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| Types of Videos | Source | Cost for a 2 minute video | Time taken | Advantages | Disadvantages |
|---|---|---|---|---|---|
| DIY Tools | Loom, Camtasia | 10$ - 250$ | 15 days | You have complete product knowledge to make sure everything you want is mentioned in the video | You have to spend time learning the tool and depend on your skills to end up with a professional output |
| Gig Based / Freelancers | Upwork, Fiverr | $500 - $1000 | 21 - 28 days | Quick cost efficient results with professional outputs | They may not have the understanding of your product and may not have the complete skillset for your requirement either |
| Hybrid Videos | Content Beta, Rocketwheel | $500 - $3,500 | 10 - 20 days | These agencies are usually very niche and have a clear understanding of SaaS Products. They specialize in converting just product docs into engaging videos and can have a clear technical understanding of your product, to help explain it better | Engagement in these videos depends more on how well it can explain the service and the script rather than custom designed characters. |
| 2D Animation | YumYum Videos, Switch Video | $2,000 - $5,000 | 30 - 45 days | A great way to tell a story by correlating it with a real/similar situation and setting a full tone for the video, via visuals, on budget | 2D animation Agencies are usually not niche and require a larger team, detailed artworks |
| 3D Animation | Explain Ninja, IdeaRocket | $5,000 - $10,000 | 2 months + | A very realistic feel to the animation, making it more visual and engaging | Takes weeks to design each character and element and it is hard to make changes once the designs are created. |
| Complete Live Action | Sandwich Media, Demo Duck | $10,000+ | 30 - 45 days | Extremely Engaging and relatable, high quality productions. | Might not work as well for SaaS products |
Onboarding videos show new users that the company cares about them. It immediately establishes a connection between them and helps in making the customer comfortable with the product. This can go a long way in as it reduces the chances of churn and promotes customer loyalty.
The length of the B2B SaaS onboarding video depends on the topic being covered. Some companies prefer to make small bitesize videos for better absorption by the customer, while others can make longer ones to put together more data in a single video. 3-minutes is considered to be a good length. Most companies don't go for videos that cross the six-minute mark.
Research has shown that most new customers appreciate B2B SaaS companies that invest in educating the new users. Onboarding videos are considered a welcome mat for people who have just started to use the product and feel lost. These videos introduce the most important features of the product and address the most often asked questions by people. In fact, companies that provide onboarding videos see higher adoption rate and lower churn.
Most B2B SaaS companies breakdown the features of the products that are either important or complex and which they think would be difficult for new users to adapt to. Topics are selected in sequential order and onboarding videos are made on the specific topics. The process involves deciding on a new style, scripting and onboarding, hiring an agency or producing it in-house, recording and voiceover, and finally editing and hosting of the video.
If you want my team at Content Beta to help you improve product usage, just book a call.