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How Much Does A User Onboarding Video Cost?

Customer onboarding is an important aspect of any business. It involves welcoming customers, educating them on the product and process, and giving them a chance to ask questions.
Companies spend a lot of money on customer onboarding because it is crucial in retaining customers. However, this can be expensive because companies need to invest in training staff and providing more resources for their customers.

In this case, having a video works much better than having 1-1 sessions. It is more helpful, efficient and saves time, and making a video is a 1-time cost, but how do you gauge what’s the right amount to spend on such a video?

Well, a single 2-minute video can cost you between $25 in doing it yourself and could go up to around $2000 based on the complexity, what you include, the quality you choose and a lot more.

Here’s a table that might be of help to you in picking the right option.
Types of Videos Source Cost for a 2 minute video Time taken Advantages Disadvantages
DIY Tools Loom, Camtasia 10$ - 250$ 15 days You have complete product knowledge to make sure everything you want is mentioned in the video You have to spend time learning the tool and depend on your skills to end up with a professional output
Gig Based / Freelancers Upwork, Fiverr $500 - $1000 21 - 28 days Quick cost efficient results with professional outputs They may not have the understanding of your product and may not have the complete skillset for your requirement either
Hybrid Videos Content Beta, Rocketwheel $500 - $3,500 10 - 20 days These agencies are usually very niche and have a clear understanding of SaaS Products. They specialize in converting just product docs into engaging videos and can have a clear technical understanding of your product, to help explain it better Engagement in these videos depends more on how well it can explain the service and the script rather than custom designed characters.
2D Animation YumYum Videos, Switch Video $2,000 - $5,000 30 - 45 days A great way to tell a story by correlating it with a real/similar situation and setting a full tone for the video, via visuals, on budget 2D animation Agencies are usually not niche and require a larger team, detailed artworks
3D Animation Explain Ninja, IdeaRocket $5,000 - $10,000 2 months + A very realistic feel to the animation, making it more visual and engaging Takes weeks to design each character and element and it is hard to make changes once the designs are created.
Complete Live Action Sandwich Media, Demo Duck $10,000+ 30 - 45 days Extremely Engaging and relatable, high quality productions. Might not work as well for SaaS products
Now while none of these costs come up to what you would have to spend in a whole lot of 1-1 training, what’s important here is that you have an efficient process.

Your priority is to make sure that your customer is able to clearly understand your product and have a seamless onboarding experience because otherwise, you would have to completely redo the whole onboarding process that you tried to avoid with this video.

Run-through of an Effective Onboarding Video

Your onboarding video is a tutorial on how to use the product. It should show how it works and what the benefits are.

In order to get the best effect from your video, you need a lot more than just a great UX or a product tour. You need to understand your customer and nudge them to take the appropriate steps.

Here are some things that you should pay attention to.

What is your product about?

Your message is more important than any high production or budget. No matter how your video is, try to make sure that the takeaway is what you want it to be.

The video should be able to answer the customer’s questions and provide them with enough information to make a decision to keep using your product. If it doesn’t, then the video has failed its purpose.
Learn more – The ultimate guide to making SaaS onboarding videos from scratch

Communication

A well-executed customer onboarding video can be a powerful tool for converting customers. It educates the new customer about your product and builds trust by showing that you are committed to providing them with the best service possible.
The video should be personalized to the new customer, so they feel like they are being welcomed into a community of people who use your product, not just joining a one-time transaction.

It should have a gentle voiceover and the right emotional tone for your brand, and it should also contain clear instructions on how to navigate your site or app. If you do it right, this video will become an integral part of the customer’s experience with your business and help establish their connection to it.

Try to understand your client’s expectations

The purpose of onboarding videos is to make the customer feel comfortable and welcome. The customer should feel like they are not just being sold to, but that someone is there to help them find what they are looking for.
In this sheet, you will find tools for
  • Stock elements
  • Video editing
  • Analytics
  • On-the-go videos
  • Voiceovers
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Make sure the video teaches by showing

Good customer onboarding videos are not just a way to get the customer excited about using the product. They can also be used to teach the customers how they can use them.
The use of animations and visual representations in these videos is a great way for the customer to learn from watching. It is an easy, interactive and engaging way of teaching.

There are many benefits that come with using instructional video in customer onboarding: increased engagement, better retention and improved task completion rates.

Benefits

Essentially, the aim is to make customers aware of as much as they can about your product and how it will help them. The customer onboarding video should also convey confidence in how effective your product is and what their experience will be like when using it for whatever reason.
You’ll want to make sure that you mention any special features that come along with your product, or anything that might be interesting or new to customers. The goal is to make sure that the viewer has an interest in watching the entire video and feeling as though they learned something new from it.

Final words

Keep in mind, it is not about the production cost of your video that drives success. You can work with simple animations, transitions and a lot more and your users will still love the video.

This would be because rather than a new visitor who needs to be enticed into trying out your product, this is someone who has spent time choosing your product, signed up and now wants to learn more about it.

Rather than focus on budget, focus on your customer. Understand what are their real problems, hindrances and inhibitions from using your product. Solve them at the root as soon as they sign up and it’s then that your customer feels valued.

They feel that their issues are really not that major and are rather just some simple hurdles into using an amazing product.

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Avoid spending long hours in Onboarding video production and fix customer churn today!
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