deliver a clear message without overwhelming or boring your audience.

Techniques to create the best remote B2B video testimonials

Remote B2B video testimonials have become essential for businesses to showcase their success stories and build credibility among potential customers. However, creating a compelling video testimonial can be challenging, especially remotely.

To help you achieve the best results, we have compiled some techniques to create the best remote B2B video testimonials.

1. Planning: Setting Objectives

Before you even think about capturing a B2B customer testimonial, you should properly plan and set objectives for the video. What kind of information do you want to glean from the customer? What kind of impression do you want to make on viewers?

Additionally, you’ll need to figure out the best way to include the customer story. For instance, will you focus on a customer success story, results, or feedback? Knowing this will help you decide the length of the video and create an effective script.


2. Pre-Production: Establishing Guidelines

Once your objectives are in place, it is time to start pre-production. This is where you will determine the logistics of capturing the video, such as when and where the interview should occur and who should conduct it.

When filming a B2B video testimonial remotely, you must decide which conferencing software you will use for the video. You should create a customer survey that the customer can fill out before the interview to help the interviewer understand the customer’s perspective.

This survey should include open-ended questions allowing the customer to tell their story in their own words. You should also create a briefing document that details all the information you want to cover during the B2B customer testimonial, such as the customer’s background and success story.

3. Production: Capturing the Video

Several software options allow you to record high-quality video testimonials from your clients or customers remotely. These tools provide an easy-to-use interface for you and your interviewee to ensure a smooth recording process.

With features like screen-sharing capabilities, it is easier than ever to walk your interviewee through the process and ensure they feel comfortable on camera. Whether you want to capture customer reviews or employee feedback, remote video testimonials offer a convenient alternative to traditional in-person filming methods.

4. Post-Production: Editing & Cleanup

Once the video is recorded, it is time to move on to post-production. This is where the video is edited to create a powerful story. It involves selecting footage, adding transitions, and adding music, text, and other elements.

These elements should be used carefully, as too many effects can detract from the message. You also have to ensure that the audio is of good quality, essential for creating an engaging video.

5. Promotion Strategies: How to Share Testimonials

Once you have finished creating your B2B customer testimonial, it is time to let the world know. Luckily, there are many different channels that you can use to share the video. The most important channel is your website.

The B2B customer testimonial should be the first thing people see when they visit your website. Other channels are email campaigns, social media, and press releases. You can also include the video in your sales presentations and pitch decks to convince potential customers to do business with you.


Creating remote B2B testimonials can be an effective and cost-effective way to get honest customer feedback. Ensure that your B2B testimonial is high quality, strategic, and effective.

One of the most important things to remember is to select the right format and participants for your customer video testimonials. If done correctly, customer video testimonials can be an incredibly effective way to engage with your target audience and increase brand awareness.

Frequently Asked Questions (FAQs)

That depends on the format and content of the testimonial. Generally speaking, most remote B2B testimonials are found to be 1 to 3 minutes long.

Yes, B2B testimonials can effectively engage customers and increase brand awareness. Customer video testimonials can also showcase success stories and build trust with current and prospective customers.

Some of the challenges associated with creating remote video B2B testimonials include ensuring the quality of the video, ensuring that the video is natural and engaging, and finding the right participants. You may also need to consider any potential technical or logistical issues related to remote video testimonials.

The benefits of using remote video testimonials include saving time and resources while still getting honest and in-depth customer feedback. You can also use remote customer video testimonials to showcase customer success stories, showcase products and services in action, increase customer engagement, and increase brand awareness.

Khyati Agrawal
Khyati Agrawal

Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.

Khyati Agrawal
Khyati Agrawal

Khyati is a seasoned writer and a hands-on marketing professional. She specializes in inbound and growth marketing, content marketing, lead generation, public relations, brand amplification, B2B communications and partnerships, and social media marketing.

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