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Rishabh leads the content strategy at Content Beta, a creative video and design agency for Tech & SaaS companies.
Video marketing is the most powerful and persuasive marketing tool. It is a great tool for engaging with your audience and showcasing your brand story.
According to a study, video drives a 157% increase in organic traffic from SERPs. Another study reveals that as much as 82% of Twitter users watch video content on Twitter.
But creating video content can be daunting, especially if you do not have any experience in video production. That is where video script templates come in handy.
They make it easier for you to create high-quality videos by providing you with an outline that is easy to follow and customize.
Video script templates are a great way to start creating your own explainer videos without having to buy expensive equipment.
Before we talk about video script templates let us discuss:
A SaaS explainer video offers B2B SaaS companies a chance to build their brand, tell their story, and convince their audience to act.
Explainer videos are one of the most in-demand types of video content around. However, creating a well-produced, engaging, and insightful B2B SaaS explainer video can be a daunting task.
A well-made explainer video can help your business stand out from the competition and create a lasting impression with potential customers.
So, how to make videos that stand out from the rest?
The most important factor that makes a video engaging and entertaining is the script, which can make or break your video.
This video is created by Content Beta, who specialize in B2B SaaS videos, for Checklisty.
They follow a simple workflow for all their videos:
Your script should take into account the following details:
To write scripts that will lead to more impactful videos and leave a lasting impression on the viewers, it is important to follow some basic points.
An ideal script should have the following features:
This1-minute product into video is created for DataWalk.
Script-based B2B SaaS explainer videos can drive leads by enabling companies to educate their potential customers about their products and get them interested in signing up.
But writing a top-notch script can be challenging.
This is where video script templates come into play. With the templates, you can create high-quality explainer videos quickly and easily.
So, why not use a video script template to make the process easier?
A script template is like a blueprint for creating a video and it is the starting point for planning the entire video. It is a general outline of what specific parts of the video will show, along with some general suggestions.
Templates offer the following features:
The script needs to break down the topic into easier-to-understand bits:
| Stage | What is it | What to include |
|---|---|---|
| Hook |
- A hook or intro is a memorable line or phrase at the beginning of a script that grabs the reader’s attention and holds it throughout the script. It can also be compared to an opening statement made at the beginning of a speech. |
- Explain what you will discuss in the video and why viewers should care about the topic. - Compelling storytelling is all about creating suspense, adding emotion to the narrative, and drawing the audience in. - You could also use a visual to grab viewers’ attention. |
| Key features |
- Take viewers on a guided tour of the product. - This is your chance to describe your product features and how they can address users’ pain points. |
- Keep it concise, and do not include any unnecessary information. - Include 4-6 important features, but anything more than that could confuse the viewers. |
| Call to action |
- Summarize the narrative and tell the viewers what to do next. Get them to act fast. - Tell them to sign up for a free trial or about the hefty discount you are offering to the first 50 customers. - Create a sense of urgency. |
- Without a good CTA, your efforts may be wasted because viewers cannot be bothered to find out what they should do next. - Keep the CTA simple; none of the clever wordplay is necessary. |
Remember, you do not need a complex script to create engaging videos. For best results, keep it short and simple.
Let us look at a sample script template you can use to create an explainer video. We are going to write a product explainer video script, based on this template a little later.
| Stage | Element | Content |
|---|---|---|
| Hook | Grab attention | Are you [ frustrated / unhappy / disappointed ] with [ Your product type ] you are currently using? |
| Agitate problem | D’ya get the feeling that it isn’t a good fit for your [ Business type ]? | |
| Introduce product / company | Introducing [ Company / Product name ]… | |
| Empathize | We at [ company name ] quite understand your pain. Because we have helped hundreds of [ Industry type ] with [ State the problem ] | |
| Body | Introduce solution | [ Your product name ] makes [ Function / Task name ] easy |
| Mention features | Comes with [ Feature 1, feature 2, feature 3 ] modules | |
| Mention pain point #1 | D’ya worry about [ Pain point 1 ] | |
| Solution #1 | [ Product name ] can take care of [ Mention the pain points ] | |
| Mention pain point #2 | Have [ Pain point 2 ]? | |
| Solution #2 | No worries. We can [ Explain how you can help ] | |
| Mention pain point #3 | Are you [ Pain point 3 ]? | |
| Solution #3 | Our [ Product name ] can [ Explain how the product helps ] | |
| Closing | Summarize | We’d love to tell you more about [ Your product name ] |
| Gently nudge | [ Take it for a test tide and see how it feels / Why not try our product and find out for yourself ] | |
| CTA | [ Sign up for a free 14-day, no credit card required trial, TODAY! / Book a free demo ] |
This script has a word count of 150 words, which is ideal for an explainer video of 60-second duration.
Takeaway:
Takeaway:
Takeaway:
You can use this template to organize your ideas. This will help story boarders and designers to visualize the flow of the video and arrange for visual and audio assets that the video requires.
This may look simple but it is effective for basic videos.
Creating Explainer videos is about visualizing the end product and breaking down the narrative into manageable chunks, with necessary explanations.
Templates make it easy to visualize how the video will turn out.
Scripts are the backbone of any video project and are an invaluable tool for every video creator. But writing a script from scratch can be a time-consuming exercise because often marketing campaigns need to be run on schedule to drive maximum benefits.
SaaS explainer video script templates are a great way to create videos for B2B companies.
Before we wrap up, let us recap why video scripts are a powerful tool for B2B marketing.
Explainer videos are used by B2B SaaS companies as well as other businesses to convey their message in the most effective way possible.
The benefits of using B2B SaaS video script templates include the following:
Explainer video script templates are ready-to-use scripts that explain your software, app, or website. These explainer videos act both as a marketing tool and a tool to educate your website visitors. They cut down the time required to create a video.
Explainer videos are becoming popular with B2B SaaS businesses because they offer benefits such as enhanced productivity, increased accessibility, and better brand recall. They also help companies to cut down on marketing costs as they provide better ROI.
The templates streamline the video production process by eliminating the need to create a script from scratch. This not only cuts down the time required to create a video but also helps marketers to launch their marketing campaigns on time.
